|By Business Wire||
|February 25, 2013 02:01 AM EST||
Mobile World Congress 2013 | Hall 6, Stand 6E21
Mobile operators are racing to create new revenue streams and to secure their place in the digital-lifestyle ecosystem so they can dynamically deliver personalized services and adjust network capacity according to what they learn about subscribers, applications and services. To advance that vision, Tekelec is revealing its roadmap for ThinkingNetworks™ – highly evolved and software-defined networks that will self-organize, self-optimize, and self-determine responses to unprecedented and unpredictable events, much like the human mind.
The foundation of ThinkingNetworks is an intelligent, virtualized control layer through which operators can create elastic network streams for over-the-top (OTT), cloud, machine-to-machine (M2M) and best-effort services.
“We know, for instance, that our customers want to provide policy, charging and identity as cloud-based services. They also want an environment in which they can create unlimited options for partnerships and services with OTT application providers, mobile advertisers, and M2M and cloud service providers,” said Tekelec CTO Doug Suriano.
It’s for those reasons that service providers will evolve to ThinkingNetworks through four overlapping phases:
Phase 1: the New Diameter Network (NDN). Build a highly scalable NDN that orchestrates Diameter-based communications among gateways, policy servers, charging systems, subscriber profile databases, and mobility and session management functions.
It is within the NDN that the anatomy of ThinkingNetworks takes form, through a trio of:
- The Policy Server (PCRF), the network ‘brain’ that provides the logic and rules for new business models and revenue streams based on real-time network, subscriber, device and application awareness;
- The Diameter Signaling Router (DSR), the ‘central nervous system,’ which constantly routes signaling messages among policy servers, charging systems, subscriber databases and gateways to monetize services; and
- The Subscriber Profile Repository (SPR), the ‘memory’ that stores profile, state, behavioral and usage data for personalization of services.
Phase 2: CloudXG™. The NDN is executed on a fully virtualized cloud computing platform. This phase represents a fundamental shift in the way operators improve network scalability and flexibility in terms of sessions, transactions, and throughput. In CloudXG:
- The Cloud Platform provides a common virtualization hypervisor for the NDN components;
- The Cloud Virtualizer uses virtualization technologies to dynamically add/remove compute resources to the available hardware pool;
- The Cloud Orchestrator provides dynamic allocation of NDN compute resources as needed and tells the Cloud Virtualizer and Cloud Flow Manager to instantiate additional Diameter resources; and
- The Cloud Flow Manager uses Software Defined Network (SDN) technologies such as OpenFlow to dynamically manipulate traffic flows entering or leaving the cloud.
The scalable intelligence, capacity and control provided in the CloudXG phase allows operators to extend their business models beyond access services.
Phase 3: MobileSocial™. Mobile operators can leverage network and subscriber intelligence to provide valuable opt-in, mobile advertising, and other personalized offers to over-the-top application and content providers. This paves the way for them to become digital lifestyle providers. Important elements are:
- The MobileSocial Repository (MSR), a high-throughput database based on the latest advances in Big Data technology, as well as advanced analytics to determine subscriber behaviors, norms, preferences and social connections.
- The OTT Application Management Function which interfaces with the MSR, allowing operator-controlled or third-party services to securely retrieve subscriber intelligence via standard, open application interfaces.
- The Mobile Policy Gateway (MPG) which extends policy directly to devices, allowing operators to manage mobile and Wi-Fi network selection based on subscriber tier, device type, application usage or network conditions. It also provides personalized application controls for a better customer experience.
- The Traffic Detection Function characterizes media flows for selected, high-value services at a much more granular level than is available with today’s deep packet inspection (DPI) and video optimization functions. This enables superior personalization of application-based services.
Phase 4: ThinkingNetworks. The network evolution culminates with the end game of network intelligence and elasticity, optimized for digital lifestyle services. Operators can adjust networks as time, events, and content are added from a multitude of sources. Critical elements include:
- The Network Event Listener, which ‘listens’ and reports on network events to the Policy-Directed SDN Controller. Events can include RAN congestion, degradation in data session setup times, excessive invocation of policies, Diameter message overloads and requirements for special handling of high-value data sessions.
- The Policy-Directed SDN Controller receives reports or triggers from the Network Event Listener. It evaluates the situation and, combined with intelligence from the MSR, makes decisions using a sophisticated, rule-based policy engine. It defines new quality of service rules based on IP flow conditions and can also selectively manage high-value IP flows associated with subscriber sessions of interest using OpenFlow or other standards.
