Welcome!

SDN Journal Authors: Patrick Carey, Liz McMillan, RealWire News Distribution, Rakesh Shah, Elizabeth White

Related Topics: SDN Journal, SOA & WOA, .NET, Virtualization, Cloud Expo, Big Data Journal

SDN Journal: Blog Feed Post

Plexxi Pulse – Looking Back and Ahead

As we embrace 2014, it’s important to focus on emerging trends to predict any industry changes this year and in the coming years

As we embrace 2014, it’s important to focus on emerging trends to predict any industry changes this year and in the coming years. Mike Bushong reviewed 2013 on the Plexxi blog and noted important events that will likely carry into this year, including how 2013 initiated SDN deployments and marked the year Cisco moved beyond networking. We will see what happens in 2014, but it is crucial to reflect before looking ahead. In our Plexxi video of the week, Dan Backman explains optics integration with electrical mediums like Ethernet, and how this transition from optical to electrical back to optical is called OEO. He discusses the significance of this translation and how Plexxi’s solution differs. Here is the video of the week and a few of my reads in the Plexxi Pulse – enjoy!

 

Jordan Novet at VentureBeat observes that Cisco and VMware have released new technology that seems more popular with analysts than purchasers. Jordan says many cloud providers, enterprises, and other buyers are choosing to stay with existing networking hardware and software, rather than Cisco and VMware’s new networking solutions. It will be interesting to see how overlays perform. The prerequisite for an overlay solution is the existence of a functional physical network, which means that the spend goes first to the physical and then the remainder to the virtual. If you have $100, you have to subtract out whatever your new capacity and refresh costs are. Whatever you are left with is the most that any overlay vendor can extract. This is why the white box effort is interesting. If it lowers prices, there is more value for VMware to grab. No surprise that they were cozy with past price leader Arista, and are now quite cordial with Cumulus.

SearchDataCenter reviews some major networking and IT trends to come in 2014, including cloud growth, big data and SDN. On the “Software-defined everything” prediction, it’s important to correctly frame how we discuss standards. The space is emerging still, and that means that meaningful standards are not yet complete. The OpenFlow work has been fantastic, but OpenFlow is just a part of the broader SDN framework that people ought to be watching. Whether the open source communities are driving meaningful code is also very interesting. OpenDaylight, as an example, should release code in January or February of 2014. Whether or not it is standard is less important than whether it is useful. Standards ought to lag adoption, because SDN is in its early stages. We still need to iterate on the technologies and architectures some.

Jim Duffy provides predictions for SDN in Network World this week, including foreseeing more implementations by end users, more deployments, and more vendor customization, among others. I would add that 2014 will be the year of the controller. We saw lots of debate about technologies and competing efforts in 2013, but the controller is the new focal point. The dialogue will shift away from the network to more of the periphery. How the network forwards traffic is interesting, but broader application workload abstraction is more important for orchestration. We should also see a push towards analytics, monitoring, billing, troubleshooting, and dynamic network tuning. The question will be whether the dialogue moves too fast for the average user who can dedicate only so much time to learning and keeping up to date. This is why the reference programs at all the vendors will be important, and for those who cannot keep up, professional services and systems integration will be the crutch. We should see those practices increase this year.

Network Computing’s contributor Tom Hollingsworth examines the SDN trends from 2013 and argues that proponents and detractors have been very focused on the tools for SDN. He says every vendor should ask themselves – how will the various SDN tools in my toolbox help me get things accomplished? I agree with the spirit behind this post, but I do think that people need to talk about and ultimately disambiguate the different tools in any SDN toolbox. I think Tom’s point is that the discussion is too low-level at the moment. I agree with this observation, particularly around arguing about OpenFlow ceased to be productive in 2012. It is a low-level component of a broader framework. We ought to be arguing the merits of the framework and then filling in the details with the appropriate SDN tool. I’d love to see people talk more about operational issues though. I wonder if our focus on some tools (largely forwarding tools) has hurt what could be a better discussion on integration, orchestration, workload abstraction, and monitoring/troubleshooting.

The post Plexxi Pulse – Looking Back and Ahead appeared first on Plexxi.

Read the original blog entry...

More Stories By Michael Bushong

The best marketing efforts leverage deep technology understanding with a highly-approachable means of communicating. Plexxi's Vice President of Marketing Michael Bushong has acquired these skills having spent 12 years at Juniper Networks where he led product management, product strategy and product marketing organizations for Juniper's flagship operating system, Junos. Michael spent the last several years at Juniper leading their SDN efforts across both service provider and enterprise markets. Prior to Juniper, Michael spent time at database supplier Sybase, and ASIC design tool companies Synopsis and Magma Design Automation. Michael's undergraduate work at the University of California Berkeley in advanced fluid mechanics and heat transfer lend new meaning to the marketing phrase "This isn't rocket science."

