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SDN Journal Authors: Don MacVittie, Lori MacVittie, Liz McMillan, Dinko Eror, Pat Romanski

Related Topics: @CloudExpo, Microsoft Cloud, @BigDataExpo, SDN Journal, @ThingsExpo

@CloudExpo: Article

Microsoft Azure "Best Cloud Education" At Cloud Expo New York

Big Data, Cloud and Mobile - Converging Technology Trends

Microsoft Cloud booth at Cloud Expo New York attracted well-deserved attention of conference delegates.

Big Data, the cloud, and mobile are converging technology trends that represent real opportunities for developers and IT pros to deliver more efficiencies and new value.

On June 11, 2014, at the 14th International Cloud Expo Microsoft Cloud delivered a complete education track as part of Microsoft's strategy on how to deliver an integrated and yet open platform centered in cloud that also enables to extend existing investments.

For developers and architects, this meant using familiar tools with enhanced capabilities never seen before.

In the past 12 months Microsoft has offered tremendous innovation including: infrastructure as a service, cloud storage, cloud based device management across heterogeneous devices and Big Data solutions.

Cloud Expo delegates learned how they can move their businesses and careers forward by taking Microsoft's innovation to their business.

Opening Keynote By Steve Martin

Microsoft's extensive coverage at Cloud Expo started off with Windows Azure General Manager Steve Martin's Opening Keynote on June 10 at 9:30 am.

Cloud Expo delegates found out out why more than 57% of Fortune 500 companies are using Microsoft Azure to accelerate their time-to-market, open up new business opportunities and save them money.

Download Slide Deck: Here

Steve Martin's Microsoft Azure opening keynote at Cloud Expo New York

General Session - Microsoft Azure for Enterprise: What and Why
David Chappell, Principal of Chappell & Associates

Microsoft Azure now provides the right services for enterprises. But what scenarios are most interesting to enterprise leaders, and why? Which of these do most enterprises want to start with, why do they want them, and what are the common objections?

This general session walked through these basics, giving Cloud Expo delegates a big picture introduction to how enterprises are adopting Microsoft Azure and how you can help them do this.

Download Slide Deck: Here

Microsoft Cloud Track Sessions at Cloud Expo New York

Gain Peace of Mind - Use Hybrid Cloud to Modernize Your Storage Strategy
Marc Farley, Senior Product Marketing Manager at Microsoft
Data generation and storage is rapidly accelerating and is expected to grow 44x in the next few years .Strict regulations and compliance combined with the need to mine this data to gain competitive advantage make it mandatory for enterprises to store this data for longer periods of time. To deal with this data explosion, enterprises are switching to a hybrid cloud storage model - a trend that is predicted to accelerate so fast that by 2020 over a third of the world's data is stored and passes through the cloud. Microsoft's hybrid cloud storage solution enables enterprise customers to integrate Microsoft Azure Storage with their data center.

This session will take you through the importance of the StorSimple solution to the hybrid cloud offering and discuss the building blocks you can use to solve data growth problems and cost constraints, as you consider moving your data storage to the public cloud. The final portion provides a future vision for hybrid cloud storage (HCS) with StorSimple and Azure.

Mobile Apps in the Enterprise: Harness the Power for Customers & Employees
Miranda Luna, Product Manager on the Windows Azure team at Microsoft
Mobile apps are becoming increasingly important in the enterprise. Traditional web apps cannot match the increased levels of engagement and retention achieved through a personalized and responsive experience on each user's favorite device. To build a cross-platform mobile app capable of delivering a truly personalized and responsive experience, however, you need to effectively utilize a cloud-connected app back end that is built to enhance security, scale and speed of development.

This session will cover the different aspects of robust mobile application strategy and the enabling technologies offered by Microsoft Azure. Miranda Luna will demonstrate how to use Microsoft Azure to implement mobile engagement strategy end to end, from net new apps to apps that need to leverage on-premises assets, to existing apps that could benefit from enhanced push notifications.

Learn How You Can Easily Extend Your Infrastructure with Microsoft Azure
Drew McDaniel, Principal Program Manager Lead - Windows Azure Division at Microsoft
As infrastructure needs grow so does the need to be able to deal with it in a quick and cost-efficient manner. With Azure, you can spin up new Windows Server and Linux virtual machines in minutes and adjust your usage as your needs change.

