Welcome!

SDN Journal Authors: Michael Jannery, Pat Romanski, Elizabeth White, Trevor Parsons, Peter Dyer

News Feed Item

Gridstore CEO George Symons Reviews 2014 Storage Industry Predictions

Software-Defined Storage Leader Answers the Question: How Far Has the Storage Industry Come in 2014?

MOUNTAIN VIEW, CA -- (Marketwired) -- 08/12/14 -- Gridstore™, the leader in software-defined storage (SDS) purpose-built for Windows Servers and Hyper-V, today revealed their mid-year review of their original 2014 industry predictions. With data growth showing no signs of slowing down and the variety and number of data storage solutions on the market also increasing, there continues to be a large amount of end-user confusion when it comes to product purchasing decisions. Now at the midpoint of 2014, Gridstore CEO George Symons reviews three of his key predictions to see how far the market has come in six months and where it might be heading next.

Tweet this: @Gridstore SDS #storage leader predictions hit the target - #hyperv gaining marketshare, scale out capability is key

1. Symons predicted: Software-defined storage comes of age

  • Moves from nebulous buzz word to reality though a clear definition - this will not be universally accepted across the industry
  • Real SDS is all about intelligent management of the data and understanding and managing both the data on the server and the storage

Mid-year status:
Even in 2013 the industry as a whole was still hesitant about the term software-defined storage (SDS). Analysts were not keen and perhaps more tellingly customers were not looking for a SDS solution. However, over the past few months there has been a very definite shift in thinking.

Symons states: "SDS solutions from major vendors have gained significant momentum this year. EMC, IBM and VMware all announced SDS solutions in May. This year MarketsandMarkets, a US based research and consulting company has predicted that the software-defined data center market, of which SDS is an integral part, is expected to be worth $5.41 billion by 2018. This is a real pointer to the importance organizations are now placing on SDS and how far it has come over the last few months."

"As with so much terminology in the industry, SDS tends to mean many things to many people, and just as other terms such as Cloud needed refinement and recognition that there is not one Cloud or one type of Cloud, so there remains a lot of work to more clearly define SDS and its iterations. But as this happens the market will accept SDS as it plays an integral role in delivery of the Software Defined Data Center," he added.

Conclusion: SDS has come of age but there is more work to be done

2. Symons predicted: Major escalation in adoption of Windows Hyper-V

  • Ease of migration/ease-of-use
  • Functionality meets needs of most use cases
  • Performance is excellent
  • Lower cost

Mid-year status:
"At Gridstore we have focused our product strategy on the basis that Hyper-V will be making a real impact in the market, and we are already seeing a return on this investment as it makes inroads on VMware's current market dominance," continued Symons.

This was validated during a webinar in July 2014, where Simon Robinson, Research VP at 451 Group said that despite VMware's significant head start, Hyper-V is catching up, "...as VMware is evolving its capabilities, so too is Microsoft and actually when you look at the technology, Microsoft has made those investments to bridge the gap on the technology side, and that's giving folks the incentive to evaluate and increasingly implement Microsoft based virtualization and associated technologies."

Symons added, "This is borne out as we at Gridstore and others that have backed Hyper-V see significant growth in Hyper-V business. In some markets Hyper-V has already taken over as market leader. In an IDC Worldwide Virtualization Tracker last year, Hyper-V was identified as the dominant server virtualization platform in Singapore. In another global report again from IDC, Hyper-V had grown to 31.5 per cent of the market and was continuing to grow."

"The product has a lot going for it. Not only is it low cost, but it is also very solid and has the functionality to meet most customer needs. We are seeing customers adding Hyper-V to their existing virtualization infrastructure as well as some converting from VMware to Hyper-V to reduce costs," continued Symons.

Conclusion: Hyper-V continues to gain market share because of it ease-of-use, strong performance and overall lower cost.

3. Symons predicted: Scale-as-you-grow expands in importance

  • Critical as the market moves to public and private clouds
  • Lowers cost of acquisition and overall TCO
  • Winning solutions will be scale-out vs. scale-up
  • Winning solutions will not be limited by clustering

Mid-year status:
Scale-as-you-grow is not a new industry term, but the current rate of data growth means that organizations are embracing it as a more effective, and importantly, affordable, way of dealing with its storage needs.

Symons, "In order to implement a Private Cloud, WebScale IT, Hybrid Cloud, or any other popular term for next generation data centers, one of the key requirements everyone is agreeing to is the need for elastic resources. For storage, that means incremental scalability and the ability to apply the appropriate capacity and performance to a virtual machine when it is created. The only way to implement this is through a scale-out architecture. More importantly you can't do a rip and replace when the next level of capacity or performance is required."

This issue will continue to drive the desire for scale-out solutions (rather than scale-up) that are not limited by clustering or the requirement to purchase more than you need at any time.

Conclusion: Scale-out has grown dramatically in importance and adoption

Symons added: "From now to the end of the year will prove to be a fascinating period in the storage industry. Flash started this transformation a few years ago. Software-defined storage has in the course of a year or so turned from a buzz word into a real game changer and we would expect this to continue for the foreseeable future."

