Welcome!

SDN Journal Authors: Daniel Gordon, John Walsh, Elizabeth White, Liz McMillan, Sven Olav Lund

Related Topics: @CloudExpo, Microservices Expo, Containers Expo Blog, Agile Computing, @DXWorldExpo, SDN Journal

@CloudExpo: Article

Let’s Be Frenemies: Playing Nice in the Cloud

With one experience to access, manage and control the content, we can learn to love and trust our relationship with the cloud

Slide Deck from Marc Olesen's Cloud Expo Presentation: Why the Cloud Is the Frenemy of the Mobile Enterprise

I first heard the word "frenemy" a few years ago from my teenage daughter describing one of her classmates. She really liked this girl, but there were things about her she didn't quite trust - like she couldn't be counted on as someone who "had her back." Off to the Urban Dictionary I went, as was the new norm if I wanted to more fully relate to my teenagers. Thanks to my daughter, today I've found a great use for this word that can help others come to terms with certain fast-paced technology. For me, the Cloud is like my daughter's nice, but not-so-trustworthy friend. The cloud is our frenemy.

The cloud is our frenemy because we struggle with the stability of the relationship. Consumers have never felt so powerful since the advent of smartphones and tools that enable them to download, upload and share music, videos, and photos. When this phenomenon first caught on, most consumers didn't even realize they were using the cloud - or what was behind the technology. They just knew they were more productive and more fulfilled.

As employees, these same consumers have anytime, anywhere access to files and a variety of cloud-based tools developed to make doing business even easier. Working with the frenemy enables employees to collaborate more effectively across multiple devices and locations - accessing their entire desktop from the cloud, and storing business documents in this single convenient location. It was the beginning of a beautiful relationship.

Enterprises were not as easy to win over. While organizations loved benefiting from ten times the productivity- and money-savings, they hated the risk. A risk that translates into data breaches that affected over 40 percent of all enterprises last year. Even IT understands the benefits of scalable access from anywhere and any device, but these professionals also know that any data shared through the cloud is susceptible to risk because it's surrendered to a third party.

But, make no mistake, if IT blocks file-sharing via the cloud, employees will find a workaround. In fact, thirty-percent of employees use file-sharing apps like Dropbox or Google Docs to share confidential information without receiving permission from their employer. This behavior is being scrutinized even more now due to the recent events around NSA secretly siphoning data from cloud providers. Organizations must again reexamine security and privacy in the cloud.

It is possible to love thy enemy. It's possible and critical since employees will never stop using the cloud and business can't help but be enticed by the economic benefits of using it. First, organizations must take stock of what repositories they are using. Where are your employees putting sensitive content? Do you have more than one content repository? Then, when you are confident about where that content is being stored, you must classify it based on sensitivity level. This classification will help determine where to house it: if it's highly sensitive content it stays on premises and if it's less sensitive it can move to the cloud.

From a mobility management standpoint, the key is to evaluate solutions that:

  • Use existing storage
  • Support both on-prem and cloud storage
  • Do not copy or store content
  • Have a secure content container
  • Enable granular policies by user, device and document
  • Does not require VPN or firewall changes

With one experience to access, manage and control the content, we can learn to love and trust our relationship with the cloud - especially when it's got our back and is really protecting our content. The cloud is the frenemy no more.

More Stories By Marc Olesen

Marc has over 20 years of professional experience in business software and cloud-based solutions with a passion for and a focus on organizational leadership, business management, and customer success. Before joining Averail, Marc was SVP & GM at McAfee, responsible for leading over 700 people in the Network, Content and Cloud Security business unit. In this role, Marc led the worldwide growth strategy and drove unified operations for engineering, marketing and sales. Prior to McAfee, Marc was VP of the Software-as-a-Service unit at Mercury Interactive and continued to lead that business following its acquisition by HP. Marc’s experience also spans large and small tech companies including DNAnexus, Qwest CyberSolutions, BearingPoint, Remedy and Oracle. Marc is a graduate of Stanford University with an AB degree in Economics and MS degree in Industrial Engineering.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...
In his session at 21st Cloud Expo, James Henry, Co-CEO/CTO of Calgary Scientific Inc., introduced you to the challenges, solutions and benefits of training AI systems to solve visual problems with an emphasis on improving AIs with continuous training in the field. He explored applications in several industries and discussed technologies that allow the deployment of advanced visualization solutions to the cloud.
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, provided a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to oper...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...