This session will explain how with Microsoft's pay-as-you-go approach, you only pay for what you use and there are never any penalties for changing your virtual machine configurations. It includes full support for Microsoft applications including SQL, SharePoint and even third-party software such as Oracle databases and WebLogic. Whether you are using IaaS for development and test or extending your production capacity to the cloud, Azure can help.

The Best PaaS You Likely Have Never Heard About
Nir Mashkowski

Platform as a Service offerings facilitate the deployment of applications without the cost and complexity of buying and managing the underlying hardware , software and by provisioning hosting capabilities. This approach enables developers and architects to focus on the application logic rather than the infrastructure and plumbing needed to scale and secure the applications. Web Applications are no exception. Microsoft Azure Websites is getting the job done running dozens of top tier website as well as Fortune 5000 business critical applications. The Websites team relentlessly focuses on two pillars: delightful developer experience and ensuring administrator trust. Join us for a whirlwind tour of this very rich and diverse platform. We will review some of the core capabilities, language support and our unique scalable, reliable and secure architecture.

Enable Business Continuity for Your Mission-Critical Applications using Microsoft Azure
Jan Engelsberg

Join this session to learn about Azure SQL Database, a relational database service. We will demonstrate key architectural patterns gathered during close customer engagements to showcase how customers are achieving mission criticality in the cloud. The focus will be on how and when to apply the new capabilities across business continuity and performance into the design of modern mission-critical applications. Expect us to cover both business as well as architectural considerations including technical demos.

Building Hybrid Infrastructure: A look into Microsoft Azure Networking
Yousef Khalidi

Fact:Enterprises are increasing moving applications and infrastructure to the cloud. Fact: Regulation, Compliance and application complexity prevent enterprises of all sizes from moving everything that they have to a cloud.Fact: Organizations are looking for a hybrid approach to use the Cloud. Join this session to get an understanding of networking technologies in Microsoft Azure with a special focus on building a hybrid infrastructure. Topics covered will include Microsoft Azure Virtual Networks, high-speed dedicated connectivity, connectivity solutions for developers and test-dev scenarios among others.

Enterprise Mobility: Let Users Choose Without Compromising Compliance
Andrew Conway

Platform as a Service offerings facilitate the deployment of applications without the cost and complexity of buying and managing the underlying hardware , software and by provisioning hosting capabilities. This approach enables developers and architects to focus on the application logic rather than the infrastructure and plumbing needed to scale and secure the applications. Web Applications are no exception. Microsoft Azure Websites is getting the job done running dozens of top tier website as well as Fortune 5000 business critical applications. The Websites team relentlessly focuses on two pillars: delightful developer experience and ensuring administrator trust. Join us for a whirlwind tour of this very rich and diverse platform. We will review some of the core capabilities, language support and our unique scalable, reliable and secure architecture.

Learn How Microsoft Azure Safeguards Your Company's Data Assets and Supports Corporate Compliance
Lori Woehler

Ever since organizations started evaluating moving applications and infrastructure to the cloud, the need to preserve the security and compliance aspects that they were used to in their private datacenters has been a topic of discussion. In fact, this has been among the top three concerns for CIOs preventing them from adopting cloud solutions over the last several years. This primer on Azure offers insights into its industry-leading approach to security and compliance in the cloud. Learn more about Azure security - what we do to safeguard Azure and what capabilities we provide for you to use Azure in accordance with your own security and compliance standards.

Cloud Expo's giant Silicon View billboard which is viewed by more than 1.3 million motorists per week

The 15th International Cloud Expo has just expanded its conference program, to bring together Cloud Computing, APM, APIs, Security, Big Data, Internet of Things, DevOps and WebRTC at one location.

The show now has three tracks devoted exclusively to the IoT (with WebRTC present in one of the tracks), a full single track focusing on Big Data, and a two-track DevOps Summit, in addition to four tracks devoted exclusively to Cloud Computing in the enterprise.

Cloud Expo is the single show where delegates and technology vendors can meet to experience and discuss the entire world of the cloud.

With Cloud Computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to learn about the latest technology developments and solutions.

Attend Cloud Expo Nov 4-6, at the Santa Clara Convention Center, CA. Craft your own custom experience. Learn the latest from the world's best technologists. Find the vendors you want and put them to the test.

