Welcome!

SDN Journal Authors: Elizabeth White, Greg Ness, Yeshim Deniz, Mat Mathews, David Cauthron

Related Topics: Big Data Journal, Java, Linux, Web 2.0, Cloud Expo, SDN Journal

Big Data Journal: Article

Harnessing the Power of Social Media

Big Data’s big payoff arrives as customer experience insights drive new business advantages

The power of Big Data technology is being successfully applied to understanding such complex unknowns as consumer sentiment and even intent. And that understanding then vastly improves how retailers and myriad service providers manage their users' experiences -- increasingly in real time.

Fortunately, today's consumers are quite willing to share their intents and sentiments via social media, if you can gather and process the information. Hence the rapidly developing field of social customer relationship management, or Social CRM.

Part of the equation for making Social CRM effective comes from properly capturing the natural language knowledge delivered through the many social channels available to users. But even that is but a first step to being able to gain ever-deeper analysis, and rapidly and securely making those insights available where they pay off best.

And so the next BriefingsDirect thought leader discussion brings together customer analytics services provider Attensity, with its natural-language processing (NLP) technology, and HP Vertica, with big data analytics capabilities, to explain how to effectively listen to the social web and rapidly gain valuable insights and actionable intelligence.

Our guests are Howard Lau, Chairman and CEO of Attensity, and Chris Selland, Vice President of Marketing and Business Development at HP Vertica. The discussion is moderated by me, Dana Gardner, Principal Analyst at Interarbor Solutions.

Here are some excerpts:

Gardner: Sellers and marketers worldwide have always wanted to know what their customers are anticipating or what they want next. I guess we could go back hundreds of years with these questions.

But as someone said recently, it seems that the ability to know what customers want and how to respond to them rapidly has changed more in the last 5 years than in the past 500. Do you agree with that? And why is that the case? What’s so new and different?

Lau: What has happened and emerged in the past 10 years or so, especially in the world of Twitter -- Twitter has been around since 2006 -- is that consumers are finding a voice to express their opinions about companies, products and brands. They can express their voice immediately through social channels.

That’s one of the new emerging things where, not only are they finding their voice online, but they’re also realizing that they’re able to amplify that voice by connecting with their friends and their followers.

JetBlue Case Study


NY-based JetBlue Airways created a new airline market category based on value, service, and style
Goals:

  • Provide a unique flying experience that truly satisfies each individual customer and improves services quality
  • Better understand and meet customer needs, as amenities such as its individual TVs and spacious leather seats are no longer enough to set them apart from the competition

Solution:

  • Attensity Analyze, powered by HP HAVEn with HP Vertica Analytics Engine

Results:

  • Instituted Customer Bill of Rights
  • More clearly understand what customers need and are able to make improvements and be proactive
  • Track complaints by plane’s tail number, allowing the customer service organization to see which planes have the most and fewest  issues

See more at:

http://www.attensity.com/2014/04/02/jetblue-airways/

Gardner: Why is that making such a big difference in how we know what customers  want? I understand that the social part is new and innovative, but how is this changing marketing?

Lau: The way things have happened before is that companies, as they engage with consumers, controlled the conversation. Whether you fill in an online form or you call an 800 number for customer service or purchase, you’re greeted initially with an automated prompt, and the whole prompt system navigates your engagement.

Lau

What makes Social CRM so unique and empowering for consumers is that, for the first time, it’s transferring the control and ownership of the conversation to the consumer, the customer. What that means is that the customer now controls what they want to talk about, where they want to talk about it, and what channel they want to use to communicate their needs or issues.

They don’t want to do it in a predefined form, where you check off boxes or answer specific prompts. They want to express their interests more organically and use the company’s branded channels on Facebook and Twitter and non-branded channels on industry forums and communities. That’s what’s key about Social CRM and that’s what’s so unique about this new generation of products to analyze the social web.

