Welcome!

SDN Journal Authors: Liz McMillan, Stefan Bernbo, Michel Courtoy, Amitabh Sinha, Mike Wood

Related Topics: @BigDataExpo, @CloudExpo, @ThingsExpo

@BigDataExpo: Blog Feed Post

Whose Data Is It? | @CloudExpo #IoT #AI #ML #DL #M2M #BigData #Analytics

It now seems that sports, in this case the NBA, are breaking new ground with another data analytics topic: who owns the data?

Many times, sports have been at the leading edge of data analytics.  The book “Moneyball” was one of the first popular books to bring the basic concepts behind data analytics and data science to the general audience.  Fantasy leagues, sabermetrics and even games like “Strat-O-Matic” baseball and basketball provided an introduction into basic statistical concepts.

And it now seems that sports, in this case the National Basketball Association (NBA), are breaking new ground with another data analytics topic: who owns the data?  The National Basketball Players Association recently banned NBA teams from using a player’s wearable data in contract negotiations or other transactions (see “NBA Bans Teams From Using Wearable Data In Contract Negotiations”).

Maybe after the bitter fights professional and college athletes had about their “likeness” being used for advertising and promotions (think College Hoops 2K8), the players association wanted to get ahead of the curve on the data ownership issue.  If that’s the case, then that’s a very smart move – and a very telling move.  It brings to light a very interesting question:  who owns the personal data coming off wearables and other “intelligent” devices, and when and how can that personal data be used?

It’s easy to imagine how the NBA owners, agents and coaches could use the wearables data.  But there is already a plethora of data available on player performance.  Do I really need wearables data to tell me that Carmelo Anthony (over-rated New York Knicks forward) doesn’t hustle back on defense (or maybe even play defense)?  I can just look at some basic statistics to uncover that insight (see Table 1)

Offensive Real Plus-Minus

Defensive Real Plus-Minus

Carmelo Anthony, New York Knicks 2.18 -1.84
League Rank #35 out of 445 #403 out of 445

Table 1:  Source: http://www.espn.com/nba/statistics/rpm/_/sort/ORPM

From Table 1, we can see that Carmelo Anthony ranks #35 out of 445 NBA players for offensive effectiveness; however, he only ranks #403 out of 445 players on defensive effectiveness.  Again, I don’t need to see wearables data to understand where during the game Carmelo Anthony is putting his effort and hustle[1].  Plus there are other ways to get much of the same performance and effort data, such as video analytics.

Wearables data could be very beneficial to teams and players by scientifically flagging when a player is gassed and needs a rest, or whose body might be breaking down and needs to take a game off.  Wearables data could be used to create personalized training programs that optimize an individual athlete’s strength, endurance and agility capabilities.  Wearables data could be used to minimize training injuries and speed injury recovery.  The number of ways that wearables data, especially combined with in-game performance numbers and other external sources such as weather (temperatures, humidity, precipitation), social media and location data, could improve individual athlete as well as team performance is only being scratched.

By the way, check out the twitter account https://twitter.com/strong_science for examples as to how leading edge sports teams and athletes are combining data and analytics to achieve superior player development and in-game performance.

So Who Owns the Nest Data?
In order to take this conversation to the next level, I wanted to get a feel for the privacy statements that shield our personal information from being exploited for nefarious uses.  So I checked out a sample Privacy Policy.  And given the growing explosion of in-home Internet of Things (IOT) devices, I thought I’d start with the industry leader in home-based sensors and devices…Google Nest.

Just imagine all the insights that Google Nest could glean from having sensors placed throughout your house.  Here are just a few examples of the types of insights that Nest could glean from that data:

  • How many people live in the house?
  • When those people are typically home during the week?
  • When those people are typically home during the weekend or holidays?
  • When do they typically go to bed?
  • When do they typically get up in the morning?
  • Is there movement during the sleep period and if so, when and where is that movement?
  • When are the residents on vacation? When do they typically go on vacation?  How long are they typically gone while on vacation?
  • Do they take weekends away from the home (like ski weekends) and does that correlate to any holidays or
  • Does the time away from the home correlate to turning down the heat?
  • And more!

