SDN Journal Authors: Elizabeth White, Yeshim Deniz, Liz McMillan, Pat Romanski, TJ Randall

News Feed Item

"Big Data Marketing" by Teradata Applications CMO Lisa Arthur Debuts at PARTNERS Conference

New book shows businesses how to overcome big data chaos and drive top-line growth through data-driven marketing strategies.

DALLAS, Oct. 21, 2013 /PRNewswire/ -- PARTNERS User Group Conference -- Teradata Corporation (NYSE: TDC), the leading analytic data platforms, applications and services company, today announced that all profits from global sales of Teradata Applications CMO Lisa Arthur's newly published book, Big Data Marketing, will be donated to The American Red Cross through the company's Teradata CARES program. 

(Logo:  http://photos.prnewswire.com/prnh/20130716/CL47933LOGO )

The book was published on October 14 (see press release). Today's announcement was made by Teradata Applications President Darryl McDonald, during his keynote speech to more than 4,000 Teradata customers attending the company's annual PARTNERS conference being held in Dallas this week.

"Lisa is truly an industry thought leader, and this eye-opening book is not just for marketers and CMOs, but for C-suite senior executives, and IT leaders, too," McDonald said. "This book can help companies start the critical, must-have conversation around how data-driven strategies can benefit the entire enterprise, and how marketing is the best place to begin.  And on behalf of Teradata CARES, we are honored to direct all profits from international sales of Big Data Marketing to The American Red Cross, a longstanding Teradata customer and one of the most outstanding non-profit organizations of all time."  

In Big Data Marketing: Engage Your Customers More Effectively and Drive Value, Arthur tells the story of how The American Red Cross adopted data-driven marketing strategies to strengthen relationships with constituents, improve fundraising efforts, and speed response in times of crisis.  This and many other examples are sprinkled through the book.

"Because technology, data, and digital are so critical for how we are operating, Marketing and IT at the Red Cross really come together.  We think this is going to revolutionize how we market to and interact with the public.  If we can use data to get more donations of time, money, and blood, then the Red Cross can do more to support people in need," said Peggy Dyer, CMO, American Red Cross.   "We are honored that profits from Lisa Arthur's book Big Data Marketing will be shared with The American Red Cross," said Peggy Dyer, CMO, American Red Cross. 

In Big Data Marketing, Arthur draws on more than 30 years of technology industry marketing leadership and her current role as Chief Marketing Officer with Teradata Applications, to provide a common-sense, step-by-step and proven approach to data-driven marketing adoption.  It is a priority read for executives, marketers and others who want to tackle big data and use it to improve customer experiences, show revenue impact and demonstrate the value of their own roles.  Arthur uses non-technical language, additional downloadable resources, and a healthy dose of humor to help business leaders better understand and master the challenges and opportunities of modern big data marketing.

Readers will discover:

  • How marketers can use data to learn what they need to know;
  • How to make metrics your business "mantra;"
  • How to drive value through personalized messaging, and other proven ways to elevate customer experiences;
  • The five fundamental components of a successful data-driven marketing strategy;
  • Strategies to drive brand relevance and Return on Marketing Investment (ROMI); and,
  • Approaches to managing marketing spend, a company's largest variable expenditure.

"It's high time to tame the beast and open up the conversation about big data," Arthur urges. "As companies put off formulating plans, data continues to stream in, creating massive tangles of information, processes and applications. Today's business leaders need to confront big data head-on.  Yet to do so, they must first have a clear view of the task ahead of them.  If you're ready to move your business forward, and bypass all the sensationalism and hype, Big Data Marketing is for you.  Let's start the conversation."

Big Data Marketing: Engage Your Customers More Effectively and Drive Value (WILEY; Hardcover & e-book; $30.00(US); ISBN: 978-1-118-73389-9) is available worldwide via  Amazon.com, or through Barnes & Noble, Bookshout, 800CEORead, BAM!, or wherever books and e-books are sold. 

About the Author
As Chief Marketing Officer for Teradata Applications, Lisa Arthur serves as an industry thought-leader driving Integrated Marketing Management (IMM) applications for Teradata Corporation. A 30-year technology industry marketing veteran, Lisa has received numerous awards and is a frequent speaker and prolific writer who masterfully combines a distinctive energy and enthusiasm with her keen depth of knowledge when sharing her thoughts on today's most compelling marketing topics.  Arthur's recent honors include the DMNews 2013 "Marketing Hall of Femme" honoring today's top women marketers; the American Business Association's 2012 Gold "Stevie Award" for Marketing Executive of the Year; and in both 2012 and 2011 she was named a "Woman to Watch" by the Sales and Lead Management Association (SLMA). She is also a Trustee with the Marketing Sciences Institute.

Relevant Resources

About the American Red Cross:
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or visit us on Twitter at @RedCross.

About Teradata
Teradata (NYSE: TDC), a global leader in analytic data platforms, marketing and analytic applications, and consulting services, helps organizations become more competitive by increasing the value of their data and customer relationships. Visit teradata.com for details.

Teradata is recognized as a leader in corporate social responsibility, with listings in the Dow Jones Sustainability Index for 2013, the FTSE4Good Index, the Forbes Global 2000 Leading Companies and the Maplecroft Climate Innovation Index.

Get to know Teradata Applications:

Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.

SOURCE Teradata

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

CloudEXPO Stories
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like "How is my application doing" but no idea how to get a proper answer.
DXWorldEXPO LLC announced today that Big Data Federation to Exhibit at the 22nd International CloudEXPO, colocated with DevOpsSUMMIT and DXWorldEXPO, November 12-13, 2018 in New York City. Big Data Federation, Inc. develops and applies artificial intelligence to predict financial and economic events that matter. The company uncovers patterns and precise drivers of performance and outcomes with the aid of machine-learning algorithms, big data, and fundamental analysis. Their products are deployed by some of the world's largest financial institutions. The company develops and applies innovative machine-learning technologies to big data to predict financial, economic, and world events. The team is a group of passionate technologists, mathematicians, data scientists and programmers in Silicon Valley with over 100 patents to their names. Big Data Federation was incorporated in 2015 and is ...
All in Mobile is a place where we continually maximize their impact by fostering understanding, empathy, insights, creativity and joy. They believe that a truly useful and desirable mobile app doesn't need the brightest idea or the most advanced technology. A great product begins with understanding people. It's easy to think that customers will love your app, but can you justify it? They make sure your final app is something that users truly want and need. The only way to do this is by researching target group and involving users in the designing process.
Whenever a new technology hits the high points of hype, everyone starts talking about it like it will solve all their business problems. Blockchain is one of those technologies. According to Gartner's latest report on the hype cycle of emerging technologies, blockchain has just passed the peak of their hype cycle curve. If you read the news articles about it, one would think it has taken over the technology world. No disruptive technology is without its challenges and potential impediments that frequently get lost in the hype. The panel will discuss their perspective on what they see as they key challenges and/or impediments to adoption, and how they see those issues could be resolved or mitigated.
CloudEXPO New York 2018, colocated with DevOpsSUMMIT and DXWorldEXPO New York 2018 will be held November 12-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI and Machine Learning to one location.