Welcome!

SDN Journal Authors: Pat Romanski, Elizabeth White, Carmen Gonzalez, Liz McMillan, Sanjeev Sharma

Related Topics: Cloud Expo, Java, Open Source, Virtualization, Big Data Journal, SDN Journal

Cloud Expo: Article

VCE: Driving the Velocity of Change in Cloud Computing

VCE's new specialized systems are key to de-risking mission critical application deployments

When you think Cloud, whether Private or Public, one of the key advantages that comes to mind is speed of deployment. All businesses crave the ability to simply go to a service portal, define their infrastructure requirements and immediately have a platform ready for their new application. Coupled with that you instantly have service level agreements that generally center on uptime and availability. So for example, instead of being a law firm that spends most of its budget on an in house IT department and datacenter, the Cloud provides an unavoidable opportunity for businesses to instead procure infrastructure as a service and consequently focus on delivering their key applications. But while the understanding of Cloud Computing and its benefits have matured within the industry, so too has the understanding that maybe what's currently being offered still isn't good enough for their mission critical applications. The reality is that there is still a need for a more focused and refined understanding of what the service level agreements should be and ultimately a more concerted approach towards the applications. So while neologisms such as speed, agility and flexibility remain synonymous with Cloud Computing, its success and maturity ultimately depend upon a new focal point, namely velocity.

Velocity bears a distinction from speed in that it's not just a measure of how fast an object travels but also in what direction that object moves. For example in a Public Cloud whether that be Amazon, Azure or Google no one can dispute the speed. Through only the clicks of a button you have a ready-made server that can immediately be used for testing and development purposes. But while it may be quick to deploy, how optimised is it for your particular environment, business or application requirements? With only generic forms the specific customization to a particular workload or business requirement fails to be achieved as optimization is sacrificed for the sake of speed. Service levels based on uptime and availability are not an adequate measure or guarantee for the successful deployment of an application. For example it would be considered ludicrous to purchase a laptop from a service provider that merely stipulates a guarantee that it will remain powered on even though it performs atrociously.

In the Private Cloud or traditional IT example, while the speed to deployment is not as quick as that of a public cloud, there are other scenarios where speed is being witnessed yet failing to produce the results required for a maturing Cloud market. Multiple infrastructure silos will constantly be seen to be hurrying around, busily firefighting and maintaining "the keeping the lights on culture" all at rapid speed. Yet while the focus should be on the applications that need to be delivered, being caught in the quagmire of the underlying infrastructure persistently takes precedent with IT admin having to constantly deal with interoperability issues, firmware upgrades, patches and multi-management panes of numerous components. Moreover service offerings such as Gold, Silver, Bronze or Platinum are more often than not centered around infrastructure metrics such as number of vCPUs, Storage RAID type, Memory etc. instead of application response times that are predictable and scalable to the end user's stipulated demands.

For Cloud to embrace the concept of velocity the consequence would be a focused and rigorous approach that has a direction aimed solely at the successful deployment of applications that in turn enable the business to quickly generate revenue. All the pieces of the jigsaw that go into attaining that quick and focused approach would require a mentality of velocity being adopted comprehensively from each silo of the infrastructure team while concurrently working in cohesion with the application team to deliver value to the business. This approach would also entail a focused methodology to application optimization and consequently a service level that measured and targeted its success based on application performance as opposed to just uptime and availability.

While some Cloud and service providers may claim that they already work in unison with a focus on applications, it is rarely the case behind the scenes as they too are caught in the challenge of traditional build it yourself IT. Indeed it's well known that some Cloud hosting providers are duping their end users with pseudo service portals where only the impression of an automated procedure for deploying their infrastructure is actually provided. Instead service portals that actually only populate a PDF of the requirements which are then printed out and sent to an offshore admin who in turn provisions the VM as quickly as possible are much closer to the truth. Additionally it's more than likely that your Private Cloud or service provider has a multi-tenant infrastructure with mixed workloads that sits behind the scenes as logical pools ready to be carved up for your future requirements. While this works for the majority of workloads and SMB applications, with more businesses looking to place more critical and demanding applications into their Private Cloud to attain the benefits of chargeback etc. they need an assurance of an application response time that is almost impossible to guarantee on a mixed workload infrastructure. As the Cloud market matures and the expectations that come with it with regards to application delivery and performance, such procedures and practices will only be suitable for certain markets and workloads.

So for velocity to take precedent within the Private Cloud, Cloud or even Infrastructure as a Service model and to fill this Cloud maturity void, infrastructure needs to be delivered with applications as their focal point. That consequently means a pre-integrated, pre-validated, pre-installed and application certified appliance that is standardized as a product and optimised to meet scalable demands and performance requirements. This is why the industry will soon start to see a new emergence of specialized systems specifically designed and built from inception for performance optimization of specific application workloads. By having applications pre-installed, certified and configured with both the application and infrastructure vendors working in cohesion, the ability for Private Cloud or service providers to predict, meet and propose application performance based service levels becomes a lot more feasible. Additionally such an approach would also be ideal for end users who just need a critical application rolled out immediately in house with minimum fuss and risk.

