Welcome!

SDN Journal Authors: Liz McMillan, Shelly Palmer, Sandi Mappic, Michael Bushong, Barbara Porter

Related Topics: Cloud Expo, Java, SOA & WOA, Linux, Big Data Journal, SDN Journal

Cloud Expo: Blog Feed Post

It’s A Multi-Vendor Cloud World

Experts say that cloud computing is disruptive and then continue on to discuss how the cloud quickly enables innovation

Experts say that cloud computing is disruptive and then continue on to discuss how the cloud quickly enables innovation while competition between cloud service providers drive costs down. Both of these scenarios are accurate, but the disruption from cloud has additional shockwaves that only now beginning to be felt. Hardware and software vendors are starting to show signs of wear on their revenue streams due to cloud. Eventually, that wave will begin to impact the ecosystems that includes Value-Added Resellers and professional services firms that implement the products for those vendors. Sometime between these two points another wave of disruption will begin to take hold; the move to multi-vendor solutions.

Multi-vendor solutions have been in place for some time, but typically as an additive effect versus subtractive. For example, a large enterprise will contract with both AT&T and Verizon for telecommunications services to ensure that there’s always one operational path available for transmission of data. The thing that makes the multi-vendor cloud different is the tearing down of the functional barriers of the single in-house managed enterprise applications from a single vendor into a combination of Software-as-a-Service (SaaS) and custom applications running on different cloud service provider’s platforms.

None of this is news, of course, it is the focus of many discussions around the emergence of SaaS. The element that is news here is that this effect is now starting to impact the channel partners for the large enterprise applications’ vendors. The IT professional services firms that grew up around deploying solutions like Oracle E-Business Suite, SAP, Peoplesoft, JD Edwards, etc. continued to see a consistent flow of work regardless that this new cloud platform was emerging around them. Many of these firms may even have been aware of what was occurring, but stymied to do anything about it due to the speed at which solutions have been taking hold.

Competing in the cloud market is significantly more difficult. It’s not enough to have one or two competencies in order to provide a solution. Now professional services firms need to have competency in three or four SaaS platforms, data management and integration. Businesses want to use Workday for Human Resources related activities, Salesforce.com for customer facing activities and Netsuite for financial accounting. Rapidly waning is the appetite of businesses to sustain a one and a half to two year development effort to deliver a consolidated platform. Moreover, recently promoted executive managers have some element of information systems training as part of their education making it difficult to convince them that they need a lot of custom business processes to operate their business. Indeed, they have learned that complexity has a high cost to maintain, operate and audit.

Further complicating this change, the vendors themselves are realizing that they need to transform or die. Hence, many of them are attempting to shift as quickly as possible to provide specialized SaaS applications. As much as they realize the devastating results of doing so, this means that the big enterprise application vendors will eventually begin to cannibalize their own channel. Ultimately, same type of work that used to be required to deploy a multi-module enterprise application is just not required on the SaaS alternatives. Thus, professional services that thrived and were successful being a prized channel partner had better start buddying up to emerging SaaS vendors and learning about IaaS and PaaS if they intend to survive.

The long-term implications of cloud disruption on this aspect of the business are astounding and there has been little discussion in the media or by analysts. Not only does cloud have the capability to reshape enterprise IT, it will have terraforming effects on the entire IT vendor solution ecosystem.

