Click here to close now.

Welcome!

SDN Journal Authors: Lori MacVittie, Mat Mathews, Michael Jannery, Liz McMillan, Juha Holkkola

News Feed Item

Outdoor Brands Exercise New Business Agility With NetSuite

Innovators Kurgo, Manduka, Sellmark Corp. and TriggerPoint Performance Therapy Gain a Winning Edge with Cloud Business Management Software

SAN MATEO, Calif., March 17, 2014 /PRNewswire/ -- NetSuite Inc. (NYSE: N), the industry's leading provider of cloud-based financials / ERP and omnichannel commerce software suites, today announced new customer wins and strong momentum among outdoor retailers, manufacturers and distributors turning to the NetSuite cloud to improve their business efficiency and sales performance. Transforming into agile enterprises with swift execution and customer focus, outdoor and fitness product companies are more competitive with larger merchants that have greater economies of scale by using NetSuite's integrated cloud business management solution for ERP, inventory and order management, CRM, ecommerce and more. For more information on how NetSuite helps outdoor retailers, manufacturers and distributors, please visit www.netsuite.com/outdoorretail.

These innovative merchants are taking advantage of double-digit growth in the outdoor and fitness markets with new capacity to rapidly develop and launch products while expanding sales scope across B2B and B2C channels and across multiple countries. For example, the Outdoor Industry Association reports that U.S. sales of outdoor equipment and apparel increased 10.2 percent in December 2013 over the previous year, reaching nearly $2.4 billion. Steady growth is expected in 2014 and beyond as more people engage in active, healthy lifestyles and an enjoyment of the outdoors.

With NetSuite's unified software platform, outdoor and fitness merchants are eliminating disconnected on-premise applications to improve operational and financial efficiency and visibility. These customers report dramatic decreases in manual administrative work and delays, and new abilities to monitor and guide the business through key metrics based on real-time data.

Realizing savings in greater productivity and the elimination of in-house IT infrastructure, NetSuite outdoor and fitness customers are focusing their resources on product innovation, expansion of channels and territories, and customer-focused sales and service in both wholesale and direct-to-consumer markets. As a result, many report steady double-digit growth and winning new business with large retailers such as REI, Dick's Sporting Goods and Bass Pro Shops, often utilizing EDI solutions from NetSuite SuiteCloud Developer Network (SDN) partners to streamline transactions with chains. Real-time inventory management capabilities in NetSuite enable outdoor and fitness customers to optimize stock, reduce carrying costs and scale to periods of peak demand, while NetSuite SuiteCommerce gives them a fast, interactive ecommerce storefront to build their brands and drive direct-to-consumer sales.

With NetSuite, outdoor and fitness companies are able to:

  • Convert leads to orders, orders to shipments and shipments to revenue with NetSuite's advanced warehouse, inventory management and order fulfillment capabilities.
  • Improve supply chain operations with integrated inventory and order management, and building demand forecasts with real-time data, reducing excess inventory and the risk of stock outs.
  • Eliminate manual processes and IT systems maintenance by running the business in the cloud.
  • Monitor and manage the business with the ultimate customizable business dashboard, featuring built-in best practices.

And NetSuite SuiteCommerce brings to these businesses key omnichannel commerce functionality helping them:

  • Manage B2B and B2C ecommerce with NetSuite SuiteCommerce, providing businesses with the scalability and agility to serve both types of customers from a single platform.
  • Provide a real-time, 360-degree view of the business by seamlessly integrating financials / ERP, CRM and ecommerce, thereby empowering businesses to manage their interactions directly with consumers, other businesses and trading partners.
  • Manage all transactions and associated customer interactions regardless of touchpoint.

"Outdoor companies can't afford the drag of inefficient processes and systems if they want to compete and win in these fast-growing markets," said Ranga Bodla, Senior Director, NetSuite Industry Marketing. "We're very proud of the success our outdoor and fitness customers have achieved in transforming their businesses to be more agile, lean and effective in the cloud."

