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SDN Journal Authors: Liz McMillan, Yeshim Deniz, Pat Romanski, Elizabeth White, TJ Randall

Related Topics: SYS-CON MEDIA, Artificial Intelligence, @CloudExpo, Cloud Security

SYS-CON MEDIA: Article

Security in a Cloud-First World Is Cloudy | @CloudExpo #AI #Cloud #Security

When cloud breaches occur the blame must fall on both service providers and users

Download Slide Deck: ▸ Here

Security in a Cloud-First World Is Cloudy

Enterprises are moving to the cloud faster than most of us in security expected. CIOs are going from 0 to 100 in cloud adoption and leaving security teams in the dust. Once cloud is part of an enterprise stack, it's unclear who has responsibility for the protection of applications, services, and data.

When cloud breaches occur, whether active compromise or a publicly accessible database, the blame must fall on both service providers and users.

Download Slide Deck: ▸ Here

In his session at 21st Cloud Expo, Ben Johnson, Co-Founder and CTO of Obsidian Security, explored how both groups must do more to make cloud more secure, from leveraging AI to improving APIs, to incorporating cloud into current security programs.

Download Slide Deck: ▸ Here

Speaker Bio
Ben Johnson, Co-Founder and CTO of Obsidian Security, is a prominent voice in cybersecurity, having co-founded and been CTO of both Obsidian Security and Carbon Black. Additionally, he sits on several cyber start-up boards and spent 7 years at the NSA. He has spoken to over 600 organizations and given thought-leadership presentations in 15 countries.

Ten Tips on How to Maximize Your CloudEXPO and DXWorldEXPO Sponsorship Benefits

@CloudEXPO and @ExpoDX, two of the most influential technology events in the world, have hosted hundreds of sponsors and exhibitors since our launch 10 years ago.

In this blog post, I provide 10 tips on how our sponsors and exhibitors can maximize their participation at our events. But before reading my top 10 tips for our sponsors and exhibitors, please take a moment and watch this brief Sandy Carter video.

"Cloud Expo was really the event to connect with thought leaders, innovators, business folks who are interested in what the cloud can bring to their business. You know really how it allows them to bring the transformation of the business process."

Sandy Carter

1) Sponsor and Exhibit in both New York and Silicon Valley

@CloudEXPO and @ExpoDX New York and Silicon Valley provide a full year of face-to-face marketing opportunities for your company. Each sponsorship and exhibit package comes with pre and post-show marketing programs. By sponsoring and exhibiting in New York and Silicon Valley, you reach a full complement of decision makers and buyers in multiple vertical markets. Our delegate profiles can be located in our show prospectus.

2) Send Your Sponsor/Exhibitor Contract Early to Maximize Your Pre-Show Promotions

Once you select the best sponsorship/exhibit package that fits your goals, return the signed contract as soon as possible so you don't miss any of your pre-show promotional activities.

3) Review and Approve Your Assets, Logo, Company Sescription, etc., Quickly

Please provide your official company logo and description for inclusion on all our event sites and conference newsletters.

4) Communicate Your Participation and Presence with Your Clients, Customer Base

Our 20 years of experience as the world's leading technology event company has shown us that the sponsors and exhibitors with the most successful return from our conferences are the companies that plan their show presence well in advance. Some of our sponsors even provide fleets of cars to drive their customers to and from the event.

5) Coordinate Your Announcements with Our Show Dates to Maximize Your Media Coverage

The best way to leverage your @CloudEXPO presence as a sponsor and exhibitor is to plan your news announcements around our events. The media covering @CloudEXPO and @ExpoDX will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at @CloudEXPO. Product announcements during our show provide your company with the most reach through our targeted audiences.

6) Sign Up with Our Event Blog and Publish Technical Posts

@CloudEXPO, @ExpoDX, and @DevOpsSummit offer some of the most well-known and widely read, popular technology blogs. Contact us at [email protected] to set up your blog. Blog entries explaining tips, tricks, and techniques about the technologies you provide are an invaluable way to reach your buyers.

Download New York 2018 Show Prospectus Here

7) Use Twitter Frequently, add @CloudExpo and @ThingsExpo in Your Tweets

Your customers and our delegates are the most active professional Twitter users in any industry. We will re-tweet your posts to our 120,000+ followers.

8) Promote Your Session(s) Before the Event

If you have technical sessions at our events, promote them. Don't forget, every speaker is competing with sessions in nine other breakout tracks which takes place at the same time slot. Many delegates pick which sessions they plan to attend before they arrive, so you need to promote your session content to draw the maximum audience to your presentation.

9) Plan Your Activities at Your Booth, Don't Forget Live Demos

The Expo Floor is where business is conducted. Remember your competition in the next booth is trying to reach the same customers as you are. Providing demos of your solid product is the best way to utilize the activities at your booth. Giving out t-shirts and fun toys and conducting drawings will keep delegates interested, but at the end of the day you are there to sell your products and services, not t-shirts.

10) Take Advantage of the Post-Show Marketing Opportunities Included with Your Contract

@CloudEXPO and @ExpoDX sponsor/exhibitor packages come with the most effective pre and post-show marketing opportunities. Don't miss any of these programs, which can be worth more than all your other marketing efforts combined.


DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the conference tracks for CloudEXPO | DXWorldEXPO 2018 New York.

DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City.

Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term.

A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throughout enterprises of all sizes.

Sponsorship Opportunities Here

Speaking Opportunities Here

2018 Conference Agenda, Keynotes and 10 Conference Tracks

DXWordEXPO New York 2018 and Cloud Expo New York 2018 agenda present 222 rockstar faculty members, 200 sessions and 22 keynotes and general sessions in 10 distinct conference tracks.

