Welcome!

SDN Journal Authors: Liz McMillan, Yeshim Deniz, Elizabeth White, Pat Romanski, TJ Randall

Related Topics: SDN Journal, Java IoT, Microservices Expo, Linux Containers, Containers Expo Blog

SDN Journal: Blog Feed Post

Self-Driving Cars, Amazon and Networking

Networking has similar requirements around capacity

Google’s pursuit of self-driving cars has been well documented over the years. The promise of fleets of self-driving vehicles that could potentially make driving safer while simultaneously shortening commute times makes it one of the most attractive futures technologies around. But where would self-driving cars be adopted first?

While there will certainly be some people with deep pockets in Silicon Valley who will want to be early adopters, commuter driving is not likely the place where this catches on first. A few self-driving cars on the freeway will not change the commute times in a meaningful way because they would be minorities amidst a sea of normal cars operating by the same people who have made commuting a nightmare up until this point. With commute times unchanged, it means that individuals would still have the same commute. The only difference is that they could text or read or do whatever while they sit in stop-and-go traffic.

Broader adoption will be led by use cases where the technology eliminates a problem.

To see Plexxi’s integration with OpenDaylight, tune into the March 14 live demonstration on SDNCentral. For full details, check out the event registration page.

Most of the cargo that moves within US borders is still transported by truck. These trucks operate under strict federal regulations that given how many hours drivers can man the wheel in any one day. This means that the distance that goods can move is dependent on the number of hours and the conditions on the road. What would happen if one of those constraints was lifted? Self-driving trucks would allow shipping companies to keep their goods on the move for a much longer period of time each day.

One scenario that could play out would be drivers riding along in the cab while the trucks negotiate major highways. There will still be a need for the actual drivers – filling gas, maintenance, unmapped roads, unusual traffic conditions, and so on. Plus, adoption is not going to start with completely driverless vehicles; a hybrid approach with someone present would make the transition easier.

But which companies push this first? Amazon is an interesting match.

Amazon’s business is retail, but they are really a giant logistics company. Their skills are in managing their supply chain. They have mastered the art of maintaining warehouses using advanced technologies like the Kiva Systems robots.

But despite all their prowess, it’s tough to compete with the same-day availability that local stores offer. Sure, Amazon has spun up same-day delivery services in a handful of markets, but these will be very limited by proximity to the goods being shipped. In essence, if people live within range of an existing warehouse, they can get same-day service.

To expand the service to more goods and geographies, Amazon could build out more warehouses. But the retail market exists on razor-thin margins. Building out a bunch of infrastructure to support same-day delivery might not be an economically viable model. But what would happen if Amazon could extend its warehouse capacity to where it was needed in a model that was more dynamic and elastic?

Self-driving trucks might make it possible to essentially provide rolling micro-warehouses stocked with goods based on trending demand. You wouldn’t pack the trucks with every good, but you might be able to stock them with basic staples that map to historic demand for certain areas. The trucks would be dispatched from their super-regional warehouses and then distribute en route to the next warehouse. There is still a last-mile problem; you wouldn’t use huge semis to deliver goods to individual homes. But Amazon could continue to use existing distribution channels. That said, it wouldn’t be a stretch to extend the self-driving car model to smaller delivery trucks as well, giving Amazon complete ownership over the delivery process.

So how does this relate to networking?

Networking has similar requirements around capacity. Where Amazon builds general warehouse capacity, most networks build out similar aggregate capacity. Without knowing what the traffic load will be or where it will manifest, both Amazon and network architectures provide high amounts of centralized capacity from which they serve their users.

However, Amazon’s problem is not solving its aggregate warehouse capacity problem. Instead, Amazon needs to provide capacity in much smaller sizes but in the locations that capacity is required. Similarly, solving the aggregate network capacity problem is interesting, but it is perhaps more meaningful to be able to provide smaller amounts of capacity where and when it is needed.

The question is how do you provide the required fluidity of capacity?

We have trained our industry for the past few years to think about applications as portable. Accordingly, we have spent a lot of time focused on how to make the network adjust to moving application workloads. But it’s not just the compute workloads that need to be portable. The networking workloads have a similar requirement. But how do you make capacity fluid when everything is statically wired?

Maybe that’s a problem worth solving too.

[Today’s fun fact: Men can read smaller print than women; women can hear better than men. I don’t know about other guys, but my wife certainly hears everything I say under my breath.]