15th Cloud Expo Expanded Conference Program

Cloud Expo
Track 1: Enterprise Cloud Adoption
Track 2: APM, Cloud and Hot Topics
Track 3: Cloud APIs & Business
Track 4: Cloud Security - Mobility

Big Data Expo
Track 5: Big Data/Analytics

Track 6: Consumer IoT
Track 7: Enterprise IoT
Track 8: IoT Developer & WebRTC

DevOps Summit
Track 1: "Dev" Developer Focus
Track 2: "Ops" Operations Focus

More than 150 all-star faculty members will discuss the hottest technology topics in November. In addition to the expanded APM and API coverage, Cloud Expo Silicon Valley will offer a variety of Linux containers and Docker sessions.

DevOps Summit at Cloud Expo also doubled its content from June, in two full simultaneous tracks for three days.

Tracks and topics for DevOps Summit at Cloud Expo will include:

  • Application delivery
  • ROI and business value
  • Site reliability
  • Continuous delivery
  • Kanban, Scrum, and Agile
  • Continuous integration
  • Release scalability
  • Continuous release
  • Service virtualization
  • Operational monitoring
  • Capacity management
  • Load testing
  • Quality assurance
  • Manager and exec support
  • Release automation
  • Cultural change
  • Breaking down IT silos
  • Cloud development
  • Cloud platforms
  • Test automation
  • Teaming
  • Application security
  • API management
  • Identity and access
  • Audit and control
  • DevOps and ITIL, ISO, Six Sigma, COBIT
  • Mobile DevOps
  • DevOps for legacy systems
  • Software-defined servers
  • Network automation
  • Server automation
  • Configuration automation
  • Continuous support
  • DevOps anti-patterns
  • Enterprise DevOps
  • DevOps system architecture
  • IT orchestration
  • Containerization
  • DevOps skills and training
  • WebOps, CloudOps, ChatOps, NoOps
  • Change management

Tracks and topics for Internet of @ThingsExpo will include:

Consumer IoT & Wearables

  • Wearables
  • Smart Appliances
  • Smart Cars
  • Smartphones 2.0
  • Smart Travel
  • Personal Fitness
  • Health Care
  • Personalized Marketing
  • Customized Shopping
  • Personal Finance
  • The Digital Divide
  • Mobile Cash & Markets
  • Games & the IoT
  • The Future of Education
  • Virtual Reality

Enterprise IoT

  • The Business Case for IoT
  • Smart Grids
  • Smart Cities
  • Smart Transportation
  • The Smart Home
  • M2M
  • Authentication/Security
  • Wiring the IoT
  • The Internet of Everything
  • Digital Transformation of Enterprise IT
  • Agriculture
  • Transportation
  • Manufacturing
  • Local & State Government
  • Federal Government

IoT Developers

  • Eclipse Foundation
  • Cloud Foundry
  • Linux Containers
  • Node-Red
  • Open Source Hardware
  • AJAX and the IoT
  • Leveraging SOA
  • Multi-Cloud IoT
  • Evolving Standards
  • WebSockets
  • Security & Privacy Protocols
  • GPS & Proximity Services
  • Bluetooth/RFID/etc.
  • XMPP
  • Nest Labs




Sponsorship Opportunities
for Cloud Expo
® 2014 Silicon Valley
Cloud Expo® 2014 Silicon Valley "show prospectus" has shipped. Sponsorship, exhibit, and keynote opportunities can be obtained from Carmen Gonzalez by email at events (at), or by phone 201 802-3021.

Early Bird Registration Options
for Cloud Expo
® 2014 Silicon Valley
Cloud Expo® delegates can pre-register for Cloud Expo® Silicon Valley with Early Bird savings here.

About SYS-CON Media & Events
SYS-CON Media ( has since 1994 been connecting technology companies and customers through a comprehensive content stream at - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Expo® (, Big Data Expo (, Virtualization Conference & Expo (, DevOps Summit (, Internet of @ThingsExpo (, SDDC Expo (, WebRTC Summit (, Government IT Conference & Expo (, Cloud Computing Bootcamp (, and UlitzerLive! New Media Conference & Expo (

Cloud Expo® is a registered trademark of Cloud Expo, Inc.

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News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

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