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SDN Journal Authors: Liz McMillan, Yeshim Deniz, Elizabeth White, Pat Romanski, TJ Randall

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Brother Takes Mobile Office-Tech Beyond the Cloud

The office tech specialist's newest technology is designed to meet the demands of today's mobile savvy workforce

Taking office technology to a new level, Brother is preparing to showcase its latest mobile-focused innovations - and has literally gone beyond the clouds and into space.

The office tech specialist's newest technology is designed to meet the demands of today's mobile savvy workforce - so office functions like printing, digitizing and virtual conferencing are more accessible.

Simon Stones, Senior Manager, S&S Commercial from Brother International Europe (BIE), said: "We are making giant leaps to ensure technology is available when and where it is needed. Taking this to the extreme - children at venues across Japan have communicated in real-time with an astronaut during a space mission, using our OmniJoin web conferencing platform[1] - proving just how powerful today's office technology can be.

"Mobile technology has revolutionized the office and continues to move at a pace. It has brought unprecedented freedom for business to be conducted at a time and place that suits - but many still rely on the traditional office for a number of day-to-day tasks. Our latest products are designed with connectivity and mobility in mind, to enhance on-the-go workflow."

Phil Sargeant, program director of IDC's Western European Imaging Hardware Devices and Document Solutions group commented: "The increase in mobile device usage, coupled with the proliferation of cloud and Big Data technologies, has significantly changed the way in which data is created, accessed and printed. Consumerizaton of IT is adding to the demand for mobile office functions - with nine per cent of printed pages coming from smartphones within small and medium-sized businesses (SMBs) alone[2]."

Simon Stones from Brother's European headquarters adds: "The essential step is mobile technology's collaboration with the rest of the workplace. Gadgets have to join up, so business tools are compatible across workflows."

[1]http://www.brother.eu/omnijoinnews

[2]IDC 2012 Western European SMB Survey

About Brother
Brother is a global technology brand - offering business-focused print, digital and collaboration solutions. It continues to explore adjacent markets and product areas for the working environment of the future. http://www.brother.com

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