Welcome!

SDN Journal Authors: Liz McMillan, Stefan Bernbo, Michel Courtoy, Amitabh Sinha, Mike Wood

Related Topics: SDN Journal, Java IoT, Microservices Expo, Containers Expo Blog, @CloudExpo, @BigDataExpo

SDN Journal: Blog Feed Post

Where the Puck Is Going: Analytics

The current dialogue is all about software-defined everything

Sports fan strategists like to throw around the famous Wayne Gretzky quote: I skate to where the puck is going to be, not where it has been. The corporate implications of the quote are self-evident: plot your strategic course to where you think the market is going. Setting your sights based primarily on the current State of the Union is a surefire way to get passed in high tech.

So where is the puck going to be?

The current dialogue is all about software-defined everything. A couple of years ago, it was all about OpenFlow. This year, the conversation broadened somewhat to include SDN more generally. And based on all the activity on the controller front, 2014 will most certainly be about the point of control. Companies that are setting their strategic agendas now need to be playing past all of these trends.

A major tenet of SDN is the separation of control and data planes with the idea that a global view allows intelligent management of the network as a resource. Put differently, it’s great to be able to program flows and steer traffic, but the question that needs to be answered is: To what end? While the early SDN use cases might include manual triggers (I want to do this, so the network should do that), the real long-term value of SDN simply has to extend beyond explicitly specifying network behavior. If all we have done is move provisioning to a different point in the network, we are really just swapping our CLIs for a different interface.

The future will absolutely be about harvesting information from the IT environment at large and using that information to make intelligent decisions. It will be critical that controllers have the ability to integrate analytics capabilities into their core set of functionality. And if the world is moving towards orchestrating application workloads across all of compute, storage, and networking, those analytics capabilities had better extend beyond mere networking statistics and counters.

Now most of this should not be surprising. But if you believe that analytics will become increasingly important, there are some strategic implications.

First, analytics companies ought to be tripping over each other racing to be involved in the major controller efforts, be they open source or proprietary. The market will most certainly settle on two or three major control platforms, with the rest of the players fighting over the scraps. Those control platforms could certainly treat analytics as plugins, providing some standard APIs so that any analytics framework can work with the controller. But if you are an analytics company, wouldn’t you rather become the de facto standard for one or more of these install bases?

This means that companies like Splunk, Guavus, SolarWinds, Boundary, NetScout, and whoever else ought to be actively working with groups like OpenDaylight, VMWare (NSX), and the rest. I wouldn’t be surprised to see memberships and partnerships expand in 2014 to include more of these types of companies. Inclusion at the point of control would expand their potential sales base, allowing these companies to sell to whoever has a particular controller installed.

It seems unlikely that a single analytics vendor will corner the entire point of control market. Membership or partnership requires effort, and it would be difficult even without competition to commit to multiple points of control with equal ferocity. This means that the various solutions will likely align with various points of control. You might see one company take the lead on OpenDaylight, another partner with VMWare, and still another insert into FloodLight or OpenContrail.

These alliances will then make the M&A environment very interesting. What happens if someone like Cisco (part of OpenDaylight, pursuing their ONE controller, and with loads of cash on hand) sets their sights on one of these? You could see consolidation in the space, which would drive up the value of the remaining players. If you are in that third tier of control points, what happens if your analytics partner of choice is suddenly being courted by someone else?

This also raises an interesting point on the customer side. Monitoring, billing, reporting, auditing, and troubleshooting are all quite dependent on analytics. These also extend beyond the physical infrastructure and touch all of the surrounding systems and people. Because infrastructure and analytics are currently acquired and deployed separately from infrastructure, customers can have dual loyalties. But if there is consolidation in the space, to what extent will these peripherals influence infrastructure buys? And if the future is data-driven, do these remain as peripherals or do they become core parts of the solution?

I don’t expect any changes imminently. Generally, our industry tends to look at things like analytics well after the fact. It wouldn’t surprise me if it took another year before this type of stuff becomes mainstream enough that it is a core part of anyone’s strategies. But for the companies out there that fancy themselves to be Gretzky-esque – both vendors and customers – it might be worth devoting a bit more time to this now.

[Today's fun fact: An alligator can go through 2,000 to 3,000 teeth in a lifetime. You would think the alligator orthodontic market would be a bit more hotly contested.]

The post Where the puck is going: analytics appeared first on Plexxi.

Read the original blog entry...