Gardner: Let’s go to Chris Selland. Chris, HP Vertica is dealing with a lot of organizations that are trying to do new and innovative things with marketing. Do you also agree that marketing and what we can do have shifted just dramatically in the last five years? Has it really changed the game?.

Selland: There’s been a very dramatic shift in the last five years in marketing. That’s driven, not exclusively, but certainly heavily, by what’s been going on in the social-media world -- Twitter and other channels, Facebook, LinkedIn, and so forth.

Selland

It has had two impacts. First, it has amplified the voice of the customer. I always remember that commercial about I will tell two friends and she will tell two friends, and so on. Customer voice has always had an impact, but the impact of customer voice these days is dramatically amplified by social media.

The other thing that’s really changed the game entirely is that now organizations that are seeking to understand their customers can no longer exclusively rely on internal data, and by internal data I mean things like customer relationship management (CRM).

In the past, when I, as a marketer, or any customer-facing exec running support or something else, wanted to understand my customer relationships, as long as we have had computers and applications had been able to look at something like my CRM system to see when my customer called the call center or when they bought something. Or I can view my transaction logs with them.

But what I haven't been able to look at and analyze is what they are doing when they’re not interacting with me, when they are interacting with the world, or when my customer is tweeting or on Facebook. Obviously, there is a very rich vein of data there. There is also a lot of noise to screen through, but if you do it right, there is potentially a very rich vein of data to help enhance relationships.

As I said, companies can choose to ignore that, but generally that would be strategically disadvantageous to do. Most companies recognize that there's a tremendous amount of data out there that doesn’t belong to me and that’s not necessarily all about me, but I can certainly use it to understand my present and future customers better.

If you interview a typical consumer, when are you more truthful, when you are interacting directly with the company or when you are actually tweeting or making recommendations to your friends or liking something on Facebook, a lot of the real information is outside of the walls of traditional IT. That’s what’s really changed things dramatically as well.

Quite a challenge

Gardner: Of course, that’s also provided quite a challenge when the information is in the form of sentiment or intent that we see through social interactions. It's more difficult to attain that and assess it.

Let’s go back to Howard. What are some of the challenges when it comes to getting information, maybe through NLP in order to extend it into this analysis capability?

Lau: When people go online in a social realm, they don’t think about their intent. They just express themselves. So the challenge is letting people communicate the way they choose to communicate and then try to figure out and infer what is their intent and their sentiment.

Trying to determine that is what we do using NLP in an effort to understand what the chatter is about and what the sentiment is about that chatter.

When you get down to what people are talking about, you have to understand from which domain they’re talking.

Gardner: In doing so, have you developed limits in terms of what you can do with the technology? It seems like this is a fairly a vast amount of information?

Lau: It's vast, and it's also very domain specific. There’s different terminology based on the domain. For example, in the hospitality and travel industry, when you use the word “service,” service means the service you are getting from the hotel or from the airline.

But when you use word “service” in the telecommunications space, that means something totally different. It means, your service plan, how many minutes you have, do you have text, and so forth.

So when you get down to what people are talking about, you have to understand from which domain they’re talking, infer their meaning and understand their sentiments.

Gardner: So there is a difficult issue in terms of language issues and then there are also technology issues around scale and depth, but let’s stick to the ones about NLP. What is it that Attensity does in order to solve that problem?

Ingesting data

Lau: First thing is that we ingest a tremendous amount of data. Most of it is social, but we also ingest company’s internal emails, customer notes, employee notes, and online surveys.

Then, we analyze it and annotate it. Part of the annotation is trying to explain the meaning of a sentence or a sentence fragment. The way we do annotations is driven by our proprietary NLP technology.

One of the first things we do is figure out who is this person and what he’s talking about. We’re trying to find the right industry domain that they are talking about and then distill that into the actual meaning -- the intent, as well as the sentiment.

Gardner: Howard, tell me a little bit more about how your relationship with HP has evolved. You have been working with Vertica for a while. Tell us a little bit about why Vertica was of interest to you as you’re trying to accomplish your goals with NLP.

