Welcome!

SDN Journal Authors: Elizabeth White, Pat Romanski, Liz McMillan, Elad Yoran, Adrian Bridgwater

News Feed Item

Openwave Mobility Launches Integra4, Establishes New Industry Performance Benchmark for Value-Added Services in LTE Mobile Broadband Networks

MOBILE WORLD CONGRESS – Openwave Mobility, a software innovator enabling operators to manage and monetize growth in mobile video and web traffic, today announced the general availability of Integra4, a newly designed mobile broadband value-added services (VAS) platform. Offering a throughput of 100Gbps of HTTP traffic on a 16-blade chassis, Integra4 is the most scalable and highest-performing mobile data VAS platforms available on the market. It has been designed with core software-defined networking (SDN) principles of separation of control plane and data plane traffic and is fully equipped to support mobile operator’s plans for SDN and network function virtualization (NFV).

“As LTE networks are being launched in all regions of the world, mobile operators are strategizing about how to manage all-IP networks,” said John Giere, CEO, Openwave Mobility. “It’s vital for them to secure the long-term revenue-generating potential of these advanced networks with rising traffic, while allowing them to evolve to a network that supports SDN- and NFV-based architecture. The Integra4 platform orchestrates L7+ applications such as end-user inline policy engagement and video optimization at significant scales not previously possible.”

According to the latest Cisco Visual Networking Index: Global Mobile Data Traffic Forecast, global mobile data traffic will grow 18 times between 2011 and 2016, to a billion gigabytes per month. Mobile video will make up 71 percent of this, and there will be more than 10 billion concurrent mobile internet connections around the world. As these subscribers increasingly access rich media services on multiple mobile devices, operators are beginning to realize that cloud-based core networks, performance and scalability of network management solutions are imperatives to increasing revenues and customer satisfaction. Integra4 is fully equipped to meet these expectations and help operators evolve in order to offer value-added services with a secure trajectory to data monetization.

In addition to its market-leading performance, Integra4 also enables:

  • Policy Engagement – Relevant, real-time user engagement offering end-users targeted promotion and data-charging plans based on user behavior. Policy engagement ensures that the offers and promotions made are the ones most likely to be of interest at that point in time. This leads to operator incremental revenues as well as cost-savings through one-click access to pertinent offers.
  • Mobile Analytics – Easily extract, view and analyze subscriber data from multiple sources across the entire network. Insights into subscriber usage patterns and subscriber handsets provide actionable intelligence for innovative policy engagement.
  • Video Optimization – Dynamic video compression targeted at network congestion “hotspots” to enhance quality of experience while reducing total cost of ownership. Operators are thus able to guarantee and deliver a quality viewing experience to subscribers through optimum use of hardware resources.
  • Flexibility – Integra4 is the central component of Openwave Mobility’s 3GPP Application Function and is flexible enough to support 3G and 4G service deployments. It also releases traffic from the congested control plane and offers policy charging and rules function (PCRF) integration. Operators can offer highly differentiated services across a number of service protocols including HTTP, HTML, RTSP/RTP/RDT.
  • Complete VAS Platform – Integra4 is designed for all third-party VAS solutions on a plug-in basis, making it a universal mobile broadband VAS platform.

Integra4 provides operators with the core platform for service mediation and policy management designed to empower operators to effectively analyze, optimize, and monetize the growth of mobile data traffic. For more information, stop by Openwave Mobility’s hospitality suite at Mobile World Congress 2013 in Hall 1, #1EMR – E8, visit www.owmobility.com or contact sales@owmobility.com.

About Openwave Mobility

Openwave Mobility empowers mobile operators to manage and monetize the growth in mobile video and web traffic. By analyzing the data network and individual subscriber habits, it reduces congestion exactly where it appears while creating new revenues through personalized data plans. The company operates within the policy control and charging space, with solutions including Mobile Video Optimization, Mobile Data Charging, Subscriber Data Management and Mobile Analytics.

