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Evalubase Research Counters Traditional IT Research Methods with User-Based Vendor Ratings, Reviews and Benchmarking

Evalubase Research Counters Traditional IT Research Methods with User-Based Vendor Ratings, Reviews and Benchmarking

SAN DIEGO, March 31 /PRNewswire-FirstCall/ -- Evalubase Research, Inc. (http://www.evalubase.com/ ) today announced the general availability of its online benchmarking and market intelligence service for the information technology (IT) industry. This service was designed in collaboration with technology executives and IT vendors to continuously capture the real-world experiences of IT professionals with the technologies they use. Subscribers to Evalubase receive self-service access and alerts to compare dozens of performance, satisfaction and financial metrics on IT vendors and their products.

"Although traditional IT analyst firms have long played a valuable role in monitoring the IT marketplace, Evalubase is addressing the palpable need for a credible source of unbiased, timely and empirical information about how IT solutions and vendors actually stack up in the field," said Doug Laney, Evalubase co-founder and CEO. "Our proprietary research collection and delivery method offers direct online access to hard data and, therefore, markedly improved research validity and velocity over the traditional anecdotal approaches. Furthermore, we do not muddle our pure research with rehashed news or any vendor-provided numbers whatsoever."

Evalubase is led by a senior team of former market research executives from Meta Group, Forrester Research, ACNielsen and First Albany Capital who understand first-hand the buying challenges of IT departments and the competitive challenges of IT vendors. "Our singular objective is to help organizations make optimum decisions when selecting, implementing, developing or marketing enterprise technologies," said Tucker Edmundson, Evalubase co- founder and EVP Business Development.

Patent-pending research process includes free comparative IT scorecards and participant compensation

Due to increasing IT compliance and ever-present cost concerns, Evalubase introduced the first technology portfolio scorecard(TM) system. There is no charge for participating enterprises and individuals. These scorecards can track an organization's portfolio of technology assets, maintain ratings of product and vendor performance, and benchmark key metrics versus peer group experiences. This non-disruptive, cost-free IT auditing method can heavily arm those negotiating with vendors and can be used to align the organization's technology portfolio.

Following a brief survey of any technology they choose, participants receive instant access to scorecards that anonymously contrast their experience versus organizations in their industry and of similar size. In addition to the online scorecards available to all participants, Evalubase's market intelligence system offers a wide range of self-service, research deliverables, including:

-- Flexible querying, charting dozens of aggregate product and vendor ratings, including: performance, functionality, usability, reliability, satisfaction, value, support, licensing, cost, cost-of-ownership, ease-of- implementation, various ROI metrics and buying criteria.

-- Online access to various levels of aggregate metrics by market, solution type, solution and/or vendor

-- Saving charts and specifying email alerts as research data is updated

-- Searching and browsing individual detailed user evaluations that include evaluator comments on their experiences with the solution

-- Opt-in based requests for follow-on interviews with evaluators -- Custom analyses performed by Evalubase statisticians

IT departments can use Evalubase to benchmark their experiences against their peers; improve the speed and confidence of selecting IT products; reduce implementation risks; manage and negotiate with vendors from a position of knowledge; identify underperforming technologies and vendors; eliminate technology redundancies; improve the cost structure of IT and track technology adoption trends.

IT vendors can employ the Evalubase system and ratings to compare market perception of their products versus their competitors; improve products based on anonymous hands-on feedback; identify market trends and buying patterns; perform win-loss analyses of themselves and their competitors; adjust licensing practices and core business processes to improve buyer satisfaction; generate leads through direct evaluator interviews; and augment their reputation by publishing any ratings in which they dominate.

Consulting firms also can work with Evalubase to align practices based on IT market trends; target offerings to areas of emerging technology interest or difficulty; help clients select optimal solutions and implement them most effectively; maintain internal skill matrices; generate client leads; and promote individual consultants and the entire firm.

"This level of quality and detail in IT market research is long overdue," said Frank Chisholm, Aptsoft president and CEO. "We will be relying on Evalubase to stream us high-caliber market data and competitive insights to enhance our product offerings and target our marketing in-step with stated user needs and real market trends, rather than speculation and hearsay."

Evalubase annual subscriptions are available to IT departments, vendors, professional services firms, public relations firms and investment firms. IT portfolio scorecards(TM) are available free to all participating IT professionals and departments. Evalubase also partners with organizations such as technology user groups, conference organizers, consulting firms and IT media companies to provide relevant research for their members.

About Evalubase Research, Inc.

Headquartered in San Diego, California, Evalubase is a market information services firm operating in the information technology (IT) sector. Evalubase provides market research, vendor ratings, field expert analyses, real-time scorecards, benchmarking services and consulting. The firm's technology rating measurements are based exclusively on responses from actual technology users. Evalubase can be reached via its website at http://www.evalubase.com/ .

MEDIA CONTACT: Susan Mendelsohn Mindshare Communications 760-579-2625

This release was issued through The Xpress Press News Service, merging e- mail and satellite distribution technologies to reach business analysts and media outlets worldwide. For more information, visit http://www.xpresspress.com/ .

Evalubase Research, Inc.

CONTACT: Susan Mendelsohn of Mindshare Communications, +1-760-579-2625,
or [email protected], for Evalubase Research, Inc.

Web site: http://www.evalubase.com/

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