|By Business Wire||
|February 25, 2013 02:01 AM EST||
Mobile World Congress 2013 | Hall 6, Stand 6E21
Mobile operators are racing to create new revenue streams and to secure their place in the digital-lifestyle ecosystem so they can dynamically deliver personalized services and adjust network capacity according to what they learn about subscribers, applications and services. To advance that vision, Tekelec is revealing its roadmap for ThinkingNetworks™ – highly evolved and software-defined networks that will self-organize, self-optimize, and self-determine responses to unprecedented and unpredictable events, much like the human mind.
The foundation of ThinkingNetworks is an intelligent, virtualized control layer through which operators can create elastic network streams for over-the-top (OTT), cloud, machine-to-machine (M2M) and best-effort services.
“We know, for instance, that our customers want to provide policy, charging and identity as cloud-based services. They also want an environment in which they can create unlimited options for partnerships and services with OTT application providers, mobile advertisers, and M2M and cloud service providers,” said Tekelec CTO Doug Suriano.
It’s for those reasons that service providers will evolve to ThinkingNetworks through four overlapping phases:
Phase 1: the New Diameter Network (NDN). Build a highly scalable NDN that orchestrates Diameter-based communications among gateways, policy servers, charging systems, subscriber profile databases, and mobility and session management functions.
It is within the NDN that the anatomy of ThinkingNetworks takes form, through a trio of:
- The Policy Server (PCRF), the network ‘brain’ that provides the logic and rules for new business models and revenue streams based on real-time network, subscriber, device and application awareness;
- The Diameter Signaling Router (DSR), the ‘central nervous system,’ which constantly routes signaling messages among policy servers, charging systems, subscriber databases and gateways to monetize services; and
- The Subscriber Profile Repository (SPR), the ‘memory’ that stores profile, state, behavioral and usage data for personalization of services.
Phase 2: CloudXG™. The NDN is executed on a fully virtualized cloud computing platform. This phase represents a fundamental shift in the way operators improve network scalability and flexibility in terms of sessions, transactions, and throughput. In CloudXG:
- The Cloud Platform provides a common virtualization hypervisor for the NDN components;
- The Cloud Virtualizer uses virtualization technologies to dynamically add/remove compute resources to the available hardware pool;
- The Cloud Orchestrator provides dynamic allocation of NDN compute resources as needed and tells the Cloud Virtualizer and Cloud Flow Manager to instantiate additional Diameter resources; and
- The Cloud Flow Manager uses Software Defined Network (SDN) technologies such as OpenFlow to dynamically manipulate traffic flows entering or leaving the cloud.
The scalable intelligence, capacity and control provided in the CloudXG phase allows operators to extend their business models beyond access services.
Phase 3: MobileSocial™. Mobile operators can leverage network and subscriber intelligence to provide valuable opt-in, mobile advertising, and other personalized offers to over-the-top application and content providers. This paves the way for them to become digital lifestyle providers. Important elements are:
- The MobileSocial Repository (MSR), a high-throughput database based on the latest advances in Big Data technology, as well as advanced analytics to determine subscriber behaviors, norms, preferences and social connections.
- The OTT Application Management Function which interfaces with the MSR, allowing operator-controlled or third-party services to securely retrieve subscriber intelligence via standard, open application interfaces.
- The Mobile Policy Gateway (MPG) which extends policy directly to devices, allowing operators to manage mobile and Wi-Fi network selection based on subscriber tier, device type, application usage or network conditions. It also provides personalized application controls for a better customer experience.
- The Traffic Detection Function characterizes media flows for selected, high-value services at a much more granular level than is available with today’s deep packet inspection (DPI) and video optimization functions. This enables superior personalization of application-based services.
Phase 4: ThinkingNetworks. The network evolution culminates with the end game of network intelligence and elasticity, optimized for digital lifestyle services. Operators can adjust networks as time, events, and content are added from a multitude of sources. Critical elements include:
- The Network Event Listener, which ‘listens’ and reports on network events to the Policy-Directed SDN Controller. Events can include RAN congestion, degradation in data session setup times, excessive invocation of policies, Diameter message overloads and requirements for special handling of high-value data sessions.
- The Policy-Directed SDN Controller receives reports or triggers from the Network Event Listener. It evaluates the situation and, combined with intelligence from the MSR, makes decisions using a sophisticated, rule-based policy engine. It defines new quality of service rules based on IP flow conditions and can also selectively manage high-value IP flows associated with subscriber sessions of interest using OpenFlow or other standards.
“There is a radical transformation underway for service providers, and its impact is being felt in nearly every aspect of the industry – revenue streams, business models and network evolution. Tekelec has laid out the ThinkingNetworks vision to elevate the role of mobile operators as digital lifestyle providers and as major players in the expanding mobile social ecosystem,” said Suriano.
“Software-defined networks present one of the most exciting and transformative opportunities in the history of telecoms for service providers to re-engineer how they deliver services,” said Graham Finnie, chief analyst at Heavy Reading, “But they need vendors to set out a clear roadmap for moving forward, with technologies that enable them to anticipate subscribers’ desires and place them at the center of delivering innovative and differentiated services.”
Tekelec’s intelligent mobile broadband solutions enable service providers to manage and monetize mobile data in LTE, IMS and 3G networks. We are the architects of the New Diameter Network, a portfolio of session, policy and subscriber data management products that lays the foundation to evolve to software-defined ThinkingNetworks™. More than 300 service providers use our market-leading solutions to deliver cloud, machine-to-machine and personalized services to consumers and enterprises. For more information visit www.tekelec.com.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo, moderated by Ashar Baig, Research ...
