Click here to close now.


SDN Journal Authors: Lori MacVittie, Liz McMillan, Dinko Eror, Pat Romanski, Peter Silva

News Feed Item

Malaysian International Furniture Fair (MIFF) 2013 Posts Record US$854 Million Sales

KUALA LUMPUR, Malaysia, April 4, 2013 /PRNewswire/ -- The Malaysian International Furniture Fair (MIFF), which is Southeast Asia's leading industry show, has posted yet another record sales of US$854 million, an increase of US$24 million from last year, after five days of bustling trade from March 5 to 9 in the Malaysian capital, Kuala Lumpur.

(Photo: )
(Photo: )
(Logo: )
(Logo: )

The 2013 fair attracted 18,397 trade visitors including 6,054 international buyers from 140 countries with a good turnout of strong buyers from emerging regions and the strong traditional markets of Australia, the United States and Japan.

MIFF 2013 which was 25% bigger had 504 exhibitors from Malaysia, Australia, mainland China, Taiwan, Indonesia, Hong Kong, Singapore, South Korea, the United States, India, Spain and Turkey. The 2013 fair covered over 80,000 square metres at the Putra World Trade Centre (PWTC) and Matrade Exhibition and Convention Centre (MECC). It is the biggest furniture fair outside China for global exhibition organiser, UBM.

Immediately after the show, a significant 70% of exhibitors confirmed their participation again for the next MIFF scheduled from 4 to 8 March, 2014.

In recent years, MIFF has emerged as a springboard into the fast growing markets of Southeast Asia, Central Asia, Africa, Middle East, Eastern Europe and South America. Last year, MIFF notched up a high of US$830 million in sales, representing a third of Malaysia's RM8 billion furniture exports to 199 countries in 2012.

Datuk Dr. Tan Chin Huat, Chairman of MIFF, said:  "We are delighted at the sales record because MIFF has delivered yet again despite the global economic uncertainties. This underscores the continuing appeal of MIFF and how it remains relevant in the global furniture market.  Another important point I must make is that we are getting more high quality buyers from all over the world. We have very good feedback from the exhibitors who are pleased with their strong order books. This is definitely a big boost for MIFF going into our 20th anniversary next year."

The improvement in quality and the bigger variety in designs were singled out by international judges of the Furniture Excellence Award which picked Spain's Resinas Olot SL and Malaysia's Oasis Furniture Industries Sdn. Bhd. for the platinum awards in household furniture and office furniture categories respectively.

Exhibitors were pleased with the presence of many buyers with strong purchasing power to place orders on the spot and new business from more emerging markets in Europe, Middle East, Indian sub-continent, Africa and South America.

Jane Lee of Oasis Furniture Industries Sdn. Bhd. said there was lot of interest from the United Arab Emirates and Singapore for the company's newly launched Bracca sectional seating system which makes the workplace more interactive, productive and fun, "one customer commented that they had never seen office furniture like this before."

Buyer Asharaff Alli Ebrahim of Gani's Exports from South Africa, on his ninth buying trip to MIFF, said:  "As a specialist in office furniture, case goods and associated accessories, I'm always looking out for unique products to offer our clientele. In terms of office furniture, we are spoilt for choice this year. I find buying Malaysian products a lot easier because people here speak English and they are much more efficient. I've never had to check a container from Malaysia my whole life. If I give an order, it will be executed the way I ordered it."

Michael Zhou of Taiwan's Sammega Furniture Materials Co Ltd., who declared his company will return again to MIFF next year, found the crowd very diversified and was visited by buyers from countries in South America, North America and the Mediterranean region.

In another highlight, the MIFF Furniture Design Competition (FDC) held in conjunction with the trade show produced an exciting finish with an international seven-member jury awarding two first prizes for the first time to college design students, Kok Wen Yee for a unique versatile wall-mounted storage panel and Emmy Kong Pek Kei for a minimalist styled coffee table made with the rare combo of rattan, steel and glass.

Chief Judge Klaus Kummer, a German design consultant, said: "The designers have shown great understanding of what is expected from them and have created real products for the real world. The manufacturers have picked up and understood the ideas and created samples, which are of very high quality and almost ready for production, marketing and sales. We can sense a level of excitement, which we have not seen before."

Kummer also said MIFF FDC, which began four years ago as the Ideation Award to groom furniture design talent, was comparable to other international furniture competitions.

MIFF 2013 will be followed by another buying opportunity for global retailers in September when UBM launches SEAFIE, its first ever furniture and interiors show in Southeast Asia, from Sept 13 to 16 in Kuala Lumpur.

Notes to Editors

1. About MIFF (

Malaysian International Furniture Fair (MIFF) is an export-oriented furniture trade show held annually in Kuala Lumpur, Malaysia. It is also a global leading trade show approved by UFI, The Global Association for Exhibition Industry. Since 1995, MIFF has nurtured invaluable partnerships between thousands of buyers and furniture makers across the globe. MIFF is owned by UBM Asia and complements its series of trade shows in the region that includes Furniture China in Shanghai, Index fairs in India and UK Interiors.

