Welcome!

SDN Journal Authors: John Walsh, Elizabeth White, Liz McMillan, Sven Olav Lund, Simon Hill

Related Topics: @CloudExpo, Java IoT, Microservices Expo, Containers Expo Blog, Agile Computing, Cloud Security, @DXWorldExpo, SDN Journal

@CloudExpo: Article

Cloud Computing – The Wave of the Future

An exclusive Q&A with @HenrikRosendahl, Senior VP of Cloud Solutions at Quantum

"Trust is an ongoing journey and sits at the foundation of any vendor relationship - the companies that don't consistently earn trust won't be around long," noted Henrik Rosendahl, Senior VP of Cloud Solutions at Quantum, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. "As they do more with cloud, trust will organically grow - maybe it's just about meeting SLAs or seeing firsthand that data is there when you need it," Rosendahl continued.

Cloud Computing Journal: The move to cloud isn't about saving money, it is about saving time. - Agree or disagree?

Henrik Rosendahl: I believe it is actually both. Time is money, as they say. I typically think in terms of efficiency, which encompasses economics as well as the positive impact on administrative workflows. This is certainly true when we talk about cloud-based backup as a service (BaaS). Typically with BaaS customers, the first question is "How much is this going to cost?" Monthly costs are primarily capacity-driven - store more, pay more; however, you don't have to buy future capacity that's not being used for a while so in that sense you save a lot of money. Cloud-based backup and archive solutions enable companies to reduce or eliminate tape, as well as realize the promise of true business continuity. Another benefit of cloud-based solutions, particularly when it comes to backup, is in paying only for the capacity you immediately need, with the ability to scale up as needed, and convert CAPEX to OPEX, which is an important element of flexibility.

Cloud Computing Journal: How should organizations tackle their regulatory and compliance concerns in the cloud? Who should they be asking/trusting for advice?

Rosendahl: There are a lot of vendors right now who are making it their mission to earn the trust of customers in regulatory and compliance issues. In the case of BaaS, I think organizations should start by asking some basic security questions:

What type of security is available at the site where your data resides?

  • Do they have controlled access?
  • Can the provider guarantee the data will ALWAYS reside in that facility and/or remain in country?
  • What type of background check is done with regard to the employees of that data center?
  • What industry regulations do they support, for example:  PCI DSS, HIPAA-HITECH, and NIST 800-5.

What type of encryption is used?

  • Is data encrypted in transit to the cloud?
  • Is data encrypted at rest in the cloud?

How exactly is my data treated in a multi-tenant environment?

  • Does data co-mingle?
  • How does that work?

Cloud Computing Journal: What does the emergence of Open Source clouds mean for the cloud ecosystem? How does the existence of OpenStack, CloudStack, OpenNebula, Eucalyptus and so on affect your own company?

Rosendahl: Any time you have open source becoming part of the equation with a set of offerings, it's likely to be good for customers - it's a validation point for the technology. Cloud is the wave of the future. With open source solutions vendor lock-in becomes a non-issue and forces industry wide standards to be adopted. Competition is good for the consumer because it generally drives improvements in products and services while lowering prices, and Open Source solutions invite more competition.

Cloud Computing Journal: With SMBs, the two primary challenges they face moving to the cloud are always stated as being cost and trust: where is the industry on satisfying SMBs on both points simultaneously - further along than in 2011-12, or...?

Rosendahl: We're clearly making progress. Costs are unquestionably coming down. Amazon keeps lowering their price in storage and BaaS costs are coming down. And, we just talked about the effect of open source on the market.

Trust is an ongoing journey and sits at the foundation of any vendor relationship - the companies that don't consistently earn trust won't be around long. As they do more with cloud, trust will organically grow - maybe it's just about meeting SLAs or seeing firsthand that data is there when you need it. We are seeing more companies turning to cloud BaaS. A recent study by ESG Research showed 21% of respondents are already using cloud-based data protection services, and an additional 50% have plans for or interest in third-party cloud backup services. When we talk about data protection, IT managers are inherently risk-averse, with a cultural bias toward being a "late adopter," so there's a chasm between cutting-edge cloud technology and data protection technology that needs to be crossed. For a business, if your SLA isn't met, you're contractually covered, so BaaS companies are incented to meet or exceed SLAs. However, when you start paying for a service you used to do yourself, expectations tend to go up.

Consumers remember outages from Google and Amazon - it's a lot of work to regain public trust after a misfire.

Cloud Computing Journal: 2013 seems to be turning into a breakthrough year for Big Data. How much does the success of cloud computing have to do with that?

Rosendahl: They go hand in hand. Unstructured data is blowing up in terms of annual growth - 3x or 4x the growth of structured data. I saw an Object Storage for Dummies report NetApp put out claiming digital data growth accelerating at a 56% CAGR. Companies don't want to store unstructured data on primary storage, it's just cost prohibitive, so object storage provides a means to keep it accessible and practical. As cloud goes mainstream, it will enable more mainstream uses of Big Data. Companies that previouslydidn't want to keep that data long may soon be able to leverage it to their competitive advantage.

Cloud Computing Journal: What about the role of social: aside from the acronym itself SMAC (for Social, Mobile, Analytics, Cloud) are you seeing and/or anticipating major traction in this area?

Rosendahl: Social media shows the potential to drive more demand for BaaS. It's certainly not going away and look how quickly it became engrained in marketing efforts.

Cloud Computing Journal: To finish, just as real estate is always said to be about "location, location, location", what one word, repeated three times, would you say Cloud Computing is all about?

Rosendahl: I'd say "agility, agility, agility." Cloud is not just about scalability - it enables you to be agile as a business, to respond to opportunities in the market and shifts in supply and demand very, very quickly. It goes beyond the IT department's ability to scale up or down, it enables true elasticity of business resources.

More Stories By Liz McMillan

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, provided a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to oper...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
In his session at 21st Cloud Expo, James Henry, Co-CEO/CTO of Calgary Scientific Inc., introduced you to the challenges, solutions and benefits of training AI systems to solve visual problems with an emphasis on improving AIs with continuous training in the field. He explored applications in several industries and discussed technologies that allow the deployment of advanced visualization solutions to the cloud.
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Codigm is based on the cloud and we are here to explore marketing opportunities in America. Our mission is to make an ecosystem of the SW environment that anyone can understand, learn, teach, and develop the SW on the cloud," explained Sung Tae Ryu, CEO of Codigm, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, discussed how by using ne...
Vulnerability management is vital for large companies that need to secure containers across thousands of hosts, but many struggle to understand how exposed they are when they discover a new high security vulnerability. In his session at 21st Cloud Expo, John Morello, CTO of Twistlock, addressed this pressing concern by introducing the concept of the “Vulnerability Risk Tree API,” which brings all the data together in a simple REST endpoint, allowing companies to easily grasp the severity of the ...
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, discussed how data centers of the future will be managed, how the p...
"NetApp is known as a data management leader but we do a lot more than just data management on-prem with the data centers of our customers. We're also big in the hybrid cloud," explained Wes Talbert, Principal Architect at NetApp, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
"We're focused on how to get some of the attributes that you would expect from an Amazon, Azure, Google, and doing that on-prem. We believe today that you can actually get those types of things done with certain architectures available in the market today," explained Steve Conner, VP of Sales at Cloudistics, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.