|By Karen Tegan Padir||
|January 7, 2014 10:00 AM EST||
Recently large numbers of consumers in the US were understandably upset and angry when online purchases that they made in the days just prior to Christmas were not delivered in time. Yet it was not so long ago that online (and traditional mail order) purchases almost always took a very long time, often weeks, to arrive. Order-to-delivery times of a few days, now considered normal, were unheard of and overnight was almost impossible to achieve.
This is just one more example of the many ways in which instant gratification has become the norm rather than the exception. People expect answers and results immediately, whether they are online or operating in the physical world. In information technology, Platform-as-a-Service (PaaS) is another evolution toward faster, "instant" gratification. PaaS offers a new way to support and deliver applications, leveraging cloud technology. It is still enabling the same activities involved with development and deployment that we have always practiced in IT, but with the cost, agility and scalability benefits of the cloud.
However, PaaS is faster - getting ideas to market quicker and opening new, cloud-based delivery options for existing applications. Because of the power it provides, it is clearly the "next big thing" for the developer community.
Service is the key word in the PaaS acronym. Empowered by cloud computing service options, a PaaS computing platform can deliver a solution stack of services. PaaS service providers, in turn, offer up tools and libraries that support development, testing and instant deployment. It sounds simple and it is. To use an automotive analogy, it's like the development of electric starters... early Model Ts and other silent-film-era vehicles needed to be started by hand - like giant lawnmowers. At best it was unpleasant. At its worst, it could be dangerous.
But good engineering and new technology made electric starting systems affordable for everyone. No one missed the old way of doing things - people could concentrate on the task of driving and getting some place rather than the tricky art of simply starting the car.
PaaS is similar. It takes the familiar design-develop-deploy process and eliminates a lot of the cost and unpleasantness so you can concentrate on innovating, getting to market, and making money.
While there are many flavors of PaaS vendors, the common thread of offering application hosting services and deployment options is pretty much universal.
To make those concepts more understandable, I like to put PaaS into a visual structure that contrasts traditional on-premise practices with Infrastructure-a-a-Service (IaaS) and Software-as-a-Service (SaaS). In my simplified schematic (see illustration), the orange color denotes the functions that you need to worry about yourself. In the on-premises world, storage, server, networking, virtualization, the operating system, middleware, data, and applications all "belong" to you. It's a craft industry model where almost everything is procured, operated, managed, and customized by you and your organization. There are broad similarities from organization to organization, but there is always a lot of "reinventing the wheel."
For example, if performance is suffering due to storage limits (or even backups that are getting out of hand), you need to think about acquiring more hardware, refining tiering schemas, data management policies, retention goals, and more. Or if you need to bring remote users into the mix, it's up to you to provide the infrastructure.
For some organizations, that's fine. Maybe you are big enough that you can afford to be expert in every aspect and every layer of the stack. But for most organizations, simplifying the picture and focusing more on areas where they can better add value makes sense. Thus, IaaS - typified by services like Rackspace and AWS - has become a hugely popular option for deploying new or supplemental capacity and capability, and even providing a total replacement for on-premise investments.
The cloud-based IaaS providers offer physical or virtual machines and storage and the ability to scale services up and down according to customers' varying requirements (a so-called utility model).
PaaS Is the Next Step
PaaS takes the proven approach of IaaS and adds value - the expertise and the specific technology of the operating system and middleware layers - so that you can focus on your data and your key applications. While IaaS provides the elements of cloud computing to those with the capabilities to build their own platforms, PaaS goes a step further, delivering complex and highly labor-intensive middleware technology patterns.
PaaS is flexible and powerful - allowing self-service and self-provisioning of resources to support cloud architectures.
With PaaS, you bring your application, and the PaaS provider takes care of everything else, including:
- Internet connectivity
- Operating systems
- Web servers
- Application servers
Choices and the Market
Although PaaS is new, it's rapidly gaining momentum, with growth projected at 48 percent annually by Technavio, the research firm, and topping $6 billion in value by 2016.
As with any new technology or approach to doing business PaaS will appeal to different groups for different reasons. For example, PaaS can help ISVs extend the availability of a traditional software product or enable organizations to add new capabilities to their existing IT spectrum. It's also helpful to anyone wishing to achieve productivity gains, speed time to results, or reduce their capex costs.
Productivity PaaS offerings are often a model-driven approach to development and deployment that invoke high level programming languages, or even template-based software to help users, including those with little or no coding background, to create functioning business applications. Deployment is greatly simplified through PaaS because developers don't have to think about architecting, managing, or scaling the virtual machines that support the application.
