Welcome!

SDN Journal Authors: Liz McMillan, Pat Romanski, Rishi Bhargava, ManageEngine IT Matters, Elizabeth White

Related Topics: SDN Journal, Java IoT, Linux Containers, Containers Expo Blog, Agile Computing, Cloud Security

SDN Journal: Blog Feed Post

Networking Strategy: Innovation and Adoption

Networking is a capabilities-driven industry

When we think about what’s next, our frame of reference is almost universally anchored to what we are doing now. We look at how things are, and then we aim our sights forward. In some cases, we might make incremental moves ahead; in other cases, maybe we look for improvement by orders of magnitude. But regardless of how far forward we reach, our starting point is where we are grounded today.

This creates an interesting dilemma in technology generally, and in networking especially.

Capabilities-driven
Networking is a capabilities-driven industry. We are constantly expanding what we can do with networks. In some cases, it might be how we handle complex policy, in others how we solve interesting traffic challenges. Whatever the problem, we have thus far been able to come up with some way to address it.

Some might read this and think: it’s not all capabilities! While it is true that the networking industry has spawned a number of efforts over the years aimed more at usability than capability, the inability to make a large business out of network management is a running joke. In fact, when we think of companies that have been very successful in creating useful products in the usability space, we probably think of companies that are a lot smaller than their tech justifies (Tail-f comes screaming to mind personally, but there are others).

So networking really is dominated by efforts around new capabilities.

But who invents these new capabilities?
Invention falls on the backs of the vendors. This is an obvious point. But what is the frame of reference from which the vendors build?

We all build from our current starting point. So as we evolve networking, we evolve it forward from our current base set of capabilities. There is nothing new in that statement, but consider this: what happens when an inventor’s ability to churn out new things outpaces a consumer’s ability to adopt it?

This is actually a dangerous state to be in. Useful innovation requires iteration. You need to come up with new ideas, prototype them, test them, collect feedback and iterate. But when new capabilities outpace the bulk of the market, two things happen: first, the capabilities go unused for the majority of consumers, and second, the lack of use inhibits the natural iterative process.

VMWare as an example
Let’s apply this to some specific industry examples. In using these examples, I don’t mean to judge the efficacy of any particular solution. Instead, I want to point out the strategic implications of this dynamic.

VMWare very famously pushed into the networking arena through the acquisition of Nicira a couple of years ago. With the acquisition and subsequent product launches, they effectively created the network virtualization space. They have built and shipped a product (NSX) that is the leader in this technology.

If you watch the technical dialogue around NSX, they have been building around their NSX beachhead. They talk about distributed firewalls now, and it won’t be long before they expand beyond that. They are clearly inventing quite rapidly, building lots of functionality that has the potential to be extremely useful.

Adoption, not innovation
But the issue that VMWare faces is certainly not related to their ability to innovate. Their primary struggle has to be with adoption.

When you create new categories of products, you sometimes address problems that people do not know they have. You build solutions that are beyond what a user’s current capabilities are, so the path from here to there is non-obvious.

Put slightly differently, while the frame of reference from which a vendor innovates is their product, the frame of reference from which a user grows is their deployment. In the same way that networking vendors naturally move forward incrementally, users will tend to make incremental architectural changes.

This means that product strategy has to include more than capabilities. It has to include migration as well. Migration is not just another way of calling out an insertion strategy. It really means that you have to strategize explicitly about how customers move from A to B. This means understanding what they perceive the transition to look like. What is their foundation? How does a shift impact things like training and process? How does a change intersect budgeting decisions? Do expanding capabilities muddy the approval chain as you bridge functional teams?

Understanding this, you can start to shape a strategy that extends beyond the product. Using the VMWare example again, the problems they are solving are tied to companies’ inability to manage their networks today. But they have built a dependence on the presence of a functional underlying network. If the underlying network is functional, then the problem they are addressing is less acute. But if the problem exists, then the architectural foundation is poorly suited for an easy transition.

In the latter case, the go-to-market strategy needs to consider the state of the foundation. It might make sense, for example, to then partner with vendors who make the underlying issues easier. Or perhaps you target accounts where there has been recent turnover at the CIO or VP of Infrastructure level, because that might indicate a change in architectural posture. If a company is already solving the foundational problems, you could potentially draft off that effort and solve the second problem of policy management for only incrementally more cost and effort.

Final thought
Whatever the path, the strategy has to reconcile that the vendor and user frames of reference are different. Adding even more innovation feels like the right thing to do (always be moving forward!), but does it widen the gap between vendor and customer to the point that transition is impossible?

Let me be clear here – I don’t actually think that NSX is necessarily at that state. I am really just trying to land the point that innovation ahead of adoption needs to be an explicit strategic discussion because it impacts how you eventually bring products to market. Again, the point is not about NSX but more about strategic consideration of the point from which users are building. If you think about innovation from a user’s perspective, you might alter your own strategies in perhaps unexpected ways.

