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SDN Journal Authors: Elizabeth White, Yeshim Deniz, Liz McMillan, Pat Romanski, TJ Randall

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Whose Data Is It Anyway? | @ExpoDX @EFeatherston #GDPR #Cloud #AI #DataCenter #DigitalTransformation

The European Union is working very hard to get ahead of the curve on the privacy challenges

Data Privacy in the Cloud – Whose Data Is It Anyway?

Last year was another banner year for security breaches, sad but true. At times it felt like a week did not go by without the announcement of another large corporate security breach (that usually happened sometime in the past) and the personal information of millions of people was potentially at risk. One breach in particular stands out to me. The Equifax breach that occurred last September. Approximately 145 million individuals' personal information had potentially been acquired by the hackers.

The reason this one stands out is not due to the size, or that is was a company that sells services to protect your personal information (though that is ironic). What makes it stands out was the testimony of the interim CEO, Paulino do Rego Barros. Barros testified that ‘consumers do not have a say in opting in or out of the company's data collection'.

Whose data is it anyway?

Several senators responded incredulously to that assertion. There was much discussion about the need for more legislation requiring companies to better protect consumer data. This incident and discussion is a great example of the challenges facing us in our new world of constant technology disruption. New uses, devices and the data that is being collected are appearing at breakneck speeds. Sometimes before we even understand the implications and tradeoffs involved.

The European Union is working very hard to get ahead of the curve on the privacy challenges. The rules, called the General Data Protection Regulation (GDPR), is scheduled to go into effect this March. It is considered one of the toughest privacy laws to be implemented to date. At the core, the law will allow Europeans "...to tell companies to stop profiling them, they'll have much greater control over what happens to their data, and they'll find it easier to launch complaints about the misuse of their information". The explosive growth and volume of personal data being collected is going to present challenges for everyone.

With great power comes great responsibility

A while back, I attended a session at a Gartner Symposium entitled ‘Privacy vs the World' presented by Heidi Wachs, a research director at Gartner. She presented many examples of data privacy concerns. She raised the point that ‘the lines between social culture, corporate culture and regulation are blurred when it comes to privacy'. She asked the attendees ‘How can organizations truly define privacy so that it is appropriately preserved?' The discussion revolved around the constant struggle and balancing of the business needs, convenience, and addressing privacy and security concerns of the users of the system

As technologists, we have a responsibility to help the business understand the tradeoffs and risks involved in this rapidly changing environment. We as humans, by nature, love to hoard things, and data is no different. We are accumulating large amounts of data as it passes through our systems. If it is in or passes through your system, you have a responsibility for ensuring the rules are followed. What level of privacy is needed/required/desired is fully dependent on the

data itself. Not all data is created equal, some requires more privacy than others. Privacy and the security mechanisms needed to implement that privacy is not a once and done kind of thing, its constantly evolving and changing. Heidi asked a challenging question in the session I mentioned above. ‘When a law enforcement agency comes asking for all that data you have been hoarding, what will you do?' Better to be proactive and plan ahead than reactive when the situation occurs.

Data Governance is critical to success

To be able to proactive and develop those plans, it is imperative that an organization understand their data, and where it resides. A key process critical to that understanding is an established data governance process. Data governance is concerned with the

  • Integrity
  • Availability
  • Usability
  • Security

of the data employed in an enterprise to ensure data can be trusted for decision-making. According to the Data Governance Institute, additional benefits include better data security, as well as reducing risks to of regulatory fines (The EU's GDRP for example has significant penalties for non-compliance).

One of the useful artifacts from the data governance process that contributes to the planning process is the data catalog. A data catalog contains a list of all data assets and capabilities in an organization. Information contained in the catalog include

  • High level descriptions
  • Categorizations
  • Availability
  • Usage
  • Location
  • Ownership
  • Governance Information

Having this information maintained and available allows an organization to respond quickly to regulatory requirements around the handling and locating of data when required. Using GDPR as an example, one of the requirements is known as the ‘right to be forgotten' rule. If an individual requests their information be removed, a company must comply. In order to do this, one must know all locations a persons information is located. A quality data governance process and data catalog facilitates that capability.

Accepting the challenge and striking the balance

In this fast paced, rapidly changing technology environment we live in today, we are providing and collecting huge amounts of data from an ever increasing number of potential sources, whether they be mobiles, wearables, our vehicles, or any other of a myriad of sources we haven't even thought about. This data is traveling through the nebulous cloud environment we all love to talk about, and traveling through the ether to its final destination. Our challenge as technologists, is to understand the implications, challenges, and tradeoffs involved in that world, and be able to articulate those to the business so that the proper balance between business needs, data privacy, convenience, et al can be achieved.


DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the conference tracks for CloudEXPO | DXWorldEXPO 2018 New York.

DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City.

Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term.

A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throughout enterprises of all sizes.

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Sponsorship Opportunities Here

Speaking Opportunities Here

Sponsorship and Speaking Inquiries: [email protected].

2018 Conference Agenda, Keynotes and 10 Conference Tracks

DXWordEXPO New York 2018 and Cloud Expo New York 2018 agenda present 222 rockstar faculty members, 200 sessions and 22 keynotes and general sessions in 10 distinct conference tracks.

