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SDN Journal Authors: Pat Romanski, Elizabeth White, Liz McMillan, Yeshim Deniz, Carmen Gonzalez

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Cloud Expo: Article

Big Data, Cloud and Mobile - Converging Technology Trends

Microsoft Cloud Track at Cloud Expo

Cloud Expo® New York Early Bird Savings here!

Big Data, the cloud, and mobile are converging technology trends that represent real opportunities for developers and IT pros to deliver more efficiencies and new value. Join Microsoft on June 11 at 14th Cloud Expo and learn how their strategy is to deliver an integrated and yet open platform centered in cloud that also enables you to extend your existing investments. For developers and architects, this means using familiar tools with enhanced capabilities never seen before. In the past 12 months Microsoft has delivered tremendous innovation including: infrastructure as a service, cloud storage, cloud based device management across heterogeneous devices and Big Data solutions. Learn how you can move your business and career forward by taking our innovation to your business.

Microsoft's extensive coverage at Cloud Expo starts off with Windows Azure General Manager Steve Martin's Opening Keynote on June 10 at 9:30 am. Come find out why more than 57% of Fortune 500 companies are using Microsoft Azure to accelerate their time-to-market, open up new business opportunities and save them money.

Microsoft Track at Cloud Expo Schedule, June 11, 2014

The Best PaaS You Likely Have Never Heard About - 8:30 - 9:05 am
Nir Mashkowski

Platform as a Service offerings facilitate the deployment of applications without the cost and complexity of buying and managing the underlying hardware , software and by provisioning hosting capabilities. This approach enables developers and architects to focus on the application logic rather than the infrastructure and plumbing needed to scale and secure the applications. Web Applications are no exception. Microsoft Azure Websites is getting the job done running dozens of top tier website as well as Fortune 5000 business critical applications. The Websites team relentlessly focuses on two pillars: delightful developer experience and ensuring administrator trust. Join us for a whirlwind tour of this very rich and diverse platform. We will review some of the core capabilities, language support and our unique scalable, reliable and secure architecture.

Enable Business Continuity for Your Mission-Critical Applications using Microsoft Azure - 12:55 - 1:30 pm
Jan Engelsberg

Join this session to learn about Azure SQL Database, a relational database service. We will demonstrate key architectural patterns gathered during close customer engagements to showcase how customers are achieving mission criticality in the cloud. The focus will be on how and when to apply the new capabilities across business continuity and performance into the design of modern mission-critical applications. Expect us to cover both business as well as architectural considerations including technical demos.

Building Hybrid Infrastructure: A look into Microsoft Azure Networking - 2:10 - 2:45 pm
Yousef Khalidi

Fact:Enterprises are increasing moving applications and infrastructure to the cloud. Fact: Regulation, Compliance and application complexity prevent enterprises of all sizes from moving everything that they have to a cloud.Fact: Organizations are looking for a hybrid approach to use the Cloud. Join this session to get an understanding of networking technologies in Microsoft Azure with a special focus on building a hybrid infrastructure. Topics covered will include Microsoft Azure Virtual Networks, high-speed dedicated connectivity, connectivity solutions for developers and test-dev scenarios among others.

Enterprise Mobility: Let Users Choose Without Compromising Compliance - 2:50 - 3:25 pm
Andrew Conway

Platform as a Service offerings facilitate the deployment of applications without the cost and complexity of buying and managing the underlying hardware , software and by provisioning hosting capabilities. This approach enables developers and architects to focus on the application logic rather than the infrastructure and plumbing needed to scale and secure the applications. Web Applications are no exception. Microsoft Azure Websites is getting the job done running dozens of top tier website as well as Fortune 5000 business critical applications. The Websites team relentlessly focuses on two pillars: delightful developer experience and ensuring administrator trust. Join us for a whirlwind tour of this very rich and diverse platform. We will review some of the core capabilities, language support and our unique scalable, reliable and secure architecture.

Learn How Microsoft Azure Safeguards Your Company's Data Assets and Supports Corporate Compliance - 4:55 - 5:30 pm
Lori Woehler

Ever since organizations started evaluating moving applications and infrastructure to the cloud, the need to preserve the security and compliance aspects that they were used to in their private datacenters has been a topic of discussion. In fact, this has been among the top three concerns for CIOs preventing them from adopting cloud solutions over the last several years. This primer on Azure offers insights into its industry-leading approach to security and compliance in the cloud. Learn more about Azure security - what we do to safeguard Azure and what capabilities we provide for you to use Azure in accordance with your own security and compliance standards.

Microsoft continues its coverage at Cloud Expo with the following sessions:

General Session - Microsoft Azure for Enterprise: What and Why - June 10, 1:05 - 1:50 pm
David Chappell, Principal of Chappell & Associates

Microsoft Azure now provides the right services for enterprises. But what scenarios are most interesting to enterprise leaders, and why? Which of these do most enterprises want to start with, why do they want them, and what are the common objections?

This general session will walk through these basics, giving you a big picture introduction to how enterprises are adopting Microsoft Azure and how you can help them do this.

Gain Peace of Mind - Use Hybrid Cloud to Modernize Your Storage Strategy - June 12, 2:10 - 2:45 pm
Marc Farley, Senior Product Marketing Manager at Microsoft
Data generation and storage is rapidly accelerating and is expected to grow 44x in the next few years .Strict regulations and compliance combined with the need to mine this data to gain competitive advantage make it mandatory for enterprises to store this data for longer periods of time. To deal with this data explosion, enterprises are switching to a hybrid cloud storage model - a trend that is predicted to accelerate so fast that by 2020 over a third of the world's data is stored and passes through the cloud. Microsoft's hybrid cloud storage solution enables enterprise customers to integrate Microsoft Azure Storage with their data center.

This session will take you through the importance of the StorSimple solution to the hybrid cloud offering and discuss the building blocks you can use to solve data growth problems and cost constraints, as you consider moving your data storage to the public cloud. The final portion provides a future vision for hybrid cloud storage (HCS) with StorSimple and Azure.

Mobile Apps in the Enterprise: Harness the Power for Customers & Employees - June 11, 2:10 - 2:45 pm
Miranda Luna, Product Manager on the Windows Azure team at Microsoft
Mobile apps are becoming increasingly important in the enterprise. Traditional web apps cannot match the increased levels of engagement and retention achieved through a personalized and responsive experience on each user's favorite device. To build a cross-platform mobile app capable of delivering a truly personalized and responsive experience, however, you need to effectively utilize a cloud-connected app back end that is built to enhance security, scale and speed of development.

This session will cover the different aspects of robust mobile application strategy and the enabling technologies offered by Microsoft Azure. Miranda Luna will demonstrate how to use Microsoft Azure to implement mobile engagement strategy end to end, from net new apps to apps that need to leverage on-premises assets, to existing apps that could benefit from enhanced push notifications.

Learn How You Can Easily Extend Your Infrastructure with Microsoft Azure - June 11, 8:30 - 9:05 am
Drew McDaniel, Principal Program Manager Lead - Windows Azure Division at Microsoft
As infrastructure needs grow so does the need to be able to deal with it in a quick and cost-efficient manner. With Azure, you can spin up new Windows Server and Linux virtual machines in minutes and adjust your usage as your needs change.

This session will explain how with Microsoft's pay-as-you-go approach, you only pay for what you use and there are never any penalties for changing your virtual machine configurations. It includes full support for Microsoft applications including SQL, SharePoint and even third-party software such as Oracle databases and WebLogic. Whether you are using IaaS for development and test or extending your production capacity to the cloud, Azure can help.

More Stories By Pat Romanski

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