Welcome!

SDN Journal Authors: Liz McMillan, Hollis Tibbetts, Vinod Mohan, Chris Colosimo, Jason Bloomberg

Related Topics: @CloudExpo, Java IoT, Linux Containers, Agile Computing, Cloud Security, SDN Journal

@CloudExpo: Article

Why Companies Need Enterprise Cloud Backup

As companies increasingly generate huge amounts of data, the desire for secure cloud backup solutions continues to grow

Author:  Kiri Bowman, Business-Software.com

Kiri Bowman of Business-Software.com speaks with with Vice President of Products Chris Schin and Chief Marketing Officer Gary Sevounts about how Zetta.net stands out from other enterprise cloud backup solutions.

Tell me a little bit about Zetta.net. What business or IT challenge does your company solve?

Gary: Zetta.net is an enterprise-grade backup and disaster recovery provider. We have been in business for over five years, and we have over 800 enterprise customers and managed service providers (MSPs) that use or resell our product, as is the case with MSPs.

In terms of the IT challenges, the biggest issue companies' face is loss of business critical data. Zetta.net provides a secure and reliable cloud and local backup, archiving and disaster recovery solution to backup and restore data in the event of data loss.

Today, with rapid data growth, a lot of businesses are struggling with using online or cloud backup for backing up data, because many solutions usually top out in a couple hundred gigabytes, and can't back up data within 24 hours. With that said, the key advantage of our solution is performance.

With Zetta.net, we have customers that can backup and restore up to 5TB within a day. So we solved that particular problem of being able to back up large data sets online and more importantly, recover data within a small period of time.

So who are your target customers and how does your target customer play a role in the development process?

Gary: Our target customers are businesses, enterprises, and MSPs. We target folks who have IT organizations of at least one IT person in their organizations. We also serve MSPs who provide outsourced IT services for businesses. Now I'll turn it over to Chris to talk about how our target customers play a role in the development process.

Chris: Essentially, businesses and larger enterprises like higher educational institutions and government institutions have different data characteristics that they need to protect. For one thing, the amount of data that they need to protect is typically far in excess of what a consumer would protect with a consumer-grade online backup provider. Secondly, the type of data that we typically see in an enterprise tends to be a lot more, I'll use the word, dense-deeply nested file structures, application-related file structures, and things like that.

Also, the type of data itself tends to be different. In a consumer-based solution, almost everything that you need to back up is some sort of a file-a productivity document, an image, a song. Five years ago, Zetta.net started its evolution as a product that was backing up files predominantly. But as the market matured, we matured and began backing up things like structured databases, Exchange SQL types of databases, and so on, on a Windows system.

We then turned our attention to virtualization and image-based backup as well, for full server image backup. So in a nutshell, the target customer being a larger organization (with different characteristics of data) very much did impact our evolution as a product away from some of the more consumer-grade products.

Zetta.net experienced unprecedented growth in 2013. What has led to this growth and what sets Zetta.net apart from other cloud backup solutions?

Gary: There are three things: one, speed and performance; two, security and encryption; and three, overall quality and customer experience. Let me elaborate. Speed and performance are really the key differentiators, because there is no other solution-as far as we know-that can backup up to 5TB of customer data within 24 hours directly to and from the cloud. Typically you have limits like 200-300GB per day, which is not acceptable for larger IT organizations. We were able to solve that problem because our solution is cloud native and we have built our technologies based on the Internet. We have over ten pending patents around performance alone. That's what is really attractive for our enterprise customers and MSPs.

Number two, security and encryption. We're SSAE-16 audited, as well as HIPAA and ITAR compliant, to make sure that we meet the stringent industry regulations, ensuring that the data is secure and private.

And number three is the overall quality of experience in customer service. At the end of the day, we're servicing businesses, enterprises and MSPs. The data that we are protecting, as you know, is very critical to their business. We provide 24/7 engineering-level support from the U.S., and our churn rate, as a result is extremely low at just under 3 percent. To add to that, last year we achieved a 130 percent customer growth.

Wow! So, on the Zetta.net website it reads, "The explosion of business data has created demand for an affordable enterprise-grade online server backup." As data continues to grow how will it impact cloud backup solution providers and why?

Chris: This really gets at the core challenge for the cloud industry. Data growth is happening exponentially around the world, and using the internet as a data conduit is increasingly attractive to users. How do you make those two things come together in a way that makes sense? That's really what our company's products are designed to address. As Gary mentioned, we have ten patents that we have filed, and virtually all of them have something to do with the notion of moving a large amount of data over the Internet in a very short period of time.

I would say that performance-internet-based performance-moving data over the Internet is a continuous innovative process for us. It's a road without end, as this challenge increases as data sets grow and people continue to try to adopt cloud-based solutions to move them.

The last point that I will make is that we're increasingly seeing greater and greater bandwidth available to users with things like Google Fiber cropping up. You can even see, as we are creating technologies to adapt to today's bandwidth, that there's a time in the near future where there's a lot more bandwidth available for solutions like ours to take advantage of.

I know that you have already mentioned some of the things that set Zetta.net apart from other solutions. But what makes Zetta.net a great choice for businesses and enterprises in particular?

Gary: Three things: One, we provide three-in-one data protection functionality that includes cloud and local backup, archiving and disaster recovery that is incredibly valuable-from the cost perspective-less than what these other backup solutions would otherwise cost. In other words, we're delivering the vast functionality to businesses, enterprises and MSPs in a very attractive package. Before, this functionality was only available to large enterprises for significantly more money.

Number two, as we have been discussing, performance is a critical component of our solution. No matter how good the product is, if you cannot back up large datasets, it's a useless solution. And we've cracked that nut and are way ahead of the competition in being able to backup and restore large volumes of data.

