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SDN Journal Authors: Stefan Bernbo, Michel Courtoy, Amitabh Sinha, Mike Wood, Liz McMillan

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ElasticBox Secures $9M in Funding

Receives funding to pioneer a simplified, modular application development process

ElasticBox has closed a nine million dollar Series A funding round. The investment comes from Nexus Venture Partners and Intel Capital, and joins previous investors Andreessen Horowitz and Sierra Ventures.

"The cloud has fundamentally improved how people access and use infrastructure. But developing cloud based applications is still a lengthy, expensive and broken process that is stuck in the dark ages, like way back in the days of bare metal," said CEO and co-founder of ElasticBox, Ravi Srivatsav. "ElasticBox empowers the developer with preconfigured Boxes that they can mix and match to create applications - similar to the way a DJ blends beats and samples to create new music. It brings Dr. Dre-like creativity to enterprise application development."

ElasticBox has introduced a modular way to develop applications in the cloud through a new approach, using Boxes. Boxes are encapsulated, fully configured components of your application architecture that can be combined to create and run applications in the cloud.

Here is a look at what you can do on the ElasticBox platform:

  • Create Boxes or choose from a library or a catalog of publicly available boxes (like NGINX, Python, MongoDB, Hadoop, Ruby, etc.)
  • Stack and reuse Boxes to quickly and easily create multi-tier applications.
  • Tweak Boxes to customize for any particular need.
  • Share Boxes for collaboration and quick deployment.
  • Move your applications anywhere. Companies can develop applications in one cloud, test in another and then deploy in another cloud - liberating applications from being locked into a single cloud.
  • Update a Box and sync to any application that uses that Box. No need to update the applications individually.

"ElasticBox's pioneering work removes the complexity and cost associated with developing, deploying and managing apps in the cloud and truly delivers the promise of cloud elasticity to enterprises," said Arvind Sodhani, president of Intel Capital and executive vice president of Intel Corp. "We look forward to helping Ravi and team accelerate their growth with enterprises around the world."

The rise of business applications
It may not be commonly known, but most enterprises - of all industries, from Finance, to Pharma, to Coffee - develop hundreds or thousands of applications internally to support business processes and create competitive advantage. ElasticBox empowers these enterprises to build better applications faster, which then helps them innovate more quickly. Netflix is one such company.

"ElasticBox has provided us with the technology that we had been looking for, but had never found a great solution," said VP of IT Operations at Netflix, Mike D. Kail. "With ElasticBox we are able to both create custom Boxes as well as leverage their preconfigured Boxes to deploy our internal applications, which allows us to focus on innovation instead of orchestration."

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