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Celstream Redefines the Software Product Development Process With Introduction of "Near-Ready" Design Ecosystems

ReAL OPD and PRO2X Solution Accelerators Are Customizable, Shorten Time-to-Market and Reduce Development Costs

BANGALORE, INDIA -- (Marketwire) -- 03/18/09 -- Celstream Technologies Private Ltd., a leading global Product Engineering Services company, today announced the addition of Product-Profit Accelerators (PRO2X(TM)) and Reusable Assets for Leveraged Offshore Product Development (ReAL OPD(TM)), to its portfolio of Solution Accelerators. Serving as the building blocks for custom software solutions, these two "near-ready" design ecosystems enable development teams to leverage shared components and processes, accelerating time-to-market by 60 percent and reducing development costs by more than 40 percent.

"For nearly a decade, Celstream has served the international software development community through product engineering services that continue to support a broad range of industries, including Media & Entertainment, Print & Publishing and Consumer Electronics, in bringing products to market faster and more cost-effectively," said Anand Kuppuswamy, corporate manager, Marketing and Strategy, Celstream. "Our Solution Accelerators are the next step in terms of further enhancing our customers' ability to rapidly make that leap from product vision to reality."


Celstream's PRO2X platform offers readily deployable software and is designed for seamless customization and rapid implementation. Going beyond the typical software development lifecycle (SLDC), PRO2X serves as a development incubator, providing technology and business services, including product roadmap assistance, post-launch support, links to strategic partnerships and networks in the specific product area, and help with regulatory compliance. The PRO2X development ecosystem also reduces development time and enhances profitability by automating discrete business processes and optimizing development spends through re-usability. Other key benefits:

--  Bypass development challenges and mitigate risk
--  Quickly and cost-effectively meet changing market requirements
--  Provide greater predictability
--  Allow for long-term planning
--  Improve competitive advantage
--  Reduce TCO

"PRO2X is the result of years of focused engineering and domain experience, combined with an in-depth understanding of business and industry," continued Anand. "One example of where we have successfully leveraged PRO2X is with our Dynamic Digital Signage Solutions offering."

Leveraging Celstream's open-standards platform with integration services that are typically unavailable with off-the-shelf Digital Signage software packages, the Dynamic Digital Signage Solution (DDSS) Solution Accelerator offers customers a high degree of customization and flexibility that supports innovative business concepts and differentiated offerings.

DDSS delivers much-sought-after scalability as well as the flexibility to integrate with existing infrastructure such as real-time data streams, digital asset management, media transport systems, set-top boxes (STB) and leverages various signage scenarios by mixing and matching components and applications, including media player technologies, local content insertion and end-user applications, to name a few. The combination of the Solution Accelerator platform with Celstream's engineering services also supports rapid development cycles and faster time-to-market. More information can be found at http://www.celstream.com/competencies/digital_signage.htm


ReAL OPD aims to enable customers and technology partners to leverage sharable technology components or processes. Celstream has utilized its knowledge repository built over years of focused engineering and domain experience to develop ReAL OPD assets. These domain-specific, customizable and ready-to-use Solution Accelerators will help cut development time and costs, and accelerate time-to-market for our customers' products. Celstream's current ReAL OPD offerings include Matrix Simulator, Smart Web Print, Optimized AV Codecs and iPrintApp. More information on these assets can be found at: http://www.celstream.com/engmntmodels/real-opd.htm


Celstream's ReAL OPD and PRO2X Solution Accelerators are available now. For details, visit www.celstream.com.

About Celstream Technologies Ltd.

Celstream Technologies is a successful, global Product Engineering Services company with a rich heritage in offshore co-development partnerships. Celstream offers complete product life-cycle development services to technology companies in the Media & Entertainment, Consumer Electronics, Print & Publishing, and Enterprise industries. Headquartered in Bangalore, India, and with customers in the United States, Europe, India and Australia, Celstream combines the best software talent, world-class processes and cutting-edge technology expertise to deliver engineering excellence to customers. More information on the company can be found at www.celstream.com

For any other query, call +1 877 2752357 in the U.S; +91 (80) 4119 1919 in India; +49-89-5908-2109 in Europe; or +61 (2) 94160475 in Australia.

ReAL OPD and PRO2X are trademarks of Celstream Technologies Private Ltd. All other product names and trademarks are the property of their respective owners.

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