More Stories By Michael Bushong

The best marketing efforts leverage deep technology understanding with a highly-approachable means of communicating. Plexxi's Vice President of Marketing Michael Bushong has acquired these skills having spent 12 years at Juniper Networks where he led product management, product strategy and product marketing organizations for Juniper's flagship operating system, Junos. Michael spent the last several years at Juniper leading their SDN efforts across both service provider and enterprise markets. Prior to Juniper, Michael spent time at database supplier Sybase, and ASIC design tool companies Synopsis and Magma Design Automation. Michael's undergraduate work at the University of California Berkeley in advanced fluid mechanics and heat transfer lend new meaning to the marketing phrase "This isn't rocket science."

@CloudExpo Stories
As more and more companies are making the shift from on-premises to public cloud, the standard approach to DevOps is evolving. From encryption, compliance and regulations like GDPR, security in the cloud has become a hot topic. Many DevOps-focused companies have hired dedicated staff to fulfill these requirements, often creating further siloes, complexity and cost. This session aims to highlight existing DevOps cultural approaches, tooling and how security can be wrapped in every facet of the bu...
For financial firms, the cloud is going to increasingly become a crucial part of dealing with customers over the next five years and beyond, particularly with the growing use and acceptance of virtual currencies. There are new data storage paradigms on the horizon that will deliver secure solutions for storing and moving sensitive financial data around the world without touching terrestrial networks. In his session at 20th Cloud Expo, Cliff Beek, President of Cloud Constellation Corporation, d...
IT organizations are moving to the cloud in hopes to approve efficiency, increase agility and save money. Migrating workloads might seem like a simple task, but what many businesses don’t realize is that application migration criteria differs across organizations, making it difficult for architects to arrive at an accurate TCO number. In his session at 21st Cloud Expo, Joe Kinsella, CTO of CloudHealth Technologies, will offer a systematic approach to understanding the TCO of a cloud application...
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Secure Channels, a cybersecurity firm, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Secure Channels, Inc. offers several products and solutions to its many clients, helping them protect critical data from being compromised and access to computer networks from the unauthorized. The company develops comprehensive data encryption security strategie...
SYS-CON Events announced today that WineSOFT will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Based in Seoul and Irvine, WineSOFT is an innovative software house focusing on internet infrastructure solutions. The venture started as a bootstrap start-up in 2010 by focusing on making the internet faster and more powerful. WineSOFT’s knowledge is based on the expertise of TCP/IP, VPN, S...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
SYS-CON Events announced today that App2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. App2Cloud is an online Platform, specializing in migrating legacy applications to any Cloud Providers (AWS, Azure, Google Cloud).
The goal of Continuous Testing is to shift testing left to find defects earlier and release software faster. This can be achieved by integrating a set of open source functional and performance testing tools in the early stages of your software delivery lifecycle. There is one process that binds all application delivery stages together into one well-orchestrated machine: Continuous Testing. Continuous Testing is the conveyer belt between the Software Factory and production stages. Artifacts are m...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
Cloud resources, although available in abundance, are inherently volatile. For transactional computing, like ERP and most enterprise software, this is a challenge as transactional integrity and data fidelity is paramount – making it a challenge to create cloud native applications while relying on RDBMS. In his session at 21st Cloud Expo, Claus Jepsen, Chief Architect and Head of Innovation Labs at Unit4, will explore that in order to create distributed and scalable solutions ensuring high availa...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics ...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprise architects are increasingly adopting multi-cloud strategies as they seek to utilize existing data center assets, leverage the advantages of cloud computing and avoid cloud vendor lock-in. This requires a globally aware traffic management strategy that can monitor infrastructure health across data centers and end-user experience globally, while responding to control changes and system specification at the speed of today’s DevOps teams. In his session at 20th Cloud Expo, Josh Gray, Chie...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. Jack Norris reviews best practices to show how companies develop, deploy, and dynamically update these applications and how this data-first...
Intelligent Automation is now one of the key business imperatives for CIOs and CISOs impacting all areas of business today. In his session at 21st Cloud Expo, Brian Boeggeman, VP Alliances & Partnerships at Ayehu, will talk about how business value is created and delivered through intelligent automation to today’s enterprises. The open ecosystem platform approach toward Intelligent Automation that Ayehu delivers to the market is core to enabling the creation of the self-driving enterprise.
"We're here to tell the world about our cloud-scale infrastructure that we have at Juniper combined with the world-class security that we put into the cloud," explained Lisa Guess, VP of Systems Engineering at Juniper Networks, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., discussed how these tools can be leveraged to develop a lasting competitive advantage ...
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, presented an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He then expounded on the industry issues he frequently came up against as an analyst, and ...
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, will provide a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to ...