“There is a radical transformation underway for service providers, and its impact is being felt in nearly every aspect of the industry – revenue streams, business models and network evolution. Tekelec has laid out the ThinkingNetworks vision to elevate the role of mobile operators as digital lifestyle providers and as major players in the expanding mobile social ecosystem,” said Suriano.
“Software-defined networks present one of the most exciting and transformative opportunities in the history of telecoms for service providers to re-engineer how they deliver services,” said Graham Finnie, chief analyst at Heavy Reading, “But they need vendors to set out a clear roadmap for moving forward, with technologies that enable them to anticipate subscribers’ desires and place them at the center of delivering innovative and differentiated services.”
Tekelec’s intelligent mobile broadband solutions enable service providers to manage and monetize mobile data in LTE, IMS and 3G networks. We are the architects of the New Diameter Network, a portfolio of session, policy and subscriber data management products that lays the foundation to evolve to software-defined ThinkingNetworks™. More than 300 service providers use our market-leading solutions to deliver cloud, machine-to-machine and personalized services to consumers and enterprises. For more information visit www.tekelec.com.
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Feb. 7, 2016 06:45 PM EST Reads: 139
Father business cycles and digital consumers are forcing enterprises to respond faster to customer needs and competitive demands. Successful integration of DevOps and Agile development will be key for business success in today’s digital economy. In his session at DevOps Summit, Pradeep Prabhu, Co-Founder & CEO of Cloudmunch, covered the critical practices that enterprises should consider to seamlessly integrate Agile and DevOps processes, barriers to implementing this in the enterprise, and pr...
Feb. 7, 2016 05:15 PM EST Reads: 319
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Feb. 7, 2016 04:45 PM EST Reads: 191
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
Feb. 7, 2016 03:30 PM EST Reads: 372
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
Feb. 7, 2016 02:45 PM EST Reads: 142
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
Feb. 7, 2016 02:00 PM EST Reads: 559
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Feb. 7, 2016 01:45 PM EST Reads: 364
In most cases, it is convenient to have some human interaction with a web (micro-)service, no matter how small it is. A traditional approach would be to create an HTTP interface, where user requests will be dispatched and HTML/CSS pages must be served. This approach is indeed very traditional for a web site, but not really convenient for a web service, which is not intended to be good looking, 24x7 up and running and UX-optimized. Instead, talking to a web service in a chat-bot mode would be muc...
Feb. 7, 2016 01:15 PM EST Reads: 185
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection.
Feb. 7, 2016 01:00 PM EST Reads: 153
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
Feb. 7, 2016 01:00 PM EST Reads: 333
How Best to Integrate Cloud Foundry into Your Existing Ecosystem By @Gidrontxt | @DevOpsSummit #DevOps
As someone who has been dedicated to automation and Application Release Automation (ARA) technology for almost six years now, one of the most common questions I get asked regards Platform-as-a-Service (PaaS). Specifically, people want to know whether release automation is still needed when a PaaS is in place, and why. Isn't that what a PaaS provides? A solution to the deployment and runtime challenges of an application? Why would anyone using a PaaS then need an automation engine with workflow ...
Feb. 7, 2016 11:45 AM EST Reads: 129
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
Feb. 7, 2016 11:30 AM EST Reads: 347
[session] From Build to Scale: Lifecycle of Microservices By @fortyfivan | @CloudExpo #Microservices
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
Feb. 7, 2016 10:45 AM EST Reads: 155
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
Feb. 7, 2016 10:15 AM EST Reads: 117
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...
Feb. 7, 2016 10:00 AM EST Reads: 349
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies adopt disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevO...
Feb. 7, 2016 09:30 AM EST Reads: 150
Advances in technology and ubiquitous connectivity have made the utilization of a dispersed workforce more common. Whether that remote team is located across the street or country, management styles/ approaches will have to be adjusted to accommodate this new dynamic. In his session at 17th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., focused on the challenges of managing remote teams, providing real-world examples that demonstrate what works and what do...
Feb. 7, 2016 09:15 AM EST Reads: 214
[session] Focusing on Time-to-Value in Big Data Deployments By @AndyWarfield | @BigDataExpo #BigData
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
Feb. 7, 2016 07:00 AM EST Reads: 124
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including clou...
Feb. 6, 2016 03:30 PM EST Reads: 721
Your business relies on your applications and your employees to stay in business. Whether you develop apps or manage business critical apps that help fuel your business, what happens when users experience sluggish performance? You and all technical teams across the organization – application, network, operations, among others, as well as, those outside the organization, like ISPs and third-party providers – are called in to solve the problem.
Feb. 6, 2016 02:00 PM EST Reads: 690