Among the many outdoor industry companies that have improved their business performance with NetSuite are Kurgo, Manduka, Sellmark Corp. and TriggerPoint Performance Therapy:

Kurgo (www.kurgo.com), a designer, manufacturer and retailer of dog travel and active dog products, has netted an average of 30 percent year-over-year growth since implementing NetSuite in 2008 to replace QuickBooks and Salesforce.com. The Salisbury, Mass.-based company, sells pet carriers, harnesses, seat covers and other goods, and has expanded its business across nearly 7,500 retail partner locations in about 15 countries of North America, Europe and Asia-Pacific. Those include Petco, REI, PetSmart and L.L. Bean. A smaller portion of the business runs through a direct-to-consumer website. NetSuite gives Kurgo on-demand visibility into inventory that has enabled it to optimize stock levels and production by overseas contract manufacturers, while an EDI solution from NetSuite partner SPS Commerce streamlines transactions with large retailers and a fulfillment partner in Illinois. Processing thousands of orders a month through NetSuite, Kurgo also leverages CRM and sales force automation capabilities to improve sales effectiveness. Transparency into key business data has enabled Kurgo to make informed strategic decisions and secure additional lines of credit to support business growth. "NetSuite is the backbone of our business and has given us visibility and scalability to grow 30 percent a year," said Gordon Spater, Kurgo Co-Founder. "For a small, fast-growing company, an investment in NetSuite is critical. I can't imagine life without it."

Manduka (www.manduka.com), a maker of high-quality and sustainably produced yoga mats, straps, towels, water bottles and bags, has more than doubled its revenue since upgrading from QuickBooks to NetSuite in the fall of 2011. Based in Los Angeles, Manduka has improved operational efficiency by 40 percent with NetSuite, while cutting its monthly financial close time from eight to four days. With NetSuite, Manduka has expanded its wholesale channel across 4,000 yoga studios and 5,000 retail locations in the U.S., including REI, Nordstrom and Dick's Sporting Goods, with a distribution business that spans 75 countries, as well as a direct-to-consumer website. NetSuite also proved valuable in Manduka's July 2013 release of its yogitoes products, providing a streamlined financials environment that readily accommodated the new company and enabled elimination of $120,000 in accounting expenses. NetSuite order management scales to peaks of up to 15,000 orders a month, while an EDI solution from NetSuite partner SPS Commerce streamlines transactions with large retailers. NetSuite allowed Manduka to move to paperless order processing, saving 1.56 tons of paper a year, the equivalent of 19 trees as well as the energy to heat a home for a year. For 2014, Manduka plans to expand the use of NetSuite Demand Planning for inventory forecasting, replacing a 100MB Excel spreadsheet. "NetSuite is a very important business partner to Manduka," said Jill Krishnamurthy, Manduka VP of Finance. "Before NetSuite, we spent a lot of time just figuring out where inventory was. The ability to create meaningful reports based on real-time data in a dynamic business landscape is such an important process for us."

Sellmark Corp. (www.sellmark.net), a developer and merchant of outdoor-oriented products under five brands, has experienced more than 70 percent average annual growth since implementing NetSuite in 2006 while gaining the agility to rapidly launch and manage new lines of business including brands like 12 Survivors and Southern Crossbow. The Mansfield, Texas-based company leverages NetSuite as an end-to-end platform for financials, inventory and order management, and CRM across all of its brands. With NetSuite, Sellmark has grown its business across 56 countries and 2,500 retailers worldwide, including Cabela's, Gander Mountain and Bass Pro Shops, with sales personnel leveraging CRM to grow B2B channels. NetSuite SuiteCommerce supports a smaller percentage of direct-to-consumer sales over five branded ecommerce storefronts, with the OzLINK solution from NetSuite partner Oz Development in place for shipping optimization. "The great thing about NetSuite is we have a platform to quickly grow the business," said Chris Aylor, Sellmark Director of Domestic Sales. "The integration and usability of NetSuite and ability to use it anywhere has been tremendously valuable. NetSuite is really at the cutting-edge forefront of ERP and CRM."

