Click here to close now.




















Welcome!

SDN Journal Authors: Elizabeth White, Dana Gardner, Chris Janz, Michael Jannery, Lori MacVittie

News Feed Item

IP and Virtualization Technologies From Cisco Empower New Video Experiences for Service Providers at NAB 2014

Cisco to Showcase Latest Videoscape Innovations, Including Industry-First Public Demonstration of 4K Live Stream at NAB 2014

LAS VEGAS, NV -- (Marketwired) -- 04/07/14 -- NAB 2014 -- At NAB 2014 this week in Las Vegas, Cisco (NASDAQ: CSCO) is showcasing innovations to its video technology portfolio, including advancements to its industry-leading Videoscape TV service delivery platform. NAB attendees will be able to experience how Cisco, with its partners and customers, is driving new video experiences and formats, simplifying video processing infrastructures and reducing costs in video processing value chains. These solutions, and more, will be demonstrated at the Cisco booth, located at N9332 in the Las Vegas Convention Center, North Hall.

News Highlights:

Cisco Advances Videoscape with Virtualized Video Processing and Advancements to AnyRes with Support for 4K and HEVC

At NAB 2014, Cisco is expanding its Videoscape TV service delivery platform with Virtualized Video Processing and advancements to AnyRes to support full-frame rate 4K content and the High Efficiency Video Coding (HEVC) standard for both real time and on-demand.

Videoscape Virtualized Video Processing (V2P) utilizes Cisco's industry leading virtualization and cloud technologies to help media companies and service providers address the challenge of multi-screen video delivery and the dizzying proliferation of video processing workflows it is bringing. V2P empowers media companies and service providers with all the tools they need to address each and every workflow but leverages virtualization and cloud technologies to simplify their infrastructures, reducing operational burdens and breaking down functional silos. The result is increased agility in delivering new video experiences at lower costs, as well as more exciting user experiences, delivered faster. V2P is based on industry standard technology such as NFV and SDN, and integrates into Cisco's overall virtualization strategy and is a key part of the broader Cisco Evolved Services Platform. Additional information about Videoscape V2P can be found here.

Also announced at NAB 2014 are advancements to Videoscape AnyRes encoding solution to support full-frame rate 4K/Ultra High Definition content and HEVC standard. Available today to service provider and media companies, Videoscape AnyRes enables Cisco's customers to simplify video processing and distribution and fuels their transition to IP-based delivery platforms.

More information on the expansion of Videoscape capabilities, including Virtualized Video Processing and AnyRes, can be found here.

Cisco Demonstrations at NAB 2014:

At NAB 2014, Cisco will collaborate with Sony for an industry-first public demonstration of full-rate 4K 60P content delivery from New York City to the Las Vegas Convention Center. The demonstration, which encompasses Videoscape AnyRes and a Cisco set-top box with 4K support, will be available for show attendees to witness during NAB exhibition hours at the Cisco booth (N9332) in the Las Vegas Convention Center.

Additional Cisco demos at NAB:

  • Real Time Contribution:
    • Cisco will demonstrate IP transport of uncompressed, Advanced Video Coding (AVC), and JPEG 2000; as well as a path to 4K content for Primary Distribution.
  • Bandwidth Optimization for Premium Content Video Delivery:
    • Cisco will demonstrate advanced compression techniques, which reduce the bandwidth required to deliver video over satellite or cable networks for primary and secondary distribution, without loss of quality.
  • Single Unit Transcode:
    • Cisco will demonstrate how a single platform can accept both real-time and on-demand video in any format, including 4K, HEVC, AVC and MPEG2, and transcode it into all the formats required for multiscreen delivery to set-top boxes, game consoles, smartphones, tablets and other end points.
  • Ad Plus: Ad Swap
    • Cisco will demonstrate capabilities for the operator to substitute advertisements in primary distribution enabling broadcasters to navigate regional licensing or regulatory issues, delivering improved monetization.
  • All IP Production:
    • Cisco will demonstrate all-IP production with an emphasis on integration of all IP environments with existing broadcast infrastructure. The demonstration will also focus on implementing SDN WAN orchestration. This demonstration will also be showcased at the Snell booth (N1820).
  • Soft Clients and Security
    • Cisco will demonstrate an HTML5 development platform for a range of devices, including tablets, smartphones, and desktop PCs.
    • In addition we will show Media Guard and VideoGuard DRM for the protection of content on Desktop PCs, gaming devices, tablets and others.
  • Automated Metadata
    • Cisco will demonstrate automated metadata insertion and management.

