Welcome!

SDN Journal Authors: Pat Romanski, Destiny Bertucci, Liz McMillan, Elizabeth White, Amitabh Sinha

Related Topics: @CloudExpo, Java IoT, Microservices Expo, Containers Expo Blog, @DXWorldExpo, SDN Journal

@CloudExpo: Article

SoftLayer Fuels Hybrid Cloud Growth for IBM with New Clients and Services

Cloud Expo Sponsor SoftLayer has become the galvanizing force behind IBM's rapid acceleration to cloud leadership

On Monday IBM stated that SoftLayer is fueling hybrid cloud adoption by attracting thousands of new clients including leading enterprises. To support this ongoing growth, IBM is also launching a range of new cloud services designed for the enterprise that are based on SoftLayer infrastructure.

Just one year after its acquisition, SoftLayer has become the galvanizing force behind IBM's rapid acceleration to cloud leadership. IBM bought SoftLayer for $2 billion in July 2013 and has continued to invest significantly in its cloud portfolio.

Clients all over the world are moving to the IBM Cloud, with thousands migrating to SoftLayer in the past year alone. New enterprise customers including Macy's, Whirlpool, Daimler subsidiary moovel Gmbh, Sicoss Group and many others are transforming their operations for the emerging hybrid cloud era. Hybrid cloud computing represents the best of both worlds, as it links traditional IT systems to the cloud. Clients can maintain on-premise control of key applications and data while moving other workloads - so-called systems of engagement with customers and partners -- to the cloud for quick access to data, expansion of new services and cost reductions. In fact, nearly half of IBM's top 100 strategic outsourcing clients who are among the world's largest enterprises are already implementing cloud solutions with IBM as they transition to a hybrid cloud model.

As data becomes the next great natural resource, clients are looking for the means to efficiently store and mine their data, while protecting its privacy and security. By taking advantage of IBM Cloud, companies now have the ability to more quickly integrate existing and new services and data to drive new innovations and more easily control, manage and secure data and business applications.

In addition to new clients, more than 1,000 business partners have signed on to offer their services on SoftLayer. Firms embracing SoftLayer range from leading global players such as Avnet, Arrow Electronics and Ingram Micro, to cloud-based services and solution providers like Mirantis, Assimil8, Silverstring, Clipcard, SilverSky, and Cnetric Enterprise Solutions. Large U.S. enterprise buyers, those with 1,000+ employees, ranked IBM as their top selection of service providers that they believe would be most effective in providing IaaS for private and/or public clouds [1].

"In its first year, SoftLayer has proven to be a pivotal acquisition for IBM Cloud," said Erich Clementi, Senior Vice President, IBM Global Technology Services. "SoftLayer has quickly become the foundation of IBM's cloud portfolio anchoring our infrastructure, platform and software-as-a-service offerings and transforming the fortunes of many industry companies from Web startups to established enterprises looking for the speed, flexibility and security that hybrid cloud environments provide. Of all the options for public or private clouds in the market, IBM Cloud with all of its resources, assets and expertise is the logical choice for a world where the volume and complexity of data-rich workloads grows exponentially every day. "

IBM Offers new Cloud Services for the Enterprise; Designed to Tackle Big Data
With big data creating demand for cloud, SoftLayer will play a pivotal role in delivering IBM's rich data and analytics portfolio to clients faster, more effectively and efficiently. Among the offerings, IBM will make available via the Bluemix developer platform and IBM marketplace:

  • Watson Engagement Advisor on SoftLayer which allows organizations to gain timely and actionable insights from big data, transforming the client experience through natural conversational interactions with system that get smarter with use. Running on IBM's POWER8 processor, IBM Power Systems integrated into SoftLayer's infrastructure will handle big data, analytics and cognitive requirements in the cloud with unprecedented speed.
  • Watson Developer Cloud on Softlayer allows unprecedented access for third party developers, entrepreneurs, academics, and system integrators looking to harness Watson's cognitive capabilities in the products and services they bring to market.
  • IBM is now offering more than 300 services within the IBM cloud marketplace that is based on SoftLayer. This includes data and analytics and SoftLayer offerings such as the IBM multi-enterprise Relationship Management SaaS that connects and manages shared business processes across a variety of communities, Time Series Database that connects applications to the Internet of Things and Analytics Warehouse which provides an agile platform for data warehousing and analytics.
  • Aspera high-speed transfer technology is now also available on SoftLayer enabling users to move large unstructured and structured data with maximum speed and security, regardless of data size, distance or network conditions.
  • Code name Elastic Storage is a new software-defined storage-as-a-service offering built on SoftLayer. It provides organizations with high-speed access to large volumes of data and seamless data management between their on-premises infrastructure and the cloud.
  • SoftLayer expands hourly billing for bare-metal servers bringing the key pay-as-you-go benefits of virtual server consumption to dedicated resources. Bare metal servers provide the increased performance and privacy that many enterprises desire.
  • IBM Cloud modular management is a fully automated service management system to help companies to more easily govern new cloud application environments. IBM Cloud Modular management enables companies with the choice and flexibility to pick the services they want to manage on their own or have IBM manage for them.
  • Jumpgate is another innovation from SoftLayer that will play a key role in helping businesses build their own hybrid cloud environments. Jumpgate allows for interoperability between clouds by providing compatibility between the OpenStack API and a provider's proprietary API.