PaaS offers a rapid route to SaaS if you want to be able to offer your application as a service and reach customers wherever they are. Likewise, if you are developing a new application, you want to eliminate boundaries. By choosing the right PaaS provider you can avoid concerns about development language or database technology. The PaaS provider can abstract those things in a way that allows you to focus on delivering functionality and value.
In the past, building an application required a commitment to a language or a database technology. With PaaS you don't need to be concerned about those issues. You only need to worry about your business domain expertise and usability.
Likewise, if you are aiming to modernize or use code you already have, PaaS will help expedite the trip to the cloud. It obviates the need to think about middleware and infrastructure and makes use of wizards and templates to update your application and even deliver new features quickly.
There are both public and private deployment options for PaaS. Many organizations love the idea of PaaS but, for a variety of reason, still balk at putting their mission-critical capabilities into a shared, public, environment. If that is the case for you, choose a PaaS that can be deployed in your own cloud environment where you can maintain some control, such as security and where data gets stored. This affords you the simplicity of PaaS and ensures future portability while providing the sense of security and ownership that many organizations still prefer.
Understanding some more about PaaS is the first step to selecting a provider. In addition, you should consider factors such:
- Programming languages,
- Database servers
- Ease of deployment and options
PaaS technologies are so compelling because they have the potential to accelerate software development while recasting the way IT supports application development.
As you adopt PaaS, be sure to maintain a balance between the desire for speed and the necessity of planning and control. Tooling can help, but people are crucial too. As with any technological shift, PaaS adoption requires changes in how people work and demands collaboration if it is to be as successful as possible.
Last, but not least, PaaS should be viewed and acted upon as a substantial strategic opportunity - a chance to align agendas across IT and across the business. Development, operations, security, and infrastructure choices are all part of the mix with PaaS, providing a "once in a generation" opportunity to clarify, improve, and strengthen everything you do.
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
May. 30, 2016 02:30 AM EDT Reads: 1,376
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
May. 30, 2016 02:15 AM EDT Reads: 2,978
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
May. 30, 2016 02:00 AM EDT Reads: 1,462
SYS-CON Events announced today Object Management Group® has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
May. 30, 2016 01:00 AM EDT Reads: 2,672
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
May. 29, 2016 10:15 PM EDT Reads: 1,043
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
May. 29, 2016 10:00 PM EDT Reads: 2,404
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...
May. 29, 2016 08:00 PM EDT Reads: 2,626
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, will explore the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences betwee...
May. 29, 2016 06:00 PM EDT Reads: 1,747
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
May. 29, 2016 04:45 PM EDT Reads: 1,327
As machines are increasingly connected to the internet, it’s becoming easier to discover the numerous ways Industrial IoT (IIoT) is helping to shape the business world. This is exactly why we have decided to take a closer look at this pervasive movement and to examine the desire to connect more things! Now if you need a refresher on IIoT and how it is changing the world, take a moment and listen to Greg Gorbach with ARC Advisory Group. Gorbach believes, "IIoT will significantly change the worl...
May. 29, 2016 04:00 PM EDT Reads: 2,062
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn ...
May. 29, 2016 02:00 PM EDT Reads: 2,044
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
May. 29, 2016 02:00 PM EDT Reads: 2,990
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
May. 29, 2016 01:00 PM EDT Reads: 1,991
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
May. 29, 2016 12:45 PM EDT Reads: 1,698
In his session at 18th Cloud Expo, Andrew Cole, Director of Solutions Engineering at Peak 10, will discuss how the newest technology advances are reducing the cost and complexity of traditional business continuity and disaster recovery solutions. Attendees will: Learn why having a full disaster recovery strategy is more important now than ever before Explore the key drivers of a successful disaster recovery solution Achieve measurable operational and business value from a disaster recovery ...
May. 29, 2016 11:30 AM EDT Reads: 1,469
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
May. 29, 2016 11:15 AM EDT Reads: 643
SYS-CON Events announced today that Hanu Software will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Leveraging best-in-class people, processes, and technologies, Hanu provides high-quality, high-value software development and business process outsourcing services to independent software vendors (ISVs) and enterprises.
May. 29, 2016 11:00 AM EDT Reads: 1,447
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
May. 29, 2016 11:00 AM EDT Reads: 742
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
May. 29, 2016 10:30 AM EDT Reads: 1,304
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
May. 29, 2016 10:00 AM EDT Reads: 2,556