Cloud Expo Breaking News
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
Cloud Computing is evolving into a Big Three of Amazon Web Services, Google Cloud, and Microsoft Azure. Cloud 360: Multi-Cloud Bootcamp, being held Nov 4–5, 2014, in conjunction with 15th Cloud Expo in Santa Clara, CA, delivers a real-world demonstration of how to deploy and configure a scalable and available web application on all three platforms. The Cloud 360 Bootcamp, led by Janakiram MSV, an analyst with Gigaom Research, is the first bootcamp that introduces the core concepts of Infrastructure as a Service (IaaS) based on the workings of the Big Three platforms – Amazon EC2, Google Compute Engine, and Azure VMs. Bootcamp attendees will get to see the big picture and also receive the knowledge needed to make the best cloud decisions for their business applications and entire enterprise IT organization.
The Internet of Things is a natural complement to the cloud and related technologies such as Big Data, analytics, and mobility. In his session at Internet of @ThingsExpo, Joe Weinman will lay out four generic strategies – digital disciplines – to exploit emerging digital technologies for strategic advantage. Joe Weinman has held executive leadership positions at Bell Labs, AT&T, Hewlett-Packard, and Telx, in areas such as corporate strategy, business development, product management, operations, and R&D.
SYS-CON Events announced today that DevOps.com has been named “Media Sponsor” of SYS-CON's “DevOps Summit at Cloud Expo,” which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. DevOps.com is where the world meets DevOps. It is the largest collection of original content relating to DevOps on the web today Featuring up-to-the-minute news, feature stories, blogs, bylined articles and more, DevOps.com is where the thought leaders of the DevOps movement make their ideas known.
There are 182 billion emails sent every day, generating a lot of data about how recipients and ISPs respond. Many marketers take a more-is-better approach to stats, preferring to have the ability to slice and dice their email lists based numerous arbitrary stats. However, fundamentally what really matters is whether or not sending an email to a particular recipient will generate value. Data Scientists can design high-level insights such as engagement prediction models and content clusters that allow marketers to cut through the noise and design their campaigns around strong, predictive signals, rather than arbitrary statistics. SendGrid sends up to half a billion emails a day for customers such as Pinterest and GitHub. All this email adds up to more text than produced in the entire twitterverse. We track events like clicks, opens and deliveries to help improve deliverability for our customers – adding up to over 50 billion useful events every month. While SendGrid data covers only abo...
SYS-CON Events announced today that the Web Host Industry Review has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Since 2000, The Web Host Industry Review has made a name for itself as the foremost authority of the Web hosting industry providing reliable, insightful and comprehensive news, reviews and resources to the hosting community. TheWHIR Blogs provides a community of expert industry perspectives. The Web Host Industry Review Magazine also offers a business-minded, issue-driven perspective of interest to executives and decision-makers. WHIR TV offers on demand web hosting video interviews and web hosting video features of the key persons and events of the web hosting industry. WHIR Events brings together like-minded hosting industry professionals and decision-makers in local communities. TheWHIR is an iNET Interactive property.
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.
SYS-CON Events announced today that Verizon has been named “Gold Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Verizon Enterprise Solutions creates global connections that generate growth, drive business innovation and move society forward. With industry-specific solutions and a full range of global wholesale offerings provided over the company's secure mobility, cloud, strategic networking and advanced communications platforms, Verizon Enterprise Solutions helps open new opportunities around the world for innovation, investment and business transformation. Visit verizonenterprise.com to learn more.
SYS-CON Events announced today that TMCnet has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Technology Marketing Corporation (TMC) is the world's leading business to business and integrated marketing media company, servicing niche markets within the communications and technology industries.
"In my session I spoke about enterprise cloud analytics and how we can leverage analytics as a service," explained Ajay Budhraja, CTO at the Department of Justice, in this SYS-CON.tv interview at the 14th International Cloud Expo®, held June 10-12, 2014, at the Javits Center in New York City. Cloud Expo® 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.
“We are starting to see people move beyond the commodity cloud and enterprises need to start focusing on additional value added services in order to really drive their adoption," explained Jason Mondanaro, Director of Product Management at MetraTech, in this SYS-CON.tv interview at the 14th International Cloud Expo®, held June 10-12, 2014, at the Javits Center in New York City. Cloud Expo® 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.
"We are automated capacity control software, which basically looks at all the supply and demand and running a virtual cloud environment and does a deep analysis of that and says where should things go," explained Andrew Hillier, Co-founder & CTO of CiRBA, in this SYS-CON.tv interview at the 14th International Cloud Expo®, held June 10-12, 2014, at the Javits Center in New York City. Cloud Expo® 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity. In his session at Internet of @ThingsExpo, Mac Devine, Distinguished Engineer at IBM, will discuss bringing these three elements together via Systems of Discover.
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at 15th Internet of @ThingsExpo, Chad Jones, Vice President, Product Strategy of LogMeIn's Xively IoT Platform, will show you how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
All too many discussions about DevOps conclude that the solution is an all-purpose player: developer and operations guru, complete with pager for round-the-clock duty. For most organizations that is not the way forward. In his session at DevOps Summit, Bernard Golden, Vice President of Strategy at ActiveState, will discuss how to achieve the agility and speed of end-to-end automation without requiring an organization stocked with Supermen and Superwomen.