  • Cloud-Native | Serverless
  • DevOpsSummit
  • FinTechEXPO - New York Blockchain Event
  • CloudEXPO - Enterprise Cloud
  • DXWorldEXPO - Digital Transformation (DX)
  • Smart Cities | IoT | IIoT
  • AI | Machine Learning | Cognitive Computing
  • BigData | Analytics
  • The API Enterprise | Mobility | Security
  • Hot Topics | FinTech | WebRTC

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

DXWorldEXPO | CloudEXPO 2018 New York cover all of these tools, with the most comprehensive program and with 222 rockstar speakers throughout our industry presenting 22 Keynotes and General Sessions, 200 Breakout Sessions along 10 Tracks, as well as our signature Power Panels. Our Expo Floor brings together the world's leading companies throughout the world of Cloud Computing, DevOps, FinTech, Digital Transformation, and all they entail.

As your enterprise creates a vision and strategy that enables you to create your own unique, long-term success, learning about all the technologies involved is essential. Companies today not only form multi-cloud and hybrid cloud architectures, but create them with built-in cognitive capabilities.

Cloud-Native thinking is now the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, as well as the public sector.

CloudEXPO is the world's most influential technology event where Cloud Computing was coined over a decade ago and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals.

FinTech Is Now Part of the DXWorldEXPO | CloudEXPO Program!

Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expensive intermediate processes from their businesses.

Accordingly, attendees at the upcoming 22nd CloudEXPO | DXWorldEXPO November 11-13, 2018 in New York City will find fresh new content in two new tracks called:

  • FinTechEXPO
  • New York Blockchain Event

which will incorporate FinTech and Blockchain, as well as machine learning, artificial intelligence and deep learning in these two distinct tracks.

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Sponsorship Opportunities Here

Speaking Opportunities Here

Sponsorship and Speaking Inquiries: [email protected].

FinTech brings efficiency as well as the ability to deliver new services and a much improved customer experience throughout the global financial services industry. FinTech is a natural fit with cloud computing, as new services are quickly developed, deployed, and scaled on public, private, and hybrid clouds.

More than US$20 billion in venture capital is being invested in FinTech this year. DXWorldEXPOCloudEXPO are pleased to bring you the latest FinTech developments as an integral part of our program.

DXWorldEXPO | CloudEXPO are accepting speaking submissions for this new track, so please visit Cloud Computing Expo for the latest information or contact us at [email protected]

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Sponsorship Opportunities Here

Speaking Opportunities Here

Sponsorship and Speaking Inquiries: [email protected].

Download Slide Deck ▸ Here

Only DXWorldEXPO | CloudEXPO bring together all this in a single location:

Attend DXWorldEXPO | CloudEXPO. Build your own custom experience. Learn about the world's latest technologies and chart your course to Digital Transformation.

22nd International DXWorldEXPO | CloudEXPO, taking place November 11-13, 2018, in New York City, will feature technical sessions from a rock star conference faculty and the leading industry players in the world.

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Sponsorship Opportunities Here

Speaking Opportunities Here

Sponsorship and Speaking Inquiries: [email protected].

Download Slide Deck: ▸ Here

Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS - software, platform, and infrastructure as a service.

With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.

Every Global 2000 enterprise in the world is now integrating cloud computing in some form into its IT development and operations. Midsize and small businesses are also migrating to the cloud in increasing numbers.

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Sponsorship Opportunities Here

Speaking Opportunities Here

Sponsorship and Speaking Inquiries: [email protected].

Download Slide Deck: ▸ Here

Companies are each developing their unique mix of cloud technologies and services, forming multi-cloud and hybrid cloud architectures and deployments across all major industries. Cloud-driven thinking has become the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, and the public sector.

Sponsorship Opportunities

DXWorldEXPO | CloudEXPO are the single show where technology buyers and vendors can meet to experience and discus cloud computing and all that it entails. Sponsors of DXWorldEXPO | CloudEXPO will benefit from unmatched branding, profile building and lead generation opportunities through:

  • Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers.
  • Showcase exhibition during our new extended dedicated expo hours
  • Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35-minute technical session
  • Online advertising on 4,5 million article pages in SYS-CON's i-Technology Publications
  • Capitalize on our Comprehensive Marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage.
  • Unprecedented PR Coverage: Unmatched editorial coverage on Cloud Computing Journal.
  • Tweetup to over 100,000 plus Twitter followers
  • Press releases sent on major wire services to over 500 industry analysts.

Secrets of Our Most Popular Sponsors and Exhibitors ▸ Here

For more information on sponsorship, exhibit, and keynote opportunities, contact [email protected].

Sponsorship Opportunities Here

Download Slide Deck:Here

Speaking Opportunities

The upcoming 22nd International DXWorldEXPO | CloudEXPO November 11-13, 2018 in New York City, NY announces that its Call For Papers for speaking opportunities is now open.

Secrets of Our Most Popular Faculty Members ▸ Here

Submit your speaking proposal Here or by email [email protected].

Download Slide Deck: ▸ Here

About DXWorldEXPO LLC

DXWorldEXPO LLC is a Lighthouse Point, Florida-based trade show company and the creator of DXWorldEXPODigital Transformation Conference & Expo. The company produces and presents CloudEXPO, DevOpsSummitFinTechEXPO Blockchain Event, the world's most influential conferences and trade shows.

More Stories By Ed Featherston

Ed Featherston is VP, Principal Architect at Cloud Technology Partners. He brings 35 years of technology experience in designing, building, and implementing large complex solutions. He has significant expertise in systems integration, Internet/intranet, and cloud technologies. He has delivered projects in various industries, including financial services, pharmacy, government and retail.

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