While there may be a number of such appliances or specialized systems that will emerge in the market for applications such as SAP HANA or Cisco Unified Communications the key is to ensure that they're standardized as well as optimised. This entails a converged infrastructure that rolls out as a single product and consequently has a single matrix upgrade for all of its component patches and firmware upgrades that subsequently also correspond with the application. Additionally it encompasses a single support model that includes not only the infrastructure but also the application. This in turn not only eliminates vendor finger pointing and prolonged troubleshooting but also acts as an assurance that responsibility of the application's performance is paramount regardless of the potential cause of the problem.

The demand for key applications to be monitored, optimised and rolled out with speed and velocity will be faced by not only Service providers and Private Cloud deployments but also internal IT departments who are struggling with their day to day firefighting exercises. To ensure success, IT admin will need a new breed of infrastructure or specialized systems that enables them to focus on delivering, optimizing and managing the application and consequently not needing to worry about the infrastructure that supports them. This is where the new Vblock specialized systems being offered by VCE come into play. Unlike other companies with huge portfolios of products, VCE have a single focal point, namely Vblocks. By now adopting that same approach of velocity that was instilled for the production of standardized Vblock models, end users can now reap the same rewards with new specialized systems that are application specific. Herein lies the key to Cloud maturity and ultimately the successful deployment of mission critical applications.

More Stories By Archie Hendryx

SAN, NAS, Back Up / Recovery & Virtualisation Specialist.

@CloudExpo Stories
When an enterprise builds a hybrid IaaS cloud connecting its data center to one or more public clouds, security is often a major topic along with the other challenges involved. Security is closely intertwined with the networking choices made for the hybrid cloud. Traditional networking approaches for building a hybrid cloud try to kludge together the enterprise infrastructure with the public cloud. Consequently this approach requires risky, deep "surgery" including changes to firewalls, subnets...
Ixia develops amazing products so its customers can connect the world. Ixia helps its customers provide an always-on user experience through fast, secure delivery of dynamic connected technologies and services. Through actionable insights that accelerate and secure application and service delivery, Ixia's customers benefit from faster time to market, optimized application performance and higher-quality deployments.
SYS-CON Events announced today that Stratogent will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Stratogent is a custom managed services organization based in San Mateo, California. We design, implement, and support mission critical infrastructure 24x7 on premises, in datacenters and in the Cloud. Since 2005, we have acted as an extension of internal IT teams, achieving a customer reten...
SYS-CON Events announced today that Harbinger Systems will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Harbinger Systems is a global company providing software technology services. Since 1990, Harbinger has developed a strong customer base worldwide. Its customers include software product companies ranging from hi-tech start-ups in Silicon Valley to leading product companies in the US a...
SYS-CON Events announces a new pavilion on the Cloud Expo floor where WebRTC converges with the Internet of Things. Pavilion will showcase WebRTC and the Internet of Things. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices--computers, smartphones, tablets, and sensors – connected to the Internet by 2020. This number will con...
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic...
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Cloudian is a Foster City, Calif.-based software company specializing in cloud storage. Cloudian HyperStore® is an S3-compatible cloud object storage platform that enables service providers and enterprises to bui...
SYS-CON Events announced today that Gridstore™, the leader in software-defined storage (SDS) purpose-built for Windows Servers and Hyper-V, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual C...
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at Internet of @ThingsExpo, Andrew Bolwell, Director of Innovation for HP’s Printing a...
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, will discuss how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP ...
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at Internet of @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., will show what is needed to leverage the IoT to transform...
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are conf...
We are all here because we are sold on the transformative promise of The Cloud. But what good is all of this ephemeral, on-demand infrastructure if your usage doesn't actually improve the agility and speed of your business? How must Operations adapt in order to avoid stifling your Cloud initiative? In his session at DevOps Summit, Damon Edwards, co-founder and managing partner of the DTO Solutions, will highlight the successful organizational, process, and tooling patterns of high-performing c...
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurri...
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue bu...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace. ...
Seagate has a strong track record of collaborating with others to develop better cloud solutions. The Seagate Cloud Builder Alliance program, for example, leverages the company’s knowledge of storage and cloud-optimized solutions to give cloud service providers the customized, flexible and scalable server and storage solutions to meet the high levels of service their customers demand. Seagate also is a member of the OpenStack Foundation and Open Compute Project to help define and promote open-so...
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce t...
What process has your provider undertaken to ensure that the cloud tenant will receive predictable performance and service? What was involved in the planning? Who owns and operates the data center? What technology is being used? How is it being supported? In his session at 14th Cloud Expo, Dave Weisbrot, Cloud Business Manager for QTS, will provide the attendees a look into what it takes to stand up and stand behind a highly available certified cloud IaaS.
SYS-CON Events announced today that Gigaom Research has been named "Media Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Ashar Baig, Research Director, Cloud, at Gigaom Research, will also lead a Power Panel on the topic "Choosing the Right Cloud Option." Gigaom Research provides timely, in-depth analysis of emerging technologies for individual and corporate subscribers. Gigaom Research'...