Welcome!

SDN Journal Authors: Greg Schulz, Carl J. Levine, Patrick MeLampy, Destiny Bertucci, Rene Buest

Related Topics: @CloudExpo, Microservices Expo, Containers Expo Blog, @BigDataExpo, SDN Journal, @ThingsExpo, @DevOpsSummit

@CloudExpo: Article

Internet of Things Will Become The API of Things

2014 Predictions for APIs – Hold on to Your Hats

When we made our 2013 predictions for the realm of APIs, our premise was that API adoption and use was still a relatively nascent area, but one about to explode once smart people figured out its potential. We were certainly spot-on in that regard, but few believed us when we suggested that the API Economy was about to get as vibrant as it did. It may be safe to say that 2013 was the year that APIs really caught the business world's attention.

In these past 12 months, we've seen major acquisitions of API enablement companies, new industry conferences dedicated to the business of APIs, and talk of API management is on the lips of leading business executives. Untold billions of dollars have been transacted, all enabled by APIs, and innovation is making the world an easier place to transact as a result of applications, mash-ups and APIs. As we predicted, the discussion and decision-making about how to use APIs to increase customer and user engagement through channels has moved to now include both the technical and business sides of an organization.

It's quite clear that APIs are getting the attention they deserve and that smart business people recognize that their companies and organizations had either take advantage of what APIs have to offer, or await the fate of rapid obsolescence. In 2014, we are going to see a huge leap forward in how APIs are put to use to drive innovation and help organizations be more efficient and profitable. In some cases this will happen on top of existing technologies and business practices. But the fun will happen because of the innovation that will come out of all that API development. One could say that the streets have been paved, and now it's time to start putting people on the road. We see these as the key trends for the coming year:

Cloud and Mobile = API Ownership: We see more IT and product development teams dedicated to API development to create and extend applications on top of, and through, cloud, SaaS and mobile. The reason is the realization that cloud is not just a platform, but an enabler. And when APIs work through the cloud, their ability to connect and deliver is made exponentially easier than having to do it through traditional platforms. Even with all the talk of the API Economy, many IT organizations neglected the capabilities of APIs. Call it the "Big Wake Up," perhaps, but there are dramatic efforts being made to ensure that organizations use the tools at their disposal to leverage cloud and mobile to create ecosystems of stakeholders.

Rapid Channel Development: Until now, APIs have been seen as a mechanism to get eyeballs and users. In 2014, APIs will be recognized for their ability to drive channels of partners, users, customers and all types of stakeholders. This will put them into an ecosystem of people and organizations that encourage more business connectivity and transactions. The term "API Economy" has seemed to many like a marketing brand, but when they put together the pieces to develop revenue-generating channels through strategic API management, they'll see that truly, an economy forms as a result of the simple work of this software tool.

Massive API adoption: In 2013, a lot of new faces were talking about APIs and how they would use them, but it still remained primarily the domain of the big brands (Facebook, Twitter, Amazon, etc.). But the business imperatives are clear and undeniable - businesses that want to grow and leverage the work of partners and others in their ecosystem will begin API development and adoption. We're starting to see it more and more in major industries like retail, transportation, telco and finance, and smart organizations recognize that the best way to increase reach and profit is by developing and executing an accessible API strategy.

The continued app explosion: Use of Web sites as a vehicle for content, commerce and data may not decrease anytime soon, but there is a massive rise in the use of apps to acquire information and perform transactions. Our customers are creating unique applications made up of vast networks of functionality from partners and other stakeholders. The thing that enables this interconnectivity among apps is APIs. We are going to see a much heavier emphasis on apps because of the competitive advantage they offer: data can be customized and optimized, depending on the user need. And APIs will be driving this.

SOA and APIs - together again (and always): SOA started the whole thing, and it continues to be a services foundation. But at the end of the day, all we're trying to do is connect data and services. Operationally there are not many differences between APIs and SOA, but in practice, we see APIs being adopted at a fast rate, mainly because of their flexibility, openness, and ease of integration. We are going to see more recognition that SOA and APIs are complementary, and that for one to be successful, the other needs to be used. Organizations with a strong SOA foundation will recognize the ease with which they can extend services through development of APIs.

Software-defined datacenters will rely on APIs: Big Data, cloud, virtualization; the buzzwords are, in fact, very real, but they also can only exist if there's organization to how they're accessed, used and managed. So in order to enable organizations to make use of the massive amounts of data available to them, they rely on software-driven controllers that manage the hardware that stores, integrates and transports all this data and makes it available. That alone is impressive. But where things will get interesting in 2014 is with smart organizations adopting an API-based platform for their datacenters so they can realize cost and resource efficiencies from their cloud initiatives, and gain greater control of their infrastructure resources. They will recognize a higher degree of security optimization and a more measured approach to risk management.

APIs drive mobile apps: We're seeing massive usage numbers for APIs (both by users and developers), and we're seeing much of that usage recently being focused on translation and integration of data for mobile devices. We suspect that there will an increased focus among developers to use APIs to bring apps to users' smart phones and tablets, and that this will rise to the top of the "to do" list of many CIOs. Users are demanding it more than ever, and APIs are enabling a much faster path to all that data. With the right levels of security and management, we are going to see enterprises dramatically increase connection points with customers and partners, as well as the financial upside that comes with that.

