Welcome!

SDN Journal Authors: Pat Romanski, Adrian Bridgwater, Liz McMillan, Lori MacVittie, Roger Strukhoff

Related Topics: Cloud Expo, SOA & WOA, Open Source, Virtualization, Big Data Journal, SDN Journal

Cloud Expo: Article

The Open Source Cloud

An exclusive Q&A with Bennett Bauer, Director of Cloud Marketing at DreamHost

"Open source cloud is enabling a vast developer community that is today building applications to solve the points of integration in this growing area," stated Bennett Bauer, Director of Cloud Marketing at DreamHost, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. "Pure, built-in-the-cloud applications that resolve the social, mobile, analytics lifecycle through the cloud," Bauer continued, "and applications that are not hamstrung by trying to integrate traditional corporate data and custom functionality are proliferating."

Cloud Computing Journal: The move to cloud isn't about saving money, it is about saving time. - Agree or disagree?

Bennett Bauer: It's about both, even in these early days. Shifting workloads gradually over to the cloud, starting from the easiest to the hardest to move, can start the money and time savings immediately. For a few years now we've seen development projects, analytics, basic SaaS applications, and ready storage in the cloud served up as needed. The value proposition is already proven: let's not hold expensive assets that take way too long to provision when you only need them for peak project work, analysis, and maybe seasonal spikes.

Throw on top of this the increasing number of software applications written to be cloud friendly, shared among a great many users, available instantly, and eliminating the need to hold expensive licenses, and the value grows exponentially. In summary, we see prices dropping rapidly, and we likewise see ease of use and application scenarios improving. It is the latter, if anything, that will increase the time savings factor and drive adoption.

Cloud Computing Journal: How should organizations tackle their regulatory and compliance concerns in the cloud? Who should they be asking/trusting for advice?

Bauer: This is a unique answer for every company and every workload. To say that a financial institution for instance absolutely cannot use cloud services is just as incorrect as saying that these same institutions should go full-on cloud. Neither scenario is desirable from a risk-reward perspective.

I've talked to many IT leaders at large, medium, and small organizations that recognize almost an urgent need to segment their applications into 1) cloud ready now, 2) cloud ready with modernization, and 3) maybe never cloud ready due to cost and/or compliance issues. Why do I say "an urgent need," because cloud services are entering their organizations whether they are ready for them or not, and the least they can do to manage the onslaught is to set parameters based on the types and security/compliance profiles of the workloads.

The question then comes down to the type of cloud that should be employed: private, virtual private, or public that engender varying degrees of control and risk, and accompanying degrees of lock-in. As for who should organizational IT leaders ask for advice, the answer is a varied as the workloads, and there are good answers, but no one right answer.

Cloud Computing Journal: What does the emergence of Open Source clouds mean for the cloud ecosystem? How does the existence of OpenStack, CloudStack, OpenNebula, Eucalyptus and so on affect your own company?

Bauer: Now we're talking about a very significant impact on utilitarian, cost-effective, and pervasive cloud services. At our company, we did a rigorous assessment of the various cloud stacks, and embraced OpenStack since our long-time open source developer community found it to be the most complete at the time and offered a lot of alignment with our developers' skill sets.

This comes from a company whose co-founder created the massively scalable and resilient open source Ceph storage technology, so we know about this area. Our cloud object storage and computing services are designed around these innovations, and they offer us and the marketplace a great ability to innovate and drive adoption in ways that no one company or a handful of companies can do on their own.

Cloud Computing Journal: With SMBs, the two primary challenges they face moving to the cloud are always stated as being cost and trust: where is the industry on satisfying SMBs on both points simultaneously - further along than in 2011-12, or...?

Bauer: I think we've already touched on the nature of the cost-trust challenge, although I referred to it as risk-reward dynamic. There is no one-size-fits-all formula; it's a business-by-business, application-by-application decision.

