Welcome!

SDN Journal Authors: Pat Romanski, Lori MacVittie, Greg Ness, Carmen Gonzalez, Elizabeth White

Related Topics: Cloud Expo, Java, SOA & WOA, Linux, Big Data Journal, SDN Journal

Cloud Expo: Blog Feed Post

It’s A Multi-Vendor Cloud World

Experts say that cloud computing is disruptive and then continue on to discuss how the cloud quickly enables innovation

Experts say that cloud computing is disruptive and then continue on to discuss how the cloud quickly enables innovation while competition between cloud service providers drive costs down. Both of these scenarios are accurate, but the disruption from cloud has additional shockwaves that only now beginning to be felt. Hardware and software vendors are starting to show signs of wear on their revenue streams due to cloud. Eventually, that wave will begin to impact the ecosystems that includes Value-Added Resellers and professional services firms that implement the products for those vendors. Sometime between these two points another wave of disruption will begin to take hold; the move to multi-vendor solutions.

Multi-vendor solutions have been in place for some time, but typically as an additive effect versus subtractive. For example, a large enterprise will contract with both AT&T and Verizon for telecommunications services to ensure that there’s always one operational path available for transmission of data. The thing that makes the multi-vendor cloud different is the tearing down of the functional barriers of the single in-house managed enterprise applications from a single vendor into a combination of Software-as-a-Service (SaaS) and custom applications running on different cloud service provider’s platforms.

None of this is news, of course, it is the focus of many discussions around the emergence of SaaS. The element that is news here is that this effect is now starting to impact the channel partners for the large enterprise applications’ vendors. The IT professional services firms that grew up around deploying solutions like Oracle E-Business Suite, SAP, Peoplesoft, JD Edwards, etc. continued to see a consistent flow of work regardless that this new cloud platform was emerging around them. Many of these firms may even have been aware of what was occurring, but stymied to do anything about it due to the speed at which solutions have been taking hold.

Competing in the cloud market is significantly more difficult. It’s not enough to have one or two competencies in order to provide a solution. Now professional services firms need to have competency in three or four SaaS platforms, data management and integration. Businesses want to use Workday for Human Resources related activities, Salesforce.com for customer facing activities and Netsuite for financial accounting. Rapidly waning is the appetite of businesses to sustain a one and a half to two year development effort to deliver a consolidated platform. Moreover, recently promoted executive managers have some element of information systems training as part of their education making it difficult to convince them that they need a lot of custom business processes to operate their business. Indeed, they have learned that complexity has a high cost to maintain, operate and audit.

Further complicating this change, the vendors themselves are realizing that they need to transform or die. Hence, many of them are attempting to shift as quickly as possible to provide specialized SaaS applications. As much as they realize the devastating results of doing so, this means that the big enterprise application vendors will eventually begin to cannibalize their own channel. Ultimately, same type of work that used to be required to deploy a multi-module enterprise application is just not required on the SaaS alternatives. Thus, professional services that thrived and were successful being a prized channel partner had better start buddying up to emerging SaaS vendors and learning about IaaS and PaaS if they intend to survive.

The long-term implications of cloud disruption on this aspect of the business are astounding and there has been little discussion in the media or by analysts. Not only does cloud have the capability to reshape enterprise IT, it will have terraforming effects on the entire IT vendor solution ecosystem.

More Stories By JP Morgenthal

JP Morgenthal is an internationally renowned thought leader in the areas of IT transformation, modernization, and cloud computing. JP has served in executive roles within major software companies and technology startups. Areas of expertise include strategy, architecture, application development, infrastructure and operations, cloud computing, DevOps, and integration. He routinely advices C-level executives on the best ways to use technology to derive business value. JP is a published author with four trade publications. Hist most recent is “Cloud Computing: Assessing the Risks”. JP hold both a Masters and Bachelors of Science in Computer Science from Hofstra University.

