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SDN Journal Authors: Patrick Hubbard, Elizabeth White, Sven Olav Lund, Liz McMillan, Amitabh Sinha

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GENBAND Showcases “Making Networks Smarter” Mobility Solutions at Mobile World Congress 2013

GENBAND, a leading developer of multimedia and cloud communications solutions, will be demonstrating key mobility solutions as part of its comprehensive Making Networks Smarter vision at Mobile World Congress. Featured solutions include the recently announced Samsung Mobile alliance to enhance security and simplicity by integrating Samsung Mobile’s market-leading SAFE™ (Samsung for Enterprise) designated devices with GENBAND’s SMART OFFICE and SMART HOME mobile Unified Communications (UC) applications, the NUViA™ multimedia cloud service, as well as GENBAND’s SMART EXPERIENCE™, SMART EDGE™ and SMART CORE ™ solutions for mobile and fixed network operators serving business and consumer markets.

“Seamless mobile integration into the enterprise and home is a major initiative for GENBAND and we look forward to demonstrating a range of powerful smart network solutions at MWC, including our recently announced alliance with Samsung Mobile to deliver the next wave of disruptive, innovative mobile UC technologies,” said Sam Waicberg, Chief Marketing Officer at GENBAND. “Equally powerful is our NUViA cloud Rich Communications Suite (RCS) offering, which enables wireless operators to quickly bring to market extensive multimedia communications services and experiences that go well beyond standard RCS capabilities. Beyond our SMART OFFICE and SMART HOME solutions, we will be unveiling breakthroughs across our SMART EDGE and SMART CORE solutions.”

All of GENBAND’s Smart Networking solutions are tightly aligned with emerging cloud enablement technologies, including Network Function Virtualization (NFV) and Software Defined Networking (SDN), enabling GENBAND to offer on-demand services that deliver customers greater capital efficiency through automation and self-configuration.

GENBAND’s SDN approach enables both network operators and enterprises to build and operate their own sophisticated communications network in a cloud environment.

NUViA is a secure multimedia communications cloud services offering designed for service providers and channel partners to brand and offer multimedia-rich communications services. The advanced Unified Communications as a Service (UCaaS) offering includes HD voice, video, multimedia messaging, mobility, conferencing, Web collaboration, desktop clients, and fixed and mobile convergence. The NUViA RCS offering provides extensive mobile multimedia communications services.

GENBAND’s SMART EXPERIENCE solutions, which feature SMART OFFICE and SMART HOME, include fully integrated multimedia functionality that allow mobile operators to expand their offerings, reduce subscriber churn, create new sources of revenue, simplify communications, and provide a rich communications user experience.

Delivering advanced SIP Trunking, IPX and peering capabilities, GENBAND’s SMART EDGE solutions fortify network borders against security threats and simplify the complexities in unifying disparate communications networks by enabling interconnection, inter-working, roaming and enhanced quality of experience across all varieties of real-time, interactive data communications.

GENBAND’s SMART CORE solutions deliver advanced RCS, VoLTE and IMS features and functionality for mobile and fixed network operators, ensuring that their customers have the latest generation of enhanced services and capabilities and allowing them to monetize services while preserving much of their existing access equipment and offerings.

GENBAND’s Vice President of Strategic Marketing Natasha Tamaskar will be discussing Innovation in Offload at the Small Cell Forum’s Small Cell Zone, Feb. 27th at 10:30 am.

Visit the GENBAND booth in Hall 6, Booth 6E110, where the company will raffle Samsung GALAXY 10.1 tablets.

About GENBAND

GENBAND is a global leader in smart networking solutions from the Core to the Edge to the Experience for service providers and enterprises in over 80 countries. The company’s technology improves IP networks by making them more scalable, secure, profitable and efficient. GENBAND’s market-leading technology supports multimedia voice, data and video sessions and fixed-mobile unified communications applications that scale on public and private networks. With a flexible, cloud-ready platform, GENBAND’s IMS, edge and application solutions help its customers compete effectively by increasing revenues, improving profitability, and attracting and retaining customers. To learn more, visit us on the web at www.GENBAND.com.

GENBAND, the GENBAND logo and icon are trademarks of GENBAND.

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