Boy, the Google Nest could know an awful lot about your home living patterns and tendencies.  That could be quite dangerous if all that were to get into the wrong hands.  So let’s see how Google Nest is protecting our personal and residence data via their privacy policy.

Here is the Google Nest Privacy Policy:

Device Usage information: If you are logged into your Nest account, we record the IP address you visit our website from, and if you have a Nest device or other connected device, we record adjustments you make to the product through the website interface. We store this data along with your email address, information about your Nest device, data collected directly by the device, a history of your device settings, and any other information we have collected about your use of Nest products and services. See our Privacy Statement for Nest Products and Services to learn more about the usage information collected through our products.

Okay, so not much comfort here that my personal data is being protected and won’t be used for whatever purpose Google decides.  But here is what I found even more concerning, selecting the “See our Privacy Statement for Nest Products and Services” link took me right back to this statement.  Yea, a circular reference to a privacy statement that says nothing about how they are going to protect your information.  If you have a Nest device and are not concerned, well I got a bridge in San Francisco to sell you…

Summary
As IOT devices continue to invade our homes, cars, work areas, shopping malls, movie theaters, coffee shops, grocery stores, sporting arenas, concert halls and airports, the multitude of different organizations that “own” that data will only become more confusing.  And while that data has great potential to do good for the individual, it also has the potential for much bad as well.  This issue is only going to grow as IOT continues its meteoritic growth in all aspects of our lives.  Read a few privacy policies and you will soon realize that the only thing that separates good from bad is only a few words in a paper-thin privacy policy.

And that should scare you.

[1] Real Plus-Minus (RPM) Real Plus-Minus is meant to be predictive.  RPM can help coaches (and agents) differentiate between players who have been consistently good (and will likely keep being good) and players who are merely going through a hot streak (and will likely regress to their mean).

The post Whose Data is it? appeared first on InFocus Blog | Dell EMC Services.

More Stories By William Schmarzo

Bill Schmarzo, author of “Big Data: Understanding How Data Powers Big Business”, is responsible for setting the strategy and defining the Big Data service line offerings and capabilities for the EMC Global Services organization. As part of Bill’s CTO charter, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He’s written several white papers, avid blogger and is a frequent speaker on the use of Big Data and advanced analytics to power organization’s key business initiatives. He also teaches the “Big Data MBA” at the University of San Francisco School of Management.

Bill has nearly three decades of experience in data warehousing, BI and analytics. Bill authored EMC’s Vision Workshop methodology that links an organization’s strategic business initiatives with their supporting data and analytic requirements, and co-authored with Ralph Kimball a series of articles on analytic applications. Bill has served on The Data Warehouse Institute’s faculty as the head of the analytic applications curriculum.

Previously, Bill was the Vice President of Advertiser Analytics at Yahoo and the Vice President of Analytic Applications at Business Objects.

