|By Jeramiah Dooley||
|May 22, 2014 07:15 AM EDT||
Whether they admit it or not, the emergence of public cloud providers has dramatically altered the playing field for hardware vendors of every type. Amazon Web Services (AWS) and its competitors opened Pandora's box by introducing the world to a completely programmatic, scalable, evolving, and pay-as-you-go way to procure and utilize network, compute and storage resources on a global scale. They have disrupted many layers of the technology industry from the applications being written to the way companies interact with the infrastructure being used to support those applications.
Nowhere is this disruption easier to see than in the virtualization ecosystem. For the better part of the last decade, hypervisor companies like VMware, Citrix, Microsoft and Red Hat worked hand-in-hand with hardware manufacturers like Cisco, NetApp, EMC, HP and Dell to define both the infrastructure foundation as well as the virtualized abstraction layer that sat underneath the entirety of the client/server era. These companies provided a direct link between the enterprise applications, the hypervisor and the hardware. They owned the traditional datacenter construct.
It's that construct, since rebranded as "private cloud," that is directly under attack by public cloud providers. I predict that this will be the battlefield for the heart and soul of enterprise IT for the next decade.
The response to the public cloud threat has been varied, and often reflects the ability of traditional companies to pivot and meet the challenge. Interestingly, erstwhile competitors Microsoft and VMware reacted similarly. This is because they were both uniquely positioned to create a software-defined solution to the problem.
For both companies, the response started with existing enterprise workloads. One of the largest challenges of the AWS public cloud is the fact that getting workloads, and especially data, into and out of an enterprise environment can be both technically challenging and expensive. Most workloads running on an enterprise-virtualized platform today can't be easily ported into AWS and this increases the cost and risk of any migration. As companies with extensive and hard-won experience running mission-critical enterprise workloads, Microsoft and VMware came to much the same conclusion: build a public cloud using their existing platform and allow customers and developers to leverage all of the investment they've made in their own data centers as they selectively move workloads outside of their own data centers. Thus, Microsoft Azure and VMware vCHS were born. Both are clouds that customers can move workloads to without the need to rewrite or re-architect them. They can also be licensed using existing agreements and can be managed by existing staff and tools.
Unfortunately, the traditional data center infrastructure is now the weak link in this new software-defined world. In each of the public clouds referenced, the focus has been on the abstraction layer and how it interacts with the end users. What's missing is how the abstraction layer and the applications and tools that sit on top of it interact with the infrastructure directly.
There have been attempts at hardware-based offloading, especially with regards to storage. VAAI is a good example of VMware trying to create a way to let enterprise storage arrays handle the tasks they are good at without requiring the direct involvement of the hypervisor. But even there it's a rudimentary exchange at best: the hypervisor asks "can you do this task instead of me?" and the array responds. If the answer is yes, the hypervisor waits for the task to complete; if the answer is no, the hypervisor does the task itself. This relationship isn't dynamic, and is ignorant of the reason for and context behind the task in the first place.
In summary, we have an outside force, AWS and public cloud, being the primary catalyst driving change into the enterprise, yet very little of that change is happening below the cloud management or hypervisor layer. Why is that? Why is it important that the infrastructure layer become more of an asset to the rest of the stack? What would that look like? Let's dig in.
The question of why is actually pretty simple: it's really, really hard to take legacy hardware architecture and retrofit it into something agile and programmatic. In some cases, it's just a new concept that requires a hardware refresh (like Cisco UCS and its take on XML-defined BIOS policies), but in many cases, especially around storage, it requires a complete reimagining of the platform. It's no coincidence that most of the innovation in this agile infrastructure space is being done by startups who have no legacy customers, technical debt or margins to deal with.
Why is it important? While the best hardware is boring hardware, it's still a critical part to providing a flexible, reliable and high-performance foundation to handle applications that matter to enterprises. There are times where the best way to handle the demands of an application or, more important, multiple applications at once is in hardware. This is true at the network layer, where the manipulation of packets benefits from proximity to processing resources; the compute layer, where apps can benefit from having specialized GPU resources to handle unique requirements; and most especially at the storage layer.
