Welcome!

SDN Journal Authors: Liz McMillan, Carl J. Levine, Elizabeth White, Patrick MeLampy, Rene Buest

Related Topics: @BigDataExpo, Java IoT, Linux Containers, @CloudExpo, Cloud Security, SDN Journal

@BigDataExpo: Article

Security Through Data Analytics

The best way to protect the infrastructure, the brand and the consumer

Given the mountains of data now floating around, it is perhaps inevitable that the very function of data analytics is seen as somehow intrusive. There's a constant glut of reports, columns and other stories bemoaning the lack of data privacy - and at times, they're entirely justified. Organizations have a solemn duty to protect their customers' data, and those that don't implement the proper safeguards deserve to be vilified.

But beneath the surface lurks another dimension of this discussion that is often overlooked. Ethical and effective data analytics enhances security. Ethical and effective data analytics protects not only the institutions that possess the data, but also the consumers that data reflects. Ethical and effective data analytics serves a good purpose.

Let's be clear about the parameters of this argument. Data doesn't exist in a vacuum - it's generated on an ongoing basis through multiple activities, created in numerous formats and comes in through a variety of channels. At any given time, it is being analyzed and used (and occasionally misused) to serve many different needs.

Of course, when done right, information services and analytics represent a key driver of most business decisions. Actionable intelligence based on real data doesn't just augment gut instinct; it leads to quantitative thinking that supports strategic initiatives, enables tactical outreach and boosts the bottom line. Perhaps most important, it enhances information security so as to protect customer privacy and prevent operational and brand damage.

High-profile assaults on retailers like Target and Neiman Marcus, or clandestine downloads of classified information from the National Security Administration (NSA), make more news than inside-the-infrastructure DDoS attacks, but the latter is even more insidious. There are over 2,000 DDoS attacks every day. Some 65 percent of all organizations see three or more attacks each year. While the devastation is certainly felt on an organizational level, the financial impact is just as significant: DDoS attacks can cost up to $100K an hour.

DDoS mitigation can be an enormous challenge. Making an accurate distinction between normal, benign Internet traffic and malicious activity that could be the root cause of a potential DDoS attack is critical, but it's not easy. This is in part because DDoS attacks, especially when they serve as the front line of advanced targeted attacks, are remarkably sophisticated. They rely on stealth techniques that go unnoticed within the enterprise for long periods. They're highly customized, based specifically on each target's infrastructure and defenses, and can often defeat defense strategies that rely primarily on signature-based detection. Then of course there's the cloud. When attacks become super-sized, the defensive strategies in place must have the capacity to scrub far larger volumes of bad traffic.

This is why information services and analytics are so crucial. They can boost awareness and reaction time to particular situations. When it comes to leveraging Big Data within the enterprise to help identify breach attempts, it's still early days. According to a January 2014 report from Gartner, eight percent of enterprises are using data and analytics to identify security flaws. But there's reason for optimism - the same report also estimates that within the next two years, around 25 percent of enterprises will leverage Big Data for security purposes.

It is this same pattern-searching approach that the enterprise should take when it comes to DDoS mitigation. Proactive site monitoring on a continuous basis - in particular with a centralized view of traffic patterns - enables organizations to identify anomalies and threats, before they become real problems. For example, in the case of a custom application being exploited for a directed attack to steal customer data, the detection solution must be able to identify and highlight the fact that there's a new kind of application traffic on the network.

This might be a new concept to enforce at the enterprise level, but this is really something that banks have been doing for years with regard to fraud protection services. Banks monitor a person's transaction activity, and when a purchase is made that does not fit the usual spending behavior, it is stopped and flagged with the customer. The same thing should - and will - happen at the enterprise level.

It's easy to see why information services and analytics are too often seen as a potential invasion of privacy. Data privacy is vital, and it should rightfully be a corporate priority. However, in the ongoing effort to secure data, the right kind of analytics can be the best weapon of all.

More Stories By Mark Bregman

Mark F. Bregman is Senior Vice President and Chief Technology Officer at Neustar. He joined the Neustar executive team in August 2011 and is responsible for Neustar’s product technology strategy and product development efforts.

Prior to joining Neustar, Dr. Bregman was Executive Vice President and Chief Technology Officer of Symantec since 2006. His portfolio while CTO of Symantec Corporation included developing the company’s technology strategy and overseeing its investments in advanced research and development, security and technology services.

Prior to Symantec, Dr. Bregman served as Executive Vice President, Product Operations at Veritas Corporation, which merged with Symantec in 2005. Prior to Veritas, he was CEO of AirMedia, an early mobile content marketplace, and spent 16 years in a variety of roles at IBM. Dr. Bregman serves on the Board of the Bay Area Science & Innovation Consortium and the Anita Borg Institute, which focuses on increasing the impact of women on all aspects of technology.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
Zerto exhibited at SYS-CON's 18th International Cloud Expo®, which took place at the Javits Center in New York City, NY, in June 2016. Zerto is committed to keeping enterprise and cloud IT running 24/7 by providing innovative, simple, reliable and scalable business continuity software solutions. Through the Zerto Cloud Continuity Platform™, organizations can seamlessly move and protect virtualized workloads between public, private and hybrid clouds. The company’s flagship product, Zerto Virtual...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
910Telecom exhibited at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and exchanges.
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, discussed how Numerex, as an experienced, established IoT provider, has embraced a new m...
Niagara Networks exhibited at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, will highlight the current challenges of these transformative technologies and share strategies for preparing your organization for these changes. This “view from the top” will outline the latest trends and developm...
Due of the rise of Hadoop, many enterprises are now deploying their first small clusters of 10 to 20 servers. At this small scale, the complexity of operating the cluster looks and feels like general data center servers. It is not until the clusters scale, as they inevitably do, when the pain caused by the exponential complexity becomes apparent. We've seen this problem occur time and time again. In his session at Big Data Expo, Greg Bruno, Vice President of Engineering and co-founder of StackIQ...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
"We're bringing out a new application monitoring system to the DevOps space. It manages large enterprise applications that are distributed throughout a node in many enterprises and we manage them as one collective," explained Kevin Barnes, President of eCube Systems, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and 21st International Cloud Expo, which will take place in November in Silicon Valley, California.
In his session at DevOps Summit, Tapabrata Pal, Director of Enterprise Architecture at Capital One, will tell a story about how Capital One has embraced Agile and DevOps Security practices across the Enterprise – driven by Enterprise Architecture; bringing in Development, Operations and Information Security organizations together. Capital Ones DevOpsSec practice is based upon three "pillars" – Shift-Left, Automate Everything, Dashboard Everything. Within about three years, from 100% waterfall, C...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.