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APPNATION Forecasts App Economy to Reach $151B by 2017

New Research Division Issues Inaugural "State of the App Economy" Report

SAN FRANCISCO, CA and NEW YORK, NY -- (Marketwired) -- 07/11/13 -- APPNATION, the global source of content and insights about the app economy, has released their first State of the App Economy Report, which was produced in partnership with Reticle Research. The report provides a robust look at today's economy, providing marketers, publishers and their partners with the current and longer-term data, forecasts, and consumer behavior and purchase intent insights they need to take action today and strategically prepare for the future.

Specifically, the report includes:

  • From 2013-2017, the app economy will double from $72B USD to $151B USD
  • Email, web browsers and social networks lead in usage frequency
  • By far, the largest contributor to this number will be app-enabled commerce, supplemented by forecasted revenue from downloads, in-advertising and virtual goods
  • The majority of mobile device owners under 45 are using video apps at least a few times per week
  • Word of mouth is by far the most popular way that consumers say they discover apps
  • The feature consumers most expect to use in smart TVs is watching from mobile devices

"Our research demonstrates that despite the massive popularity of apps and a saturated marketplace in the U.S., the overall growth rate in the app economy is still accelerating and will be until at least 2015," said APPNATION's founder and CEO, Drew Ianni. "With the number of apps used per day by U.S. consumers still expanding, and as time spent on mobile devices shifts more to using apps versus other media, it is clear that there is still a lot of runway ahead of across all key sectors of the app economy. This is an incredibly exciting time as the U.S. app economy experiences its first major growth explosion, but next year will be the time we expect to see the global app market take off."

"Few people really grasp how big and pervasive the app economy is, and to date, there hasn't been much clarity," said David Berkowitz, CMO, MRY. "There is so much more to know than which Facebook or iPhone game is the most popular today. Read this report for a real understanding of the most important trends and the impact of the app economy."

APPNATION's report analyzed the state of the app economy based on platform adoption and intent, tablet and smartphone app discovery, tablet and smartphone app usage, cloud service usage and feature desirability analysis of smart TVs. The report includes detailed analysis of a proprietary survey fielded to 2,500 online U.S. consumers. It also analyzes aggregated data, including a section on app usage based on data from mobile analytics company Flurry. It spans strategic and tactical concerns; taking a comprehensive look at both detailed demographic breakdowns of app usage by age range across a range of 15 different genres, as well as ownership of and interest in acquiring emerging platforms. Ianni and Reticle Research principal analyst Ross Rubin co-authored the report.

Rubin noted that, "Smartphones and tablets are driving the app economy today, but emerging platforms, such as connected cars and smart TVs, are providing new opportunities as well as raising thorny questions regarding how they will interface with apps consumers already have. For example, nearly 11 percent of U.S. consumers now have a vehicle that can support apps on a center console and three times as many consumers plan to purchase app-enabled TVs versus non-app-enabled TVs in the next six months."

This is the first report to be issued by APPNATION's new research division, which will deliver regular primary research to an increasingly growing universe of brands, publishers, technology providers and investors that strongly demand this data.

For more information about the State of the App Economy report, or to speak with one of its authors, please visit http://appnationconference.com/main/research/.

APPNATION is the global source of content and insights around the mobile app economy. For more information, visit www.appnationconference.com or follow APPNATION on Twitter at http://twitter.com/appnation.

About Reticle Research
Founded by veteran technology analyst Ross Rubin in 2012, Reticle Research is an advisory services and consulting firm helping clients benefit from insights into shifting consumer trends. Its diverse offerings are distributed primarily through partnerships that contribute unique research and marketplace assets. Reticle Research analysis has been cited by The New York Times, ABC News, NBC News, Bloomberg Businessweek, Entertainment Weekly and many other major media outlets.

About Paradigm Sample
Paradigm was founded on the premise that there were new and untried ways to provide access to hard-to-reach audiences to support consumer and B2B research. Since 2009 we have been providing real-time market research, giving leading companies a solid foundation to support all types of business and marketing decisions Paradigm has been pioneering mobile-based market research for over four years. Our focus has been on how, when, why, where and by whom mobile data should be collected and integrated into key decisions. Through this lens, Paradigm Mobile has been advancing the benefits of mobile technology and it's place in the research world. And after three years of mobile-research trial, innovation, and successful client-sponsored projects, our clients are benefiting from our foresight... We now boast a clear and proven approach to real-time data collection from consumers' mobile devices by a host of marquee clients.

Media Contact:
Brook Terran
(919) 480-4058
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