Lau: With the annotations, we generate a lot of intelligence, a lot of metadata. Prior to our relationship with HP, we basically serviced the online surveys and certain internal notes and customer notes for corporations. As we embraced social, we had an explosion of content and annotations.

We’re trying to find the right industry domain that they are talking about and then distill that into the actual meaning -- the intent, as well as the sentiment.

For us, our relationship with HP was indispensable. HAVEn is not just a product; it's a platform. And it's a platform that scales well, not just handling the process of injecting large amounts of data, but also creating stores, a large store for us, as well as customer stores for each of our clients.

There’s absolutely no way we could have scaled our solution to address the continuing growth of the social realm without this relationship and partnership we have with HP and on the HAVEn platform.

Gardner: Just to be clear, HAVEn, of course, includes quite a few things. Maybe you could just help us understand which elements of HAVEn you’re using and which ones are the most beneficial to you?

Lau: First, it's Vertica. We use Vertica for every customer we have for analytical tools. Vertica sits behind that. Then, for managing the whole ingestion and the storage of the documents that we get from the social space, we use Hadoop and HBase from Hadoop. That’s how we embraced the HAVEn platform.

Gardner: Chris Selland, what is it about the Attensity use case that you think demonstrates some unique characteristics of Vertica and perhaps even more elements of HAVEn?

Complementary nature

Selland: First of all, it demonstrates the complementary nature of Vertica and Hadoop. The Vertica platform has been built to do very high-performance analytics on very large volumes of data. That’s really what we’re all about.

Obviously, Hadoop is also built to scale for very large volumes of data, and so we have bidirectional integration, actually huge integration and increasing convergence with Hadoop. Attensity is doing a great job of showing that.

Then, as we were talking about, it’s just the massive volumes of data that they’re managing. When you’re in the realm of the social world, again, it's not just the volume. I always say that big data is not just big, but it's the velocity, the variety, the ability to ingest very fast, and interpret, analyze, and produce results very fast. That’s really what the Vertica engine is all about, and it’s doing that with very high performance.

It's a very important market segment for us, and it's great to have partners. Vertica is a platform. We rely on our partners to provide solutions to run our platforms. It's social CRM and social analytics and all the kinds of solutions we’re looking to highlight. We love it when we have great partners like Attensity bringing those to market, being successful, and making our joint customers successful.

The Vertica platform has been built to do very high-performance analytics on very large volumes of data. That’s really what we’re all about.

Gardner: Of course, Howard, your customers are probably not so much concerned about what’s going on underneath the hood, whether it's Vertica, HAVEn, or Hadoop. They’re interested in getting results. I’d like to go back to that Social CRM aspect of our discussion and help people understand why that can be so beneficial, which then of course makes it clear why the technology that supports it is so important.

Can you give us any examples, Howard, of where people have used Social CRM, where they have leveraged NLP and Attensity and what that’s done for them in real business terms?

Lau: Absolutely. Some of the industries we service include industries such as telecommunications, hospitality, travel, consumer electronics, financial services, and eCommerce. We provide the services, the tools for our customers and they implement them for very different use cases based on their priorities.

One of the leading prepaid mobile phone providers use Attensity’s deep semantic approach to analyze sentiment about their service and alert the brand management teams to their unique voice of the customer (VoC).

Attensity effectively measures the overall experience for each brand taking into account their different products and services to determine the accurate wants and needs of the customer. Their whole return-on-investment (ROI) story is how can they use what’s going on in the social realm to manage their install base and minimize customer churn.

Focusing on that, they were able to achieve a 25 percent reduction in customer churn. Now, in the mobile telco space, that directly translates into a 25 percent increase in revenue. Keep in mind that this company is somewhere between half a billion to one billion dollars in revenue. That’s a very sizable return on investment.

