Welcome!

SDN Journal Authors: Pat Romanski, Elizabeth White, Carmen Gonzalez, Liz McMillan, Sanjeev Sharma

Related Topics: Cloud Expo, SOA & WOA, Virtualization, Security, Big Data Journal, SDN Journal

Cloud Expo: Article

Cloud Backup & Disaster Recovery Predictions for 2014

Cloud backup adoption made great strides in 2013 but it was also a year of learning lessons

Author: Nick Mueller, Zetta.net

2013 was a banner year for cloud backup adoption. It was also a year of wake-up calls: simple cloud backup doesn't constitute DR, transfer speeds are vital, and beware cloud as a commodity. Let's look to 2014 for more trends in cloud backup and DR in the cloud.

1. Cloud backup vendors with slow performance will fail
This trend showed up in the news as well-known cloud backup vendors ceased production. Symantec Backup Exec Cloud was the biggest casualty of slow performance, and more cloud hosting products struggled or went down because they were not optimized for speed of backup or recovery.

Just offering a backup to cloud option isn't enough anymore. Users appreciate the scalability and cost-effectiveness of the cloud but they also want the same level of performance in backup and restore that they had on-premise. Native cloud optimization for the Internet and high data transfer speeds are the only way to achieve this performance level.

2. MSPs and VARs Will Embrace Cloud Backup as a Profit Center
Many MSPs and VARs want to offer Disaster Recovery as a Service (DRaaS) because their customers want it. But profit margins are thin and it's tough to bring in enough revenue to make a profit, let alone invest in higher priced services. MSPs know they need to raise recurring revenue and lower client backup management costs, and they need a cost-effective and high performance service to make that happen. MSPs can build recurring revenue by offering features like these:

  • Optimize cloud backup and recovery so the MSP's service is at least as fast as their customers' on-premise backup.
  • Earn customer trust with verified backup, which takes the burden of continual checking off their customers' backs.
  • Offer a high performance cloud without high cost to the MSP. This means a solution that's natively optimized for the cloud without the costs of a hardware appliance.

Profit margins grow with less cost on the backend and the MSP sees recurring revenue from happy customers. MSPs and VARs can afford to develop premium services and faster go-to-market.

3. Appliance-Based Backup Solutions Show their Age
A lot of traditional backup vendors extended backup to the cloud using on-premise appliances. Early appliances were an innovative way to collect backup data and then transfer it to the cloud; they were also a good way for backup vendors with big installed bases to keep their customers.

The problem is that an on-premise appliance can be an expensive proposition and does little to accelerate cloud performance. This is particularly awkward if you are an MSP: customer site hardware appliances need repair and replacement, and software appliances need troubleshooting and upgrades.

You can replace appliances with a cloud-native cloud backup offering with features like WAN optimization and multi-channel communications like REST. This takes the burden of supporting appliances off the table and speeds up performance.

4. Commodity Cloud Doesn't Work Unless Your Name is Azure, Amazon or Google
Big established cloud hosts make money with their huge economies of scale and the volume of data they have under management. Otherwise commodity cloud is a losing game as Nirvanix can attest. Nirvanix declared Chapter 11 because they decided to build their own cloud infrastructure. In spite of big clients like IBM they could not boost enough revenue to counter their astronomical expenditure.

Moving into 2014, the brightest opportunities in the cloud are specific business solutions focused on businesses that are willing to pay for them. Disaster recovery in the cloud is one of the most attractive offerings moving forward. True cloud DR isn't just backup to the cloud. It's specifically architected and custom built for enterprise-grade backup and recovery performance.

Zetta for example is specifically built for the Internet with WAN optimization and accelerated cloud performance, and achieves speeds that are often faster than local backup.

5. Companies Realize that Cloud Backup Means Cloud Recovery Too
Recovering data over a slow pipe can be even worse than the initial backup: just when companies need to recover their data fast, slow data transfer speeds threaten the whole recovery process.

Commodity cloud storage from legacy backup software won't work for companies with high performance recovery needs. Recovery from the cloud is all about RTO and that's just what legacy backup to the cloud can't do. Some vendors get around the problem by downloading customer recovery files on disk and trucking them to the customer site. Better than an impossibly long recovery time over the WAN but hardly the stuff that dreams are made of.