@CloudExpo Stories
With Cloud Foundry you can easily deploy and use apps utilizing websocket technology, but not everybody realizes that scaling them out is not that trivial. In his session at 21st Cloud Expo, Roman Swoszowski, CTO and VP, Cloud Foundry Services, at Grape Up, will show you an example of how to deal with this issue. He will demonstrate a cloud-native Spring Boot app running in Cloud Foundry and communicating with clients over websocket protocol that can be easily scaled horizontally and coordinate...
In his session at 20th Cloud Expo, Scott Davis, CTO of Embotics, discussed how automation can provide the dynamic management required to cost-effectively deliver microservices and container solutions at scale. He also discussed how flexible automation is the key to effectively bridging and seamlessly coordinating both IT and developer needs for component orchestration across disparate clouds – an increasingly important requirement at today’s multi-cloud enterprise.
Any startup has to have a clear go –to-market strategy from the beginning. Similarly, any data science project has to have a go to production strategy from its first days, so it could go beyond proof-of-concept. Machine learning and artificial intelligence in production would result in hundreds of training pipelines and machine learning models that are continuously revised by teams of data scientists and seamlessly connected with web applications for tenants and users.
Vulnerability management is vital for large companies that need to secure containers across thousands of hosts, but many struggle to understand how exposed they are when they discover a new high security vulnerability. In his session at 21st Cloud Expo, John Morello, CTO of Twistlock, will address this pressing concern by introducing the concept of the “Vulnerability Risk Tree API,” which brings all the data together in a simple REST endpoint, allowing companies to easily grasp the severity of t...
Recently, WebRTC has a lot of eyes from market. The use cases of WebRTC are expanding - video chat, online education, online health care etc. Not only for human-to-human communication, but also IoT use cases such as machine to human use cases can be seen recently. One of the typical use-case is remote camera monitoring. With WebRTC, people can have interoperability and flexibility for deploying monitoring service. However, the benefit of WebRTC for IoT is not only its convenience and interopera...
IT organizations are moving to the cloud in hopes to approve efficiency, increase agility and save money. Migrating workloads might seem like a simple task, but what many businesses don’t realize is that application migration criteria differs across organizations, making it difficult for architects to arrive at an accurate TCO number. In his session at 21st Cloud Expo, Joe Kinsella, CTO of CloudHealth Technologies, will offer a systematic approach to understanding the TCO of a cloud application...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
For financial firms, the cloud is going to increasingly become a crucial part of dealing with customers over the next five years and beyond, particularly with the growing use and acceptance of virtual currencies. There are new data storage paradigms on the horizon that will deliver secure solutions for storing and moving sensitive financial data around the world without touching terrestrial networks. In his session at 20th Cloud Expo, Cliff Beek, President of Cloud Constellation Corporation, d...
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Secure Channels, a cybersecurity firm, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Secure Channels, Inc. offers several products and solutions to its many clients, helping them protect critical data from being compromised and access to computer networks from the unauthorized. The company develops comprehensive data encryption security strategie...
From 2013, NTT Communications has been providing cPaaS service, SkyWay. Its customer’s expectations for leveraging WebRTC technology are not only typical real-time communication use cases such as Web conference, remote education, but also IoT use cases such as remote camera monitoring, smart-glass, and robotic. Because of this, NTT Communications has numerous IoT business use-cases that its customers are developing on top of PaaS. WebRTC will lead IoT businesses to be more innovative and address...
Connecting to major cloud service providers is becoming central to doing business. But your cloud provider’s performance is only as good as your connectivity solution. Massive Networks will place you in the driver's seat by exposing how you can extend your LAN from any location to include any cloud platform through an advanced high-performance connection that is secure and dedicated to your business-critical data. In his session at 21st Cloud Expo, Paul Mako, CEO & CIO of Massive Networks, wil...
Deep learning has been very successful in social sciences and specially areas where there is a lot of data. Trading is another field that can be viewed as social science with a lot of data. With the advent of Deep Learning and Big Data technologies for efficient computation, we are finally able to use the same methods in investment management as we would in face recognition or in making chat-bots. In his session at 20th Cloud Expo, Gaurav Chakravorty, co-founder and Head of Strategy Development ...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
The goal of Continuous Testing is to shift testing left to find defects earlier and release software faster. This can be achieved by integrating a set of open source functional and performance testing tools in the early stages of your software delivery lifecycle. There is one process that binds all application delivery stages together into one well-orchestrated machine: Continuous Testing. Continuous Testing is the conveyer belt between the Software Factory and production stages. Artifacts are m...
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, presented an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He then expounded on the industry issues he frequently came up against as an analyst, and ...
SYS-CON Events announced today that App2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. App2Cloud is an online Platform, specializing in migrating legacy applications to any Cloud Providers (AWS, Azure, Google Cloud).
Cloud resources, although available in abundance, are inherently volatile. For transactional computing, like ERP and most enterprise software, this is a challenge as transactional integrity and data fidelity is paramount – making it a challenge to create cloud native applications while relying on RDBMS. In his session at 21st Cloud Expo, Claus Jepsen, Chief Architect and Head of Innovation Labs at Unit4, will explore that in order to create distributed and scalable solutions ensuring high availa...
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., discussed how these tools can be leveraged to develop a lasting competitive advantage ...
Enterprise architects are increasingly adopting multi-cloud strategies as they seek to utilize existing data center assets, leverage the advantages of cloud computing and avoid cloud vendor lock-in. This requires a globally aware traffic management strategy that can monitor infrastructure health across data centers and end-user experience globally, while responding to control changes and system specification at the speed of today’s DevOps teams. In his session at 20th Cloud Expo, Josh Gray, Chie...