TriggerPoint Performance Therapy (www.tptherapy.com), a company that empowers people to reach an optimal level of movement by providing the world's best therapeutic self care products and education, has significantly improved its business performance and efficiency since implementing NetSuite in March 2013 to replace QuickBooks and a Fishbowl inventory management application. Based in Austin, Texas, TriggerPoint is projecting 20 percent growth throughout 2014 with NetSuite supplying the company with new visibility into inventory and sales of the GRID foam rollers, TriggerPoint Performace Therapy products and kits, Performance Cooling products and instructional DVDs and professional education products. With NetSuite's CRM capabilities, TriggerPoint sales reps have a single, consolidated customer view to grow the business across leading retailers such as REI, Fleet Feet Sports and Academy Sports, gym chains such as Equinox and UFC, and distributors across 26 countries. NetSuite SuiteCommerce provides TriggerPoint with a direct-to-consumer ecommerce storefront, natively linked to back-end financials and inventory and order management. With its upgrade to the NetSuite cloud, TriggerPoint has dramatically improved its access to information and eliminated time-consuming manual work across disconnected applications. "NetSuite gives us one single place for everyone to access the information they need," said Marco Salinas, TriggerPoint Director of Information Systems. "The ability to see how our sales are tracking in real-time helps us react and communicate much better than we could with our previous systems."

Today, more than 20,000 companies and subsidiaries depend on NetSuite to run complex, mission-critical business processes globally in the cloud. Since its inception in 1998, NetSuite has established itself as the leading provider of enterprise-class cloud financials/ERP suites for divisions of large enterprises and mid-sized organizations seeking to upgrade their antiquated client/server ERP systems. NetSuite excels at streamlining business operations as demonstrated in a recent Gartner study naming NetSuite as the fastest growing financial management software vendor on a global basis. NetSuite continues its success in delivering the best cloud ERP/financials suites to businesses around the world, enabling them to lower IT costs significantly while increasing productivity, as the global adoption of the cloud is accelerating.

About SuiteCommerce
NetSuite SuiteCommerce enables B2C and B2B merchants, manufacturers and distributors to seamlessly connect every step of a multi-channel, multi-location business—from ecommerce, POS and order management to merchandising, marketing, inventory, financials and customer support. Featuring an advanced webstore that allows the creation of uniquely branded and personalized shopping experiences optimized for multiple devices, SuiteCommerce empowers businesses to run across multiple touchpoints—web, brick-and-mortar stores, social, mobile—all from a single, unified cloud-based commerce system that provides unprecedented visibility into your business and customers. Please visit www.suitecommerce.com for more information.

Follow NetSuite's Cloud blog, NetSuite's Facebook page and @NetSuite Twitter handle for real-time updates.

For more information about NetSuite, please visit www.netsuite.com.

NOTE: NetSuite and the NetSuite logo are service marks of NetSuite Inc. Third-party trademarks mentioned are the property of their respective owners.

NetSuite. Where Business is Going.