We also have other cases where we have an insurance company in the financial services space, and they focus on fraud detection. They use our technology, not only in social space, but also reviewing claims. They were able to reduce workers’ compensation pretty dramatically, to a tune of over $25 million annually, just using our technology, and using our NLP to analyze the data and then figure out which ones they could go after to manage their fraud cost.

Looking toward the future

Gardner: Where do we go next with this, Howard? We have a capability to deal with large data and the variety of data. We certainly have a great treasure trove of information available from the social media and social web. Combining that with the traditional datasets in CRM, where do you go next? Are you looking for even more datasets and what do you have your eye on?

Lau: Getting more datasets is always helpful. The more you get, the more complete your analysis is, but the view right now is just analyzing big data. We are finding that, within that big data, there are tremendous amounts of individual voices. So the goal is to figure out where these individual voices are and how to build relationships with ones that are important to you.

I’m going to go back to a book that Malcolm Gladwell wrote way back called The Tipping Point. He talks about mavens and the influence of mavens. In the social chatter, there are all these people that have outside influence on other people. The next step in applying our NLP technology in the social realm is uncovering these mavens, so that companies can build relationships with these outside influencers. So that’s one of the next things that we’re really excited about.

Gardner: Tell us also where you are going in terms of services for business. Obviously we have talked about marketing, but are their other aspects -- maybe product development? How deeply does this extend into how it can influence a business, not just on the selling and marketing, but perhaps even knowing where their business should be going, a strategy level?

Having an analytical store where you can do what-if scenarios after the fact is incredibly useful for them.

Lau: When people hear about social, the first thing they do is listen, but there is a whole model for how people adopt business solutions in the social realm. We have a model we call LARA, and it stands for Listen, Analyze, Relate, and Act.

The first thing that a lot of companies do is become aware that they need to pay attention to what’s being discussed socially. So they put out these listening posts and they use us to ingest all this information and analyze it for them. The benefit of that is sentiment analysis on companies, on brands, and products. They want this type of sentiment in real time, and we’re able to deliver it in real time.

The next thing companies want to do is analyze the data they have accumulated, and it's for variety of different use cases. I mentioned fraud detection and customer churn. They also want to surface emerging trends. Having an analytical store where you can do what-if scenarios after the fact is incredibly useful for them.

Once they have the store of customer data and they’ve analyzed and segmented their customers, they want to define how they want to relate to the customers, in aggregate or in smaller segments.

The last and final thing they want to do as part of the whole consumer experience is figure out how to engage with the ones that are important to them.

As an example, if someone tweets that they like this phone, that’s great  sentiment. But if somebody else tweets that they don’t like the service they’re getting from this mobile phone provider, if that mobile phone provider is an Attensity customer, we actually take that tweet, route it into their customer-care organization, route it to the proper person, and respond to someone in the social realm.

This ability to kind of close that loop, from a person just tweeting generally to his friends about an experience, and then actually getting the customer to hear them and respond to them is incredibly powerful for organizations.

Following the path

Gardner: For companies that see the value here pretty readily, what steps should they take in order to be in the position to follow that path, that LARA path? Do they need to gather this data themselves? Should they try to ramp up how social media interactions are focused on their products or services? Are there any steps that companies should take in order to better leverage something like Attensity, that’s built on something like Vertica, to get these really powerful insights? Howard?

Lau: That’s part of the value that we bring. All the customer needs to do is recognize that social is important for them. We’re not just talking about corporations that are in the B2C space, but also in the B2B. Once they have that recognition, we’ll handle it for them afterwards.

Part of our products and services offering is that we ingest all this data for them, whether from the social sphere or in the companies emails or customer service notes. We ingest all that information, and they're all defined by one common trait, which is that they are unstructured data. We apply our NLP technology to provide an understanding of the big stream of data and then we create the analytical store for them.

All companies need to do is recognize the importance of wanting to hear their customers, listen to the customers, and ultimately, engage with them socially. They just have to have that motivation, and we will work with them as a partner to realize that solution for them.