API security will take center stage: APIs are enabling a mind-boggling amount of data to be transmitted around the Web. Ensuring that all those transactions happen securely and can be managed effectively will result in a much deeper focus on API security. Consider too the implications of the recent NSA spying imbroglio and some well-publicized corporate security leaks that happened during 2013. The rub is no longer between whether or not to let others access your data through APIs - it's clear that progressive companies NEED to do that. The focus now will be on securing that data.

Internet of Things will become the API of Things: IoT is rapidly becoming THE buzz-term-du-jour, but it implies a vastly different way of conducting business, both personal and enterprise. It dramatically changes the customer experience, and that experience IS the company's brand. At the heart of the IoT concept is really just a bunch of APIs connecting with each other and benefitting from the idea of the whole being greater than the sum of its parts. For all those things to be connected, they need a common tool to open the door and allow data to be moved and acted on. But to benefit from IoT, APIs will need to be created, distributed and used intelligently and according to smart business strategies. In 2014, we'll see that companies who distribute their APIs widely, and use their APIs as a data channel (and not just as a tool for getting more eyeballs) will benefit most. In the coming year, the bandwagon will get very, very crowded, as consumer companies will try to leverage their internal and enterprise data into something usable and accessible. That bandwagon will also be filled with some incredibly interesting business opportunities.

Industry-specific APIs: We see that, as a way to leverage the work being done by others in a vertical, companies will look to use APIs to create massively connected apps and mash-ups. So rather than just a banking app, it's more powerful to create an app that combines the comprehensive needs of someone needing a loan: application, credit report, financing, delivery, all combined into a single app. Whereas some might have been leery of combining their capabilities with those of competitors, they are starting to recognize that serving the customer with the best experience is what is most beneficial to their business. Nothing can enable that as efficiently as an API, and the recognition of such is finally getting the attention it deserves.

Evolution of REST (and beyond): We have long been proponents of REST as a protocol for facilitating connections among data and services, but we're also aware of its limitations. We expect to see the emergence of new standards like WADL, Swagger, RAML and others, all due to their flexibility and that these will fill in holes left by REST and the deficiencies it has with defining service descriptions. We also will see REST being replaced by MQTT for specific use case in Mobile and IoT and with Web sockets for real time applications. In all these cases you will need to apply the SOA governance principles as you do today for SOA and APIs.

Read the original blog entry...

More Stories By Roberto Medrano

Roberto Medrano, Executive Vice President at SOA Software, is a recognized executive in the information technology fields of SOA, internet security, governance, and compliance. He has extensive experience with both start-ups and large companies, having been involved at the beginning of four IT industries: EDA, Open Systems, Computer Security and now SOA.

Prior to joining SOA Software, he was CEO of PoliVec, a leader in security policy. Before joining PoliVec, he was one of the top 100 Sr. Executives at Hewlett Packard. At Hewlett-Packard (HP) served as the General Manager of the E-Services and Internet Security Divisions. Medrano has held executive positions at Finjan, Avnet Inc, and Sun Microsystems. Medrano participated in President Clinton’s White House Security Summit and has been an active member on National Cyber Security Summits, and the White House National Strategy to Secure Cyberspace.

Medrano has been selected as one of “The 100 most influential Hispanics in US”, “The 100 most influential Latinos in Silicon Valley” “Top 100 most influential Hispanics in Information Technology” and is co-founder and CEO for Hispanic-Net, a non-profit organization. Medrano holds an MBA from UCLA, a MSEE from MIT, BSEE from USC.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
In recent years, containers have taken the world by storm. Companies of all sizes and industries have realized the massive benefits of containers, such as unprecedented mobility, higher hardware utilization, and increased flexibility and agility; however, many containers today are non-persistent. Containers without persistence miss out on many benefits, and in many cases simply pass the responsibility of persistence onto other infrastructure, adding additional complexity.
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Unsecured IoT devices were used to launch crippling DDOS attacks in October 2016, targeting services such as Twitter, Spotify, and GitHub. Subsequent testimony to Congress about potential attacks on office buildings, schools, and hospitals raised the possibility for the IoT to harm and even kill people. What should be done? Does the government need to intervene? This panel at @ThingExpo New York brings together leading IoT and security experts to discuss this very serious topic.
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change the...
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busine...
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his general session at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore...
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, introduced the technologies required for implementing these idea...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
"We host and fully manage cloud data services, whether we store, the data, move the data, or run analytics on the data," stated Kamal Shannak, Senior Development Manager, Cloud Data Services, IBM, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Zerto exhibited at SYS-CON's 18th International Cloud Expo®, which took place at the Javits Center in New York City, NY, in June 2016. Zerto is committed to keeping enterprise and cloud IT running 24/7 by providing innovative, simple, reliable and scalable business continuity software solutions. Through the Zerto Cloud Continuity Platform™, organizations can seamlessly move and protect virtualized workloads between public, private and hybrid clouds. The company’s flagship product, Zerto Virtual...