Openwave Mobility delivers over 40 billion transactions daily and over half a billion subscribers worldwide use data services powered by its solutions. The company’s global customer base consists of over 40 of the largest communication service providers including AT&T, Du, KDDI, T-Mobile, Telefonica, Telstra, Virgin Mobile & Vodafone. Openwave Mobility is owned by Marlin Equity Partners, a leading investment firm with over a billion dollars of capital under management that has publicly committed to building the company through expanded investment in R&D. The company has built a robust portfolio of Intellectual Property, which is growing month by month.

Openwave Mobility and the Openwave Mobility logo are trademarks of Openwave Mobility Inc. All other trademarks are the properties of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Cloud Expo Breaking News
In an ideal developer/systems administrator’s world, most applications would deploy seamlessly to multiple platforms and scale elastically with minimal effort bringing the unprecedented agility of the cloud within immediate reach of developer teams and IT organizations. OpenStack, a RackSpace and NASA initiative, is now managed by an independent foundation and is supported by multiple vendors. It defines APIs for compute, storage, networking, services, monitoring, and additional infrastructure...
Storage and Archive offerings are now exploding on the market. From end-user mobile devices to company tactical level, the cloud has become a black hole for every kind of data. But what are the risks, and what are the real needs? In his session at the 12th International Cloud Expo, Alexandre Morel, Cloud Product Manager & Evangelist at OVH.com, will answer questions such as: How to develop a strategy to use those offers as a base to develop mid and long-term value? Should companies trust th...
Organizations across the world are increasingly starting to see the benefits of moving more and more services to the cloud. The focus on the cost-saving potential of cloud is rapidly shifting to completely transforming the business with cloud. As organizations are investing enormous sums on technology they are starting to realize that in order to maximize the return on investment and accelerate the business transformation process the first area of focus should be people. By ensuring the organiza...
These days, it seems that every cloud provider claims that cloud is safer than your traditional datacenter. Is it though? In his General Session at 12th Cloud Expo | Cloud Expo New York, McAfee expert Rishi Bhargava will help you explore and address the security challenges and considerations for public cloud (IaaS, PaaS and SaaS).
Companies around the world are collecting massive amounts of data everyday that’s sitting around and not being utilized. Take for example the fact that companies collect demographic and location-based data via mobile devices all the time, but have to figure out how to monetize that data. In his session at the 12th International Cloud Expo, Jason Hoffman, CTO & Founder of Joyent, will examine the state of Big Data, taking a look at what we're doing now to discussing what's on the horizon, as co...
If zettabytes of data exist, why is less than 1% of the world’s data being analyzed today? Seasoned entrepreneur and startup CEO Radhika Subramanian believes that the inability to analyze and gain value from Big Data is that organizations are taking a services-centered approach. As the title of the session implies, Subramanian believes that the data needs to do the talking, not armies of analysts searching and querying databases. Her company has developed high-speed, advanced algorithms to autom...
At pennies per virtual machine-hour, the economics of cloud computing are both compelling and daunting to replicate. Whether you are building your own cloud infrastructure, building a public cloud or choosing a cloud service, there are key strategy and technology decisions that make the difference between success and failure. This session will share industry best practices for deploying cloud infrastructure that maximize the benefits of cloud economics, agility and interoperability. Learn how...
Need to scale your data tier? The foundation of every application is the database layer, and today application architects have more choices than ever. With these choices come new questions: Which database technology is best for your application? How can your application take advantage of Big Data technology? Can you run your relational database at Big Data scale? What does it take to implement a comprehensive data infrastructure, including your core database, incorporating SQL, No SQL and Big Da...
SYS-CON Events announced today that Zyrion Inc., the leading provider of Cloud and IT Monitoring software solutions, has been named “Entrance Carpet Sponsor” of SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York. Zyrion is the leading provider of integrated Cloud and Network monitoring software for distributed and complex datacenter environments, and offers the most scalable monitoring platform in the industry. Zyr...
The cloud-enabled data center sits at the center of IT transformation. It facilitates the interconnection and communities that come together, propelling growth for both buyers and sellers. In his session at the 12th International Cloud Expo, Gerry Fassig, CoreSite’s Vice President of Sales, will discuss how CoreSite is bringing together best-of-breed partners through the Open Cloud Exchange resulting in public, private, and hybrid cloud interconnection and management as well as connectivity to...