Part of our products and services offering is that we ingest all this data for them, whether from the social sphere or in the companies emails or customer service notes.

Gardner: Chris Selland, I’m thinking that organizations that are sophisticated about this will go to a company like Attensity and get some great value, but eventually they’re going to want to try to get that holistic view of analysis. That means that, not only would they leverage what services and insights that Attensity could provide to them, but they’re going to want to share and correlate and integrate that with what they have going on internally and across many other systems.

Is there something about HAVEn that we should bring out for them in terms of open standards and integration capabilities that allows, over time, for more and more of these different data activities to relate to one another, so that we do get a whole greater than the sum of the parts?

Selland: HAVEn certainly provides a very broad platform of which, as we mentioned, Vertica is obviously a key part, the V in the middle. Yes is the short answer. The solutions ultimately need to be part of a much broader data architecture and strategy around how to leverage all sorts of different types of data, that’s not even necessarily customer data.

Just to give you an example and to make that tangible, there was an airline that I was engaged with not too long ago, probably about a year-and-a-half ago at this point. I can’t name them, but it's a well-known airline, and it was one that didn’t have a particularly good reputation for customer service.

They were working on their social-media strategy and trying to figure out how to make customers who were tweeting unhappily that they hated the airline say nicer things -- so how to analyze and respond more quickly.

What they quickly discovered was the reason so many of these customers were angry and saying they hated the airline was that their flight wasn’t on time. What they also realized was they had an awful lot of data on their maintenance operation, and sensor data from the planes, and so on from their fleet.

Predictive maintenance

They saw that by maybe doing a better job of predictive maintenance, keeping their flights on time, and keeping their fleets better maintained, they would actually have much more impact on customer satisfaction than responding to the tweet from the customer who was stranded, which kind of makes sense, if you think about it.

I just bring that example out because that’s an example of data that has nothing to do with the customer. It might be a sensor on an engine, or it might be a performance data of some sort, but it's related obviously to customer satisfaction.

So ultimately, yes, there needs to be a data infrastructure and a data strategy that spans the different solutions. It's not to say you don’t absolutely still need Social CRM solutions and all sorts of different solutions, predictive maintenance solutions and operational, financial analytic solutions, but ultimately the data infrastructure needs to be unified.

That’s really where this is going next. In many leading organizations that’s where it's going already, which is, these solutions absolutely play a key role, but they can’t be 24/7. So there needs to be an infrastructure and a strategy behind them that is very, very holistic.

What he’s driving towards is a world where it's really the Internet of Things, where everything is wired to the Internet and they broadcast messages or communicate messages related to their purpose and their focus.

We're talking about the competitive bar moving here, and that’s the direction that the competitive bar is going to continue to move in.

Gardner: Howard, do you have any reaction to what Chris has said in terms of seeing a value of a holistic data architecture, not only from what Attensity can do, but extending it across many aspects of business?

Lau: I totally agree with what Chris just said. What he’s driving towards is a world where it's really the Internet of Things, where everything is wired to the Internet and they broadcast messages or communicate messages related to their purpose and their focus.

Where we provide our value is that before we get to the world of Internet of Things, there is the Internet of People. People need to express themselves the way they normally do. Where we add value is trying to understand, distill the customers in a person’s voice, and have that complement the future of the Internet of Things.

I totally agree that having an integrated architecture, integrated approach to data management, big data management is crucial going forward.

