SDN Journal Authors: Liz McMillan, Lori MacVittie, David Paquette, Elizabeth White, Steven Lamb

Related Topics: @CloudExpo, Java IoT, Linux Containers, Containers Expo Blog, Cloud Security, SDN Journal

@CloudExpo: Article

Outpacing Your Competition with a Cloud Services Brokerage

One of the biggest advantages of cloud computing is the ability to respond quickly to opportunity

Every company worries about competition. When I ran a large enterprise solutions organization, I took steps every day to ensure we were outpacing the competition. Frequently this involved making "build" vs "buy" decisions for the various product parts or services we needed to drive our business. In each discussion, I would ask my staff: "What is going to help us move faster or be more efficient? What will help us beat our competition?"

In today's business world, IT is a significant driver of competitive advantage and the same considerations of "build" vs "buy" apply to IT, just as they do to other parts of the business.

Imagine the following exchange between a Line of Business executive and CIO of a company:

LOB executive: "We need this new business application to be launched before the end of summer to take advantage of back-to-school spending."

CIO: "That's less than six months away. We've looked at your requirements and we can have the solution built and operating close to back-to-school time."

LOB Exec: "Close to? Exactly when?"

CIO: "For sure, before Thanksgiving."

LOB Exec: [rolls his eyes] "Too late. We'll be the only player in the market without an offer"

CIO: "How do you know that? It will take time for others as well."

LOB Exec: "Not necessarily. With cloud services brokerage, you can design and match the requirements of your business application against the capabilities of multiple cloud providers as well as private cloud to determine best fit. You are basically doing a build vs buy analysis and if speed is important as it is, you BUY a solution for almost immediate deployment. You get a Bill of Materials before you decide and use it to track actual spend versus plan."

CIO: "We all want things sooner, but don't you prefer the comfort of knowing that it is in-house and fully compliant?"

LOB Exec: "Who said anything about not being compliant. We can make sure any solution we deploy includes services like application load balancing, security, and back-up and recovery to be compliant. They are all part of the criteria for matching the best fit solution."

What we can't lose sight of is that IT is an enabler to a higher priority responsibility - making the right business decision to outpace the competition. Sometimes it is BUILD, but sometimes it will be BUY. A Cloud Services Brokerage is all about streamlining the Cloud "Buy" process to take the risk and complexity out of cloud consumption. Cloud consumption is the consumerization of IT. Like all consumerization processes, cloud consumption is increasingly about the user experience and less about the operational details. Consumers - Line of Business - just want cloud to work predictably and responsively. Their business is not IT; they are focused on being the best bank, manufacturer or consumer goods company.

One of the biggest advantages of cloud computing is the ability to respond quickly to opportunity. The challenge then is how to choose intelligently among the many cloud choices to match capabilities to your needs. Cloud Services Brokers enable enterprises to normalize evaluation across providers, match provider capabilities against workload requirements, aggregate and procure multiple services to create a complete solution, and control and benchmark actual spend-versus-plan. A company's growing cloud spend are random decisions to remain competitive.

As a result, enterprises can align the consumption experience with the businesses' requirements so all IT spend, public or private, is optimal, repeatable, controllable and compliant. And best of all, the LOB and CIO are aligned on being the best bank, manufacturer or consumer goods company that is outpacing their competition.

More Stories By Brad Anderson

Brad Anderson, President and Chief Operating Officer at Gravitant, is a highly accomplished senior executive with more than 25 years of experience in the IT industry. Prior to Gravitant, he was the President of the Enterprise Solutions Group at Dell, which he grew to more than $12B in revenue. Under his leadership, Dell transformed its enterprise business from an infrastructure manufacturer to an enterprise solutions provider across compute, storage, networking and cloud computing. Prior to Dell, Brad was Senior Vice President at Hewlett

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.