@CloudExpo Stories
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to meet its business strategy quickly and effectively. SOA Software’s technology helps businesses to accel...
As cloud gives an opportunity to businesses to buy services externally - how is cloud impacting your customers? In his General Session at 15th Cloud Expo, Fabio Gori, Director of Worldwide Cloud Marketing at Cisco, will provide answers to big questions: Do you see hybrid cloud as where the world is going? What benefits does it bring? And how does Cisco connect all of these clouds? He will also tell us everything about Intercloud and Cisco investment on it.
Can we look to the paradigm of cloud computing from a completely different perspective? In his General Session at 15th Cloud Expo, Gundars Kulups, Sales Director at DEAC, will discuss what we can learn from our dining habits when choosing a cloud solution. Gundars Kulups is Sales Director at DEAC, full service data center operator. An IT expert, he specializes in European countries and has worked in the IT industry since 1992. He graduated from Riga Technical University (RTU) in Latvia and com...
SYS-CON Events announced today that TMCnet has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Technology Marketing Corporation (TMC) is the world's leading business to business and integrated marketing media company, servicing niche markets within the communications and technology industries.
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue bu...
SYS-CON Events announced today that Parasoft will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. For 27 years, Parasoft has researched and developed software solutions that help organizations deliver defect-free software efficiently. By integrating Development Testing, API/cloud/SOA/composite app testing, and service virtualization, we reduce the time, effort, and cost of delivering secur...
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at Internet of @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., will show what is needed to leverage the IoT to transform...
SYS-CON Events announced today that Utimaco will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Utimaco is a leading manufacturer of hardware based security solutions that provide the root of trust to keep cryptographic keys safe, secure critical digital infrastructures and protect high value data assets. Only Utimaco delivers a general-purpose hardware security module (HSM) as a customiz...
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, will describe an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-devic...
Until recently, many organizations required specialized departments to perform mapping and geospatial analysis, and they used Esri on-premise solutions for that work. In his session at 15th Cloud Expo, Dave Peters, author of the Esri Press book Building a GIS, System Architecture Design Strategies for Managers, will discuss how Esri has successfully included the cloud as a fully integrated SaaS expansion of the ArcGIS mapping platform. Organizations that have incorporated Esri cloud-based appl...
Once the decision has been made to move part or all of a workload to the cloud, a methodology for selecting that workload needs to be established. How do you move to the cloud? What does the discovery, assessment and planning look like? What workloads make sense? Which cloud model makes sense for each workload? What are the considerations for how to select the right cloud model? And how does that fit in with the overall IT tranformation? In his session at 15th Cloud Expo, John Hatem, head of V...
Dyn solutions are at the core of Internet Performance. Through traffic management, message management and performance assurance, Dyn is connecting people through the Internet and ensuring information gets where it needs to go, faster and more reliably than ever before. Founded in 2001 at WPI, Dyn’s global presence services more than four million enterprise, small business and personal customers.
IBM and Tencent Cloud signed a business cooperation memorandum to collaborate on providing public cloud with Software-as-a-Service solutions for industries. Both parties agreed to focus on emerging small and medium enterprises in the smarter cities and smarter healthcare industries as well as other fields. This will enable these industries to utilize mobile, cloud computing and big data tools to transform internal processes and operations, thus achieving cloud transformation in the era of mobili...
SimpleECM is the only platform to offer a powerful combination of enterprise content management (ECM) services, capture solutions, and third-party business services providing simplified integrations and workflow development for solution providers. SimpleECM is opening the market to businesses of all sizes by reinventing the delivery of ECM services. Our APIs make the development of ECM services simple with the use of familiar technologies for a frictionless integration directly into web applicat...
European data center operator DEAC is the largest in the Baltics. The activities are orientated to provide data center services and IT outsourcing on Eurasia and America scale in order to create the primary or backup or additional data center for customer in the EU, to protect its business and, most importantly, reduce costs up to 40% within 3-5 years. DEAC is an IT outsourcing services and solutions company whose highly experienced and qualified employees offer various groups of services and...
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo, moderated by Ashar Baig, Research ...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at Internet of @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, will discuss how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money! Speaker Bio: ...
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT Journal: SmartThings was developed in an open, standards-agnostic platform, and will now be part of Samsung's Open Innovation Center. Can you elaborate on your commitment to keep the platform open? Jacopo Lenzi: S...
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, will address the big issues involving these technologies and, more important, the results they will achieve. How important are public, private, and hybrid cloud to the enterprise? How does one define Big Data? And how is the IoT tying all this together?
When an enterprise builds a hybrid IaaS cloud connecting its data center to one or more public clouds, security is often a major topic along with the other challenges involved. Security is closely intertwined with the networking choices made for the hybrid cloud. Traditional networking approaches for building a hybrid cloud try to kludge together the enterprise infrastructure with the public cloud. Consequently this approach requires risky, deep "surgery" including changes to firewalls, subnets...