Welcome!

SDN Journal Authors: Elizabeth White, Liz McMillan, Pat Romanski, Greg Schulz, Jerome McFarland

Blog Feed Post

Plexxi Pulse: Plexxi on Arista’s IPO

There’s no shortage of talk this week about Arista’s IPO. The company began trading on the NYSE today above the market’s expectations, leading to a strong start right out of the gate. In my opinion, Arista’s IPO demonstrates the viability of hardware and the robustness of Ethernet switching in a space that has been saying for years that hardware is going away. Investors believe there is market share up for grabs in the networking industry and are going after it accordingly. My colleague Mike Bushong did a nice write up earlier this week titled “5 things Arista’s impending IPO says about networking.”

This week’s PlexxiTube video of the week our own Dan Backman covers how to troubleshoot the Plexxi ring when there are issues in your network. He analyzes how to go about quickly identifying and isolating the issue so you can resolve it with minimal disruption.

You may have seen over the past two weeks that we’ve been running a social campaign on Twitter highlighting the biggest networking events in history. See all of the biggest ones we included in the #EvolutionoftheNetwork Storify below.

SDN Isn’t Growing Networking, It’s Slowing It Down

, Sean Michael Kerner of Enterprise Networking Planetcomments on new Infonetics Research that points to SDN hesitation as having a negative impact on the buying patterns in the service provider space. I don’t know if it’s SDN that is slowing people down or the companies that are selling it. The challenge we have now is that there is a much hotter battle over mindshare than there has been in recent years. It makes everything confusing. It has been a decade since I have seen this kind of FUD spread about so liberally. Additionally, the talk about SDN is all about general networking, which is far more difficult to deploy.

When you talk general network, are you telling me that I need to rip and replace my network? Because now I have to include a whole lot more people to make a decision. Vendors and customers alike would be well-served by narrowing the discussion to something that is deployable. Forget the whole network – talk about what specific needs to be done. Beyond that, the fact that there is more competition than ever before means that the mindless people who just kept buying more of the same are starting to consider more. This leads to hesitation as well. Exciting times.

Is SDN Flattening Ethernet Switch Sales?

Craig Matsumoto of SDNCentral comments on the recent slow-down in spending on routers and switches. In my opinion, we are seeing hesitation in buying largely because there is more competition than ever. When there is only one brand of ketchup on the shelf, you just grab it and move on. When there are 10 similarly labeled bottled of ketchup, you have to pause and think. And if you don’t really know why you need ketchup, maybe you start looking at the labels and prices and claims.

We are seeing more competition than we have ever seen in this space. That it is slowing buying patterns down some is not surprising. This is why vendors need to be very clear about why they are special. If you are the best ketchup for hash browns, then label it that way. No one else will land in the exact same place. You might give up some other uses, but you will win 100% of the hash brown space. As a small company, that might be enough to expand your ketchup to cover the hot dog market.

Pssst. IBM Has Quietly Walked Away From the Software-Defined Networking Business (Exclusive)

Earlier this week, VentureBeat reporter Jordan Novet wrote an interesting exclusive on how IBM has quietly walked away from its SDN business. Personally, I wonder how much of this has to do with the ability to monetize the software itself vs the services. It could be that there just wasn’t enough opportunity there, and expecting SDN to pull through additional IBM sales might not have made a lot of sense.

Regardless, this knocks one of the systems integrators in the space, which might make Cisco’s expertise (especially in large accounts) even more valuable as people work to figure out how to cobble all of this together.

There will be lots of opportunities on the VAR side to handle SDN integrations, along with OpenStack and some of the DevOps tools. And for new vendors, those that make it easier to drive adoption will likely have more success. The days of networking where you could build a brick that took forever and a day to integrate are quickly coming to a close.

Optimize Your Infrastructure Without Breaking the Bank

, Bill Kleyman of InformationWeek looks at how software-based systems can be cost-effective ways to streamline your IT operations. In my opinion, the hardware/software distinction might be losing steam. At least in the networking space, most of the major players in both the big iron and the appliance spaces are increasingly converging on a narrow set of merchant silicon and off-the-shelf processors. That pricing is still tied to hardware is an artifact of pricing models and buying patterns.

If everyone ends up shipping on similar (and similarly-priced) hardware, then the distinction between hardware and software becomes a little bit less important. You need to have both.

Accordingly, people should be fairly clear about what they are looking to do and then keep the aperture for evaluation wide. Then narrow the field based on whatever criteria are important.

SDN Seen Slowing Spending on Routers, Switches

Jim Duffy also commented on Infonetics Research’s report on slowing router and switch spending in his article for Network World. I think that the slow-down goes beyond just waiting for technology. What we are seeing now is a change in the competitive landscape. Where the buying process used to include two vendors (and sometimes one other one for appearances), there is now legitimate competition for new deals. By leveling the architectural playing field, SDN is doing more than providing new technology – it is forcing choice.

Imagine a fast food restaurant. There is a reason that the menus are relatively small. This is the “fast” part of fast food. They need people to get in and get out so they can turn over their clients. When you add choice, you slow things down (and you also create more buyers’ regret).

Technology maturity is part of this, but in my opinion we are seeing buying behaviors change for the first time in more than a decade. This is significant. It also ought to inform vendors how they should go to market. Being a generalist is great for the largest incumbent, but not for anyone else.

 

The post Plexxi Pulse: Plexxi on Arista’s IPO appeared first on Plexxi.

Read the original blog entry...

More Stories By Mat Mathews

Visionary solutions are built by visionary leaders. Plexxi co-founder and Vice President of Product Management Mat Mathews has spent 20 years in the networking industry observing, experimenting and ultimately honing his technology vision. The resulting product — a combination of traditional networking, software-defined networking and photonic switching — represents the best of Mat's career experiences. Prior to Plexxi, Mat held VP of Product Management roles at Arbor Networks and Crossbeam Systems. Mat began his career as a software engineer for Wellfleet Communications, building high speed Frame Relay Switches for the carrier market. Mat holds a Bachelors of Science in Computer Systems Engineering from the University of Massachusetts at Amherst.

@CloudExpo Stories
As machines are increasingly connected to the internet, it’s becoming easier to discover the numerous ways Industrial IoT (IIoT) is helping to shape the business world. This is exactly why we have decided to take a closer look at this pervasive movement and to examine the desire to connect more things! Now if you need a refresher on IIoT and how it is changing the world, take a moment and listen to Greg Gorbach with ARC Advisory Group. Gorbach believes, "IIoT will significantly change the worl...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn ...
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
How will your company move to the cloud while ensuring a solid security posture? Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is ...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and...
In his session at 18th Cloud Expo, Andrew Cole, Director of Solutions Engineering at Peak 10, will discuss how the newest technology advances are reducing the cost and complexity of traditional business continuity and disaster recovery solutions. Attendees will: Learn why having a full disaster recovery strategy is more important now than ever before Explore the key drivers of a successful disaster recovery solution Achieve measurable operational and business value from a disaster recovery ...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
SYS-CON Events announced today that Hanu Software will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Leveraging best-in-class people, processes, and technologies, Hanu provides high-quality, high-value software development and business process outsourcing services to independent software vendors (ISVs) and enterprises.
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...