Storage services can have the most dramatic impact on workload performance, yet are often implemented in such a way that they have no direct relationship with those workloads. Services like compression, deduplication and quality-of-service are usually "on or off" features when it comes to storage arrays. Best case, a storage administrator will create a volume or LUN, choose the features that need to be enabled, and then a virtualization admin will map that volume to a data store. Perhaps the virtualization team will create manual storage profiles that define the features offered by that data store, but placing and migrating VMs remains a manual process, and they will not have the ability to map application policy equally across the hypervisor and hardware layers. (Of course, it's not impossible to create programmatic, hypervisor-aware infrastructure, but it is pretty hard.)
Enterprises have come to expect some fundamental features from the public cloud space: simple architecture, linear scaling, API availability and granular application of services. These features allow an infrastructure to respond to the increased requirements of a workload natively, without the overhead of a bolt-on orchestration engine. They provide the ability for the hypervisor to be both a northbound and southbound policy enforcer. They enable the Next-Generation Data Center, one in which the hardware, the hypervisor and the application all play an integrated, coordinated role in providing the performance and availability demanded by the enterprise.
No matter where your workloads run, the rise of public cloud has ushered in an era of computing defined by a seamless, programmatic experience. The old, monolithic infrastructure of yesterday's client/server wave is giving way to a more agile, more responsive, more services-rich and more scalable cloud-based model. The battle for the enterprise soul is beginning and, inside or outside the firewall, the clouds that can best adapt to the demands of the workloads they are supporting will be best positioned for success.
As more applications and services move "to the cloud" (public or on-premise) cloud environments are increasingly adopting and building out traditional enterprise features. This in turn is enabling and encouraging cloud adoption from enterprise users. In many ways the definition is blurring as features like continuous operation, geo-distribution or on-demand capacity become the norm. NuoDB is involved in both building enterprise software and using enterprise cloud capabilities. In his session at 15th Cloud Expo, Seth Proctor, CTO at NuoDB, Inc., will discuss the experiences from building, deploying and using enterprise services and suggest some ways to approach moving enterprise applications into a cloud model.
Aug. 20, 2014 06:45 PM EDT Reads: 1,981
Until recently, many organizations required specialized departments to perform mapping and geospatial analysis, and they used Esri on-premise solutions for that work. In his session at 15th Cloud Expo, Dave Peters, author of the Esri Press book Building a GIS, System Architecture Design Strategies for Managers, will discuss how Esri has successfully included the cloud as a fully integrated SaaS expansion of the ArcGIS mapping platform. Organizations that have incorporated Esri cloud-based applications and content within their business models are reaping huge benefits by directly leveraging cloud-based mapping and analysis capabilities within their existing enterprise investments. The ArcGIS mapping platform includes cloud-based content management and information resources to more widely, efficiently, and affordably deliver real-time actionable information and analysis capabilities to your organization.
Aug. 20, 2014 10:00 AM EDT Reads: 1,022
In his session at 15th Cloud Expo, Mark Hinkle, Senior Director, Open Source Solutions at Citrix Systems Inc., will provide overview of the open source software that can be used to deploy and manage a cloud computing environment. He will include information on storage, networking(e.g., OpenDaylight) and compute virtualization (Xen, KVM, LXC) and the orchestration(Apache CloudStack, OpenStack) of the three to build their own cloud services. Speaker Bio: Mark Hinkle is the Senior Director, Open Source Solutions, at Citrix Systems Inc. He joined Citrix as a result of their July 2011 acquisition of Cloud.com where he was their Vice President of Community. He is currently responsible for Citrix open source efforts around the open source cloud computing platform, Apache CloudStack and the Xen Hypervisor. Previously he was the VP of Community at Zenoss Inc., a producer of the open source application, server, and network management software, where he grew the Zenoss Core project to over 10...
Aug. 17, 2014 06:00 PM EDT Reads: 1,899
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity. In his session at Internet of @ThingsExpo, Mac Devine, Distinguished Engineer at IBM, will discuss bringing these three elements together via Systems of Discover.