More Stories By JP Morgenthal

Mr. Morgenthal has over 25 years of experience in Information Technology spanning multiple disciplines including software engineering, architecture, marketing, sales, consulting and executive management. He has specializations in multiple industry verticals including: banking, brokerage, retail, supply chain management, healthcare and Federal. Mr. Morgenthal also has technical specializations, and is considered a thought leader, in integration, enterprise architecture, service oriented architecture and cloud computing. In the role of Director, Mr. Morgenthal is responsible for furthering Perficient’s efforts in cloud computing with its customers through services development, sales force enablement and training, strategic account support and development of programs to drive cloud computing opportunities. Prior to his role as Director, Mr. Morgenthal was a Cloud Ranger with EMCC’s Cloud & Virtual Data Center service line. In that role, Mr. Morgenthal was instrumental in driving consulting opportunities for EMC around cloud and IT transformation, facilitating workshops and EBCs, and developing statements of work. Prior to EMC, Mr. Morgenthal designed, developed and operated one of the first Platform-as-a-Service for the supply-chain, logistics, multi-channel retail management, loyalty program management and payment cards. Mr. Morgenthal is the author of four trade publications covering topics of Cloud Computing, Enterprise Application Integration, Enterprise Information Integration, and Distributed Systems Management. He has also published over one-hundred articles and is a frequent blogger and has spoken at many of the leading conferences covering these technologies. He has a Bachelor and Masters Degrees in Computer Science from Hofstra University.

