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SDN Journal Authors: TJ Randall, Yeshim Deniz, Liz McMillan, Elizabeth White, Pat Romanski

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Openwave Mobility Launches Cloud-Based Mobile Data Analytics Solution

Openwave Mobility, a software innovator enabling operators to manage and monetize growth in mobile video and web traffic, today announced the latest version of Mobile Analytics. This solution combines mission critical mobile data analysis functionality, greater ease-of-use and the option of hosting it in the cloud (Cloud Edition) or in-network (Business Edition). The solution can also be deployed in a virtualized environment with dynamic scaling that closely aligns with the industry initiative for network function virtualization (NFV).

Mobile Analytics uses NFV combined with the flexibility in software defined networking (SDN) flow control to dynamically drive focused user engagement in the data path to develop targeted monetization opportunities.

The Openwave Mobility Mobile Analytics solution is key for the business of mobile data. It enables mobile operators to develop key business and revenue goals based on actionable insights gathered in near real-time through a new and powerful subscriber segmentation capability that includes correlated dashboards and reporting. Understanding data utilization, application patterns, device/application behaviors and content categorization provides mobile operators with a deep understanding of end-user behavior, which is fundamental to developing mobile broadband business models in elastic deployment modes. Mobile Analytics’ dynamic segmentation integrates with the SDN controller to enable personalized service chaining of flows in an SDN architecture.

The solution is designed to enable mobile operators to gather data from multiple functions across the network. The effective implementation provides a cost of ownership model that is at least 10x better than other competing solutions. The elastic scaling and dynamic reporting provides the flexibility to meet business needs more cost effectively and new interfaces provide a standardized mechanism for integrating Mobile Analytics into existing data warehouses.

When combining Mobile Analytics with Openwave Mobility’s Promotion and Pricing Innovation (PPI) solution, operators can engage more deeply with subscribers by introducing new and highly intuitive targeted promotions in real-time. This combined solution enables mobile operators to shift from traditional tiered volume-based pricing models to more intuitive service-based pricing models.

“The diversity of devices and applications are generating a wealth of valuable insight about how users are consuming content when mobile. Mobile Analytics moves beyond looking at this as a capacity issue, but focuses on user engagement and monetization,” said Fergus Wills, Director of Product Management, Openwave Mobility. “The enhanced Mobile Analytics solution allows mobile operators to understand the user’s relationship with the network and the content they consume while providing new opportunities to re-define the user to mobile operator relationship.”

Key features of the new Mobile Analytics (Cloud Edition) and (Business Edition) solution include:

  • Virtualized deployment model, for dynamic instantiation.
  • Dynamic segmentation & real time report generation– Analyze and define a correlated view of data from different sources to provide key tracking of business segments.
  • Integrated, interactive dashboards – Provides a holistic view of users across multiple dimensions (device, application, network, time, category, class, vendor).
  • Trending – automatic tracking of key trends in each data vector over time.
  • Correlation of key data points – network session data combined with application / service access to provide key aggregated metrics of user consumption including when, where and for how long.
  • Actionable intelligence – key ability to export and action dynamic segments to create new user engagement and monetization options.
  • Standard interfaces to integrate with existing data warehouse, user repositories and restful API.

The latest version of Mobile Analytics (Cloud Edition) and (Business Edition) is available immediately.

Visit www.owmobility.com or contact [email protected] for more information.

About Openwave Mobility

Openwave Mobility empowers mobile operators to manage and monetize the growth in mobile video and web traffic. By analyzing the data network and individual subscriber habits, it reduces congestion exactly where it appears while creating new revenues through personalized data plans. The company operates within the policy control and charging space, with solutions including Mobile Video Optimization, Mobile Data Charging, Subscriber Data Management and Mobile Analytics.

Openwave Mobility delivers over 40 billion transactions daily and over half a billion subscribers worldwide use data services powered by its solutions. The company’s global customer base consists of over 40 of the largest communication service providers including AT&T, Du, KDDI, T-Mobile, Telefonica, Telstra, Virgin Mobile & Vodafone. Openwave Mobility is owned by Marlin Equity Partners, a leading investment firm with over a billion dollars of capital under management that has publicly committed to building the company through expanded investment in R&D. The company has built a robust portfolio of Intellectual Property, which is growing month by month.

Openwave Mobility and the Openwave Mobility logo are trademarks of Openwave Mobility Inc. All other trademarks are the properties of their respective owners.

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