Welcome!

SDN Journal Authors: Adrian Bridgwater, Liz McMillan, Lori MacVittie, Roger Strukhoff, Elizabeth White

News Feed Item

The Time is ‘Now’ for Policy-Driven, Software-Defined ThinkingNetworks™

Mobile World Congress 2013 | Hall 6, Stand 6E21

Mobile operators are racing to create new revenue streams and to secure their place in the digital-lifestyle ecosystem so they can dynamically deliver personalized services and adjust network capacity according to what they learn about subscribers, applications and services. To advance that vision, Tekelec is revealing its roadmap for ThinkingNetworks™ – highly evolved and software-defined networks that will self-organize, self-optimize, and self-determine responses to unprecedented and unpredictable events, much like the human mind.

The foundation of ThinkingNetworks is an intelligent, virtualized control layer through which operators can create elastic network streams for over-the-top (OTT), cloud, machine-to-machine (M2M) and best-effort services.

“We know, for instance, that our customers want to provide policy, charging and identity as cloud-based services. They also want an environment in which they can create unlimited options for partnerships and services with OTT application providers, mobile advertisers, and M2M and cloud service providers,” said Tekelec CTO Doug Suriano.

It’s for those reasons that service providers will evolve to ThinkingNetworks through four overlapping phases:

Phase 1: the New Diameter Network (NDN). Build a highly scalable NDN that orchestrates Diameter-based communications among gateways, policy servers, charging systems, subscriber profile databases, and mobility and session management functions.

It is within the NDN that the anatomy of ThinkingNetworks takes form, through a trio of:

  • The Policy Server (PCRF), the network ‘brain’ that provides the logic and rules for new business models and revenue streams based on real-time network, subscriber, device and application awareness;
  • The Diameter Signaling Router (DSR), the ‘central nervous system,’ which constantly routes signaling messages among policy servers, charging systems, subscriber databases and gateways to monetize services; and
  • The Subscriber Profile Repository (SPR), the ‘memory’ that stores profile, state, behavioral and usage data for personalization of services.

Phase 2: CloudXG™. The NDN is executed on a fully virtualized cloud computing platform. This phase represents a fundamental shift in the way operators improve network scalability and flexibility in terms of sessions, transactions, and throughput. In CloudXG:

  • The Cloud Platform provides a common virtualization hypervisor for the NDN components;
  • The Cloud Virtualizer uses virtualization technologies to dynamically add/remove compute resources to the available hardware pool;
  • The Cloud Orchestrator provides dynamic allocation of NDN compute resources as needed and tells the Cloud Virtualizer and Cloud Flow Manager to instantiate additional Diameter resources; and
  • The Cloud Flow Manager uses Software Defined Network (SDN) technologies such as OpenFlow to dynamically manipulate traffic flows entering or leaving the cloud.

The scalable intelligence, capacity and control provided in the CloudXG phase allows operators to extend their business models beyond access services.

Phase 3: MobileSocial™. Mobile operators can leverage network and subscriber intelligence to provide valuable opt-in, mobile advertising, and other personalized offers to over-the-top application and content providers. This paves the way for them to become digital lifestyle providers. Important elements are:

  • The MobileSocial Repository (MSR), a high-throughput database based on the latest advances in Big Data technology, as well as advanced analytics to determine subscriber behaviors, norms, preferences and social connections.
  • The OTT Application Management Function which interfaces with the MSR, allowing operator-controlled or third-party services to securely retrieve subscriber intelligence via standard, open application interfaces.
  • The Mobile Policy Gateway (MPG) which extends policy directly to devices, allowing operators to manage mobile and Wi-Fi network selection based on subscriber tier, device type, application usage or network conditions. It also provides personalized application controls for a better customer experience.
  • The Traffic Detection Function characterizes media flows for selected, high-value services at a much more granular level than is available with today’s deep packet inspection (DPI) and video optimization functions. This enables superior personalization of application-based services.