Logo - http://photos.prnewswire.com/prnh/20090924/SF81218LOGO-b

SOURCE NetSuite Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
Today, IT is not just a cost center. IT is an enabler and driver of business. With the emergence of the hybrid cloud paradigm, IT now has increasingly more capabilities to create new strategic opportunities for a business. Hybrid cloud allows an organization to utilize multi-tenant public clouds, dedicated private clouds, bare metal hosting, and the associated support and services for the right use cases through an on-demand, XaaS model. This model of IT creates tremendous opportunities for busi...
SYS-CON Events announced today that BroadSoft, the leading global provider of Unified Communications and Collaboration (UCC) services to operators worldwide, has been named “Gold Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks. The Compa...
SYS-CON Events announced today that GENBAND, a leading developer of real time communications software solutions, has been named “Silver Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. The GENBAND team will be on hand to demonstrate their newest product, Kandy. Kandy is a communications Platform-as-a-Service (PaaS) that enables companies to seamlessly integrate more human communications into their Web and mobile applicatio...
PubNub on Wednesday released an open source template to allow developers to add Skype-like video chat into their apps. The free template provides a fully functional video chat platform using WebRTC, PubNub and Google Authentication for a global, reliable collaboration solution. “While the WebRTC protocol has created huge excitement as a way to deliver video chat ubiquitously, there’s still a gap between the protocol itself and the ability to deploy a working, globally scaled, collaboration appl...
SOASTA, the leader in performance analytics, today reported record growth of the CloudTest community, exceeding 30,000 registered users of the CloudTest platform in Q1 2015. SOASTA also announced widespread adoption of its Web and mobile testing solutions, with more than 1,600 customers completing more than 285,000 tests using CloudTest during the quarter. This rapid growth shows that DevOps-driven digital businesses are embracing a more continuous approach to testing, and CloudTest is meeting t...
The IoT Bootcamp is coming to Cloud Expo | @ThingsExpo on June 9-10 at the Javits Center in New York. Instructor. Registration is now available at http://iotbootcamp.sys-con.com/ Instructor Janakiram MSV previously taught the famously successful Multi-Cloud Bootcamp at Cloud Expo | @ThingsExpo in November in Santa Clara. Now he is expanding the focus to Janakiram is the founder and CTO of Get Cloud Ready Consulting, a niche Cloud Migration and Cloud Operations firm that recently got acquir...
ProfitBricks has launched its new DevOps Central and REST API, along with support for three multi-cloud libraries and a Python SDK. This, combined with its already existing SOAP API and its new RESTful API, moves ProfitBricks into a position to better serve the DevOps community and provide the ability to automate cloud infrastructure in a multi-cloud world. Following this momentum, ProfitBricks has also introduced several libraries that enable developers to use their favorite language to code ...
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists will discuss how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations m...
SYS-CON Events announced today that kintone has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. kintone promotes cloud-based workgroup productivity, transparency and profitability with a seamless collaboration space, build your own business applic...
SYS-CON Events announced today that Stratoscale, the new data center operating system, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Based in Herzeliya, Israel, Stratoscale is redefining the data center, developing a hardware-agnostic, software platform hyper-converging compute, storage and networking across the rack or data center. The self-optimizing platform automatically distributes all physical...
of cloud, colocation, managed services and disaster recovery solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. TierPoint, LLC, is a leading national provider of information technology and data center services, including cloud, colocation, disaster recovery and managed IT services, with corporate headquarters in St. Louis, MO. TierPoint was formed through the strategic combination of some of t...
How do you securely enable access to your applications in AWS without exposing any attack surfaces? The answer is usually very complicated because application environments morph over time in response to growing requirements from your employee base, your partners and your customers. In his session at 16th Cloud Expo, Haseeb Budhani, CEO and Co-founder of Soha, will share five common approaches that DevOps teams follow to secure access to applications deployed in AWS, Azure, etc., and the frict...
SYS-CON Events announced today that Soha will exhibit at SYS-CON's DevOps Summit New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Soha delivers enterprise-grade application security, on any device, as agile as the cloud. This turnkey, cloud-based service enables customers to solve secure application access and delivery challenges that traditional or virtualized network solutions cannot solve because they are too expensive, inflexible and operational...
SYS-CON Events announced today that Vicom Computer Services, Inc., a provider of technology and service solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. They are located at booth #427. Vicom Computer Services, Inc. is a progressive leader in the technology industry for over 30 years. Headquartered in the NY Metropolitan area. Vicom provides products and services based on today’s requirements...
SYS-CON Events announced today that Ciqada will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Ciqada™ makes it easy to connect your products to the Internet. By integrating key components - hardware, servers, dashboards, and mobile apps - into an easy-to-use, configurable system, your products can quickly and securely join the internet of things. With remote monitoring, control, and alert messaging capability, you will mee...
What exactly is a cognitive application? In her session at 16th Cloud Expo, Ashley Hathaway, Product Manager at IBM Watson, will look at the services being offered by the IBM Watson Developer Cloud and what that means for developers and Big Data. She'll explore how IBM Watson and its partnerships will continue to grow and help define what it means to be a cognitive service, as well as take a look at the offerings on Bluemix. She will also check out how Watson and the Alchemy API team up to off...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
With IoT exploding, massive data will transform businesses with opportunities to monetize almost anything that can be measured. In this C-Level Roundtable Discussion at @ThingsExpo, Brendan O’Brien, Aria Systems Co-founder and Chief Evangelist, will lead an expert panel of consultants, thought leaders and practitioners who will look at these new monetization trends, discuss the implications, and detail lessons learned from their collective experience. Finally, the panel will point the way forw...
SYS-CON Events announced today that Column Technologies, a global technology solutions company, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Established in 1998, Column Technologies is a leader in application performance and infrastructure management for commercial and federal markets. The company is headquartered in the United States, with a diverse and talented team of more than 350 employees around th...
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ...