Click here to close now.

Welcome!

SDN Journal Authors: Roger Strukhoff, AppDynamics Blog, Liz McMillan, Lori MacVittie, Pat Romanski

Related Topics: Big Data Journal, Java, Linux, Cloud Expo, Security, SDN Journal

Big Data Journal: Article

Security Through Data Analytics

The best way to protect the infrastructure, the brand and the consumer

Given the mountains of data now floating around, it is perhaps inevitable that the very function of data analytics is seen as somehow intrusive. There's a constant glut of reports, columns and other stories bemoaning the lack of data privacy - and at times, they're entirely justified. Organizations have a solemn duty to protect their customers' data, and those that don't implement the proper safeguards deserve to be vilified.

But beneath the surface lurks another dimension of this discussion that is often overlooked. Ethical and effective data analytics enhances security. Ethical and effective data analytics protects not only the institutions that possess the data, but also the consumers that data reflects. Ethical and effective data analytics serves a good purpose.

Let's be clear about the parameters of this argument. Data doesn't exist in a vacuum - it's generated on an ongoing basis through multiple activities, created in numerous formats and comes in through a variety of channels. At any given time, it is being analyzed and used (and occasionally misused) to serve many different needs.

Of course, when done right, information services and analytics represent a key driver of most business decisions. Actionable intelligence based on real data doesn't just augment gut instinct; it leads to quantitative thinking that supports strategic initiatives, enables tactical outreach and boosts the bottom line. Perhaps most important, it enhances information security so as to protect customer privacy and prevent operational and brand damage.

High-profile assaults on retailers like Target and Neiman Marcus, or clandestine downloads of classified information from the National Security Administration (NSA), make more news than inside-the-infrastructure DDoS attacks, but the latter is even more insidious. There are over 2,000 DDoS attacks every day. Some 65 percent of all organizations see three or more attacks each year. While the devastation is certainly felt on an organizational level, the financial impact is just as significant: DDoS attacks can cost up to $100K an hour.

DDoS mitigation can be an enormous challenge. Making an accurate distinction between normal, benign Internet traffic and malicious activity that could be the root cause of a potential DDoS attack is critical, but it's not easy. This is in part because DDoS attacks, especially when they serve as the front line of advanced targeted attacks, are remarkably sophisticated. They rely on stealth techniques that go unnoticed within the enterprise for long periods. They're highly customized, based specifically on each target's infrastructure and defenses, and can often defeat defense strategies that rely primarily on signature-based detection. Then of course there's the cloud. When attacks become super-sized, the defensive strategies in place must have the capacity to scrub far larger volumes of bad traffic.

This is why information services and analytics are so crucial. They can boost awareness and reaction time to particular situations. When it comes to leveraging Big Data within the enterprise to help identify breach attempts, it's still early days. According to a January 2014 report from Gartner, eight percent of enterprises are using data and analytics to identify security flaws. But there's reason for optimism - the same report also estimates that within the next two years, around 25 percent of enterprises will leverage Big Data for security purposes.

It is this same pattern-searching approach that the enterprise should take when it comes to DDoS mitigation. Proactive site monitoring on a continuous basis - in particular with a centralized view of traffic patterns - enables organizations to identify anomalies and threats, before they become real problems. For example, in the case of a custom application being exploited for a directed attack to steal customer data, the detection solution must be able to identify and highlight the fact that there's a new kind of application traffic on the network.

This might be a new concept to enforce at the enterprise level, but this is really something that banks have been doing for years with regard to fraud protection services. Banks monitor a person's transaction activity, and when a purchase is made that does not fit the usual spending behavior, it is stopped and flagged with the customer. The same thing should - and will - happen at the enterprise level.

It's easy to see why information services and analytics are too often seen as a potential invasion of privacy. Data privacy is vital, and it should rightfully be a corporate priority. However, in the ongoing effort to secure data, the right kind of analytics can be the best weapon of all.

More Stories By Mark Bregman

Mark F. Bregman is Senior Vice President and Chief Technology Officer at Neustar. He joined the Neustar executive team in August 2011 and is responsible for Neustar’s product technology strategy and product development efforts.

Prior to joining Neustar, Dr. Bregman was Executive Vice President and Chief Technology Officer of Symantec since 2006. His portfolio while CTO of Symantec Corporation included developing the company’s technology strategy and overseeing its investments in advanced research and development, security and technology services.

Prior to Symantec, Dr. Bregman served as Executive Vice President, Product Operations at Veritas Corporation, which merged with Symantec in 2005. Prior to Veritas, he was CEO of AirMedia, an early mobile content marketplace, and spent 16 years in a variety of roles at IBM. Dr. Bregman serves on the Board of the Bay Area Science & Innovation Consortium and the Anita Borg Institute, which focuses on increasing the impact of women on all aspects of technology.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
SYS-CON Events announced today that Open Data Centers (ODC), a carrier-neutral colocation provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Open Data Centers is a carrier-neutral data center operator in New Jersey and New York City offering alternative connectivity options for carriers, service providers and enterprise customers.
SYS-CON Events announced today that On the Avenue Marketing Group, a sales and marketing firm that utilizes events to market and sell products to consumers, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. On the Avenue Marketing Group (OTA) is a sales and marketing firm that utilizes events to market and sell products to consumers. On behalf of our clients, we attend thousands of fairs, festivals, exp...
SYS-CON Events announced today that ActiveState, the leading independent Cloud Foundry and Docker-based PaaS provider, has been named “Silver Sponsor” of SYS-CON's DevOps Summit New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. ActiveState believes that enterprises gain a competitive advantage when they are able to quickly create, deploy and efficiently manage software solutions that immediately create business value, but they face many challenges that ...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes ...
SYS-CON Events announced today that Alert Logic, the leading provider of Security-as-a-Service solutions for the cloud, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® and DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo® and DevOps Summit 2015 Silicon Valley, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
The WebRTC Summit 2015 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
SYS-CON Events announced today that Plutora, Inc., the leading global provider of enterprise release management and test environment management SaaS solutions, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Headquartered in Mountain View, California, Plutora provides enterprise release management and test environment SaaS solutions to clients in North America, Europe and Asia Pacific. Leading companies ...
SYS-CON Events announced today that Akana, formerly SOA Software, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Akana’s comprehensive suite of API Management, API Security, Integrated SOA Governance, and Cloud Integration solutions helps businesses accelerate digital transformation by securely extending their reach across multiple channels – mobile, cloud and Internet of Thi...
SYS-CON Events announced today that CommVault has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. A singular vision – a belief in a better way to address current and future data management needs – guides CommVault in the development of Singular In...
SYS-CON Events announced today that SafeLogic has been named “Bag Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. SafeLogic provides security products for applications in mobile and server/appliance environments. SafeLogic’s flagship product CryptoComply is a FIPS 140-2 validated cryptographic engine designed to secure data on servers, workstations, appliances, mobile devices, and in the Cloud....
SYS-CON Events announced today that FierceDevOps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. FierceDevOps keeps software developers and IT operations personnel updated on the latest news and trends around the rapidly evolving role of the traditional IT worker.
BroadSoft on Tuesday announced that it is a recipient of the 2014 Frost & Sullivan Market Leadership Award in the Hosted/Cloud Internet Protocol (IP) Telephony market for Latin America. According to Frost & Sullivan market research, the Latin America (LATAM) hosted/cloud Internet Protocol (IP) telephony market, including integrated unified communications and collaboration (UC&C) applications, is currently experiencing a rapid growth trajectory and is expected to exhibit a tenfold rise in annual...
SYS-CON Events announced today that StorPool Storage will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. StorPool is distributed storage software that allows service providers, enterprises and other cloud builders to run data storage on standard x86 servers, instead of using expensive and inefficient storage arrays (SAN).
The best mobile applications are augmented by dedicated servers, the Internet and Cloud services. Mobile developers should focus on one thing: writing the next socially disruptive viral app. Thanks to the cloud, they can focus on the overall solution, not the underlying plumbing. From iOS to Android and Windows, developers can leverage cloud services to create a common cross-platform backend to persist user settings, app data, broadcast notifications, run jobs, etc. This session provide...
SYS-CON Events announced today that QTS Realty Trust, one of the nation’s largest and fastest-growing providers of data center facilities and cloud services and a leader in security and compliance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. QTS Realty Trust, Inc. (NYSE: QTS) is a leading national provider of data center solutions and fully managed services, and a leader in security and compliance...
GENBAND has announced that SageNet is leveraging the Nuvia platform to deliver Unified Communications as a Service (UCaaS) to its large base of retail and enterprise customers. Nuvia’s cloud-based solution provides SageNet’s customers with a full suite of business communications and collaboration tools. Two large national SageNet retail customers have recently signed up to deploy the Nuvia platform and the company will continue to sell the service to new and existing customers. Nuvia’s capabili...
SYS-CON Events announced today that IndependenceIT, a leading software provider of simplified IT management solutions for workspaces, applications and desktops-as-a-service, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IndependenceIT's Cloud Workspace® Suite combines application, end-user and infrastructure management into a seamless, easy-to-manage platform, with a unified management interface an...
SYS-CON Events announced today that that Innodisk, the service-driven provider of industrial embedded flash and DRAM storage products and technologies, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Innodisk is a service-driven provider of industrial embedded flash and DRAM storage products and technologies. With satisfied customers across the embedded, aerospace and defense, cloud storage markets an...
SOASTA, the leader in performance analytics, today reported record growth of the CloudTest community, exceeding 30,000 registered users of the CloudTest platform in Q1 2015. SOASTA also announced widespread adoption of its Web and mobile testing solutions, with more than 1,600 customers completing more than 285,000 tests using CloudTest during the quarter. This rapid growth shows that DevOps-driven digital businesses are embracing a more continuous approach to testing, and CloudTest is meeting t...
SYS-CON Events announced today that WSM International (WSM), the world’s leading cloud and server migration services provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. WSM is a solutions integrator with a core focus on cloud and server migration, transformation and DevOps services.