Welcome!

SDN Journal Authors: Liz McMillan, Yeshim Deniz, Elizabeth White, Pat Romanski, TJ Randall

Related Topics: @CloudExpo, Mobile IoT, Microservices Expo, Agile Computing, @DXWorldExpo, SDN Journal

@CloudExpo: Article

What Do All these SMAC Developments Mean?

MobileEnterpriseStrategies.com

The research team at Cognizant has come up with some interesting numbers related to SMAC (social, mobile, analytics and cloud) for us all to ponder:

  • 37% of all media consumption in the U.S. in 2012 was via a mobile device
  • 3 out of 5 searches are done through mobile devices
  • Data production will be 44 times greater in 2020 than it was in 2009

What do you think these numbers mean for enterprises today and tomorrow?

Opinion:
I see digital transformation spinning off many different business trends and technology waves.  Consumers want to consume media on mobile devices. This in turn drives tablet sales, as most media is easier to view on tablets.  Tablets and other mobile devices encourage and promote the digitization of customer engagements and produce more data (code halos) that enables new business models to emerge based on a strategic use of big data analytics tied to marketing and commerce platforms.

The more data and commerce that flows through mobile devices, the more companies focus on mobile marketing and sales channels.  I see no end to the popularity of mobile devices, so this trend is guaranteed to continue.  The question for us now is how this will impact traditional sales and marketing channels and strategies.

Real-time communications and data exchanges on mobile devices, drives the desire for all kinds of additional real-time interactions including collaboration, and commerce.  This in turn requires businesses to transform themselves and re-engineer their businesses to support real-time interactions and engagements.

The competition will quickly move beyond just supporting mobile devices, and re-engineering for real-time commerce and services, to personalizing engagements and enabling context-aware applications and devices (think health and fitness) and Pandora's, Netflix's and Amazon.com's ability to recommend items based on the data they have collected on you.  This same context aware capability will quickly spread into the enterprise where mobile applications will understand you, your role, your task, your location and support your needs without being asked.  There is a lot of work to be done here.  ClickSoftware, as an example, has created context aware mobile applications for field services.  You can read and watch a short video on their ClickButler here.

Another emerging trend is the convergence of mobile and wireless data whether it is from a mobile device or an embedded wireless sensor in your car, home appliance, home security system, oil pipeline, city bus or manufacturing assembly line.  These sensors will quickly be in everything, producing massive quantities of data begging to be used in clever applications for both personal and enterprise purposes.

Recommendation:
I am not reporting anything new here.  This is all happening now. We all see it. Enterprises need to be evaluating their entire "information logistics" systems today to understand where they have problems supporting mobile and real-time environments.  They need to replace any systems that cannot support this quickly emerging world.  They also need to secure this new wireless world and their data from bad guys.

Real-time environments require different management practices.  Companies will need to re-train managers and executives on how to work with real-time data and business intelligence so as not to suffer from decision-making paralysis.  New decision-making tools and methods will need to be employed.  In addition, new business strategies, business models, management techniques, customer service and engagement paradigms all need to be re-thought in this fast moving, mobile and real-time age.

*************************************************************

Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant

View Linkedin Profile

Learn about mobile strategies at MobileEnterpriseStrategies.com Follow me on Twitter @krbenedict Join the Linkedin Group Strategic Enterprise Mobility ***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

More Stories By Kevin Benedict

Kevin Benedict serves as the Senior Vice President, Solutions Strategy, at Regalix, a Silicon Valley based company, focused on bringing the best strategies, digital technologies, processes and people together to deliver improved customer experiences, journeys and success through the combination of intelligent solutions, analytics, automation and services. He is a popular writer, speaker and futurist, and in the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries. He has over 32 years of experience working with strategic enterprise IT solutions and business processes, and he is also a veteran executive working with both solution and services companies. He has written dozens of technology and strategy reports, over a thousand articles, interviewed hundreds of technology experts, and produced videos on the future of digital technologies and their impact on industries.

CloudEXPO Stories
Sanjeev Sharma Joins November 11-13, 2018 @DevOpsSummit at @CloudEXPO New York Faculty. Sanjeev Sharma is an internationally known DevOps and Cloud Transformation thought leader, technology executive, and author. Sanjeev's industry experience includes tenures as CTO, Technical Sales leader, and Cloud Architect leader. As an IBM Distinguished Engineer, Sanjeev is recognized at the highest levels of IBM's core of technical leaders.
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a member of the Society of Information Management (SIM) Atlanta Chapter. She received a Business and Economics degree with a minor in Computer Science from St. Andrews Presbyterian University (Laurinburg, North Carolina). She resides in metro-Atlanta (Georgia).
We are in a digital age however when one looks for their dream home, the mortgage process can take as long as 60 days to complete. Not what we expect in a time where processes are known to take place swiftly and seamlessly. Mortgages businesses are facing the heat and are in immediate need of upgrading their operating model to reduce costs, decrease the processing time and enhance the customer experience. Therefore, providers are exploring multiple ways of tapping emerging technologies to solve this industry problem. During this session, Chander Damodaran, Chief Blockchain Architect at Brillio Technologies, will discuss how blockchain could transform the mortgage business and its value chain. Blockchain can bridge the gap and provide a seamless digital channel to enable quicker and transparent mortgage processing thereby elevating the overall experience and helping drive costs down.
This session describes how Professional Services organisations can deliver within Technology-as-a-Service (IaaS) constructs, in private and public enterprise cloud scenarios. See how professional services can be packaged and funded by IaaS cash flows, based upon consumption of technology services. Learn how significant, IT infrastructure transformations can be funded through OPEX spending models with multi-year As-a-Services based contracts. Understand how the automation of repeatable services can positively impact the commercial viability of Professional Services within As-a-Service constructs. Hear how innovative IT infrastructure service offerings can elevate the impact of professional services engagements, and accelerate positive business outcomes.
If a machine can invent, does this mean the end of the patent system as we know it? The patent system, both in the US and Europe, allows companies to protect their inventions and helps foster innovation. However, Artificial Intelligence (AI) could be set to disrupt the patent system as we know it. This talk will examine how AI may change the patent landscape in the years to come. Furthermore, ways in which companies can best protect their AI related inventions will be examined from both a US and European perspective.