Welcome!

SDN Journal Authors: Liz McMillan, Shelly Palmer, Sandi Mappic, Michael Bushong, Barbara Porter

Related Topics: SDN Journal, SOA & WOA, .NET, Virtualization, Cloud Expo, Big Data Journal

SDN Journal: Blog Feed Post

Plexxi Pulse – Looking Back and Ahead

As we embrace 2014, it’s important to focus on emerging trends to predict any industry changes this year and in the coming years

As we embrace 2014, it’s important to focus on emerging trends to predict any industry changes this year and in the coming years. Mike Bushong reviewed 2013 on the Plexxi blog and noted important events that will likely carry into this year, including how 2013 initiated SDN deployments and marked the year Cisco moved beyond networking. We will see what happens in 2014, but it is crucial to reflect before looking ahead. In our Plexxi video of the week, Dan Backman explains optics integration with electrical mediums like Ethernet, and how this transition from optical to electrical back to optical is called OEO. He discusses the significance of this translation and how Plexxi’s solution differs. Here is the video of the week and a few of my reads in the Plexxi Pulse – enjoy!

 

Jordan Novet at VentureBeat observes that Cisco and VMware have released new technology that seems more popular with analysts than purchasers. Jordan says many cloud providers, enterprises, and other buyers are choosing to stay with existing networking hardware and software, rather than Cisco and VMware’s new networking solutions. It will be interesting to see how overlays perform. The prerequisite for an overlay solution is the existence of a functional physical network, which means that the spend goes first to the physical and then the remainder to the virtual. If you have $100, you have to subtract out whatever your new capacity and refresh costs are. Whatever you are left with is the most that any overlay vendor can extract. This is why the white box effort is interesting. If it lowers prices, there is more value for VMware to grab. No surprise that they were cozy with past price leader Arista, and are now quite cordial with Cumulus.

SearchDataCenter reviews some major networking and IT trends to come in 2014, including cloud growth, big data and SDN. On the “Software-defined everything” prediction, it’s important to correctly frame how we discuss standards. The space is emerging still, and that means that meaningful standards are not yet complete. The OpenFlow work has been fantastic, but OpenFlow is just a part of the broader SDN framework that people ought to be watching. Whether the open source communities are driving meaningful code is also very interesting. OpenDaylight, as an example, should release code in January or February of 2014. Whether or not it is standard is less important than whether it is useful. Standards ought to lag adoption, because SDN is in its early stages. We still need to iterate on the technologies and architectures some.

Jim Duffy provides predictions for SDN in Network World this week, including foreseeing more implementations by end users, more deployments, and more vendor customization, among others. I would add that 2014 will be the year of the controller. We saw lots of debate about technologies and competing efforts in 2013, but the controller is the new focal point. The dialogue will shift away from the network to more of the periphery. How the network forwards traffic is interesting, but broader application workload abstraction is more important for orchestration. We should also see a push towards analytics, monitoring, billing, troubleshooting, and dynamic network tuning. The question will be whether the dialogue moves too fast for the average user who can dedicate only so much time to learning and keeping up to date. This is why the reference programs at all the vendors will be important, and for those who cannot keep up, professional services and systems integration will be the crutch. We should see those practices increase this year.

Network Computing’s contributor Tom Hollingsworth examines the SDN trends from 2013 and argues that proponents and detractors have been very focused on the tools for SDN. He says every vendor should ask themselves – how will the various SDN tools in my toolbox help me get things accomplished? I agree with the spirit behind this post, but I do think that people need to talk about and ultimately disambiguate the different tools in any SDN toolbox. I think Tom’s point is that the discussion is too low-level at the moment. I agree with this observation, particularly around arguing about OpenFlow ceased to be productive in 2012. It is a low-level component of a broader framework. We ought to be arguing the merits of the framework and then filling in the details with the appropriate SDN tool. I’d love to see people talk more about operational issues though. I wonder if our focus on some tools (largely forwarding tools) has hurt what could be a better discussion on integration, orchestration, workload abstraction, and monitoring/troubleshooting.

