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Business Intelligence and Predictive Search Company SimpleQL Launches at DEMO Enterprise 2014

Query-Based, Guided Natural Language Technology Makes Data Analysis Dead-Simple for Non-Technical Business Users

SAN FRANCISCO, CA -- (Marketwired) -- 04/03/14 -- SimpleQL, the company that provides business intelligence for the rest of us, today announced the launch of its new business intelligence software platform at DEMO Enterprise 2014. In its public beta debut, Simple QL enterprise customers are able to use the platform to better understand information previously inaccessible -- without the need for an analyst or data scientist.

SimpleQL will provide a live demonstration of its service on the DEMO Enterprise 2014 stage and will host live demonstrations beginning today at pavilion station #D3.

"After traveling the country and vetting hundreds of companies on the DEMO Tour, we are excited to select SimpleQL to be one of the 27 companies launching new products solving big problems at Demo Enterprise," said Erick Schonfeld, DEMO's executive producer.

Already, the company has 10 enterprise customers signed on to use the SimpleQL platform, which boils data analysis power down to a natural language search box, making the output quickly and easily accessible to everyone. SimpleQL's guided natural language technology, combined with its predictive query engine, walks users through a series of natural language topics and modifiers that reflect the information within the underlying data source. With this capability, business users can easily create their own analytical queries, dashboards, reports and alerts over almost any software application or proprietary database. Any interested customer can sign up for free and begin analyzing both public sources (currently CrunchBase) and supported software applications (currently Salesforce and JIRA) on demand.

"Until now, BI has been more 'buzzword' than truth for business users," said Scot Gensler, CEO of SimpleQL. "We are the only company actually delivering the technology to make data that was previously buried within the enterprise available to the everyday business user. Think about it, it's like turning your entire team into a staff of data analysts -- your company just got 10 times smarter and more productive."

ConteXtream, a software-defined-networking (SDN) company, has been using the platform in private beta and has seen extraordinary results. Its 15 registered users have used SimpleQL to ask over 60,000 questions in the last year, including over 3,600 unique questions, which have produced innumerable insights.

"As a critical component in helping carriers meet the demands of our subscriber base, ConteXtream houses a tremendous volume of data. SimpleQL provides all of us within the organization, from CTO to Director of Business Development, the ability to easily search for and derive insights from data across all of our business functions," said Gal Kleinman of ConteXtream. "SimpleQL allows our entire organization to dig deep into our data and share those insights easily and effectively."

SimpleQL is an analytics solution designed from the ground up to dramatically increase the insights that enterprises are able to derive from their data. The SimpleQL search box, supported by its guided natural language and predictive query engine algorithms, makes data personalization a reality for the first time. Once queries are created, business people can save them and create an unlimited amount of personalized dashboards to organize insights as they see fit. They can also leverage SimpleQL's automated assistants to schedule reports that appear in their inbox at intervals they define, as well as powerful alerts that notify them only when something happens -- e.g. when traffic spikes up or down more than 5 percent, inventory goes below a certain amount, a salesperson is struggling (i.e. has failed to create more than three new deals in the pipeline in the last two weeks) or killing it (i.e. has created more than 20 new deals). Leveraging queries in this way creates ongoing, actionable insights over time. SimpleQL also enables users to combine results from multiple data sources and find commonalities.

SimpleQL is democratizing business intelligence by delivering ubiquitous, self-service, query based analytics to the masses. By employing guided natural language search, predictive query suggestions, dash-boarding and visualization, SimpleQL is the first solution to make true data analysis power accessible to everyone within an organization. The company was part of the Palo Alto accelerator UpWest Labs' 6th class of graduates and is based in San Francisco. For more information on SimpleQL, visit

Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit

All product and company names herein may be trademarks of their registered owners.

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Scot Gensler
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(415) 867-3977

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