Phase 4: ThinkingNetworks. The network evolution culminates with the end game of network intelligence and elasticity, optimized for digital lifestyle services. Operators can adjust networks as time, events, and content are added from a multitude of sources. Critical elements include:

  • The Network Event Listener, which ‘listens’ and reports on network events to the Policy-Directed SDN Controller. Events can include RAN congestion, degradation in data session setup times, excessive invocation of policies, Diameter message overloads and requirements for special handling of high-value data sessions.
  • The Policy-Directed SDN Controller receives reports or triggers from the Network Event Listener. It evaluates the situation and, combined with intelligence from the MSR, makes decisions using a sophisticated, rule-based policy engine. It defines new quality of service rules based on IP flow conditions and can also selectively manage high-value IP flows associated with subscriber sessions of interest using OpenFlow or other standards.

“There is a radical transformation underway for service providers, and its impact is being felt in nearly every aspect of the industry – revenue streams, business models and network evolution. Tekelec has laid out the ThinkingNetworks vision to elevate the role of mobile operators as digital lifestyle providers and as major players in the expanding mobile social ecosystem,” said Suriano.

“Software-defined networks present one of the most exciting and transformative opportunities in the history of telecoms for service providers to re-engineer how they deliver services,” said Graham Finnie, chief analyst at Heavy Reading, “But they need vendors to set out a clear roadmap for moving forward, with technologies that enable them to anticipate subscribers’ desires and place them at the center of delivering innovative and differentiated services.”

Supporting Resources

The ThinkingNetworks™ Revolution: A Call to Action for Digital Lifestyle Providers

Tekelec LTE Diameter Signaling Index: Forecast Report and Analysis 2011-2016

"Mobile Broadband Pricing and Bundling – the Voice of the Consumer” preview white paper

