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SDN Journal Authors: Destiny Bertucci, Liz McMillan, Pat Romanski, Elizabeth White, Amitabh Sinha

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Cloud Fulfills the Best-of-Breed Dream

The SaaS middleware industry has sprung up to take advantage of this gap

How the Cloud Fulfills the Best-of-Breed Dream
By Dan McAloon

The Internet has changed the way businesses are constructed: vertical integrations and home-grown systems are being steadily replaced by off-the-shelf solutions, SaaS integrations, and web-based workflows. Documents are no longer stored on a file server halfheartedly maintained by your IT department, they’re centralized in a document-storage site like Dropbox or Box.com. Productivity software is no longer something that lives on your desktop computer in your office, but rather on the cloud using Google Drive or Office365.

As the small, everyday tasks of business move to the cloud to improve the productivity of workers and IT departments, large everyday operations are also moving to the cloud to improve the efficiency of the business as a whole. Salesforce.com is the most obvious example of this, granting sales-focused companies access to world-class CPQ and lead management software at a fraction of the cost of having a system custom-developed, and without the costs of internal maintenance or IT departments.

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By “outsourcing” functionality to SaaS-based companies, the focus can remain on what a business actually does well. There’s no reason for a company that manufactures and sells widgets and sprockets to spend time, money, and human resources on problems not related to their core business.

The continued growth in the popularity of SaaS has encouraged the development of entire new industries like SaaS-based billing. However, the nature of SaaS-based services is that the truly successful ones are purpose-built for integration. Salesforce.com wouldn’t be nearly as successful if it were difficult to push completed orders out of the software and into an order fulfillment or billing system. Google Drive wouldn’t be as successful if it couldn’t accept Microsoft’s proprietary file formats, take data from Wikipedia automatically, or export to machine-readable formats. Similarly, an enterprise SaaS company wouldn’t be successful if the product they sold was unable to integrate fully with other systems necessary for their client’s business to function properly.

Of course, some SaaS software isn’t mature enough for quick, easy integrations, and some companies just don’t have the time to do it for themselves. The SaaS middleware industry has sprung up to take advantage of this gap. It can be daunting to integrate multiple SaaS-based products with each other, keeping them all in sync and ensuring each system always has the data it needs to properly operate. Products like Boomi and Mulesoft exist specifically to address this concern.

Because enterprise SaaS companies take to heart the idea of focusing on what they do best, a SaaS services approach is often a double-edged sword. For instance, Salesforce.com doesn’t have any purpose-built software for physical order fulfillment despite the fact that they provide complex sales processes that result in a need for complex order fulfillment. However, no decision-maker worth their salt would see that statement and disqualify Salesforce.com from a selection process for CPQ and sales support systems.

The ability to focus on a specific vertical has vastly improved the potential quality of each piece of software. No longer does “best of breed” refer to megalithic software that performs a million tasks. Now, a “best-of-breed” system can simply be the best streaming music player, or the best CPQ system, or the best billing system.

The specialization of SaaS software needs to be in the forefront of any decision-maker’s mind when drafting requirement documents for new systems. It’s certainly possible that the current system does CPQ, physical fulfillment, billing, AND powers your web front-end. However, it’s unreasonable to expect an off-the-shelf SaaS solution to do all of those things. Remember, all these systems are designed to be interoperable. Because they won’t run on your servers in your datacenter next to your database, SaaS software by its very nature requires integration with other systems in a fluid and flexible manner. This should be the first, not the last, thing in any decision maker’s mind when attempting to replace or augment existing legacy systems. To be continued. . .

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The post How the Cloud Fulfills the Best-of-Breed Dream appeared first on Recurring Revenue Blog | Aria Systems.

The largest 'Internet of Things' event in the world has announced "sponsorship opportunities" and "call for papers."

The 1st International Internet of @ThingsExpo was launched this June at the Javits Center in New York City with over 6,000 delegates in attendance. The 2nd International Internet of @ThingsExpo will take place November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, California, with an estimated 7,000 plus delegates attending over three days.

@ThingsExpo is co-located with 15th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading IoT industry players in the world. In 2014, more than 200 companies will be present on the @ThingsExpo show floor, including global players and the hottest new technology pioneers.

