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DataCore Software Selects HORN as Digital Communications Agency of Record

DataCore, a leader in software-defined storage, today announced that it has appointed HORN as its communications agency of record in North America. HORN will provide strategic counsel, media and analyst relations, thought leadership, social media, and interactive services to elevate DataCore’s brand awareness and value proposition within the key market conversations arising from the continuing industry momentum driving the move to software-defined storage and datacenters.

“HORN’s strength in growing innovative companies in enterprise technology combined with the team’s deep knowledge of the data storage industry are a perfect fit for DataCore and our long-term plans,” said George Teixeira, president and CEO at DataCore. “Software-defined architectures are redefining productivity and cost efficiency in the modern data center. HORN understands our compelling value proposition and will help us become top of mind with key influencers, potential customers and others through thought leadership and creative ways of telling the DataCore story.”

DataCore is an enterprise storage software company that sits at the foundation of the software-defined architecture for the data center. The company helps forward thinking organizations seamlessly manage and scale their storage architectures resulting in increased performance at a fraction of the cost of traditional vendors through a single platform. DataCore has deployed its ninth generation platform at more than 10,000 customer sites in nearly every industry around the world – including Turner Studios, the Chicago Tribune, NASA, PacTrust Bank, Host.net, University of California, and Volkswagen Financial Services.

“Our common vision around culture, innovation and people gives us a tremendous foundation to work from as we amplify DataCore’s narrative,” said Todd Cadley, managing director at HORN. “Our combined efforts will play a catalyst in educating customers, influencers and many others around the virtues of DataCore and how they play an integral role in the new data center.”

About DataCore

DataCore Software is a leader in software-defined storage. The company’s software empowers organizations to seamlessly manage and scale their data storage architectures at a fraction of the cost of solutions offered by legacy storage hardware vendors. Backed by 10,000 customers sites around the world, DataCore’s adaptive and self learning and healing technology takes the pain out of manual processes to create significant cost savings, improved utilization, significant uptime and greater performance of a storage environment. Visit www.datacore.com for more information.

About HORN.

HORN is a digital communications agency that combines public relations, social media and interactive services to help companies build their brand and move their business forward. Named “2011 Technology Agency of the Year,” HORN works with Fortune 500 global brands and hot emerging growth companies in technology, digital media and consumer markets. Established in 1991, the agency is independent, with offices in San Francisco and New York, and co-founder the Oriella International Network. For more information about HORN. please visit www.horngroup.com

DataCore, the DataCore logo and SANsymphony are trademarks or registered trademarks of DataCore Software Corporation. Other DataCore product or service names or logos referenced herein are trademarks of DataCore Software Corporation. All other products, services and company names mentioned herein may be trademarks of their respective owners.

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