  • Cloud-Native | Serverless
  • DevOpsSummit
  • FinTechEXPO - New York Blockchain Event
  • CloudEXPO - Enterprise Cloud
  • DXWorldEXPO - Digital Transformation (DX)
  • Smart Cities | IoT | IIoT
  • AI | Machine Learning | Cognitive Computing
  • BigData | Analytics
  • The API Enterprise | Mobility | Security
  • Hot Topics | FinTech | WebRTC

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

DXWorldEXPO | CloudEXPO 2018 New York cover all of these tools, with the most comprehensive program and with 222 rockstar speakers throughout our industry presenting 22 Keynotes and General Sessions, 200 Breakout Sessions along 10 Tracks, as well as our signature Power Panels. Our Expo Floor brings together the world's leading companies throughout the world of Cloud Computing, DevOps, FinTech, Digital Transformation, and all they entail.

As your enterprise creates a vision and strategy that enables you to create your own unique, long-term success, learning about all the technologies involved is essential. Companies today not only form multi-cloud and hybrid cloud architectures, but create them with built-in cognitive capabilities.

Cloud-Native thinking is now the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, as well as the public sector.

CloudEXPO is the world's most influential technology event where Cloud Computing was coined over a decade ago and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals.

FinTech Is Now Part of the DXWorldEXPO | CloudEXPO Program!

Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expensive intermediate processes from their businesses.

Accordingly, attendees at the upcoming 22nd CloudEXPO | DXWorldEXPO November 11-13, 2018 in New York City will find fresh new content in two new tracks called:

  • FinTechEXPO
  • New York Blockchain Event

which will incorporate FinTech and Blockchain, as well as machine learning, artificial intelligence and deep learning in these two distinct tracks.

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Sponsorship Opportunities Here

Speaking Opportunities Here

Sponsorship and Speaking Inquiries: [email protected].

FinTech brings efficiency as well as the ability to deliver new services and a much improved customer experience throughout the global financial services industry. FinTech is a natural fit with cloud computing, as new services are quickly developed, deployed, and scaled on public, private, and hybrid clouds.

More than US$20 billion in venture capital is being invested in FinTech this year. DXWorldEXPOCloudEXPO are pleased to bring you the latest FinTech developments as an integral part of our program.

DXWorldEXPO | CloudEXPO are accepting speaking submissions for this new track, so please visit Cloud Computing Expo for the latest information or contact us at [email protected]

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Sponsorship Opportunities Here

Speaking Opportunities Here

Sponsorship and Speaking Inquiries: [email protected].

Download Slide Deck ▸ Here

Only DXWorldEXPO | CloudEXPO bring together all this in a single location:

Attend DXWorldEXPO | CloudEXPO. Build your own custom experience. Learn about the world's latest technologies and chart your course to Digital Transformation.

22nd International DXWorldEXPO | CloudEXPO, taking place November 11-13, 2018, in New York City, will feature technical sessions from a rock star conference faculty and the leading industry players in the world.

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Sponsorship Opportunities Here

Speaking Opportunities Here

Sponsorship and Speaking Inquiries: [email protected].

Download Slide Deck: ▸ Here

Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS - software, platform, and infrastructure as a service.

With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.

Every Global 2000 enterprise in the world is now integrating cloud computing in some form into its IT development and operations. Midsize and small businesses are also migrating to the cloud in increasing numbers.

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Sponsorship Opportunities Here

Speaking Opportunities Here

Sponsorship and Speaking Inquiries: [email protected].

Download Slide Deck: ▸ Here

Companies are each developing their unique mix of cloud technologies and services, forming multi-cloud and hybrid cloud architectures and deployments across all major industries. Cloud-driven thinking has become the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, and the public sector.

Sponsorship Opportunities

DXWorldEXPO | CloudEXPO are the single show where technology buyers and vendors can meet to experience and discus cloud computing and all that it entails. Sponsors of DXWorldEXPO | CloudEXPO will benefit from unmatched branding, profile building and lead generation opportunities through:

  • Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers.
  • Showcase exhibition during our new extended dedicated expo hours
  • Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35-minute technical session
  • Online advertising on 4,5 million article pages in SYS-CON's i-Technology Publications
  • Capitalize on our Comprehensive Marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage.
  • Unprecedented PR Coverage: Unmatched editorial coverage on Cloud Computing Journal.
  • Tweetup to over 100,000 plus Twitter followers
  • Press releases sent on major wire services to over 500 industry analysts.

Secrets of Our Most Popular Sponsors and Exhibitors ▸ Here

For more information on sponsorship, exhibit, and keynote opportunities, contact [email protected].

Sponsorship Opportunities Here

Download Slide Deck:Here

Speaking Opportunities

The upcoming 22nd International DXWorldEXPO | CloudEXPO November 11-13, 2018 in New York City, NY announces that its Call For Papers for speaking opportunities is now open.

Secrets of Our Most Popular Faculty Members ▸ Here

Submit your speaking proposal Here or by email [email protected].

Download Slide Deck: ▸ Here

About DXWorldEXPO LLC

DXWorldEXPO LLC is a Lighthouse Point, Florida-based trade show company and the creator of DXWorldEXPODigital Transformation Conference & Expo. The company produces and presents CloudEXPO, DevOpsSummitFinTechEXPO Blockchain Event, the world's most influential conferences and trade shows.

More Stories By Pat Romanski

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

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