2. About UBM Asia (

Owned by UBM plc listed on the London Stock Exchange, UBM Asia operates in 19 market sectors with headquarters in Hong Kong and subsidiary companies across Asia, including UBM China in Shanghai, Hangzhou, Guangzhou and Beijing. We have over 200 products including trade fairs, conferences, trade publications, B2B/B2C portals and virtual event services. As Asia's leading exhibition organiser and the biggest commercial organiser in China, India and Malaysia, we stage the leading events of their kind across Asia. Our 150 events, 24 publications and 16 vertical portals serve a 1,000,000 plus quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world with high value face-to-face business-matching events, quality and instant news on market and industry trends and round-the-clock online trading networks and sourcing platforms. We have 1,100 staff in 21 major cities across Asia, stretching from Japan to Turkey.


SOURCE UBM Asia (Malaysia)

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
In his session at @ThingsExpo, Tony Shan, Chief Architect at CTS, will explore the synergy of Big Data and IoT. First he will take a closer look at the Internet of Things and Big Data individually, in terms of what, which, why, where, when, who, how and how much. Then he will explore the relationship between IoT and Big Data. Specifically, he will drill down to how the 4Vs aspects intersect with IoT: Volume, Variety, Velocity and Value. In turn, Tony will analyze how the key components of IoT ...
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT’s direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...
SYS-CON Events announced today that VividCortex, the monitoring solution for the modern data system, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The database is the heart of most applications, but it’s also the part that’s hardest to scale, monitor, and optimize even as it’s growing 50% year over year. VividCortex is the first unified suite of database monitoring tools specifically desi...
Organizations already struggle with the simple collection of data resulting from the proliferation of IoT, lacking the right infrastructure to manage it. They can't only rely on the cloud to collect and utilize this data because many applications still require dedicated infrastructure for security, redundancy, performance, etc. In his session at 17th Cloud Expo, Emil Sayegh, CEO of Codero Hosting, will discuss how in order to resolve the inherent issues, companies need to combine dedicated a...
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
As-a-service models offer huge opportunities, but also complicate security. It may seem that the easiest way to migrate to a new architectural model is to let others, experts in their field, do the work. This has given rise to many as-a-service models throughout the industry and across the entire technology stack, from software to infrastructure. While this has unlocked huge opportunities to accelerate the deployment of new capabilities or increase economic efficiencies within an organization, i...
SYS-CON Events announced today that Key Information Systems, Inc. (KeyInfo), a leading cloud and infrastructure provider offering integrated solutions to enterprises, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Key Information Systems is a leading regional systems integrator with world-class compute, storage and networking solutions and professional services for the most advanced softwa...
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
Learn how Backup as a Service can help your customer base protect their data. In his session at 17th Cloud Expo, Stefaan Vervaet, Director of Strategic Alliances at HGST, will discuss the challenges of data protection in an era of exploding storage requirements, show you the benefits of a backup service for your cloud customers, and explain how the HGST Active Archive and CommVault are already enabling this service today with customer examples.
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Bradley Holt, Developer Advocate at IBM Cloud Data Services, will demonstrate techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, ...
As the world moves towards more DevOps and microservices, application deployment to the cloud ought to become a lot simpler. The microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. In his session at 17th Cloud Expo, Raghavan "Rags" Srinivas, an Architect/Developer Evangeli...
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company helps mid-market firms built on IBM hardware platforms to deploy new levels of reliable and cost-effective computing and hig...
SYS-CON Events announced today that Harbinger Systems will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Harbinger Systems is a global company providing software technology services. Since 1990, Harbinger has developed a strong customer base worldwide. Its customers include software product companies ranging from hi-tech start-ups in Silicon Valley to leading product companies in the US a...
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of ...
Cloud Foundry open Platform as a Service makes it easy to operate, scale and deploy application for your dedicated cloud environments. It enables developers and operators to be significantly more agile, writing great applications and deliver them in days instead of months. Cloud Foundry takes care of all the infrastructure and network plumbing that you need to build, run and operate your applications and can do this while patching and updating systems and services without any downtime.
SYS-CON Events announced today that Interface Masters Technologies, provider of leading network visibility and monitoring solutions, will exhibit at the 17th International CloudExpo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Interface Masters Technologies is a leading provider of high speed networking solutions focused on Gigabit, 10 Gigabit, 40 Gigabit and 100 Gigabit Ethernet network access and connectivity products. For over 20 ye...
Redis is not only the fastest database, but it has become the most popular among the new wave of applications running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 17th Cloud Expo, Dave Nielsen, Developer Relations at Redis Labs, will share the functions and data structures used to solve everyday use cases that are driving Redis' popularity
For almost two decades, businesses have discovered great opportunities to engage with customers and even expand revenue through digital systems, including web and mobile applications. Yet, even now, the conversation between the business and the technologists that deliver these systems is strained, in large part due to misaligned objectives. In his session at DevOps Summit, James Urquhart, Senior Vice President of Performance Analytics at SOASTA, Inc., will discuss how measuring user outcomes –...
SYS-CON Events announced today that Machkey International Company will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Machkey provides advanced connectivity solutions for just about everyone. Businesses or individuals, Machkey is dedicated to provide high-quality and cost-effective products to meet all your needs.