Welcome!

SDN Journal Authors: Liz McMillan, Yeshim Deniz, Elizabeth White, Pat Romanski, TJ Randall

Related Topics: @CloudExpo, Java IoT, Microservices Expo, Linux Containers, @DXWorldExpo, SDN Journal

@CloudExpo: Blog Feed Post

@CloudExpo | Efficient Multi-Vendor #Cloud Helps Break Incipient Monopolies

Cloud marketplaces and open standards help cultivate a vibrant cloud vendor market, encouraging competition

By

Think of a cloud provider. I’d bet that for the majority of people reading this article, the first that comes to mind is AWS. Amazon Web Services were a trailblazer in the cloud space, and they still lead adoption rates at all levels of the market, from SMBs to multinationals. In some ways that’s great: Amazon constantly innovate and refine their product. But, at the same time, it’s not entirely healthy for a market to be completely dominated by one vendor. Google’s Compute Engine is snapping at Amazon’s heels, but ideally we’d like to see a flourishing market with many competitors. A market in which the word “cloud” doesn’t immediately bring one vendor to mind.

Two things are making that market a possibility: open standards and cloud marketplaces or cloud brokerages.

Open Standards
Vendor lock-in imposes a brake on innovation by reducing the competitive forces that compel vendrs to improve their products. If a company is not free to move between vendors, following their own interests and needs, then there is very little incentive for that vendor to provide optimal service. All their energy will go into gaining new sales, and very little into satisfying existing clients because the cost of moving from a proprietary, non-standard environment is prohibitively expensive.

Once a company is locked into one product, the vendor can then leverage that status to sell compatible products — products only they can produce. The operating system and productivity software market in the 1990s and 2000s is a perfect example of this process.

Open standards allow cloud platform users to move their data and workloads between vendors with ease. The burden is on vendors to provide levels of service and cost that keep their clients happy.

Cloud Marketplaces
One benefit of sticking with a single cloud vendor for multiple products is reduced complexity. Multi-cloud environments, where clients build platforms comprised of several vendors’ solutions, are inherently more complex. Added complexity results in inflated costs.

Cloud marketplaces, especially those that incorporate a cloud management platform, reduce that complexity to a manageable level by making it easy to compare cloud products and control them. They provide a layer on top of cloud products that help with integration and control.

By reducing the complexity of building multi-cloud environments on platforms with open standards, cloud marketplaces help cultivate a vibrant and competitive market; one that isn’t dominated by a small number of vendors. That can only be good for cloud users — it helps them to build the cloud that they want and adapt as their needs change.

About Ted Navarro- Ted is the technical writer and inbound marketer for ComputeNext, an innovative cloud marketplace company. Check out the ComputeNext blog for the latest in cloud computing and IaaS technology. Follow them on Twitter, Like them on Facebook, and engage in the discussion at https://www.computenext.com/blog/.

More Stories By Bob Gourley

Bob Gourley writes on enterprise IT. He is a founder of Crucial Point and publisher of CTOvision.com

CloudEXPO Stories
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to the new world.
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of computational needs for many industries. Their solutions provide benefits across many environments, such as datacenter deployment, HPC, workstations, storage networks and standalone server installations. ICC has been in business for over 23 years and their phenomenal range of clients include multinational corporations, universities, and small businesses.
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a member of the Society of Information Management (SIM) Atlanta Chapter. She received a Business and Economics degree with a minor in Computer Science from St. Andrews Presbyterian University (Laurinburg, North Carolina). She resides in metro-Atlanta (Georgia).
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, discussed how to use Kubernetes to set up a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace. His expertise is in automating deployment, management, and problem resolution in these environments, allowing his teams to run large transactional applications with high availability and the speed the consumer demands.
Everyone wants the rainbow - reduced IT costs, scalability, continuity, flexibility, manageability, and innovation. But in order to get to that collaboration rainbow, you need the cloud! In this presentation, we'll cover three areas: First - the rainbow of benefits from cloud collaboration. There are many different reasons why more and more companies and institutions are moving to the cloud. Benefits include: cost savings (reducing on-prem infrastructure, reducing data center foot print, reducing IT support costs), enabling growth (ensuring a highly available, highly scalable infrastructure), increasing employee access & engagement (by having collaboration tools that are usable and available globally regardless of location there will be an increased connectedness amongst teams and individuals that will help increase both efficiency and productivity.)