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SDN Journal Authors: Elizabeth White, Yeshim Deniz, Liz McMillan, Pat Romanski, TJ Randall

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GENBAND Showcases WebRTC, Cloud and SMART OFFICE Capabilities at LTE Asia Conference & Exhibition

GENBAND, a leading developer of multimedia and cloud communications solutions, today announced it will demonstrate advanced WebRTC, cloud and SMART OFFICE solutions at the 8th Annual LTE Asia 2013 Conference & Exhibition in Suntec, Singapore Sept. 17-19. GENBAND will also showcase its newly acquired fring mobile Over-the-Top (OTT) solution at booth no. 46a.

“With Asia-Pacific markets primed for LTE growth over the next few years, we are delighted to present our market-leading WebRTC, cloud and SMART OFFICE unified communications capabilities, which provide our operator customers with innovative new ways to monetize services and enhance the end user experience,” said Brad Bush, GENBAND Chief Marketing Officer. “Additionally, on the heels of our acquisition of the fring solution, we are actively discussing carrier-based implementations for this pioneering mobile IP communications service with forward thinking operators who are increasingly looking at alternative solutions to help them effectively compete against OTT players.”

Solution Showcase Summary

GENBAND's SPiDR™ WebRTC Gateway provides an intelligent bridge between traditional Voice over Internet Protocol (VoIP) networks and the open ecosystem of the Internet. The SPiDR WebRTC Gateway empowers network operators to deliver competitive applications over the Internet and unlocks new revenue potential from their existing wireless and fixed communication assets.

GENBAND’s NUViA™ Unified Communications (UC) and Rich Communications Suite (RCS) service is a comprehensive, white-label solution offering that is distributed from GENBAND’s cloud as a pay-as-you-go service. The NUViA UC and RCS solution provides service providers and resellers with flexible, best-in-class, cloud-based services, and the ability to quickly extend their service footprint. With a more flexible service delivery model, the NUViA solution allows customers to fully customize and differentiate their branded services.

GENBAND’s SMART OFFICE™ solution, which is powered by the EXPERiUS™ application server, provides small, medium and large enterprises with the advanced capabilities that unify and consolidate their voice and multimedia communications across fixed and mobile networks. By empowering employees to be more productive, more collaborative and communicate more efficiently and effectively, SMART OFFICE delivers users a completely connected experience whether working at home, in the office or roaming the globe.

The fring mobile IP communications service from GENBAND is a white-label carrier offering that includes capabilities for group video chat, 2-way video chat, voice-only calls and text chat. The commercially hardened OTT solution is easily customized, allowing network operators to deploy advanced IP communications services with limited effort and low risk, while keeping customers from moving to other OTT options. The consumer-focused OTT solution complements GENBAND’s NUViA™ white-label Unified Communications-as-a-Service (UCaaS) offering.

GENBAND executives will deliver multiple presentations at the conference. Vice President of Operations for GENBAND’s Multimedia Business Unit and former CEO of fring, Roy Timor-Rousso, will participate in various sessions, including Analyzing the App Opportunity at 4:20 pm and The Mobile App Hub session at 6:20 pm on Sept. 18th. He will participate in a keynote panel discussion, Ecosystem-Wide Service Innovation, at 9:00 am on Sept. 19th. GENBAND’s Director of Global Strategic Solutions, Chris Koehncke, will participate in a panel discussion Addressing the OTT “Threat” at 12:40 pm and present WebRTC: What is it? Why does it matter? How do you profit from it? at 4:30 pm on Sept. 19th.

About GENBAND

FROM THE CORE TO THE EDGE TO THE EXPERIENCETM

GENBAND is a global leader in smart networking solutions for service providers and enterprises in over 80 countries. The company’s technology improves IP networks by making them more scalable, secure, profitable and efficient. GENBAND’s market-leading technology supports multimedia voice, data and video sessions and fixed-mobile unified communications applications that scale on public and private networks. With a flexible, cloud-ready platform, GENBAND’s IMS, edge and application solutions help its customers compete effectively by increasing revenues, improving profitability, and attracting and retaining customers. To learn more, visit us on the web at www.GENBAND.com.

GENBAND, the GENBAND logo and icon, SPiDR, NUViA, EXPERiUS, and fring are trademarks of GENBAND.

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