Welcome!

SDN Journal Authors: Greg Schulz, Carl J. Levine, Patrick MeLampy, Destiny Bertucci, Rene Buest

Related Topics: @CloudExpo, Microservices Expo, Containers Expo Blog, Agile Computing, @BigDataExpo, SDN Journal

@CloudExpo: Article

Self-Service IT with Cloud Computing | Part 1

Popular trends such as mobility, social media, Big Data and cloud computing are combined to create a “revolution“ in IT

Self-service is a traditional element for humans. A typical and successful example of self-service is vendor machines that dispenses drinks. Coca-Cola (among others) operates a large number of self-service machines all over the world, in public places such as universities, museums, and sport arenas. People are used to dealing with the machines as they are simple to use and easy to find. In today's world, there is a huge variety of self-service machines that are not limited to soft drinks. There are self-service machines for snacks, chewing gum and you can even buy pizzas from self-service machines.

Automated Teller Machines (ATMs) have revolutionized the way we deal with money. The only question is, why is there no self-service IT available yet? A self-service IT where you can use the benefits of self-service machines: insert money, press a button and get the service you need. It should be as fast and simple as with a soda vending machine. But is this type of service delivery actually possible? In the following series of articles we will look at self-service IT and what is necessary for it.

In the past few years, a very popular trend has emerged in IT: cloud computing. However, cloud computing is not the only popular trend; we can see many more trends on the horizon. The market research firm IDC calls this "the third platform." In the third platform, popular trends such as mobility, social media, Big Data and cloud computing are combined to create a "revolution" in IT. This trend is supposed to dramatically change the IT landscape as we know it today.

A vision of a company, where self-service IT is implemented, would look like the following: the IT department is reducing the time they invest in operational tasks such as maintaining their servers and applying patches. Core tasks of the IT department would shift toward providing more and more services for their end users. End users in different departments within an enterprise could use these services out-of-the box. This means that they don't need to call someone in the IT department to create new instances or applications. If the marketing department needs a new website for a product launch, they go to their self-service platform (which is ideally integrated in the internal portal) and launch the new website. The website is automatically configured and the corporate identity is applied. These services are basically available within minutes. The IT department now works on providing more templates and more applications that are available for the user out-of-the box. This reduces the time-to-market and improves the possibilities in the IT department.

In many companies today, this process is done the following way today: if the marketing department needs a new website for a product launch, they talk to the IT department. The IT department now prepares an instance - either virtual or dedicated. The level of automation can vary, but often it‘s not that automated. The process to create a new marketing website might take some days or even weeks. IT departments are overloaded with tasks that are actually repeatable and can be automated. Automating these processes can significantly improve the IT power of an enterprise, which could lead to an uptake in competition (Stelzer & Heinrich, 2011).

Cloud computing is a strong driver for self-service IT. If we look at popular platforms such as Amazon Web Services[1], platforms are basically easy to use. To get started with Amazon Web Services, nothing is needed except a valid credit card. To register, it takes a mere 10 minutes and you‘re ready to go. However, in most cases corporate environments don't use these services we call public cloud (Meir-Huber, 2011) nowadays. Large enterprises want to have their IT often with a familiar outsourcing provider or even insourced. This is what we call private cloud. If we talk about private cloud, we also need a high level of self-service and all aspects of the cloud basically apply to private cloud as well. Right now, we have some mature platforms for private cloud computing. Popular companies such as VMware or Microsoft provide some of them; others are open source platforms like OpenStack or Eucalyptus. These platforms basically provide Infrastructure as a Service tools. If other platforms such as Platform as a Service or even Software as a Service are needed, they are not as mature as Infrastructure as a Services. Additional work is required to achieve that.

(Miller & Cardoso , 2012) describes self-service IT as "Internet-Based Self-Services" and outlines the importance of self-services:

"Many worldwide economies have moved away from manufacturing and became service-oriented. As a consequence, research on Internet-based Self-Services (ISS) will foster the uptake of service exports and trading since they can replace many face-to-face interactions and make service transactions more accurate, convenient and faster." (Miller & Cardoso , 2012)

By this, (Miller & Cardoso , 2012) states that self-services will allow companies to replace face-to-face interactions for processes with automated processes. This will improve the company processes, making them more accurate, more convenient and faster. (Miller & Cardoso , 2012) also describes that there is a research gap so far in self-services, since this type of service has to be developed by someone - and this costs time and money. They suggest using different tools to create self-services out of models.

To read the entire series on self-service IT, have a look at the posts here: http://cloudvane.com/tag/self-service-it

More Stories By Mario Meir-Huber

Mario Meir-Huber studied Information Systems at the University of Linz. He worked in the IT sector for some years before founding CodeForce, an IT consulting and services company together with Andreas Aschauer. Since the advent of Cloud Computing, he has been passionate about this technology. He talks about Cloud Computing at various international events and conferences and writes for industry-leading magazines on cloud computing. He is Cloud Computing expert in various independent IT organizations and wrote a book on Cloud Computing covering all topics of the Cloud. You can follow Mario on Twitter (@mario_mh) or read his Blog at http://cloudvane.wordpress.com.

Comments (1)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
In recent years, containers have taken the world by storm. Companies of all sizes and industries have realized the massive benefits of containers, such as unprecedented mobility, higher hardware utilization, and increased flexibility and agility; however, many containers today are non-persistent. Containers without persistence miss out on many benefits, and in many cases simply pass the responsibility of persistence onto other infrastructure, adding additional complexity.
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Unsecured IoT devices were used to launch crippling DDOS attacks in October 2016, targeting services such as Twitter, Spotify, and GitHub. Subsequent testimony to Congress about potential attacks on office buildings, schools, and hospitals raised the possibility for the IoT to harm and even kill people. What should be done? Does the government need to intervene? This panel at @ThingExpo New York brings together leading IoT and security experts to discuss this very serious topic.
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change the...
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busine...
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his general session at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore...
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, introduced the technologies required for implementing these idea...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
"We host and fully manage cloud data services, whether we store, the data, move the data, or run analytics on the data," stated Kamal Shannak, Senior Development Manager, Cloud Data Services, IBM, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Zerto exhibited at SYS-CON's 18th International Cloud Expo®, which took place at the Javits Center in New York City, NY, in June 2016. Zerto is committed to keeping enterprise and cloud IT running 24/7 by providing innovative, simple, reliable and scalable business continuity software solutions. Through the Zerto Cloud Continuity Platform™, organizations can seamlessly move and protect virtualized workloads between public, private and hybrid clouds. The company’s flagship product, Zerto Virtual...