And the third is ease of use, which speaks directly to the needs of IT. If you provide a list of advanced functionality, at an advanced speed and you make it really difficult, it's not going to be used by a lot of folks. Nowadays, IT people and MSPs are incredibly busy with many different projects going at once. You've got to make it very simple, as well as powerful.

The final thought here is that Zetta.net is a trusted solution. The above reasons are all great, but as I mentioned earlier, there is a lot of sensitivity about storing data online, especially sensitive data. Zetta is a trusted solution. We've been in business over five years. We have over 800 businesses, enterprises and MSPs as our customers, and we deliver advanced security, as well as performance. And again, we provide customer service that works 24/7 that is very friendly, proactive and responsive.

What are the big trends in cloud backup and recovery in 2014 and beyond? And how are these trends impacting future opportunities for Zetta.net?

Chris: I would point to what I touched on in the last answer, which is that we're seeing increasing data growth in the industry that needs to be protected. At the same time, we're seeing rapid increase in cloud-based solution adoption growth. The confluence of those two things will be a challenge for our industry and we think we are very well positioned-given the technologies that we have in place today-to be able to adapt to and win in that kind of a world.

The next thing we're taking part in, that has really started taking hold in the first half of 2014 is the emergence of recovery as a service or disaster recovery as a service (DRaaS). This is the idea that you will backup your entire server image across all your servers to a cloud-based provider like Zetta.net. Then, when required, the cloud-based provider will provide you with a server implementation where you can spin that server image up in the cloud provider's infrastructure, and access it while you are rebuilding your server file locally. DRaaS solution is a bit like a business continuity solution, allowing enterprises to take advantage of a third-party infrastructure, i.e. Zetta.net, to run their server images while they are trying to recover from a disaster. It speeds up the time to recover because there isn't much recovery as much as there is a simple spin up of a replica of the existing infrastructure in the cloud. And the ability to spin up server images in the cloud requires the speed and performance that is Zetta.net's core value proposition.

Looking for more resources on IT management? Brose top product reviews and blog posts about mobile device management, IT help desk solutions and IT infrastructure monitoring on the IT management resource center. For comparisons of leading products, download one of our ten free IT Management Software Reports.

More Stories By Derek Kol

Derek Kol is a technology specialist focused on SMB and enterprise IT innovations.

@CloudExpo Stories
This talk centers around how to automate best practices in a multi-/hybrid-cloud world based on our work with customers like GE, Discovery Communications and Fannie Mae. Today’s enterprises are reaping the benefits of cloud computing, but also discovering many risks and challenges. In the age of DevOps and the decentralization of IT, it’s easy to over-provision resources, forget that instances are running, or unintentionally expose vulnerabilities.
Everywhere we turn in our industry we can find strong opinions about the direction, type and nature of cloud’s impact on computing and business. Another word that is used in every context in our industry is “hybrid.” In his session at 20th Cloud Expo, Alvaro Gonzalez, Director of Technical, Partner and Field Marketing at Peak 10, will use a combination of a few conceptual props and some research recently commissioned by Peak 10 to offer a real-world consideration of how the various categories of...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, will motivate why realizing the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insigh...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
When NSA's digital armory was leaked, it was only a matter of time before the code was morphed into a ransom seeking worm. This talk, designed for C-level attendees, demonstrates a Live Hack of a virtual environment to show the ease in which any average user can leverage these tools and infiltrate their network environment. This session will include an overview of the Shadbrokers NSA leak situation.
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
As enterprise cloud becomes the norm, businesses and government programs must address compounded regulatory compliance related to data privacy and information protection. The most recent, Controlled Unclassified Information and the EU’s GDPR have board level implications and companies still struggle with demonstrating due diligence. Developers and DevOps leaders, as part of the pre-planning process and the associated supply chain, could benefit from updating their code libraries and design by in...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
SYS-CON Events announced today that EARP Integration will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. EARP Integration is a passionate software house. Since its inception in 2009 the company successfully delivers smart solutions for cities and factories that start their digital transformation. EARP provides bespoke solutions like, for example, advanced enterprise portals, business intelligence systems an...
SYS-CON Events announced today that WineSOFT will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Based in Seoul and Irvine, WineSOFT is an innovative software house focusing on internet infrastructure solutions. The venture started as a bootstrap start-up in 2010 by focusing on making the internet faster and more powerful. WineSOFT’s knowledge is based on the expertise of TCP/IP, VPN, SSL, peer-to-peer, mob...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
SYS-CON Events announced today that Carbonite will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Carbonite protects your entire IT footprint with the right level of protection for each workload, ensuring lower costs and dependable solutions with DoubleTake and Evault.
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs oft...
One of the biggest challenges with adopting a DevOps mentality is: new applications are easily adapted to cloud-native, microservice-based, or containerized architectures - they can be built for them - but old applications need complex refactoring. On the other hand, these new technologies can require relearning or adapting new, oftentimes more complex, methodologies and tools to be ready for production. In his general session at @DevOpsSummit at 20th Cloud Expo, Chris Brown, Solutions Marketi...
SYS-CON Events announced today that Outscale will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outscale's technology makes an automated and adaptable Cloud available to businesses, supporting them in the most complex IT projects while controlling their operational aspects. You boost your IT infrastructure's reactivity, with request responses that only take a few seconds.
As cloud adoption continues to transform business, today's global enterprises are challenged with managing a growing amount of information living outside of the data center. The rapid adoption of IoT and increasingly mobile workforce are exacerbating the problem. Ensuring secure data sharing and efficient backup poses capacity and bandwidth considerations as well as policy and regulatory compliance issues.
DevOps at Cloud Expo – being held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real r...