@CloudExpo Stories
Governments around the world are adopting Safe Harbor privacy provisions to protect customer data from leaving sovereign territories. Increasingly, global companies are required to create new instances of their server clusters in multiple countries to keep abreast of these new Safe Harbor laws. Is it worth it? In his session at 19th Cloud Expo, Adam Rogers, Managing Director of Anexia, Inc., will discuss how to keep your data legal and still stay in business.
In his session at 19th Cloud Expo, Nick Son, Vice President of Cyber Risk & Public Sector at Coalfire, will discuss the latest information on the FedRAMP Program. Topics will cover: FedRAMP Readiness Assessment Report (RAR). This new process is designed to streamline and accelerate the FedRAMP process from the traditional timeline by initially focusing on technical capability instead of documentation preparedness. FedRAMP for High-impact level systems. Early in 2016 FedRAMP officially publishe...
Qosmos, the market leader for IP traffic classification and network intelligence technology, has announced that it will launch the Launch L7 Viewer at CloudExpo | @ThingsExpo Silicon Valley, being held November 1 – 3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The L7 Viewer is a traffic analysis tool that provides complete visibility of all network traffic that crosses a virtualized infrastructure, up to Layer 7. It facilitates and accelerates common IT tasks such as VM migra...
In the 21st century, security on the Internet has become one of the most important issues. We hear more and more about cyber-attacks on the websites of large corporations, banks and even small businesses. When online we’re concerned not only for our own safety but also our privacy. We have to know that hackers usually start their preparation by investigating the private information of admins – the habits, interests, visited websites and so on. On the other hand, our own security is in danger bec...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
As companies adopt the cloud-to-streamline workflow, deployment hasn’t been very seamless because of IT concerns surrounding security risks. The cloud offers many benefits, but protecting and securing information can be tricky across multiple cloud providers and remains IT’s overall responsibility. In his session at 19th Cloud Expo, Simon Bain, CEO of SearchYourCloud, will address security compliance issues associated with cloud applications and how document-level encryption is critical for sup...
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
SYS-CON Events announced today that Cemware will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Use MATLAB functions by just visiting website mathfreeon.com. MATLAB compatible, freely usable, online platform services. As of October 2016, 80,000 users from 180 countries are enjoying our platform service.
SYS-CON Events announced today that MathFreeOn will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MathFreeOn is Software as a Service (SaaS) used in Engineering and Math education. Write scripts and solve math problems online. MathFreeOn provides online courses for beginners or amateurs who have difficulties in writing scripts. In accordance with various mathematical topics, there are more tha...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service. 

In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, will discuss how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team a...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
SYS-CON Events announced today that eCube Systems, the leading provider of modern development tools and best practices for Continuous Integration on OpenVMS, will exhibit at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. eCube Systems offers a family of middleware products and development tools that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Intelligent machines are here. Robots, self-driving cars, drones, bots and many IoT devices are becoming smarter with Machine Learning. In her session at @ThingsExpo, Sudha Jamthe, CEO of IoTDisruptions.com, will discuss the next wave of business disruption at the junction of IoT and AI, impacting many industries and set to change our lives, work and world as we know it.
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
Join Impiger for their featured webinar: ‘Cloud Computing: A Roadmap to Modern Software Delivery’ on November 10, 2016, at 12:00 pm CST. Very few companies have not experienced some impact to their IT delivery due to the evolution of cloud computing. This webinar is not about deciding whether you should entertain moving some or all of your IT to the cloud, but rather, a detailed look under the hood to help IT professionals understand how cloud adoption has evolved and what trends will impact th...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Enterprises have been using both Big Data and virtualization for years. Until recently, however, most enterprises have not combined the two. Big Data's demands for higher levels of performance, the ability to control quality-of-service (QoS), and the ability to adhere to SLAs have kept it on bare metal, apart from the modern data center cloud. With recent technology innovations, we've seen the advantages of bare metal erode to such a degree that the enhanced flexibility and reduced costs that cl...