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Gridstore's CMO Victoria Grey Named to the 2014 CRN Women of the Channel List

Gains Special Recognition as One of 50 "Up and Comers"

MOUNTAIN VIEW, CA -- (Marketwired) -- 06/05/14 -- Gridstore™, a leader in software-defined storage (SDS) purpose-built and optimized for Windows Servers and Hyper-V, today announced that Victoria Grey, CMO, has been named to the 2014 CRN Women of the Channel. The annual list highlights the accomplishments of female executives within vendor, distribution, and solution provider organizations, and the impact they are having on the advancement of the IT channel industry as a whole. In addition to the master list, Victoria also gained special recognition being named one of the 50 top "Up and Comers."

In 2014 Ms. Grey successfully re-launched the Gridstore Accelerate Partner Program in the U.S. and introduced it into the EMEA market, initially focusing on the UK. She has since helped expand the program to encompass the Nordic region of EMEA.

At Gridstore all business goes through the channel, and with these new programs she has ramped the recruiting and engagement efforts with storage VARs, integrators and service providers resulting in a dramatic increase in growth in all geographies. The Accelerate program offers partners generous margins, deal registration, live and online training, sales support, marketing programs and materials, MDF, sales and technical support, and a dedicated partner portal for easy access to all things Gridstore. In the coming quarters Victoria will be extending the new MDF program to encompass EMEA for co-marketing activities.

Under her guidance, Gridstore has hosted most of their US partners at Gridstore Corporate headquarters for live sales and technical training, which are offered quarterly, and in EMEA they have provided this in-depth training live onsite at the partner's location. She was instrumental in designing and launching a quarterly business planning session with key resellers, resulting in joint activities such as webinars, email campaigns, live events, tradeshows, and customer seminars. The quarterly business planning session is supported by the programs new 2014 MDF program offering partners joint marketing activities with opportunity for sponsorship by Gridstore.

Earlier in the year Victoria launched a new corporate website and in Q3 will be launching a fully revamped Partner Portal with improved usability, new assets and supporting materials for partners to grow their Gridstore business. In her role she is a key visionary in the strategic planning for expanding the global sales organization with additional regional reps and inside sales reps all that directly support the channel. Early in Q3 she will launch a "Dog Days of Summer" SPIF program for channel reps and expects to offer more promotions each quarter, that may be tied to channel certifications, activities and effectiveness.

Victoria has over 20 years' experience in technology sales and marketing, with a specialty in the data storage business. She joined Gridstore from Soonr where she was chief marketing officer of worldwide marketing. While at Soonr she initiated a complete overhaul of the company's channel program, winning the XCellence Award from CRN's XChange, and resulting in dramatic growth in North American channel partners and sales. Prior to Soonr she was at Nexsan, a leader in unified hybrid storage, where she was senior vice president of worldwide corporate and product marketing. While at Nexsan she drove the complete rebranding of all aspects of the company, driving significant growth rates through a network of partners. She was named a "Woman of the Channel" in 2013, and was awarded the Tribute to Women in Technology award and has served on a number of industry boards.

"These female executives have risen in the ranks of their organizations and are leaving their indelible mark on the technology channel. We celebrate their many contributions and the varied ways in which they help solution providers grow and thrive every day," said Robert Faletra, CEO, The Channel Company. "We congratulate the Women of the Channel, and look forward to their continued success."

"I am honored to have been named one of the Women of the Channel for a second consecutive year. It is exciting to be associated with such an august group of highly accomplished professionals," said Victoria Grey, CMO, Gridstore. "The additional honor of being selected as an Up and Comer is very gratifying as it helps validate that my initiatives are helping to change the channel and provide broader career opportunities for women of all experience levels."

The Women of the Channel will be featured in the June issue of CRN magazine and online at

About Gridstore
Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual Controller™ Technology (SVCT) to eliminate the I/O blender effect and accelerate applications Gridstore delivers vmOptimized™ Storage that self-optimizes to each application or VM across both virtual and physical environments. Leveraging a grid architecture, Gridstore delivers the first end-to-end storage QoS to ensure the most important App or VM performance is never compromised. The storage grid, that uses Gridstore's performance optimized nodes or capacity optimized nodes, starts with as few as 3 nodes and then can grow one or more at a time to deliver a cost effective scale-as-you-grow solution. Headquartered in Mountain View, CA. its products and services are available through a global network of value-added resellers. For more information, please visit:

About The Channel Company
The Channel Company is the channel community's trusted authority for growth and innovation, with established brands including CRN, XChange Events, IPED, and SharedVue. For more than three decades, we have leveraged our proven and leading-edge platforms to deliver prescriptive sales and marketing solutions for the technology channel. The Channel Company provides Communication, Recruitment, Engagement, Enablement, Demand Generation and Intelligence services to drive technology partnerships. Learn more at

© 2014 Gridstore. All rights reserved. Gridstore, the Gridstore logo, AutoPilot, vmOptimized, Direct I/O, FlashGrid, Grid, GridControl, GridProtect, GridScale, GridSensor, Server-side Virtual Controller Technology (SVCT), Thin-Provisioned vLUNS, TrueQoS, vController, vPool, and vStore are registered trademarks or pending trademarks of Gridstore in the U.S. and other countries. All other trademarks are the property of their respective owners. Information regarding products, services and offerings may be superseded by subsequent documents and are subject to change without notice. For the latest information and specifications regarding Gridstore and any of its offerings or services, please visit

Media Contact
Douglas W. Gruehl
Gridstore, Inc.
Email Contact

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