Oct. 25, 2014 11:45 AM EDT Reads: 1,815
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, will focus on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud pla...
Oct. 25, 2014 10:00 AM EDT Reads: 1,669
StackIQ offers a comprehensive software suite that automates the deployment, provisioning, and management of Big Infrastructure. With StackIQ’s software, you can spin up fully configured big data clusters, quickly and consistently — from bare-metal up to the applications layer — and manage them efficiently. Our software’s modular architecture allows customers to integrate nearly any application with the StackIQ software stack.
Oct. 25, 2014 10:00 AM EDT Reads: 1,758
As Platform as a Service (PaaS) matures as a category, developers should have the ability to use the programming language of their choice to build applications and have access to a wide array of services. Bluemix is IBM's open cloud development platform that enables users to easily build cloud-based, creative mobile and web applications without having to spend large amounts of time and resources on configuring infrastructure and multiple software licenses. In this track, you will learn about the...
Oct. 25, 2014 08:00 AM EDT Reads: 1,734
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at Internet of @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, will discuss how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money! Speaker Bio: ...
Oct. 24, 2014 09:30 PM EDT Reads: 1,386
Compute virtualization has been transformational, yet security policy implementation and enforcement has lagged behind in agility and automation. There are a number of key considerations when implementing policy in private and hybrid clouds. In his session at 15th Cloud Expo, Holland Barry, VP of Technology at Catbird, will discuss the impact of this new paradigm and what organizations can do today to safely move to software-defined network and compute architectures, including: How normal ope...
Oct. 24, 2014 07:00 PM EDT Reads: 1,515
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT Journal: SmartThings was developed in an open, standards-agnostic platform, and will now be part of Samsung's Open Innovation Center. Can you elaborate on your commitment to keep the platform open? Jacopo Lenzi: S...
Oct. 23, 2014 11:45 PM EDT Reads: 2,677
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic • Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff hap...
Oct. 23, 2014 07:45 PM EDT Reads: 1,672
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to meet its business strategy quickly and effectively. SOA Software’s technology helps businesses to accel...
Oct. 23, 2014 06:15 PM EDT Reads: 1,700
SYS-CON Events announced today that Utimaco will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Utimaco is a leading manufacturer of hardware based security solutions that provide the root of trust to keep cryptographic keys safe, secure critical digital infrastructures and protect high value data assets. Only Utimaco delivers a general-purpose hardware security module (HSM) as a customiz...
Oct. 23, 2014 05:45 PM EDT Reads: 1,624
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
Oct. 22, 2014 09:00 PM EDT Reads: 1,559
SYS-CON Events announced today that ElasticBox is holding a Hackathon at DevOps Summit, November 6 from 12 pm -4 pm at the Santa Clara Convention Center in Santa Clara, CA. You can enter as an individual or team of up to 10 developers. A New Star Is Born Every Month! All completed ElasticBoxes will then be sent to a judging panel - 12 winners will be featured on the ElasticBox website in 2015. All entrants will receive five full enterprise licenses for one year + ElasticBox headphones + Elasti...
Oct. 22, 2014 01:00 PM EDT Reads: 1,572
Once the decision has been made to move part or all of a workload to the cloud, a methodology for selecting that workload needs to be established. How do you move to the cloud? What does the discovery, assessment and planning look like? What workloads make sense? Which cloud model makes sense for each workload? What are the considerations for how to select the right cloud model? And how does that fit in with the overall IT tranformation? In his session at 15th Cloud Expo, John Hatem, head of V...
Oct. 22, 2014 12:00 PM EDT Reads: 1,591
Cloud services are the newest tool in the arsenal of IT products in the market today. These cloud services integrate process and tools. In order to use these products effectively, organizations must have a good understanding of themselves and their business requirements. In his session at 15th Cloud Expo, Brian Lewis, Principal Architect at Verizon Cloud, will outline key areas of organizational focus, and how to formalize an actionable plan when migrating applications and internal services to...
Oct. 22, 2014 11:45 AM EDT Reads: 1,622
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, will discuss how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP ...
Oct. 22, 2014 07:00 AM EDT Reads: 1,725
Ixia develops amazing products so its customers can connect the world. Ixia helps its customers provide an always-on user experience through fast, secure delivery of dynamic connected technologies and services. Through actionable insights that accelerate and secure application and service delivery, Ixia's customers benefit from faster time to market, optimized application performance and higher-quality deployments.
Oct. 21, 2014 09:00 PM EDT Reads: 1,545
SYS-CON Events announced today that Calm.io has been named “Bronze Sponsor” of DevOps Summit Silicon Valley, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Calm.io is a cloud orchestration platform for AWS, vCenter, OpenStack, or bare metal, that runs your CL tools puppet, Chef, shell, git, Jenkins, nagios, and will soon support New Relic and Docker. It can run hosted, or on premise and provides VM automation / expiry, self-service portals,...
Oct. 21, 2014 08:45 PM EDT Reads: 1,502
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue bu...
Oct. 21, 2014 06:00 PM EDT Reads: 1,614
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce t...
Oct. 21, 2014 05:15 PM EDT Reads: 1,693
Blue Box has closed a $10 million Series B financing. The round was led by a strategic investor and included participation from prior investors including Voyager Capital and Founders Collective, as well as the Blue Box executive team. This round follows a $4.3 million Series A closed in December of 2012 and led by Voyager Capital. In May of this year, the company announced general availability of its private cloud as a service offering, Blue Box Cloud. Since that release, the company has dem...
Oct. 21, 2014 01:45 PM EDT Reads: 1,661