Welcome!

SDN Journal Authors: Liz McMillan, Carl J. Levine, Jim Hansen, Greg Schulz, Scott Davis

Related Topics: @CloudExpo, Microservices Expo, Open Source Cloud, Containers Expo Blog, @BigDataExpo, SDN Journal

@CloudExpo: Article

The Open Source Cloud

An exclusive Q&A with Bennett Bauer, Director of Cloud Marketing at DreamHost

"Open source cloud is enabling a vast developer community that is today building applications to solve the points of integration in this growing area," stated Bennett Bauer, Director of Cloud Marketing at DreamHost, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. "Pure, built-in-the-cloud applications that resolve the social, mobile, analytics lifecycle through the cloud," Bauer continued, "and applications that are not hamstrung by trying to integrate traditional corporate data and custom functionality are proliferating."

Cloud Computing Journal: The move to cloud isn't about saving money, it is about saving time. - Agree or disagree?

Bennett Bauer: It's about both, even in these early days. Shifting workloads gradually over to the cloud, starting from the easiest to the hardest to move, can start the money and time savings immediately. For a few years now we've seen development projects, analytics, basic SaaS applications, and ready storage in the cloud served up as needed. The value proposition is already proven: let's not hold expensive assets that take way too long to provision when you only need them for peak project work, analysis, and maybe seasonal spikes.

Throw on top of this the increasing number of software applications written to be cloud friendly, shared among a great many users, available instantly, and eliminating the need to hold expensive licenses, and the value grows exponentially. In summary, we see prices dropping rapidly, and we likewise see ease of use and application scenarios improving. It is the latter, if anything, that will increase the time savings factor and drive adoption.

Cloud Computing Journal: How should organizations tackle their regulatory and compliance concerns in the cloud? Who should they be asking/trusting for advice?

Bauer: This is a unique answer for every company and every workload. To say that a financial institution for instance absolutely cannot use cloud services is just as incorrect as saying that these same institutions should go full-on cloud. Neither scenario is desirable from a risk-reward perspective.

I've talked to many IT leaders at large, medium, and small organizations that recognize almost an urgent need to segment their applications into 1) cloud ready now, 2) cloud ready with modernization, and 3) maybe never cloud ready due to cost and/or compliance issues. Why do I say "an urgent need," because cloud services are entering their organizations whether they are ready for them or not, and the least they can do to manage the onslaught is to set parameters based on the types and security/compliance profiles of the workloads.

The question then comes down to the type of cloud that should be employed: private, virtual private, or public that engender varying degrees of control and risk, and accompanying degrees of lock-in. As for who should organizational IT leaders ask for advice, the answer is a varied as the workloads, and there are good answers, but no one right answer.

Cloud Computing Journal: What does the emergence of Open Source clouds mean for the cloud ecosystem? How does the existence of OpenStack, CloudStack, OpenNebula, Eucalyptus and so on affect your own company?

Bauer: Now we're talking about a very significant impact on utilitarian, cost-effective, and pervasive cloud services. At our company, we did a rigorous assessment of the various cloud stacks, and embraced OpenStack since our long-time open source developer community found it to be the most complete at the time and offered a lot of alignment with our developers' skill sets.

This comes from a company whose co-founder created the massively scalable and resilient open source Ceph storage technology, so we know about this area. Our cloud object storage and computing services are designed around these innovations, and they offer us and the marketplace a great ability to innovate and drive adoption in ways that no one company or a handful of companies can do on their own.

Cloud Computing Journal: With SMBs, the two primary challenges they face moving to the cloud are always stated as being cost and trust: where is the industry on satisfying SMBs on both points simultaneously - further along than in 2011-12, or...?

Bauer: I think we've already touched on the nature of the cost-trust challenge, although I referred to it as risk-reward dynamic. There is no one-size-fits-all formula; it's a business-by-business, application-by-application decision.

In general, I will say however that great numbers of technologists and huge amounts of money are going into increasing cloud automation, which drives down cost, and into innovations such as software defined networking at layers 2 and 3, which drive up security, that cloud is better suited for SMBs on a month-to-month basis let alone year over year. If there's an SMB that can't find an entry point to cloud today, wait until next week or next month.

Cloud Computing Journal: 2013 seems to be turning into a breakthrough year for Big Data. How much does the success of cloud computing have to do with that?

Bauer: Everything. The open source movement to achieve ever more scalable, higher performing cloud infrastructure with off-the-shelf, commodity hardware is game-changing. Big Data requires big and long computational cycles that can be prohibitively expensive. Open source cloud brings the cost within reason. This is where something like our Ceph storage technology, developed from the ground up to run on commodity hardware, excels, and is even being developed as a no-single-point-of-failure alternative to HDFS.

Cloud Computing Journal: What about the role of social: aside from the acronym itself SMAC (for Social, Mobile, Analytics, Cloud) are you seeing and/or anticipating major traction in this area?

Bauer: Yes to both questions, now and in the future. Open source cloud is enabling a vast developer community that is today building applications to solve the points of integration in this growing area. Pure, built-in-the-cloud applications that resolve the social, mobile, analytics lifecycle through the cloud, applications that are not hamstrung by trying to integrate traditional corporate data and custom functionality are proliferating. They can be much more cost-effective with excellent performance. I believe that the fast pace of development will continue, and it will be an area of much acquisition and consolidation.

Cloud Computing Journal: To finish, just as real estate is always said to be about "location, location, location", what one word, repeated three times, would you say Cloud Computing is all about

Bauer: Open, open, open.

More Stories By Elizabeth White

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, provided the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” used open source attack tools that are free and available for download by anybody. Attendees learned where to find and how to operate these tools for the purpose of testing their own IT infrastructure. The...
SYS-CON Events announced today that IoT Now has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, will present an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He will expound on the industry issues he frequently came up against as an analyst, and...
The financial services market is one of the most data-driven industries in the world, yet it’s bogged down by legacy CPU technologies that simply can’t keep up with the task of querying and visualizing billions of records. In his session at 20th Cloud Expo, Jared Parker, Director of Financial Services at Kinetica, will discuss how the advent of advanced in-database analytics on the GPU makes it possible to run sophisticated data science workloads on the same database that is housing the rich inf...
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, represent...
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle.
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, will posit that disruption is inevitable for c...
Deep learning has been very successful in social sciences and specially areas where there is a lot of data. Trading is another field that can be viewed as social science with a lot of data. With the advent of Deep Learning and Big Data technologies for efficient computation, we are finally able to use the same methods in investment management as we would in face recognition or in making chat-bots. In his session at 20th Cloud Expo, Gaurav Chakravorty, co-founder and Head of Strategy Development ...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
What if you could build a web application that could support true web-scale traffic without having to ever provision or manage a single server? Sounds magical, and it is! In his session at 20th Cloud Expo, Chris Munns, Senior Developer Advocate for Serverless Applications at Amazon Web Services, will show how to build a serverless website that scales automatically using services like AWS Lambda, Amazon API Gateway, and Amazon S3. We will review several frameworks that can help you build serverle...