|By Jeramiah Dooley||
|May 22, 2014 07:15 AM EDT||
Whether they admit it or not, the emergence of public cloud providers has dramatically altered the playing field for hardware vendors of every type. Amazon Web Services (AWS) and its competitors opened Pandora's box by introducing the world to a completely programmatic, scalable, evolving, and pay-as-you-go way to procure and utilize network, compute and storage resources on a global scale. They have disrupted many layers of the technology industry from the applications being written to the way companies interact with the infrastructure being used to support those applications.
Nowhere is this disruption easier to see than in the virtualization ecosystem. For the better part of the last decade, hypervisor companies like VMware, Citrix, Microsoft and Red Hat worked hand-in-hand with hardware manufacturers like Cisco, NetApp, EMC, HP and Dell to define both the infrastructure foundation as well as the virtualized abstraction layer that sat underneath the entirety of the client/server era. These companies provided a direct link between the enterprise applications, the hypervisor and the hardware. They owned the traditional datacenter construct.
It's that construct, since rebranded as "private cloud," that is directly under attack by public cloud providers. I predict that this will be the battlefield for the heart and soul of enterprise IT for the next decade.
The response to the public cloud threat has been varied, and often reflects the ability of traditional companies to pivot and meet the challenge. Interestingly, erstwhile competitors Microsoft and VMware reacted similarly. This is because they were both uniquely positioned to create a software-defined solution to the problem.
For both companies, the response started with existing enterprise workloads. One of the largest challenges of the AWS public cloud is the fact that getting workloads, and especially data, into and out of an enterprise environment can be both technically challenging and expensive. Most workloads running on an enterprise-virtualized platform today can't be easily ported into AWS and this increases the cost and risk of any migration. As companies with extensive and hard-won experience running mission-critical enterprise workloads, Microsoft and VMware came to much the same conclusion: build a public cloud using their existing platform and allow customers and developers to leverage all of the investment they've made in their own data centers as they selectively move workloads outside of their own data centers. Thus, Microsoft Azure and VMware vCHS were born. Both are clouds that customers can move workloads to without the need to rewrite or re-architect them. They can also be licensed using existing agreements and can be managed by existing staff and tools.
Unfortunately, the traditional data center infrastructure is now the weak link in this new software-defined world. In each of the public clouds referenced, the focus has been on the abstraction layer and how it interacts with the end users. What's missing is how the abstraction layer and the applications and tools that sit on top of it interact with the infrastructure directly.
There have been attempts at hardware-based offloading, especially with regards to storage. VAAI is a good example of VMware trying to create a way to let enterprise storage arrays handle the tasks they are good at without requiring the direct involvement of the hypervisor. But even there it's a rudimentary exchange at best: the hypervisor asks "can you do this task instead of me?" and the array responds. If the answer is yes, the hypervisor waits for the task to complete; if the answer is no, the hypervisor does the task itself. This relationship isn't dynamic, and is ignorant of the reason for and context behind the task in the first place.
In summary, we have an outside force, AWS and public cloud, being the primary catalyst driving change into the enterprise, yet very little of that change is happening below the cloud management or hypervisor layer. Why is that? Why is it important that the infrastructure layer become more of an asset to the rest of the stack? What would that look like? Let's dig in.
The question of why is actually pretty simple: it's really, really hard to take legacy hardware architecture and retrofit it into something agile and programmatic. In some cases, it's just a new concept that requires a hardware refresh (like Cisco UCS and its take on XML-defined BIOS policies), but in many cases, especially around storage, it requires a complete reimagining of the platform. It's no coincidence that most of the innovation in this agile infrastructure space is being done by startups who have no legacy customers, technical debt or margins to deal with.
Why is it important? While the best hardware is boring hardware, it's still a critical part to providing a flexible, reliable and high-performance foundation to handle applications that matter to enterprises. There are times where the best way to handle the demands of an application or, more important, multiple applications at once is in hardware. This is true at the network layer, where the manipulation of packets benefits from proximity to processing resources; the compute layer, where apps can benefit from having specialized GPU resources to handle unique requirements; and most especially at the storage layer.
Storage services can have the most dramatic impact on workload performance, yet are often implemented in such a way that they have no direct relationship with those workloads. Services like compression, deduplication and quality-of-service are usually "on or off" features when it comes to storage arrays. Best case, a storage administrator will create a volume or LUN, choose the features that need to be enabled, and then a virtualization admin will map that volume to a data store. Perhaps the virtualization team will create manual storage profiles that define the features offered by that data store, but placing and migrating VMs remains a manual process, and they will not have the ability to map application policy equally across the hypervisor and hardware layers. (Of course, it's not impossible to create programmatic, hypervisor-aware infrastructure, but it is pretty hard.)