"As we have positioned ourselves as the leading provider of SDS purpose-built for Windows Server and Hyper-V we are confident that that we are in a strong place. The ability to deliver storage that is elastic and allows precision control to allocate the right capacity and performance to each VM is critical for the Private Cloud that meets customers' needs for control, price/performance, scalability and overall TCO."

About Gridstore
Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual Controller™ Technology (SVCT) to eliminate the I/O blender effect and accelerate applications Gridstore delivers vmOptimized™ Storage that self-optimizes to each application or VM across both virtual and physical environments. Leveraging a grid architecture, Gridstore delivers the first end-to-end storage QoS to ensure the most important App or VM performance is never compromised. The storage grid, that uses Gridstore's performance optimized nodes or capacity optimized nodes, starts with as few as 3 nodes and then can grow one or more at a time to deliver a cost effective scale-as-you-grow solution. Headquartered in Mountain View, CA. its products and services are available through a global network of value-added resellers. For more information, please visit: http://www.gridstore.com.

Follow Gridstore
Twitter: http://twitter.com/gridstore
LinkedIn: https://www.linkedin.com/company/2065619

© 2014 Gridstore. All rights reserved. Gridstore, the Gridstore logo, AutoPilot, vmOptimized, Direct I/O, FlashGrid, Grid, GridControl, GridProtect, GridScale, GridSensor, Server-side Virtual Controller Technology (SVCT), Thin-Provisioned vLUNS, TrueQoS, vController, vPool, and vStore are registered trademarks or pending trademarks of Gridstore in the U.S. and other countries. All other trademarks are the property of their respective owners. Information regarding products, services and offerings may be superseded by subsequent documents and are subject to change without notice. For the latest information and specifications regarding Gridstore and any of its offerings or services, please visit www.gridstore.com.

Media Contact:
Douglas W. Gruehl
Gridstore, Inc.
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@CloudExpo Stories
"Desktop as a Service is emerging as a very big trend. One of the big influencers of this – for Esri – is that we have a large user base that uses virtualization and they are looking at Desktop as a Service right now," explained John Meza, Product Engineer at Esri, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"Application monitoring and intelligence can smooth the path in a DevOps environment. In a DevOps environment you see constant change. If you are trying to monitor things in a constantly changing environment, you're going to spend a lot of your job fixing your monitoring," explained Todd Rader, Solutions Architect at AppDynamics, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
What do a firewall and a fortress have in common? They are no longer strong enough to protect the valuables housed inside. Like the walls of an old fortress, the cracks in the firewall are allowing the bad guys to slip in - unannounced and unnoticed. By the time these thieves get in, the damage is already done and the network is already compromised. Intellectual property is easily slipped out the back door leaving no trace of forced entry. If we want to reign in on these cybercriminals, it's hig...
More and more file-based and machine generated data is being created every day causing exponential data and content growth, and creating a management nightmare for IT managers. What data centers really need to cope with this growth is a purpose-built tiered archive appliance that enables users to establish a single storage target for all of their applications - an appliance that will intelligently place and move data to and between storage tiers based on user-defined policies. In her session a...
"SAP had made a big transition into the cloud as we believe it has significant value for our customers, drives innovation and is easy to consume. When you look at the SAP portfolio, SAP HANA is the underlying platform and it powers all of our platforms and all of our analytics," explained Thorsten Leiduck, VP ISVs & Digital Commerce at SAP, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, ...
Over the last few years the healthcare ecosystem has revolved around innovations in Electronic Health Record (HER) based systems. This evolution has helped us achieve much desired interoperability. Now the focus is shifting to other equally important aspects - scalability and performance. While applying cloud computing environments to the EHR systems, a special consideration needs to be given to the cloud enablement of Veterans Health Information Systems and Technology Architecture (VistA), i.e....
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, addressed the big issues involving these technologies and, more important, the results they will achieve. Rodney Rogers, chairman and CEO of Virtustream; Brendan O'Brien, co-founder of Aria Systems, Bart Copeland, president and CEO of ActiveState Software; Jim Cowie, chief scientist at Dyn; Dave Wagstaff, VP ...
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use c...
High-performing enterprise Software Quality Assurance (SQA) teams validate systems that are ready for use - getting most actively involved as components integrate and form complete systems. These teams catch and report on defects, making sure the customer gets the best software possible. SQA teams have leveraged automation and virtualization to execute more thorough testing in less time - bringing Dev and Ops together, ensuring production readiness. Does the emergence of DevOps mean the end of E...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
Docker offers a new, lightweight approach to application portability. Applications are shipped using a common container format and managed with a high-level API. Their processes run within isolated namespaces that abstract the operating environment independently of the distribution, versions, network setup, and other details of this environment. This "containerization" has often been nicknamed "the new virtualization." But containers are more than lightweight virtual machines. Beyond their small...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionalit...
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile ...
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, focused on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud platfo...
At 15th Cloud Expo, Shrikant Pattathil, Executive Vice President at Harbinger Systems, demos a video delivery platform that helps you do interactive videos. He discusses how Harbinger is accomplishing it in the cloud world, the problems they faced and the choices they made to get around these problems.
Between the compelling mockups and specs produced by your analysts and designers, and the resulting application built by your developers, there is a gulf where projects fail, costs spiral out of control, and applications fall short of requirements. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, will present a new approach where business and development users collaborate – each using tools appropriate to their goals and expertise – to build mo...