Aug. 17, 2014 02:30 PM EDT Reads: 3,023
Cloud and Big Data present unique dilemmas: embracing the benefits of these new technologies while maintaining the security of your organization’s assets. When an outside party owns, controls and manages your infrastructure and computational resources, how can you be assured that sensitive data remains private and secure? How do you best protect data in mixed use cloud and big data infrastructure sets? Can you still satisfy the full range of reporting, compliance and regulatory requirements? In his session at 15th Cloud Expo, Derek Tumulak, Vice President of Product Management at Vormetric, will discuss how to address data security in cloud and Big Data environments so that your organization isn’t next week’s data breach headline.
Aug. 16, 2014 07:00 PM EDT Reads: 1,578
The cloud is everywhere and growing, and with it SaaS has become an accepted means for software delivery. SaaS is more than just a technology, it is a thriving business model estimated to be worth around $53 billion dollars by 2015, according to IDC. The question is – how do you build and scale a profitable SaaS business model? In his session at 15th Cloud Expo, Jason Cumberland, Vice President, SaaS Solutions at Dimension Data, will give the audience an understanding of common mistakes businesses make when transitioning to SaaS; how to avoid them; and how to build a profitable and scalable SaaS business.
Aug. 16, 2014 01:00 PM EDT Reads: 2,237
SYS-CON Events announced today that Gridstore™, the leader in software-defined storage (SDS) purpose-built for Windows Servers and Hyper-V, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual Controller™ Technology (SVCT) to eliminate the I/O blender effect and accelerate applications Gridstore delivers vmOptimized™ Storage that self-optimizes to each application or VM across both virtual and physical environments. Leveraging a grid architecture, Gridstore delivers the first end-to-end storage QoS to ensure the most important App or VM performance is never compromised. The storage grid, that uses Gridstore’s performance optimized nodes or capacity optimized nodes, starts with as few a...
Aug. 15, 2014 06:30 PM EDT Reads: 1,487
SYS-CON Events announced today that Solgenia, the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between personal and professional social, mobile and cloud user experiences, our solutions help large and medium-sized organizations dramatically improve productivity, reduce collaboration costs, and increase the overall enterprise value by bringing collaboration and infrastructure solutions to the cloud.
Aug. 15, 2014 02:00 PM EDT Reads: 1,490
Cloud computing started a technology revolution; now DevOps is driving that revolution forward. By enabling new approaches to service delivery, cloud and DevOps together are delivering even greater speed, agility, and efficiency. No wonder leading innovators are adopting DevOps and cloud together! In his session at DevOps Summit, Andi Mann, Vice President of Strategic Solutions at CA Technologies, will explore the synergies in these two approaches, with practical tips, techniques, research data, war stories, case studies, and recommendations.
Aug. 13, 2014 09:45 PM EDT Reads: 2,416
Enterprises require the performance, agility and on-demand access of the public cloud, and the management, security and compatibility of the private cloud. The solution? In his session at 15th Cloud Expo, Simone Brunozzi, VP and Chief Technologist(global role) for VMware, will explore how to unlock the power of the hybrid cloud and the steps to get there. He'll discuss the challenges that conventional approaches to both public and private cloud computing, and outline the tough decisions that must be made to accelerate the journey to the hybrid cloud. As part of the transition, an Infrastructure-as-a-Service model will enable enterprise IT to build services beyond their data center while owning what gets moved, when to move it, and for how long. IT can then move forward on what matters most to the organization that it supports – availability, agility and efficiency.
Aug. 12, 2014 10:30 PM EDT Reads: 1,632
Every healthy ecosystem is diverse. This is especially true in cloud ecosystems, where portability and interoperability are more important than old enterprise models of proprietary ownership. In his session at 15th Cloud Expo, Mark Baker, Server Product Manager at Canonical/Ubuntu, will discuss how single vendors used to take the lead in creating and delivering technology, but in a cloud economy, where users want tools of their preference, when and where they need them, it makes no sense.
Aug. 11, 2014 02:45 PM EDT Reads: 1,515
The 15th International Cloud Expo has just expanded its conference program, to bring together Cloud Computing, APM, APIs, Security, Big Data, Internet of Things, DevOps and WebRTC at one location. Cloud Expo is the single show where delegates and technology vendors can meet to experience and discuss the entire world of the cloud. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to learn about the latest technology developments and solutions.