The post Plexxi Pulse – Looking Back and Ahead appeared first on Plexxi.

Read the original blog entry...

More Stories By Michael Bushong

The best marketing efforts leverage deep technology understanding with a highly-approachable means of communicating. Plexxi's Vice President of Marketing Michael Bushong has acquired these skills having spent 12 years at Juniper Networks where he led product management, product strategy and product marketing organizations for Juniper's flagship operating system, Junos. Michael spent the last several years at Juniper leading their SDN efforts across both service provider and enterprise markets. Prior to Juniper, Michael spent time at database supplier Sybase, and ASIC design tool companies Synopsis and Magma Design Automation. Michael's undergraduate work at the University of California Berkeley in advanced fluid mechanics and heat transfer lend new meaning to the marketing phrase "This isn't rocket science."

Cloud Expo Latest Stories
14th International Cloud Expo, held on June 10–12, 2014 at the Javits Center in New York City, featured three content-packed days with a rich array of sessions about the business and technical value of cloud computing, Internet of Things, Big Data, and DevOps led by exceptional speakers from every sector of the IT ecosystem. The Cloud Expo series is the fastest-growing Enterprise IT event in the past 10 years, devoted to every aspect of delivering massively scalable enterprise IT as a service.
As more applications and services move "to the cloud" (public or on-premise) cloud environments are increasingly adopting and building out traditional enterprise features. This in turn is enabling and encouraging cloud adoption from enterprise users. In many ways the definition is blurring as features like continuous operation, geo-distribution or on-demand capacity become the norm. NuoDB is involved in both building enterprise software and using enterprise cloud capabilities. In his session at 15th Cloud Expo, Seth Proctor, CTO at NuoDB, Inc., will discuss the experiences from building, deploying and using enterprise services and suggest some ways to approach moving enterprise applications into a cloud model.
Until recently, many organizations required specialized departments to perform mapping and geospatial analysis, and they used Esri on-premise solutions for that work. In his session at 15th Cloud Expo, Dave Peters, author of the Esri Press book Building a GIS, System Architecture Design Strategies for Managers, will discuss how Esri has successfully included the cloud as a fully integrated SaaS expansion of the ArcGIS mapping platform. Organizations that have incorporated Esri cloud-based applications and content within their business models are reaping huge benefits by directly leveraging cloud-based mapping and analysis capabilities within their existing enterprise investments. The ArcGIS mapping platform includes cloud-based content management and information resources to more widely, efficiently, and affordably deliver real-time actionable information and analysis capabilities to your organization.
In his session at 15th Cloud Expo, Mark Hinkle, Senior Director, Open Source Solutions at Citrix Systems Inc., will provide overview of the open source software that can be used to deploy and manage a cloud computing environment. He will include information on storage, networking(e.g., OpenDaylight) and compute virtualization (Xen, KVM, LXC) and the orchestration(Apache CloudStack, OpenStack) of the three to build their own cloud services. Speaker Bio: Mark Hinkle is the Senior Director, Open Source Solutions, at Citrix Systems Inc. He joined Citrix as a result of their July 2011 acquisition of Cloud.com where he was their Vice President of Community. He is currently responsible for Citrix open source efforts around the open source cloud computing platform, Apache CloudStack and the Xen Hypervisor. Previously he was the VP of Community at Zenoss Inc., a producer of the open source application, server, and network management software, where he grew the Zenoss Core project to over 10...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity. In his session at Internet of @ThingsExpo, Mac Devine, Distinguished Engineer at IBM, will discuss bringing these three elements together via Systems of Discover.
Cloud and Big Data present unique dilemmas: embracing the benefits of these new technologies while maintaining the security of your organization’s assets. When an outside party owns, controls and manages your infrastructure and computational resources, how can you be assured that sensitive data remains private and secure? How do you best protect data in mixed use cloud and big data infrastructure sets? Can you still satisfy the full range of reporting, compliance and regulatory requirements? In his session at 15th Cloud Expo, Derek Tumulak, Vice President of Product Management at Vormetric, will discuss how to address data security in cloud and Big Data environments so that your organization isn’t next week’s data breach headline.