In general, I will say however that great numbers of technologists and huge amounts of money are going into increasing cloud automation, which drives down cost, and into innovations such as software defined networking at layers 2 and 3, which drive up security, that cloud is better suited for SMBs on a month-to-month basis let alone year over year. If there's an SMB that can't find an entry point to cloud today, wait until next week or next month.

Cloud Computing Journal: 2013 seems to be turning into a breakthrough year for Big Data. How much does the success of cloud computing have to do with that?

Bauer: Everything. The open source movement to achieve ever more scalable, higher performing cloud infrastructure with off-the-shelf, commodity hardware is game-changing. Big Data requires big and long computational cycles that can be prohibitively expensive. Open source cloud brings the cost within reason. This is where something like our Ceph storage technology, developed from the ground up to run on commodity hardware, excels, and is even being developed as a no-single-point-of-failure alternative to HDFS.

Cloud Computing Journal: What about the role of social: aside from the acronym itself SMAC (for Social, Mobile, Analytics, Cloud) are you seeing and/or anticipating major traction in this area?

Bauer: Yes to both questions, now and in the future. Open source cloud is enabling a vast developer community that is today building applications to solve the points of integration in this growing area. Pure, built-in-the-cloud applications that resolve the social, mobile, analytics lifecycle through the cloud, applications that are not hamstrung by trying to integrate traditional corporate data and custom functionality are proliferating. They can be much more cost-effective with excellent performance. I believe that the fast pace of development will continue, and it will be an area of much acquisition and consolidation.

Cloud Computing Journal: To finish, just as real estate is always said to be about "location, location, location", what one word, repeated three times, would you say Cloud Computing is all about

Bauer: Open, open, open.