Enterprises have come to expect some fundamental features from the public cloud space: simple architecture, linear scaling, API availability and granular application of services. These features allow an infrastructure to respond to the increased requirements of a workload natively, without the overhead of a bolt-on orchestration engine. They provide the ability for the hypervisor to be both a northbound and southbound policy enforcer. They enable the Next-Generation Data Center, one in which the hardware, the hypervisor and the application all play an integrated, coordinated role in providing the performance and availability demanded by the enterprise.
No matter where your workloads run, the rise of public cloud has ushered in an era of computing defined by a seamless, programmatic experience. The old, monolithic infrastructure of yesterday's client/server wave is giving way to a more agile, more responsive, more services-rich and more scalable cloud-based model. The battle for the enterprise soul is beginning and, inside or outside the firewall, the clouds that can best adapt to the demands of the workloads they are supporting will be best positioned for success.
ScriptRock makes GuardRail, a DevOps-ready platform for configuration monitoring. Realizing we were spending way too much time digging up, cataloguing, and tracking machine configurations, we began writing our own scripts and tools to handle what is normally an enormous chore. Then we took the concept a step further, giving it a beautiful interface and making it simple enough for our bosses to understand. We named it GuardRail after its function - to allow businesses to move fast and stay sa...
Dec. 22, 2014 06:30 PM EST Reads: 1,153
SYS-CON Media announced today that Skytap blog on "DevOps Journal" exceeded 84,000 story reads. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Noel Wurst is the managing content editor at Skytap. Skytap provides SaaS-based dev/test environments to the enterprise. Skytap solution removes the inefficiencies and constraints that comp...
Dec. 22, 2014 06:30 PM EST Reads: 494
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...
Dec. 22, 2014 06:00 PM EST Reads: 1,411
SYS-CON Media announced today that Sematext launched a popular blog feed on DevOps Journal with over 6,000 story reads over the weekend. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Sematext is a globally distributed organization that builds innovative Cloud and On Premises solutions for performance monitoring, alerting an...
Dec. 22, 2014 06:00 PM EST Reads: 1,124
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cloudian, Inc., is a Foster City, California - based software company specializing in cloud storage software. The main product is Cloudian, an Amazon S3-compliant cloud object storage platform, the bedrock of cloud computing systems, that enables c...
Dec. 22, 2014 04:00 PM EST Reads: 775
Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additional...
Dec. 22, 2014 11:15 AM EST Reads: 2,016
The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.
Dec. 22, 2014 11:00 AM EST Reads: 1,470
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
Dec. 22, 2014 11:00 AM EST Reads: 2,362
In high-production environments where release cycles are measured in hours or minutes — not days or weeks — there's little room for mistakes and no room for confusion. Everyone has to understand what's happening, in real time, and have the means to do whatever is necessary to keep applications up and running optimally. DevOps is a high-stakes world, but done well, it delivers the agility and performance to significantly impact business competitiveness.
Dec. 21, 2014 07:00 PM EST Reads: 1,078
"Our premise is Docker is not enough. That's not a bad thing - we actually love Docker. At ActiveState all our products are based on open source technology and Docker is an up-and-coming piece of open source technology," explained Bart Copeland, President & CEO of ActiveState Software, in this SYS-CON.tv interview at DevOps Summit at Cloud Expo®, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 21, 2014 06:00 PM EST Reads: 2,068
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover ...
Dec. 21, 2014 02:00 PM EST Reads: 2,445
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 21, 2014 01:00 PM EST Reads: 2,043
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
Dec. 21, 2014 11:30 AM EST Reads: 2,449
Verizon Enterprise Solutions is simplifying the cloud-purchasing experience for its clients, with the launch of Verizon Cloud Marketplace, a key foundational component of the company's robust ecosystem of enterprise-class technologies. The online storefront will initially feature pre-built cloud-based services from AppDynamics, Hitachi Data Systems, Juniper Networks, PfSense and Tervela. Available globally to enterprises using Verizon Cloud, Verizon Cloud Marketplace provides a one-stop shop fo...
Dec. 21, 2014 11:00 AM EST Reads: 2,026
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
Dec. 21, 2014 10:00 AM EST Reads: 2,109
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada...
Dec. 21, 2014 10:00 AM EST Reads: 2,200
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are conf...
Dec. 21, 2014 06:30 AM EST Reads: 2,029
AppZero has announced that its award-winning application migration software is now fully qualified within the Microsoft Azure Certified program. AppZero has undergone extensive technical evaluation with Microsoft Corp., earning its designation as Microsoft Azure Certified. As a result of AppZero's work with Microsoft, customers are able to easily find, purchase and deploy AppZero from the Azure Marketplace. With just a few clicks, users have an Azure-based solution for moving applications to the...
Dec. 20, 2014 09:00 AM EST Reads: 1,071
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 20, 2014 08:00 AM EST Reads: 1,457