Welcome!

SDN Journal Authors: Liz McMillan, Jerry Melnick, Pat Romanski, Elizabeth White, Esmeralda Swartz

Related Topics: Big Data Journal, SOA & WOA, Virtualization, Cloud Expo, Apache, SDN Journal

Big Data Journal: Article

Big Data Top Ten

What do you get when you combine Big Data technologies….like Pig and Hive? A flying pig?

What do you get when you combine Big Data technologies….like Pig and Hive? A flying pig?

No, you get a “Logical Data Warehouse”.

My general prediction is that Cloudera and Hortonworks are both aggressively moving to fulfilling a vision which looks a lot like Gartner’s “Logical Data Warehouse”….namely, “the next-generation data warehouse that improves agility, enables innovation and responds more efficiently to changing business requirements.”

In 2012, Infochimps (now CSC) leveraged its early use of stream processing, NoSQLs, and Hadoop to create a design pattern which combined real-time, ad-hoc, and batch analytics. This concept of combining the best-in-breed Big Data technologies will continue to advance across the industry until the entire legacy (and proprietary) data infrastructure stack will be replaced with a new (and open) one.

As this is happening, I predict that the following 10 Big Data events will occur in 2014.

Screen Shot 2013-12-20 at 7.52.56 AM

1. Consolidation of NoSQLs begins

A few projects have strong commercialization companies backing them. These are companies who have reached “critical mass”, including Datastax with Cassandra, 10gen with MongoDB, and Couchbase with CouchDB.  Leading open source projects, like these, will pull further and further away from the pack of 150+ other NoSQLs, who are either fighting for the same value propositions (with a lot less traction) or solving small niche use-cases (and markets).

2. The Hadoop Clone wars end

The industry will begin standardizing on two distributions. Everyone else will become less relevant (It’s Intel vs. AMD. Lets not forget the other x86 vendors like IBM, UMC, NEC, NexGen, National, Cyrix, IDT, Rise, and Transmeta). If you are a Hadoop vendor, you’re either the Intel or AMD. Otherwise, you better be acquired or get out of the business by end of 2014.

3. Open source business model is acknowledged by Wall Street

Because the open source, scale-out, commodity approach to Big Data is fundamental to the new breed of Big Data technologies, open source now becomes a clear antithesis of the proprietary, scale-up, our-hardware-only, take-it-or-leave-it solutions. Unfortunately, the promises of international expansion, improved traction from sales force expansion, new products and alliances, will all fall on deaf ears of Wall Street analysts. Time to short the platform RDBMS and Enterprise Data Warehouse stocks.

4. Big Data and Cloud really means private cloud

Many claimed that 2013 was the “year of Big Data in the Cloud”. However, what really happened is that the Global 2000 immediately began their bare metal projects under tight control. Now that those projects are underway, 2014 will exhibit the next phase of Big Data on virtualized platforms. Open source projects like Serengeti for VSphere; Savanna for OpenStack; Ironfan for AWS, OpenStack, and VMware combined, or venture-backed and proprietary solutions like Bluedata will enable virtualized Big Data private clouds.

5. 2014 starts the era of analytic applications

Enterprises become savvy to the new reference architecture of combined legacy and new generation IT data infrastructure. Now it’s time to develop a new generation of applications that take advantage of both to solve business problems. System Integrators will shift resources, hire data scientists, and guide enterprises in their development of data-driven applications. This, of course, realizes the concepts like the 360 degree view, Internet of things, and marketing to one.

6. Search-based business intelligence tools will become the norm with Big Data

Having a “Google-like” interface that allows users to explore structured and unstructured data with little formal training is the where the new generation is going. Just look at Splunk for searching machine data. Imagine a marketer being able to simply “Google Search” for insights on their customers?

7. Real-time in-memory analytics, complex event processing, and ETL combine

The days of ETL in its pure form are numbered. It’s either ‘E’, then ‘L’, then ‘T’ with Hadoop, or it’s EAL (extract, apply analytics, and load) with new real-time stream-processing frameworks. Now that high-speed social data streams are the norm, so are processing frameworks that combine streaming data with micro-batch and batch data, performing complex processors on that data and feeding applications in sub-second response times.

8. Prescriptive analytics become more mainstream

After descriptive and predictive, comes prescriptive. Prescriptive analytics automatically synthesizes big data, multiple disciplines of mathematical sciences and computational sciences, and business rules, to make predictions and then suggests decision options to take advantage of the predictions. We will begin seeing powerful use-cases of this in 2014. Business users want to be recommended specific courses of action and to be shown the likely outcome of each decision.

9. MDM will provide the dimensions for big data facts

With Big Data, master data management will now cover both internal data that the organization has been managing over years (like customer, product and supplier data) as well as Big Data that is flowing into the organization from external sources (like social media, third party data, web-log data) and from internal data sources (such as unstructured content in documents and email). MDM will support polyglot persistence.