Aug. 11, 2014 07:00 AM EDT Reads: 2,278
SYS-CON Events announced today that Bsquare Corporation, a leading enabler of smart connected systems, has been named “Bronze Sponsor” of SYS-CON's Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Bsquare is a global leader of embedded software solutions. We enable smart connected systems at the device level and beyond that millions use every day and provide actionable data solutions for the growing Internet of Things (IoT) market. We empower our world-class customers with our products, services and solutions to achieve innovation and success.
Aug. 11, 2014 06:30 AM EDT Reads: 1,907
SYS-CON Events announced today that NuoDB, Inc., the leader in webscale distributed database technology, has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. NuoDB was launched in 2010 by industry-renowned database architect Jim Starkey and accomplished software CEO Barry Morris to deliver a webscale distributed database management system that is specifically designed for the cloud and the modern datacenter.
Aug. 10, 2014 05:30 PM EDT Reads: 4,349
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Cloudian is a Foster City, Calif.-based software company specializing in cloud storage. Cloudian HyperStore® is an S3-compatible cloud object storage platform that enables service providers and enterprises to build reliable, affordable and scalable hybrid cloud storage solutions. Cloudian actively partners with leading cloud computing environments including Amazon Web Services, Citrix Cloud Platform, Apache CloudStack, OpenStack and the vast ecosystem of S3 compatible tools and applications. Cloudian's customers include Vodafone, Nextel, NTT, Nifty, and LunaCloud. The company has additional offices in China and Japan.
Aug. 10, 2014 04:45 PM EDT Reads: 2,101
- @ThingsExpo | ARM Server to Transform #Cloud and #BigData to #IoT
- WSTA Named “Association Sponsor” of Cloud Expo Silicon Valley
- What DevOps Can Do About Cloud's Predictable Provisioning Problem
- My Journey to #DevOps Enlightenment
- SYS-CON Media Launches Internet of Things Journal
- Red Hat Announces General Availability of Red Hat Enterprise Linux OpenStack Platform 5
- Getting the Most Out of Your SDN
- DevOps: The Operational Amplifier
- Network Virtualization – Not Your Father’s Business Model | Part 1
- Platform Is Strategy. Product Is Tactics
- The Top Five Things About Cloud You Haven’t Thought About Yet
- Internet Of @ThingsExpo Interview with Distrix: Transporting Data and IoT
- @ThingsExpo | ARM Server to Transform #Cloud and #BigData to #IoT
- Eight Ways Cloud-Empowered HCM Solutions Are Driving Business Success
- F5 to Present at Upcoming Technology and Investor Conferences
- Top Five Best Practices for Your Application PaaS Audience
- WSTA Named “Association Sponsor” of Cloud Expo Silicon Valley
- PEER 1 Hosting to Exhibit at Cloud Expo New York
- Select the Right Partner for Privileged Identity Management
- Powering the Mobile Enterprise
- Big Data, Cloud and Mobile - Converging Technology Trends
- April and May 2014 Server and StorageIO Update newsletter
- Cloud as a Growth Engine for Business
- Choosing Cloud Providers – Has the Provider Utilized a Proven Methodology?
- Cloud Expo New York: Best CIO Practices Shared from SHI’s Customers
- Cloud Expo New York: How to Use Google Apps Script
- WebRTC Summit at Cloud Expo Agenda Announced
- Cloud Expo New York: Cloud Is Changing the Economics of Business
- @ThingsExpo | ARM Server to Transform #Cloud and #BigData to #IoT
- Rackspace Hosting Named “Platinum Plus Sponsor” of Cloud Expo New York
- Cloud Expo NY: Best Practices for Architecting Your Cloud Infrastructure
- Virtual, Cloud & IT Availability - Shared Responsibility & Common Sense
- Cloud Computing, Big Data & Smart Mobile Apps to Drive IT Spending in 2014
- Microsoft-Nokia: An Open Letter from Ballmer and Elop
- DevOps Summit 2014 New York Registration Now Open
- Cloud Expo New York: Basics of SSD Technology and Its Use in Cloud