Companies avoid this problem by only backing up data that they can stand to recover in a longer period of time. They can't apply the economies of the cloud for priority data that is constrained by recovery time, unless they turn to an optimized cloud backup and DR offering. We'll see a lot more of this customer movement to cloud-native services in 2014.

We built these predictions for 2014 on 2013 events and Zetta customer needs and wants.

Nick is Zetta's Chief Content Officer, and has been working with writing and social media teams to create digital content since the days when the BBS reign

More Stories By Derek Kol

Derek Kol is a technology specialist focused on SMB and enterprise IT innovations.

@CloudExpo Stories
When an enterprise builds a hybrid IaaS cloud connecting its data center to one or more public clouds, security is often a major topic along with the other challenges involved. Security is closely intertwined with the networking choices made for the hybrid cloud. Traditional networking approaches for building a hybrid cloud try to kludge together the enterprise infrastructure with the public cloud. Consequently this approach requires risky, deep "surgery" including changes to firewalls, subnets...
Ixia develops amazing products so its customers can connect the world. Ixia helps its customers provide an always-on user experience through fast, secure delivery of dynamic connected technologies and services. Through actionable insights that accelerate and secure application and service delivery, Ixia's customers benefit from faster time to market, optimized application performance and higher-quality deployments.
SYS-CON Events announced today that Stratogent will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Stratogent is a custom managed services organization based in San Mateo, California. We design, implement, and support mission critical infrastructure 24x7 on premises, in datacenters and in the Cloud. Since 2005, we have acted as an extension of internal IT teams, achieving a customer reten...
SYS-CON Events announced today that Harbinger Systems will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Harbinger Systems is a global company providing software technology services. Since 1990, Harbinger has developed a strong customer base worldwide. Its customers include software product companies ranging from hi-tech start-ups in Silicon Valley to leading product companies in the US a...
SYS-CON Events announces a new pavilion on the Cloud Expo floor where WebRTC converges with the Internet of Things. Pavilion will showcase WebRTC and the Internet of Things. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices--computers, smartphones, tablets, and sensors – connected to the Internet by 2020. This number will con...
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic...
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Cloudian is a Foster City, Calif.-based software company specializing in cloud storage. Cloudian HyperStore® is an S3-compatible cloud object storage platform that enables service providers and enterprises to bui...
SYS-CON Events announced today that Gridstore™, the leader in software-defined storage (SDS) purpose-built for Windows Servers and Hyper-V, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual C...
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at Internet of @ThingsExpo, Andrew Bolwell, Director of Innovation for HP’s Printing a...
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, will discuss how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP ...
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at Internet of @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., will show what is needed to leverage the IoT to transform...
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are conf...
We are all here because we are sold on the transformative promise of The Cloud. But what good is all of this ephemeral, on-demand infrastructure if your usage doesn't actually improve the agility and speed of your business? How must Operations adapt in order to avoid stifling your Cloud initiative? In his session at DevOps Summit, Damon Edwards, co-founder and managing partner of the DTO Solutions, will highlight the successful organizational, process, and tooling patterns of high-performing c...
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurri...
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue bu...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace. ...
Seagate has a strong track record of collaborating with others to develop better cloud solutions. The Seagate Cloud Builder Alliance program, for example, leverages the company’s knowledge of storage and cloud-optimized solutions to give cloud service providers the customized, flexible and scalable server and storage solutions to meet the high levels of service their customers demand. Seagate also is a member of the OpenStack Foundation and Open Compute Project to help define and promote open-so...
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce t...
What process has your provider undertaken to ensure that the cloud tenant will receive predictable performance and service? What was involved in the planning? Who owns and operates the data center? What technology is being used? How is it being supported? In his session at 14th Cloud Expo, Dave Weisbrot, Cloud Business Manager for QTS, will provide the attendees a look into what it takes to stand up and stand behind a highly available certified cloud IaaS.
SYS-CON Events announced today that Gigaom Research has been named "Media Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Ashar Baig, Research Director, Cloud, at Gigaom Research, will also lead a Power Panel on the topic "Choosing the Right Cloud Option." Gigaom Research provides timely, in-depth analysis of emerging technologies for individual and corporate subscribers. Gigaom Research'...