The cloud is everywhere and growing, and with it SaaS has become an accepted means for software delivery. SaaS is more than just a technology, it is a thriving business model estimated to be worth around $53 billion dollars by 2015, according to IDC. The question is – how do you build and scale a profitable SaaS business model? In his session at 15th Cloud Expo, Jason Cumberland, Vice President, SaaS Solutions at Dimension Data, will give the audience an understanding of common mistakes businesses make when transitioning to SaaS; how to avoid them; and how to build a profitable and scalable SaaS business.
SYS-CON Events announced today that Gridstore™, the leader in software-defined storage (SDS) purpose-built for Windows Servers and Hyper-V, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual Controller™ Technology (SVCT) to eliminate the I/O blender effect and accelerate applications Gridstore delivers vmOptimized™ Storage that self-optimizes to each application or VM across both virtual and physical environments. Leveraging a grid architecture, Gridstore delivers the first end-to-end storage QoS to ensure the most important App or VM performance is never compromised. The storage grid, that uses Gridstore’s performance optimized nodes or capacity optimized nodes, starts with as few a...
SYS-CON Events announced today that Solgenia, the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between personal and professional social, mobile and cloud user experiences, our solutions help large and medium-sized organizations dramatically improve productivity, reduce collaboration costs, and increase the overall enterprise value by bringing collaboration and infrastructure solutions to the cloud.
Cloud computing started a technology revolution; now DevOps is driving that revolution forward. By enabling new approaches to service delivery, cloud and DevOps together are delivering even greater speed, agility, and efficiency. No wonder leading innovators are adopting DevOps and cloud together! In his session at DevOps Summit, Andi Mann, Vice President of Strategic Solutions at CA Technologies, will explore the synergies in these two approaches, with practical tips, techniques, research data, war stories, case studies, and recommendations.
Enterprises require the performance, agility and on-demand access of the public cloud, and the management, security and compatibility of the private cloud. The solution? In his session at 15th Cloud Expo, Simone Brunozzi, VP and Chief Technologist(global role) for VMware, will explore how to unlock the power of the hybrid cloud and the steps to get there. He'll discuss the challenges that conventional approaches to both public and private cloud computing, and outline the tough decisions that must be made to accelerate the journey to the hybrid cloud. As part of the transition, an Infrastructure-as-a-Service model will enable enterprise IT to build services beyond their data center while owning what gets moved, when to move it, and for how long. IT can then move forward on what matters most to the organization that it supports – availability, agility and efficiency.
Every healthy ecosystem is diverse. This is especially true in cloud ecosystems, where portability and interoperability are more important than old enterprise models of proprietary ownership. In his session at 15th Cloud Expo, Mark Baker, Server Product Manager at Canonical/Ubuntu, will discuss how single vendors used to take the lead in creating and delivering technology, but in a cloud economy, where users want tools of their preference, when and where they need them, it makes no sense.
The 15th International Cloud Expo has just expanded its conference program, to bring together Cloud Computing, APM, APIs, Security, Big Data, Internet of Things, DevOps and WebRTC at one location. Cloud Expo is the single show where delegates and technology vendors can meet to experience and discuss the entire world of the cloud. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to learn about the latest technology developments and solutions.
SYS-CON Events announced today that Bsquare Corporation, a leading enabler of smart connected systems, has been named “Bronze Sponsor” of SYS-CON's Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Bsquare is a global leader of embedded software solutions. We enable smart connected systems at the device level and beyond that millions use every day and provide actionable data solutions for the growing Internet of Things (IoT) market. We empower our world-class customers with our products, services and solutions to achieve innovation and success.
SYS-CON Events announced today that NuoDB, Inc., the leader in webscale distributed database technology, has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. NuoDB was launched in 2010 by industry-renowned database architect Jim Starkey and accomplished software CEO Barry Morris to deliver a webscale distributed database management system that is specifically designed for the cloud and the modern datacenter.