10. Security in Big Data won’t be a big issue

Peter Sondergaard, Gartner’s senior vice president of research, will say that when it comes to big data and security that “You should anticipate events and headlines that continuously raise public awareness and create fear.” I’m not dismissing the fact that with MORE data comes  more responsibilities, and perhaps liabilities, for those that harbor the data. However, in terms of the infrastructure security itself, I believe 2014 will end with a clear understanding of how to apply those familiar best-practicies to your new Big Data platform including trusted Kerberos, LDAP integration, Active Directory integration, encryption, and overall policy administration.

More Stories By Jim Kaskade

Jim Kaskade is CEO of Infochimps. Before that he served as SVP and General Manager at SIOS Technology, a publicly traded firm in Japan, where he led a business unit focused on developing private cloud Platform as a Service targeted for Fortune 500 enterprises. He has been heavily involved in all aspects of cloud, meeting with prominent CIOs, CISOs, datacenter architects of Fortune 100 companies to better understand their cloud computing needs. He also has hands-on cloud domain knowledge from his experience as founder and CEO of a SaaS company, which secured the digital media assets of over 10,000 businesses including Fortune 100 customers such as Lucasfilm, the NBA, Sony BMG, News Corp, Viacom, and IAC. Kaskade is also one of the Top 100 bloggers on Cloud Computing selected by the Cloud Computing Journal.