More Stories By Elizabeth White

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Cloud Expo Latest Stories
With the explosion of the cloud, more businesses are transitioning to a recurring revenue model to generate reliable sales, grow profits, and open new markets. This opportunity requires businesses to get to market quickly with the pricing and packaging options customers want. In addition, you will want to take advantage of the ensuing tidal wave of data to more effectively upsell, cross-sell and manage your customers. All of this is possible, but only with the right approach. At 15th Cloud Expo, Brendan O'Brien, Co-founder at Aria Systems and the inventor of cloud billing panelists, will lead a panel discussion on what it takes to launch and manage a successful recurring revenue business. The panelists will offer their insights about what each department will need to consider, from financial management to line of business and IT. The panelists will also offer examples from their success in recurring revenue with companies such as Audi, Constant Contact, Experian, Pitney-Bowes, Teleko...
Planning scalable environments isn't terribly difficult, but it does require a change of perspective. In his session at 15th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, will broaden your views to think on an Internet scale by dissecting a video publishing application built with The SoftLayer Platform, Message Queuing, Object Storage, and Drupal. By examining a scalable modular application build that can handle unpredictable traffic, attendees will able to grow your development arsenal and pick up a few strategies to apply to your own projects.
Come learn about what you need to consider when moving your data to the cloud. In her session at 15th Cloud Expo, Skyla Loomis, a Program Director of Cloudant Development at Cloudant, will discuss the security, performance, and operational implications of keeping your data on premise, moving it to the cloud, or taking a hybrid approach. She will use real customer examples to illustrate the tradeoffs, key decision points, and how to be successful with a cloud or hybrid cloud solution.
The cloud provides an easy onramp to building and deploying Big Data solutions. Transitioning from initial deployment to large-scale, highly performant operations may not be as easy. In his session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, will discuss the benefits, weaknesses, and performance characteristics of public and bare metal cloud deployments that can help you make the right decisions.
Over the last few years the healthcare ecosystem has revolved around innovations in Electronic Health Record (HER) based systems. This evolution has helped us achieve much desired interoperability. Now the focus is shifting to other equally important aspects – scalability and performance. While applying cloud computing environments to the EHR systems, a special consideration needs to be given to the cloud enablement of Veterans Health Information Systems and Technology Architecture (VistA), i.e., the largest single medical system in the United States.
Cloud and Big Data present unique dilemmas: embracing the benefits of these new technologies while maintaining the security of your organization’s assets. When an outside party owns, controls and manages your infrastructure and computational resources, how can you be assured that sensitive data remains private and secure? How do you best protect data in mixed use cloud and big data infrastructure sets? Can you still satisfy the full range of reporting, compliance and regulatory requirements? In his session at 15th Cloud Expo, Derek Tumulak, Vice President of Product Management at Vormetric, will discuss how to address data security in cloud and Big Data environments so that your organization isn’t next week’s data breach headline.
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
Is your organization struggling to deal with skyrocketing volumes of digital assets? The amount of data is growing exponentially and organizations are having a hard time managing this growth. In his session at 15th Cloud Expo, Amar Kapadia, Senior Director of Open Cloud Strategy at Seagate, will walk through the essential considerations when developing a cloud storage strategy. In this discussion, you will understand the challenges IT is facing, why companies need to move to cloud, and how the right cloud model can help your business economically overcome the data struggle.
If cloud computing benefits are so clear, why have so few enterprises migrated their mission-critical apps? The answer is often inertia and FUD. No one ever got fired for not moving to the cloud – not yet. In his session at 15th Cloud Expo, Michael Hoch, SVP, Cloud Advisory Service at Virtustream, will discuss the six key steps to justify and execute your MCA cloud migration.
The 16th International Cloud Expo announces that its Call for Papers is now open. 16th International Cloud Expo, to be held June 9–11, 2015, at the Javits Center in New York City brings together Cloud Computing, APM, APIs, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
Most of today’s hardware manufacturers are building servers with at least one SATA Port, but not every systems engineer utilizes them. This is considered a loss in the game of maximizing potential storage space in a fixed unit. The SATADOM Series was created by Innodisk as a high-performance, small form factor boot drive with low power consumption to be plugged into the unused SATA port on your server board as an alternative to hard drive or USB boot-up. Built for 1U systems, this powerful device is smaller than a one dollar coin, and frees up otherwise dead space on your motherboard. To meet the requirements of tomorrow’s cloud hardware, Innodisk invested internal R&D resources to develop our SATA III series of products. The SATA III SATADOM boasts 500/180MBs R/W Speeds respectively, or double R/W Speed of SATA II products.
In today's application economy, enterprise organizations realize that it's their applications that are the heart and soul of their business. If their application users have a bad experience, their revenue and reputation are at stake. In his session at 15th Cloud Expo, Anand Akela, Senior Director of Product Marketing for Application Performance Management at CA Technologies, will discuss how a user-centric Application Performance Management solution can help inspire your users with every application transaction.
SYS-CON Events announced today that Gridstore™, the leader in software-defined storage (SDS) purpose-built for Windows Servers and Hyper-V, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual Controller™ Technology (SVCT) to eliminate the I/O blender effect and accelerate applications Gridstore delivers vmOptimized™ Storage that self-optimizes to each application or VM across both virtual and physical environments. Leveraging a grid architecture, Gridstore delivers the first end-to-end storage QoS to ensure the most important App or VM performance is never compromised. The storage grid, that uses Gridstore’s performance optimized nodes or capacity optimized nodes, starts with as few a...
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Cloudian is a Foster City, Calif.-based software company specializing in cloud storage. Cloudian HyperStore® is an S3-compatible cloud object storage platform that enables service providers and enterprises to build reliable, affordable and scalable hybrid cloud storage solutions. Cloudian actively partners with leading cloud computing environments including Amazon Web Services, Citrix Cloud Platform, Apache CloudStack, OpenStack and the vast ecosystem of S3 compatible tools and applications. Cloudian's customers include Vodafone, Nextel, NTT, Nifty, and LunaCloud. The company has additional offices in China and Japan.
SYS-CON Events announced today that TechXtend (formerly Programmer’s Paradise), a leading value-added provider of server and storage virtualization, and r-evolution will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. TechXtend (formerly Programmer’s Paradise) is a leading value-added provider of software, systems and solutions for corporations, government organizations, and academic institutions across the United States and Canada. TechXtend is the Exclusive Reseller in the United States for r-evolution