New Diameter Network: Managing the Signaling Storm

New Diameter Network: Over-the-Top, Clouds and Machines White Paper

The New Diameter Network White Paper

About Tekelec

Tekelec’s intelligent mobile broadband solutions enable service providers to manage and monetize mobile data in LTE, IMS and 3G networks. We are the architects of the New Diameter Network, a portfolio of session, policy and subscriber data management products that lays the foundation to evolve to software-defined ThinkingNetworks™. More than 300 service providers use our market-leading solutions to deliver cloud, machine-to-machine and personalized services to consumers and enterprises. For more information visit www.tekelec.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Cloud Expo Latest Stories
With the explosion of the cloud, more businesses are transitioning to a recurring revenue model to generate reliable sales, grow profits, and open new markets. This opportunity requires businesses to get to market quickly with the pricing and packaging options customers want. In addition, you will want to take advantage of the ensuing tidal wave of data to more effectively upsell, cross-sell and manage your customers. All of this is possible, but only with the right approach. At 15th Cloud Expo, Brendan O'Brien, Co-founder at Aria Systems and the inventor of cloud billing panelists, will lead a panel discussion on what it takes to launch and manage a successful recurring revenue business. The panelists will offer their insights about what each department will need to consider, from financial management to line of business and IT. The panelists will also offer examples from their success in recurring revenue with companies such as Audi, Constant Contact, Experian, Pitney-Bowes, Teleko...
Planning scalable environments isn't terribly difficult, but it does require a change of perspective. In his session at 15th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, will broaden your views to think on an Internet scale by dissecting a video publishing application built with The SoftLayer Platform, Message Queuing, Object Storage, and Drupal. By examining a scalable modular application build that can handle unpredictable traffic, attendees will able to grow your development arsenal and pick up a few strategies to apply to your own projects.
Come learn about what you need to consider when moving your data to the cloud. In her session at 15th Cloud Expo, Skyla Loomis, a Program Director of Cloudant Development at Cloudant, will discuss the security, performance, and operational implications of keeping your data on premise, moving it to the cloud, or taking a hybrid approach. She will use real customer examples to illustrate the tradeoffs, key decision points, and how to be successful with a cloud or hybrid cloud solution.
The cloud provides an easy onramp to building and deploying Big Data solutions. Transitioning from initial deployment to large-scale, highly performant operations may not be as easy. In his session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, will discuss the benefits, weaknesses, and performance characteristics of public and bare metal cloud deployments that can help you make the right decisions.
Over the last few years the healthcare ecosystem has revolved around innovations in Electronic Health Record (HER) based systems. This evolution has helped us achieve much desired interoperability. Now the focus is shifting to other equally important aspects – scalability and performance. While applying cloud computing environments to the EHR systems, a special consideration needs to be given to the cloud enablement of Veterans Health Information Systems and Technology Architecture (VistA), i.e., the largest single medical system in the United States.
Cloud and Big Data present unique dilemmas: embracing the benefits of these new technologies while maintaining the security of your organization’s assets. When an outside party owns, controls and manages your infrastructure and computational resources, how can you be assured that sensitive data remains private and secure? How do you best protect data in mixed use cloud and big data infrastructure sets? Can you still satisfy the full range of reporting, compliance and regulatory requirements? In his session at 15th Cloud Expo, Derek Tumulak, Vice President of Product Management at Vormetric, will discuss how to address data security in cloud and Big Data environments so that your organization isn’t next week’s data breach headline.
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
Is your organization struggling to deal with skyrocketing volumes of digital assets? The amount of data is growing exponentially and organizations are having a hard time managing this growth. In his session at 15th Cloud Expo, Amar Kapadia, Senior Director of Open Cloud Strategy at Seagate, will walk through the essential considerations when developing a cloud storage strategy. In this discussion, you will understand the challenges IT is facing, why companies need to move to cloud, and how the right cloud model can help your business economically overcome the data struggle.
If cloud computing benefits are so clear, why have so few enterprises migrated their mission-critical apps? The answer is often inertia and FUD. No one ever got fired for not moving to the cloud – not yet. In his session at 15th Cloud Expo, Michael Hoch, SVP, Cloud Advisory Service at Virtustream, will discuss the six key steps to justify and execute your MCA cloud migration.
The 16th International Cloud Expo announces that its Call for Papers is now open. 16th International Cloud Expo, to be held June 9–11, 2015, at the Javits Center in New York City brings together Cloud Computing, APM, APIs, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
Most of today’s hardware manufacturers are building servers with at least one SATA Port, but not every systems engineer utilizes them. This is considered a loss in the game of maximizing potential storage space in a fixed unit. The SATADOM Series was created by Innodisk as a high-performance, small form factor boot drive with low power consumption to be plugged into the unused SATA port on your server board as an alternative to hard drive or USB boot-up. Built for 1U systems, this powerful device is smaller than a one dollar coin, and frees up otherwise dead space on your motherboard. To meet the requirements of tomorrow’s cloud hardware, Innodisk invested internal R&D resources to develop our SATA III series of products. The SATA III SATADOM boasts 500/180MBs R/W Speeds respectively, or double R/W Speed of SATA II products.
In today's application economy, enterprise organizations realize that it's their applications that are the heart and soul of their business. If their application users have a bad experience, their revenue and reputation are at stake. In his session at 15th Cloud Expo, Anand Akela, Senior Director of Product Marketing for Application Performance Management at CA Technologies, will discuss how a user-centric Application Performance Management solution can help inspire your users with every application transaction.
SYS-CON Events announced today that Gridstore™, the leader in software-defined storage (SDS) purpose-built for Windows Servers and Hyper-V, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual Controller™ Technology (SVCT) to eliminate the I/O blender effect and accelerate applications Gridstore delivers vmOptimized™ Storage that self-optimizes to each application or VM across both virtual and physical environments. Leveraging a grid architecture, Gridstore delivers the first end-to-end storage QoS to ensure the most important App or VM performance is never compromised. The storage grid, that uses Gridstore’s performance optimized nodes or capacity optimized nodes, starts with as few a...
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Cloudian is a Foster City, Calif.-based software company specializing in cloud storage. Cloudian HyperStore® is an S3-compatible cloud object storage platform that enables service providers and enterprises to build reliable, affordable and scalable hybrid cloud storage solutions. Cloudian actively partners with leading cloud computing environments including Amazon Web Services, Citrix Cloud Platform, Apache CloudStack, OpenStack and the vast ecosystem of S3 compatible tools and applications. Cloudian's customers include Vodafone, Nextel, NTT, Nifty, and LunaCloud. The company has additional offices in China and Japan.
SYS-CON Events announced today that TechXtend (formerly Programmer’s Paradise), a leading value-added provider of server and storage virtualization, and r-evolution will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. TechXtend (formerly Programmer’s Paradise) is a leading value-added provider of software, systems and solutions for corporations, government organizations, and academic institutions across the United States and Canada. TechXtend is the Exclusive Reseller in the United States for r-evolution