Sponsorship and Exhibit Opportunities for @ThingsExpo Silicon Valley and New York Are Now Available
Sponsors and exhibitors of Internet of @ThingsExpo will benefit from unmatched branding, profile building and lead generation opportunities through:

  • Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers.
  • Showcase exhibition during our new extended dedicated expo hours
  • Breakout Session Priority scheduling for sponsors that have been guaranteed a 35-minute technical session
  • Online advertising in SYS-CON's i-Technology publications
  • Capitalize on our comprehensive marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage.
  • Unprecedented PR Coverage: Editorial coverage on IoT.sys-con.com, Tweets to our 75,000 plus followers, press releases sent on major wire services to over 500 combined analysts and press members who attended Internet of @ThingsExpo - making it the best-covered "Internet of Things" conference in the world

For more information on sponsorship, exhibit, and keynote opportunities contact Carmen Gonzalez by email at events (at) sys-con.com, or by phone 201 802-3021. Book both events for additional savings!

@ThingsExpo Silicon Valley (November 4-6, 2014, Santa Clara, CA)
@ThingsExpo New York (June 9-11, 2015, New York, NY)

Secure Your VIP Pass to Attend @ThingsExpo Silicon Valley
Internet of @ThingsExpo announced today a limited time free "Expo Plus" registration option. The onsite registration price of $600 will be set to 'free' for delegates who register during September.

To take advantage of this opportunity, attendees can use the coupon code "IoTSeptember" and secure their "@ThingsExpo Plus" registration to attend all keynotes and general sessions, as well as a limited number of technical sessions each day of the show, in addition to full access to the expo floor and the @ThingsExpo hackathon.

The registration page is located at the @ThingsExpo site here.


@ThingsExpo New York 2015 'Call for Papers' Now Open
The 3rd International Internet of @ThingsExpo, to be held June 9-11, 2015, at the Javits Center in New York City, New York announces that its 'Call for Papers' is now open. The event will feature a world class, all-star faculty with the hottest IoT topics covered in three distinct tracks.

Track 1 - Consumer IoT and Wearables: Smart Appliances, Wearables, Smart Cars, Smartphones 2.0, Smart Travel, Personal Fitness, Health Care, Personalized Marketing, Customized Shopping, Personal Finance, The Digital Divide, Mobile Cash & Markets, Games & the IoT, The Future of Education, Virtual Reality

Track 2 - Enterprise IoT: The Business Case for IoT, Smart Grids, Smart Cities, Smart Transportation, The Smart Home, M2M, Authentication/Security, Wiring the IoT, The Internet of Everything, Digital Transformation of Enterprise IT, Agriculture, Transportation, Manufacturing, Local & State Government, Federal Government

Track 3 -  Developer IoT: WebRTC, Eclipse Foundation, Cloud Foundry, Docker & Linux Containers, Node-Red, Open Source Hardware, Leveraging SOA, Multi-Cloud IoT, Evolving Standards, WebSockets, Security & Privacy Protocols, GPS & Proximity Services, Bluetooth/RFID/etc., XMPP, Nest Labs


@ThingsExpo billboard is viewed by more than 1.3 million motorists per week on Highway 101, in the heart of Silicon Valley

Help plant your flag in the fast-expanding business opportunity that is the Internet of Things: Submit your speaking proposal today here!

Download @ThingsExpo Newsletter Today Here

Chris Matthieu Named @ThingsExpo Tech Chair

Internet of @ThingsExpo named Chris Matthieu tech chair of Internet of @ThingsExpo 2014 Silicon Valley.

Chris Matthieu has two decades of telecom and web experience. He launched his Teleku cloud communications-as-a-service platform at eComm in 2010, which was acquired by Voxeo. Next he built an open source Node.JS PaaS called Nodester, which was acquired by AppFog. His latest startups include Twelephone. Leveraging HTML5 and WebRTC, Twelephone's BHAG (Big Hairy Audacious Goal) is to become the next generation telecom company running in the Web browser. Chris is currently co-founder and CTO of Octoblu.

Website: http://www.ThingsExpo.com

Twitter: http://www.Twitter.com/ThingsExpo

About SYS-CON Media & Events
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Expo® (CloudComputingExpo.com / @CloudExpo), Big Data Expo (BigDataExpo.net / @BigDataExpo), DevOps Summit (DevOpsSummit.sys-con.com / @DevOpsSummit),  Internet of @ThingsExpo (ThingsExpo.com / @ThingsExpo) and Cloud Computing Bootcamp (CloudComputingBootcamp.com).

Cloud Expo® and Big Data Expo® are registered trademarks of Cloud Expo, Inc., a SYS-CON Events company.

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The Aria blog is the place for news, commentary and discussion on monetization, agile billing and IoT. We cover a variety of topics including forces of market disruption, the Monetization of IoT, billing best practices, trending news and what monetization will look like in the future. Our hope is that you’ll become better informed, be entertained and in turn share your thinking, ideas and comments.

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