You may also be interested in:

More Stories By Dana Gardner

At Interarbor Solutions, we create the analysis and in-depth podcasts on enterprise software and cloud trends that help fuel the social media revolution. As a veteran IT analyst, Dana Gardner moderates discussions and interviews get to the meat of the hottest technology topics. We define and forecast the business productivity effects of enterprise infrastructure, SOA and cloud advances. Our social media vehicles become conversational platforms, powerfully distributed via the BriefingsDirect Network of online media partners like ZDNet and IT-Director.com. As founder and principal analyst at Interarbor Solutions, Dana Gardner created BriefingsDirect to give online readers and listeners in-depth and direct access to the brightest thought leaders on IT. Our twice-monthly BriefingsDirect Analyst Insights Edition podcasts examine the latest IT news with a panel of analysts and guests. Our sponsored discussions provide a unique, deep-dive focus on specific industry problems and the latest solutions. This podcast equivalent of an analyst briefing session -- made available as a podcast/transcript/blog to any interested viewer and search engine seeker -- breaks the mold on closed knowledge. These informational podcasts jump-start conversational evangelism, drive traffic to lead generation campaigns, and produce strong SEO returns. Interarbor Solutions provides fresh and creative thinking on IT, SOA, cloud and social media strategies based on the power of thoughtful content, made freely and easily available to proactive seekers of insights and information. As a result, marketers and branding professionals can communicate inexpensively with self-qualifiying readers/listeners in discreet market segments. BriefingsDirect podcasts hosted by Dana Gardner: Full turnkey planning, moderatiing, producing, hosting, and distribution via blogs and IT media partners of essential IT knowledge and understanding.

@CloudExpo Stories
We are all here because we are sold on the transformative promise of The Cloud. But what good is all of this ephemeral, on-demand infrastructure if your usage doesn't actually improve the agility and speed of your business? How must Operations adapt in order to avoid stifling your Cloud initiative? In his session at DevOps Summit, Damon Edwards, co-founder and managing partner of the DTO Solutions, will highlight the successful organizational, process, and tooling patterns of high-performing c...
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from ha...
Software-driven innovation is becoming a primary approach to how businesses create and deliver new value to customers. A survey of 400 business and IT executives by the IBM Institute for Business Value showed businesses that are more effective at software delivery are also more profitable than their peers nearly 70 percent of the time (1). DevOps provides a way for businesses to remain competitive, applying lean and agile principles to software development to speed the delivery of software that ...
Docker offers a new, lightweight approach to application portability. Applications are shipped using a common container format and managed with a high-level API. Their processes run within isolated namespaces that abstract the operating environment independently of the distribution, versions, network setup, and other details of this environment. This "containerization" has often been nicknamed "the new virtualization." But containers are more than lightweight virtual machines. Beyond their small...
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's

An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Ar...
Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additional...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the ...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
Verizon Enterprise Solutions is simplifying the cloud-purchasing experience for its clients, with the launch of Verizon Cloud Marketplace, a key foundational component of the company's robust ecosystem of enterprise-class technologies. The online storefront will initially feature pre-built cloud-based services from AppDynamics, Hitachi Data Systems, Juniper Networks, PfSense and Tervela. Available globally to enterprises using Verizon Cloud, Verizon Cloud Marketplace provides a one-stop shop fo...
"Our premise is Docker is not enough. That's not a bad thing - we actually love Docker. At ActiveState all our products are based on open source technology and Docker is an up-and-coming piece of open source technology," explained Bart Copeland, President & CEO of ActiveState Software, in this SYS-CON.tv interview at DevOps Summit at Cloud Expo®, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
Infor has announced a new feature Infor CloudSuite™ Aerospace & Defense (A&D) to aid compliance with International Traffic in Arms Regulations (ITAR). The ITAR function will serve as a complementary function for new or existing Infor CloudSuite A&D customers, to facilitate compliance for Infor customers that are creating a US defense article or performing a US defense service and wish to benefit from cloud-services. The ITAR regulation serves to manage handling and access requirements for dat...
What do a firewall and a fortress have in common? They are no longer strong enough to protect the valuables housed inside. Like the walls of an old fortress, the cracks in the firewall are allowing the bad guys to slip in - unannounced and unnoticed. By the time these thieves get in, the damage is already done and the network is already compromised. Intellectual property is easily slipped out the back door leaving no trace of forced entry. If we want to reign in on these cybercriminals, it's hig...