Cisco Speakers at NAB 2014:

Additional Cisco News at NAB 2014:

Supporting Quotes:

  • Joe Cozzolino, Senior Vice President, General Manager, Service Provider Video Infrastructure

    "Cisco's broad portfolio of video solutions on display at NAB will demonstrate that we are the best partner for media companies and service providers looking to scale and monetize their businesses, and most importantly, stay ahead of rapid changes in the video landscape. The advancements to the Videoscape platform make it the most compelling and holistic TV delivery service platform on the market. This allows our customers to manage new and exciting video experiences from contribution, to production, to distribution."

Additional Supporting Resources

Tags/Keywords: Cisco, NAB, NAB 2014, HEVC, 4K, UltraHD, encoding, broadcasters, cloud, cloud video, IP, IP Video, Joe Cozzolino, Videoscape, TV Everywhere, service provider, cable operator, TV, Snell, Akamai, multi-screen video

RSS Feed for Cisco: http://newsroom.cisco.com/rss-feeds

About Cisco
Cisco (NASDAQ: CSCO) is the worldwide leader in IT that helps companies seize the opportunities of tomorrow by proving that amazing things can happen when you connect the previously unconnected. For ongoing news, please go to http://thenetwork.cisco.com.

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Press Contact:
Jim Brady
(408) 424-2150
[email protected]

Industry Analyst Contact:
Elaine Meis
(424) 832-3621
[email protected]

Investor Relations Contact:
John Choi
(408) 526-6651
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@CloudExpo Stories
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. In his session at 15th Cloud Expo, Michael Meiner, an Engineering Director at Oracle, Corporation, analyzed a range of cloud offerings (IaaS, PaaS, SaaS) and discussed the benefits/challenges of migrating to each offe...
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
Chuck Piluso presented a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Prior to Secure Infrastructure and Services, Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Te...
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
Malicious agents are moving faster than the speed of business. Even more worrisome, most companies are relying on legacy approaches to security that are no longer capable of meeting current threats. In the modern cloud, threat diversity is rapidly expanding, necessitating more sophisticated security protocols than those used in the past or in desktop environments. Yet companies are falling for cloud security myths that were truths at one time but have evolved out of existence.
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organizat...
Public Cloud IaaS started its life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in adop...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
The time is ripe for high speed resilient software defined storage solutions with unlimited scalability. ISS has been working with the leading open source projects and developed a commercial high performance solution that is able to grow forever without performance limitations. In his session at Cloud Expo, Alex Gorbachev, President of Intelligent Systems Services Inc., shared foundation principles of Ceph architecture, as well as the design to deliver this storage to traditional SAN storage co...
MuleSoft has announced the findings of its 2015 Connectivity Benchmark Report on the adoption and business impact of APIs. The findings suggest traditional businesses are quickly evolving into "composable enterprises" built out of hundreds of connected software services, applications and devices. Most are embracing the Internet of Things (IoT) and microservices technologies like Docker. A majority are integrating wearables, like smart watches, and more than half plan to generate revenue with ...
The Cloud industry has moved from being more than just being able to provide infrastructure and management services on the Cloud. Enter a new era of Cloud computing where monetization’s services through the Cloud are an essential piece of strategy to feed your organizations bottom-line, your revenue and Profitability. In their session at 16th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, discussed how to easily o...
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, S...
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, explained the best practices of continuous testing at high scale, which is rele...
"Alert Logic is a managed security service provider that basically deploys technologies, but we support those technologies with the people and process behind it," stated Stephen Coty, Chief Security Evangelist at Alert Logic, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.