Welcome!

SDN Journal Authors: Elizabeth White, Yeshim Deniz, Liz McMillan, Pat Romanski, TJ Randall

Related Topics: @CloudExpo, Microservices Expo, Open Source Cloud, Containers Expo Blog, Agile Computing, @DXWorldExpo, SDN Journal

@CloudExpo: Article

Cloud Continues Its Move into the Mainstream

Weekly Cloud Wrap Up

Big businesses are finding out they have something in common with their smaller counterparts. Both like to save cash, and both like to be prepared in the event of a disaster. And they have an affinity for the cloud.

A recent article in the Wall Street Journal found large organizations are adopting cloud technology for many of the same reasons held by smaller organizations: greater flexibility and cost savings, resiliency in the face of natural disasters and the ability to implement new technologies without long-term commitment. While they acknowledge concerns about cyber-security, they believe they can safely pursue their cloud strategies while taking appropriate precautions.

"For every application, we look at whether the cloud can be used, and at that moment we look at all aspects, including security. When all criteria are met we will launch on the cloud and therefore we believe that the cloud is secure enough for a number of scenarios," said Johan Krebber, Shell group IT architect and lead architect for the Projects and Technology Business, according to the Journal.

While Shell maintains the majority of its IT on its own data centers, "we already have quite a lot of computer resources that we use in the cloud," Krebber said.

Rackspace Reduces Prices for Network Bandwidth, Storage
Looking to shave off some of the costs associated with content delivery and cloud storage? Rackspace recently announced price cuts that can help you do just that.

Rackspace lowered its cloud storage prices for volume customers, and it will lower prices on its network bandwidth and content delivery services, the company recently announced.

Rackspace reduced pricing 33 percent, from $0.18 to $0.12 per GB, for moving data and content over its Rackspace Cloud network and the Rackspace content delivery network (CDN), according to an article on Informationweek.com.

Enterprises and online information services use CDNs to pre-distribute key content to Internet servers around the world, owned by CDNs such as Akamai or Edgecast, so that response times to users seeking that content will come from a server close to them. When content is downloaded from a server in the same region as the user, response times can be cut by a third or half.

Rackspace CTO John Engates said Rackspace uses a simpler pricing model than some of its competitors and contains no "hidden" charges, such as a fee for hard-to-predict calls to the storage API or I/O charges.

"We've taken everything out that customers won't recognize up front. We don't want customer surprises. We don't want to get into the game of nickel and diming customers," he said.

Survey: Cloud Boosts Next Generation of Startups
If you have a business or product you're looking to bring to the masses without breaking the bank, the cloud may be the vehicle in which to take it to them.

According to a new survey, cloud computing isn't just potentially driving savings and flexibility for existing organizations; it's also laying the groundwork for a new generation of business startups.

A study of 1,300 U.S. and executives in the U.K., conducted by Rackspace Hosting with support from Manchester Business School in the U.K., finds cloud engagements are delivering positive impacts, from cost savings to more innovation, according to an article on Forbes.com. The survey also reveals that most of these executives see cloud as laying the groundwork for the next entrepreneurial boom.

Sixty-two percent of respondents either agreed totally or somewhat with the statement that "cloud computing is a key factor in the recent boom of entrepreneurs and start-ups," the survey found. Twenty-five percent agreed strongly with this idea.

Many respondents are speaking from experience - 43 percent of the group say their businesses were launched just within the past three years. A majority of respondents with startups in the survey, 52 percent, said they would have not have been able to afford on-premises IT resources, or would have had difficulty acquiring computer systems, if it weren't for cloud computing. In fact, 43 percent say the availability of cloud-based resources has made it "a lot easier" to set up their businesses.

More Stories By Patrick Burke

Patrick Burke is a writer and editor based in the greater New York area and occasionally blogs for Rackspace Hosting.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


CloudEXPO Stories
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to advisory roles at startups. He has worked extensively on monetization, SAAS, IoT, ecosystems, partnerships and accelerating growth in new business initiatives.
Whenever a new technology hits the high points of hype, everyone starts talking about it like it will solve all their business problems. Blockchain is one of those technologies. According to Gartner's latest report on the hype cycle of emerging technologies, blockchain has just passed the peak of their hype cycle curve. If you read the news articles about it, one would think it has taken over the technology world. No disruptive technology is without its challenges and potential impediments that frequently get lost in the hype. The panel will discuss their perspective on what they see as they key challenges and/or impediments to adoption, and how they see those issues could be resolved or mitigated.
Lori MacVittie is a subject matter expert on emerging technology responsible for outbound evangelism across F5's entire product suite. MacVittie has extensive development and technical architecture experience in both high-tech and enterprise organizations, in addition to network and systems administration expertise. Prior to joining F5, MacVittie was an award-winning technology editor at Network Computing Magazine where she evaluated and tested application-focused technologies including app security and encryption-related solutions. She holds a B.S. in Information and Computing Science from the University of Wisconsin at Green Bay, and an M.S. in Computer Science from Nova Southeastern University, and is an O'Reilly author.
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like "How is my application doing" but no idea how to get a proper answer.
Having been in the web hosting industry since 2002, dhosting has gained a great deal of experience while working on a wide range of projects. This experience has enabled the company to develop our amazing new product, which they are now excited to present! Among dHosting's greatest achievements, they can include the development of their own hosting panel, the building of their fully redundant server system, and the creation of dhHosting's unique product, Dynamic Edge.