Cloud Expo Latest Stories
14th International Cloud Expo, held on June 10–12, 2014 at the Javits Center in New York City, featured three content-packed days with a rich array of sessions about the business and technical value of cloud computing, Internet of Things, Big Data, and DevOps led by exceptional speakers from every sector of the IT ecosystem. The Cloud Expo series is the fastest-growing Enterprise IT event in the past 10 years, devoted to every aspect of delivering massively scalable enterprise IT as a service.
As more applications and services move "to the cloud" (public or on-premise) cloud environments are increasingly adopting and building out traditional enterprise features. This in turn is enabling and encouraging cloud adoption from enterprise users. In many ways the definition is blurring as features like continuous operation, geo-distribution or on-demand capacity become the norm. NuoDB is involved in both building enterprise software and using enterprise cloud capabilities. In his session at 15th Cloud Expo, Seth Proctor, CTO at NuoDB, Inc., will discuss the experiences from building, deploying and using enterprise services and suggest some ways to approach moving enterprise applications into a cloud model.
Until recently, many organizations required specialized departments to perform mapping and geospatial analysis, and they used Esri on-premise solutions for that work. In his session at 15th Cloud Expo, Dave Peters, author of the Esri Press book Building a GIS, System Architecture Design Strategies for Managers, will discuss how Esri has successfully included the cloud as a fully integrated SaaS expansion of the ArcGIS mapping platform. Organizations that have incorporated Esri cloud-based applications and content within their business models are reaping huge benefits by directly leveraging cloud-based mapping and analysis capabilities within their existing enterprise investments. The ArcGIS mapping platform includes cloud-based content management and information resources to more widely, efficiently, and affordably deliver real-time actionable information and analysis capabilities to your organization.
In his session at 15th Cloud Expo, Mark Hinkle, Senior Director, Open Source Solutions at Citrix Systems Inc., will provide overview of the open source software that can be used to deploy and manage a cloud computing environment. He will include information on storage, networking(e.g., OpenDaylight) and compute virtualization (Xen, KVM, LXC) and the orchestration(Apache CloudStack, OpenStack) of the three to build their own cloud services. Speaker Bio: Mark Hinkle is the Senior Director, Open Source Solutions, at Citrix Systems Inc. He joined Citrix as a result of their July 2011 acquisition of Cloud.com where he was their Vice President of Community. He is currently responsible for Citrix open source efforts around the open source cloud computing platform, Apache CloudStack and the Xen Hypervisor. Previously he was the VP of Community at Zenoss Inc., a producer of the open source application, server, and network management software, where he grew the Zenoss Core project to over 10...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity. In his session at Internet of @ThingsExpo, Mac Devine, Distinguished Engineer at IBM, will discuss bringing these three elements together via Systems of Discover.
Cloud and Big Data present unique dilemmas: embracing the benefits of these new technologies while maintaining the security of your organization’s assets. When an outside party owns, controls and manages your infrastructure and computational resources, how can you be assured that sensitive data remains private and secure? How do you best protect data in mixed use cloud and big data infrastructure sets? Can you still satisfy the full range of reporting, compliance and regulatory requirements? In his session at 15th Cloud Expo, Derek Tumulak, Vice President of Product Management at Vormetric, will discuss how to address data security in cloud and Big Data environments so that your organization isn’t next week’s data breach headline.
The cloud is everywhere and growing, and with it SaaS has become an accepted means for software delivery. SaaS is more than just a technology, it is a thriving business model estimated to be worth around $53 billion dollars by 2015, according to IDC. The question is – how do you build and scale a profitable SaaS business model? In his session at 15th Cloud Expo, Jason Cumberland, Vice President, SaaS Solutions at Dimension Data, will give the audience an understanding of common mistakes businesses make when transitioning to SaaS; how to avoid them; and how to build a profitable and scalable SaaS business.
SYS-CON Events announced today that Gridstore™, the leader in software-defined storage (SDS) purpose-built for Windows Servers and Hyper-V, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual Controller™ Technology (SVCT) to eliminate the I/O blender effect and accelerate applications Gridstore delivers vmOptimized™ Storage that self-optimizes to each application or VM across both virtual and physical environments. Leveraging a grid architecture, Gridstore delivers the first end-to-end storage QoS to ensure the most important App or VM performance is never compromised. The storage grid, that uses Gridstore’s performance optimized nodes or capacity optimized nodes, starts with as few a...
SYS-CON Events announced today that Solgenia, the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between personal and professional social, mobile and cloud user experiences, our solutions help large and medium-sized organizations dramatically improve productivity, reduce collaboration costs, and increase the overall enterprise value by bringing collaboration and infrastructure solutions to the cloud.
Cloud computing started a technology revolution; now DevOps is driving that revolution forward. By enabling new approaches to service delivery, cloud and DevOps together are delivering even greater speed, agility, and efficiency. No wonder leading innovators are adopting DevOps and cloud together! In his session at DevOps Summit, Andi Mann, Vice President of Strategic Solutions at CA Technologies, will explore the synergies in these two approaches, with practical tips, techniques, research data, war stories, case studies, and recommendations.
Enterprises require the performance, agility and on-demand access of the public cloud, and the management, security and compatibility of the private cloud. The solution? In his session at 15th Cloud Expo, Simone Brunozzi, VP and Chief Technologist(global role) for VMware, will explore how to unlock the power of the hybrid cloud and the steps to get there. He'll discuss the challenges that conventional approaches to both public and private cloud computing, and outline the tough decisions that must be made to accelerate the journey to the hybrid cloud. As part of the transition, an Infrastructure-as-a-Service model will enable enterprise IT to build services beyond their data center while owning what gets moved, when to move it, and for how long. IT can then move forward on what matters most to the organization that it supports – availability, agility and efficiency.
Every healthy ecosystem is diverse. This is especially true in cloud ecosystems, where portability and interoperability are more important than old enterprise models of proprietary ownership. In his session at 15th Cloud Expo, Mark Baker, Server Product Manager at Canonical/Ubuntu, will discuss how single vendors used to take the lead in creating and delivering technology, but in a cloud economy, where users want tools of their preference, when and where they need them, it makes no sense.
The 15th International Cloud Expo has just expanded its conference program, to bring together Cloud Computing, APM, APIs, Security, Big Data, Internet of Things, DevOps and WebRTC at one location. Cloud Expo is the single show where delegates and technology vendors can meet to experience and discuss the entire world of the cloud. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to learn about the latest technology developments and solutions.
SYS-CON Events announced today that Bsquare Corporation, a leading enabler of smart connected systems, has been named “Bronze Sponsor” of SYS-CON's Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Bsquare is a global leader of embedded software solutions. We enable smart connected systems at the device level and beyond that millions use every day and provide actionable data solutions for the growing Internet of Things (IoT) market. We empower our world-class customers with our products, services and solutions to achieve innovation and success.
SYS-CON Events announced today that NuoDB, Inc., the leader in webscale distributed database technology, has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. NuoDB was launched in 2010 by industry-renowned database architect Jim Starkey and accomplished software CEO Barry Morris to deliver a webscale distributed database management system that is specifically designed for the cloud and the modern datacenter.