The post Self-driving cars, Amazon, and networking appeared first on Plexxi.

Read the original blog entry...

More Stories By Michael Bushong

The best marketing efforts leverage deep technology understanding with a highly-approachable means of communicating. Plexxi's Vice President of Marketing Michael Bushong has acquired these skills having spent 12 years at Juniper Networks where he led product management, product strategy and product marketing organizations for Juniper's flagship operating system, Junos. Michael spent the last several years at Juniper leading their SDN efforts across both service provider and enterprise markets. Prior to Juniper, Michael spent time at database supplier Sybase, and ASIC design tool companies Synopsis and Magma Design Automation. Michael's undergraduate work at the University of California Berkeley in advanced fluid mechanics and heat transfer lend new meaning to the marketing phrase "This isn't rocket science."

@CloudExpo Stories
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
"We were founded in 2003 and the way we were founded was about good backup and good disaster recovery for our clients, and for the last 20 years we've been pretty consistent with that," noted Marc Malafronte, Territory Manager at StorageCraft, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Here are the Top 20 Twitter Influencers of the month as determined by the Kcore algorithm, in a range of current topics of interest from #IoT to #DeepLearning. To run a real-time search of a given term in our website and see the current top influencers, click on the topic name. Among the top 20 IoT influencers, ThingsEXPO ranked #14 and CloudEXPO ranked #17.
"DivvyCloud as a company set out to help customers automate solutions to the most common cloud problems," noted Jeremy Snyder, VP of Business Development at DivvyCloud, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
In his session at 21st Cloud Expo, Michael Burley, a Senior Business Development Executive in IT Services at NetApp, described how NetApp designed a three-year program of work to migrate 25PB of a major telco's enterprise data to a new STaaS platform, and then secured a long-term contract to manage and operate the platform. This significant program blended the best of NetApp’s solutions and services capabilities to enable this telco’s successful adoption of private cloud storage and launching o...
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, compared the Jevons Paradox to modern-day enterprise IT, examin...
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of ...
We all know that end users experience the internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices - not doing so will be a path to eventual ...
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
HyperConvergence came to market with the objective of being simple, flexible and to help drive down operating expenses. It reduced the footprint by bundling the compute/storage/network into one box. This brought a new set of challenges as the HyperConverged vendors are very focused on their own proprietary building blocks. If you want to scale in a certain way, let's say you identified a need for more storage and want to add a device that is not sold by the HyperConverged vendor, forget about it...
Evan Kirstel is an internationally recognized thought leader and social media influencer in IoT (#1 in 2017), Cloud, Data Security (2016), Health Tech (#9 in 2017), Digital Health (#6 in 2016), B2B Marketing (#5 in 2015), AI, Smart Home, Digital (2017), IIoT (#1 in 2017) and Telecom/Wireless/5G. His connections are a "Who's Who" in these technologies, He is in the top 10 most mentioned/re-tweeted by CMOs and CIOs (2016) and have been recently named 5th most influential B2B marketeer in the US. H...
Deep learning has been very successful in social sciences and specially areas where there is a lot of data. Trading is another field that can be viewed as social science with a lot of data. With the advent of Deep Learning and Big Data technologies for efficient computation, we are finally able to use the same methods in investment management as we would in face recognition or in making chat-bots. In his session at 20th Cloud Expo, Gaurav Chakravorty, co-founder and Head of Strategy Development ...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
Vulnerability management is vital for large companies that need to secure containers across thousands of hosts, but many struggle to understand how exposed they are when they discover a new high security vulnerability. In his session at 21st Cloud Expo, John Morello, CTO of Twistlock, addressed this pressing concern by introducing the concept of the “Vulnerability Risk Tree API,” which brings all the data together in a simple REST endpoint, allowing companies to easily grasp the severity of the ...
"We are a well-established player in the application life cycle management market and we also have a very strong version control product," stated Flint Brenton, CEO of CollabNet,, in this SYS-CON.tv interview at 18th Cloud Expo at the Javits Center in New York City, NY.
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., discussed how these tools can be leveraged to develop a lasting competitive advantage ...
In his session at 20th Cloud Expo, Scott Davis, CTO of Embotics, discussed how automation can provide the dynamic management required to cost-effectively deliver microservices and container solutions at scale. He also discussed how flexible automation is the key to effectively bridging and seamlessly coordinating both IT and developer needs for component orchestration across disparate clouds – an increasingly important requirement at today’s multi-cloud enterprise.
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...