Enterprises Moving Core Operations to IBM Cloud and SoftLayer
Nearly half of all large enterprises will have hybrid cloud deployments by the end of 2017, according to Gartner, Inc.[2]. As IBM accelerates its cloud leadership delivering big data and analytics capabilities for enterprises moving to a hybrid cloud model, today IBM also announced a number of clients across major industries that are moving core operations onto SoftLayer.

Daimler subsidiary moovel is now using IBM's SoftLayer cloud infrastructure to develop and distribute mobile apps for its car2go ride sharing service. moovel's smartphone apps offer a range of mobility services such as train, bicycle, taxis and car sharing to help the customer determine the fastest or least expensive way to travel from A to B. Using SoftLayer guarantees the high performance needed to develop the moovel smartphone app for use around the world.

Whirlpool, the world's leading manufacturer and marketer of major home appliances, is taking advantage of IBM Cloud, including Softlayer, to transition from an on-premise environment to a globally integrated hybrid cloud model to drive ecommerce sales, streamline orders, reduce costs, improve flexibility and speed processing time. Whirlpool needed a flexible and scalable environment to host its ecommerce platform while storing and deploying large amounts of customer and product data. The manufacturer needed a globally integrated and regionally executed ecommerce platform with massive capacity to support its existing product lifecycle management system.

Macy's, a North America based retailer, is leveraging SoftLayer for a comprehensive mix of bare metal and shared cloud infrastructure to provide a new operating model that supports the retailers need for scalability and long term business goal of continuous availability.

Sicoss Group, the company that processes Social Security, and payroll calculations for customers across Mexico under the auspices of the Mexican Social Security Authority, is evolving to deliver new services including salary and profit-sharing calculation simulators, as well as online training and education to businesses. Sicoss Group has used SoftLayer infrastructure to enable its customers to launch services in less than 48 hours through SoftLayer's virtual storage and dedicated Cloud servers. Sicoss Group also relies on IBM Cloud for its enterprise class security, and backup and its experience in IBM's IT services. With the new cloud-based payroll and HR processing model, Sicoss Group is able to improve agility for companies of all sizes and help its customers to remain compliant more easily and efficiently.

Since the $2 billion acquisition of SoftLayer a year ago, IBM has continued to invest in making SoftLayer the foundation of its cloud portfolio. These investments include:

  1. $1.2 billion investment to expand SoftLayer's global data center footprint to 40 locations globally covering every major geography and financial center by 2015 and opening additional SoftLayer facilities in Melbourne, Toronto and Washington, D.C., in the third quarter of 2014.
  2. $1 billion to launch a Watson business unit, with Watson running on SoftLayer
  3. $1 billion investment to establish a cloud platform-as-a-service (PaaS), Bluemix to help millions of developers build cloud applications running on SoftLayer. IBM is extending its Bluemix developer platform on SoftLayer to more than 50 services including several big data and analytics technologies and is now the largest deployment of the Cloud Foundry Foundation.
  4. The launch of the IBM Cloud marketplace and cloud acquisitions including Cloudant, Silverpop and Aspera validating IBM's commitment to SoftLayer

More Stories By Liz McMillan

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

Comments (1)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
The past few years have brought a sea change in the way applications are architected, developed, and consumed—increasing both the complexity of testing and the business impact of software failures. How can software testing professionals keep pace with modern application delivery, given the trends that impact both architectures (cloud, microservices, and APIs) and processes (DevOps, agile, and continuous delivery)? This is where continuous testing comes in. D
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...
The “Digital Era” is forcing us to engage with new methods to build, operate and maintain applications. This transformation also implies an evolution to more and more intelligent applications to better engage with the customers, while creating significant market differentiators. In both cases, the cloud has become a key enabler to embrace this digital revolution. So, moving to the cloud is no longer the question; the new questions are HOW and WHEN. To make this equation even more complex, most ...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, discussed the b...
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone in...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
As you move to the cloud, your network should be efficient, secure, and easy to manage. An enterprise adopting a hybrid or public cloud needs systems and tools that provide: Agility: ability to deliver applications and services faster, even in complex hybrid environments Easier manageability: enable reliable connectivity with complete oversight as the data center network evolves Greater efficiency: eliminate wasted effort while reducing errors and optimize asset utilization Security: imple...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
Kubernetes is an open source system for automating deployment, scaling, and management of containerized applications. Kubernetes was originally built by Google, leveraging years of experience with managing container workloads, and is now a Cloud Native Compute Foundation (CNCF) project. Kubernetes has been widely adopted by the community, supported on all major public and private cloud providers, and is gaining rapid adoption in enterprises. However, Kubernetes may seem intimidating and complex ...
In his session at 21st Cloud Expo, Michael Burley, a Senior Business Development Executive in IT Services at NetApp, described how NetApp designed a three-year program of work to migrate 25PB of a major telco's enterprise data to a new STaaS platform, and then secured a long-term contract to manage and operate the platform. This significant program blended the best of NetApp’s solutions and services capabilities to enable this telco’s successful adoption of private cloud storage and launching ...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, discussed the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, application p...
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve f...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...