As a final thought, as the industry continues down the SDN path, how should companies and open source organizations shape their offerings to ease adoption.

[Today’s fun fact: A hummingbird weighs less than a penny. I used to think I was like a hummingbird, but this ruins the comparison.]

The post Networking strategy: innovation and adoption appeared first on Plexxi.

More Stories By Michael Bushong

The best marketing efforts leverage deep technology understanding with a highly-approachable means of communicating. Plexxi's Vice President of Marketing Michael Bushong has acquired these skills having spent 12 years at Juniper Networks where he led product management, product strategy and product marketing organizations for Juniper's flagship operating system, Junos. Michael spent the last several years at Juniper leading their SDN efforts across both service provider and enterprise markets. Prior to Juniper, Michael spent time at database supplier Sybase, and ASIC design tool companies Synopsis and Magma Design Automation. Michael's undergraduate work at the University of California Berkeley in advanced fluid mechanics and heat transfer lend new meaning to the marketing phrase "This isn't rocket science."

@CloudExpo Stories
The best-practices for building IoT applications with Go Code that attendees can use to build their own IoT applications. In his session at @ThingsExpo, Indraneel Mitra, Senior Solutions Architect & Technology Evangelist at Cognizant, provided valuable information and resources for both novice and experienced developers on how to get started with IoT and Golang in a day. He also provided information on how to use Intel Arduino Kit, Go Robotics API and AWS IoT stack to build an application tha...
IoT generates lots of temporal data. But how do you unlock its value? You need to discover patterns that are repeatable in vast quantities of data, understand their meaning, and implement scalable monitoring across multiple data streams in order to monetize the discoveries and insights. Motif discovery and deep learning platforms are emerging to visualize sensor data, to search for patterns and to build application that can monitor real time streams efficiently. In his session at @ThingsExpo, ...
Ovum, a leading technology analyst firm, has published an in-depth report, Ovum Decision Matrix: Selecting a DevOps Release Management Solution, 2016–17. The report focuses on the automation aspects of DevOps, Release Management and compares solutions from the leading vendors.
Continuous testing helps bridge the gap between developing quickly and maintaining high quality products. But to implement continuous testing, CTOs must take a strategic approach to building a testing infrastructure and toolset that empowers their team to move fast. Download our guide to laying the groundwork for a scalable continuous testing strategy.
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Choosing the right cloud for your workloads is a balancing act that can cost your organization time, money and aggravation - unless you get it right the first time. Economics, speed, performance, accessibility, administrative needs and security all play a vital role in dictating your approach to the cloud. Without knowing the right questions to ask, you could wind up paying for capacity you'll never need or underestimating the resources required to run your applications.
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Security, data privacy, reliability, and regulatory compliance are critical factors when evaluating whether to move business applications from in-house, client-hosted environments to a cloud platform. Quality assurance plays a vital role in ensuring that the appropriate level of risk assessment, verification, and validation takes place to ensure business continuity during the migration to a new cloud platform.
It’s 2016: buildings are smart, connected and the IoT is fundamentally altering how control and operating systems work and speak to each other. Platforms across the enterprise are networked via inexpensive sensors to collect massive amounts of data for analytics, information management, and insights that can be used to continuously improve operations. In his session at @ThingsExpo, Brian Chemel, Co-Founder and CTO of Digital Lumens, will explore: The benefits sensor-networked systems bring to ...
"We formed Formation several years ago to really address the need for bring complete modernization and software-defined storage to the more classic private cloud marketplace," stated Mark Lewis, Chairman and CEO of Formation Data Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Deploying applications in hybrid cloud environments is hard work. Your team spends most of the time maintaining your infrastructure, configuring dev/test and production environments, and deploying applications across environments – which can be both time consuming and error prone. But what if you could automate provisioning and deployment to deliver error free environments faster? What could you do with your free time?
Cloud analytics is dramatically altering business intelligence. Some businesses will capitalize on these promising new technologies and gain key insights that’ll help them gain competitive advantage. And others won’t. Whether you’re a business leader, an IT manager, or an analyst, we want to help you and the people you need to influence with a free copy of “Cloud Analytics for Dummies,” the essential guide to this explosive new space for business intelligence.
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet a...
Ixia (Nasdaq: XXIA) has announced that NoviFlow Inc.has deployed IxNetwork® to validate the company’s designs and accelerate the delivery of its proven, reliable products. Based in Montréal, NoviFlow Inc. supports network carriers, hyperscale data center operators, and enterprises seeking greater network control and flexibility, network scalability, and the capacity to handle extremely large numbers of flows, while maintaining maximum network performance. To meet these requirements, NoviFlow in...
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.