Cloud Expo Breaking News
Next-Gen Cloud. Whatever you call it, there’s a higher calling for cloud computing that requires providers to change their spots and move from a commodity mindset to a premium one. Businesses can no longer maintain the status quo that today’s service providers offer. Yes, the continuity, speed, mobility, data access and connectivity are staples of the cloud and always will be. But cloud providers that plan to not only exist tomorrow – but to lead – know that security must be the top priority for the cloud and are delivering it now. In his session at 14th Cloud Expo, Kurt Hagerman, Chief Information Security Officer at FireHost, will detail why and how you can have both infrastructure performance and enterprise-grade security – and what tomorrow's cloud provider will look like.
The social media expansion has shown just how people are eager to share their experiences with the rest of the world. Cloud technology is the perfect platform to satisfy this need given its great flexibility and readiness. At Cynny, we aim to revolutionize how people share and organize their digital life through a brand new cloud service, starting from infrastructure to the users’ interface. A revolution that began from inventing and designing our very own infrastructure: we have created the first server network powered solely by ARM CPU. The microservers have “organism-like” features, differentiating them from any of the current technologies. Benefits include low consumption of energy, making Cynny the ecologically friendly alternative for storage as well as cheaper infrastructure, lower running costs, etc.
Cloud backup and recovery services are critical to safeguarding an organization’s data and ensuring business continuity when technical failures and outages occur. With so many choices, how do you find the right provider for your specific needs? In his session at 14th Cloud Expo, Daniel Jacobson, Technology Manager at BUMI, will outline the key factors including backup configurations, proactive monitoring, data restoration, disaster recovery drills, security, compliance and data center resources. Aside from the technical considerations, the secret sauce in identifying the best vendor is the level of focus, expertise and specialization of their engineering team and support group, and how they monitor your day-to-day backups, provide recommendations, and guide you through restores when necessary.
Web conferencing in a public cloud has the same risks as any other cloud service. If you have ever had concerns over the types of data being shared in your employees’ web conferences, such as IP, financials or customer data, then it’s time to look at web conferencing in a private cloud. In her session at 14th Cloud Expo, Courtney Behrens, Senior Marketing Manager at Brother International, will discuss how issues that had previously been out of your control, like performance, advanced administration and compliance, can now be put back behind your firewall.
Cloud scalability and performance should be at the heart of every successful Internet venture. The infrastructure needs to be resilient, flexible, and fast – it’s best not to get caught thinking about architecture until the middle of an emergency, when it's too late. In his interactive, no-holds-barred session at 14th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, will dive into how to design and build-out the right cloud infrastructure.
The revolution that happened in the server universe over the past 15 years has resulted in an eco-system that is more open, more democratically innovative and produced better results in technically challenging dimensions like scale. The underpinnings of the revolution were common hardware, standards based APIs (ex. POSIX) and a strict adherence to layering and isolation between applications, daemons and kernel drivers/modules which allowed multiple types of development happen in parallel without hindering others. Put simply, today's server model is built on a consistent x86 platform with few surprises in its core components. A kernel abstracts away the platform, so that applications and daemons are decoupled from the hardware. In contrast, networking equipment is still stuck in the mainframe era. Today, networking equipment is a single appliance, including hardware, OS, applications and user interface come as a monolithic entity from a single vendor. Switching between different vendor'...
More and more enterprises today are doing business by opening up their data and applications through APIs. Though forward-thinking and strategic, exposing APIs also increases the surface area for potential attack by hackers. To benefit from APIs while staying secure, enterprises and security architects need to continue to develop a deep understanding about API security and how it differs from traditional web application security or mobile application security. In his session at 14th Cloud Expo, Sachin Agarwal, VP of Product Marketing and Strategy at SOA Software, will walk you through the various aspects of how an API could be potentially exploited. He will discuss the necessary best practices to secure your data and enterprise applications while continue continuing to support your business’s digital initiatives.
You use an agile process; your goal is to make your organization more agile. What about your data infrastructure? The truth is, today’s databases are anything but agile – they are effectively static repositories that are cumbersome to work with, difficult to change, and cannot keep pace with application demands. Performance suffers as a result, and it takes far longer than it should to deliver on new features and capabilities needed to make your organization competitive. As your application and business needs change, data repositories and structures get outmoded rapidly, resulting in increased work for application developers and slow performance for end users. Further, as data sizes grow into the Big Data realm, this problem is exacerbated and becomes even more difficult to address. A seemingly simple schema change can take hours (or more) to perform, and as requirements evolve the disconnect between existing data structures and actual needs diverge.
SYS-CON Events announced today that SherWeb, a long-time leading provider of cloud services and Microsoft's 2013 World Hosting Partner of the Year, will exhibit at SYS-CON's 14th International Cloud Expo®, which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. A worldwide hosted services leader ranking in the prestigious North American Deloitte Technology Fast 500TM, and Microsoft's 2013 World Hosting Partner of the Year, SherWeb provides competitive cloud solutions to businesses and partners around the world. Founded in 1998, SherWeb is a privately owned company headquartered in Quebec, Canada. Its service portfolio includes Microsoft Exchange, SharePoint, Lync, Dynamics CRM and more.
The world of cloud and application development is not just for the hardened developer these days. In their session at 14th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, and Harold Hannon, Sr. Software Architect at SoftLayer, will pull back the curtain of the architecture of a fun demo application purpose-built for the cloud. They will focus on demonstrating how they leveraged compute, storage, messaging, and other cloud elements hosted at SoftLayer to lower the effort and difficulty of putting together a useful application. This will be an active demonstration and review of simple command-line tools and resources, so don’t be afraid if you are not a seasoned developer.
SYS-CON Events announced today that BUMI, a premium managed service provider specializing in data backup and recovery, will exhibit at SYS-CON's 14th International Cloud Expo®, which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. Manhattan-based BUMI (Backup My Info!) is a premium managed service provider specializing in data backup and recovery. Founded in 2002, the company’s Here, There and Everywhere data backup and recovery solutions are utilized by more than 500 businesses. BUMI clients include professional service organizations such as banking, financial, insurance, accounting, hedge funds and law firms. The company is known for its relentless passion for customer service and support, and has won numerous awards, including Customer Service Provider of the Year and 10 Best Companies to Work For.
Chief Security Officers (CSO), CIOs and IT Directors are all concerned with providing a secure environment from which their business can innovate and customers can safely consume without the fear of Distributed Denial of Service attacks. To be successful in today's hyper-connected world, the enterprise needs to leverage the capabilities of the web and be ready to innovate without fear of DDoS attacks, concerns about application security and other threats. Organizations face great risk from increasingly frequent and sophisticated attempts to render web properties unavailable, and steal intellectual property or personally identifiable information. Layered security best practices extend security beyond the data center, delivering DDoS protection and maintaining site performance in the face of fast-changing threats.
From data center to cloud to the network. In his session at 3rd SDDC Expo, Raul Martynek, CEO of Net Access, will identify the challenges facing both data center providers and enterprise IT as they relate to cross-platform automation. He will then provide insight into designing, building, securing and managing the technology as an integrated service offering. Topics covered include: High-density data center design Network (and SDN) integration and automation Cloud (and hosting) infrastructure considerations Monitoring and security Management approaches Self-service and automation
In his session at 14th Cloud Expo, David Holmes, Vice President at OutSystems, will demonstrate the immense power that lives at the intersection of mobile apps and cloud application platforms. Attendees will participate in a live demonstration – an enterprise mobile app will be built and changed before their eyes – on their own devices. David Holmes brings over 20 years of high-tech marketing leadership to OutSystems. Prior to joining OutSystems, he was VP of Global Marketing for Damballa, a leading provider of network security solutions. Previously, he was SVP of Global Marketing for Jacada where his branding and positioning expertise helped drive the company from start-up days to a $55 million initial public offering on Nasdaq.
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 14th Cloud Expo, Marc Jones, Vice President of Product Innovation for SoftLayer, will explain how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your online presence.