Welcome!

SDN Journal Authors: Liz McMillan, Pat Romanski, Elizabeth White, Mark Hoover, Stefan Bernbo

Related Topics: @CloudExpo, Java IoT, Open Source Cloud, Containers Expo Blog, @BigDataExpo, SDN Journal

@CloudExpo: Article

VCE: Driving the Velocity of Change in Cloud Computing

VCE's new specialized systems are key to de-risking mission critical application deployments

When you think Cloud, whether Private or Public, one of the key advantages that comes to mind is speed of deployment. All businesses crave the ability to simply go to a service portal, define their infrastructure requirements and immediately have a platform ready for their new application. Coupled with that you instantly have service level agreements that generally center on uptime and availability. So for example, instead of being a law firm that spends most of its budget on an in house IT department and datacenter, the Cloud provides an unavoidable opportunity for businesses to instead procure infrastructure as a service and consequently focus on delivering their key applications. But while the understanding of Cloud Computing and its benefits have matured within the industry, so too has the understanding that maybe what's currently being offered still isn't good enough for their mission critical applications. The reality is that there is still a need for a more focused and refined understanding of what the service level agreements should be and ultimately a more concerted approach towards the applications. So while neologisms such as speed, agility and flexibility remain synonymous with Cloud Computing, its success and maturity ultimately depend upon a new focal point, namely velocity.

Velocity bears a distinction from speed in that it's not just a measure of how fast an object travels but also in what direction that object moves. For example in a Public Cloud whether that be Amazon, Azure or Google no one can dispute the speed. Through only the clicks of a button you have a ready-made server that can immediately be used for testing and development purposes. But while it may be quick to deploy, how optimised is it for your particular environment, business or application requirements? With only generic forms the specific customization to a particular workload or business requirement fails to be achieved as optimization is sacrificed for the sake of speed. Service levels based on uptime and availability are not an adequate measure or guarantee for the successful deployment of an application. For example it would be considered ludicrous to purchase a laptop from a service provider that merely stipulates a guarantee that it will remain powered on even though it performs atrociously.

In the Private Cloud or traditional IT example, while the speed to deployment is not as quick as that of a public cloud, there are other scenarios where speed is being witnessed yet failing to produce the results required for a maturing Cloud market. Multiple infrastructure silos will constantly be seen to be hurrying around, busily firefighting and maintaining "the keeping the lights on culture" all at rapid speed. Yet while the focus should be on the applications that need to be delivered, being caught in the quagmire of the underlying infrastructure persistently takes precedent with IT admin having to constantly deal with interoperability issues, firmware upgrades, patches and multi-management panes of numerous components. Moreover service offerings such as Gold, Silver, Bronze or Platinum are more often than not centered around infrastructure metrics such as number of vCPUs, Storage RAID type, Memory etc. instead of application response times that are predictable and scalable to the end user's stipulated demands.

For Cloud to embrace the concept of velocity the consequence would be a focused and rigorous approach that has a direction aimed solely at the successful deployment of applications that in turn enable the business to quickly generate revenue. All the pieces of the jigsaw that go into attaining that quick and focused approach would require a mentality of velocity being adopted comprehensively from each silo of the infrastructure team while concurrently working in cohesion with the application team to deliver value to the business. This approach would also entail a focused methodology to application optimization and consequently a service level that measured and targeted its success based on application performance as opposed to just uptime and availability.

While some Cloud and service providers may claim that they already work in unison with a focus on applications, it is rarely the case behind the scenes as they too are caught in the challenge of traditional build it yourself IT. Indeed it's well known that some Cloud hosting providers are duping their end users with pseudo service portals where only the impression of an automated procedure for deploying their infrastructure is actually provided. Instead service portals that actually only populate a PDF of the requirements which are then printed out and sent to an offshore admin who in turn provisions the VM as quickly as possible are much closer to the truth. Additionally it's more than likely that your Private Cloud or service provider has a multi-tenant infrastructure with mixed workloads that sits behind the scenes as logical pools ready to be carved up for your future requirements. While this works for the majority of workloads and SMB applications, with more businesses looking to place more critical and demanding applications into their Private Cloud to attain the benefits of chargeback etc. they need an assurance of an application response time that is almost impossible to guarantee on a mixed workload infrastructure. As the Cloud market matures and the expectations that come with it with regards to application delivery and performance, such procedures and practices will only be suitable for certain markets and workloads.

So for velocity to take precedent within the Private Cloud, Cloud or even Infrastructure as a Service model and to fill this Cloud maturity void, infrastructure needs to be delivered with applications as their focal point. That consequently means a pre-integrated, pre-validated, pre-installed and application certified appliance that is standardized as a product and optimised to meet scalable demands and performance requirements. This is why the industry will soon start to see a new emergence of specialized systems specifically designed and built from inception for performance optimization of specific application workloads. By having applications pre-installed, certified and configured with both the application and infrastructure vendors working in cohesion, the ability for Private Cloud or service providers to predict, meet and propose application performance based service levels becomes a lot more feasible. Additionally such an approach would also be ideal for end users who just need a critical application rolled out immediately in house with minimum fuss and risk.

While there may be a number of such appliances or specialized systems that will emerge in the market for applications such as SAP HANA or Cisco Unified Communications the key is to ensure that they're standardized as well as optimised. This entails a converged infrastructure that rolls out as a single product and consequently has a single matrix upgrade for all of its component patches and firmware upgrades that subsequently also correspond with the application. Additionally it encompasses a single support model that includes not only the infrastructure but also the application. This in turn not only eliminates vendor finger pointing and prolonged troubleshooting but also acts as an assurance that responsibility of the application's performance is paramount regardless of the potential cause of the problem.

The demand for key applications to be monitored, optimised and rolled out with speed and velocity will be faced by not only Service providers and Private Cloud deployments but also internal IT departments who are struggling with their day to day firefighting exercises. To ensure success, IT admin will need a new breed of infrastructure or specialized systems that enables them to focus on delivering, optimizing and managing the application and consequently not needing to worry about the infrastructure that supports them. This is where the new Vblock specialized systems being offered by VCE come into play. Unlike other companies with huge portfolios of products, VCE have a single focal point, namely Vblocks. By now adopting that same approach of velocity that was instilled for the production of standardized Vblock models, end users can now reap the same rewards with new specialized systems that are application specific. Herein lies the key to Cloud maturity and ultimately the successful deployment of mission critical applications.

More Stories By Archie Hendryx

SAN, NAS, Back Up / Recovery & Virtualisation Specialist.

@CloudExpo Stories
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, John Jelinek IV, a web developer at Linux Academy, will discuss why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
In his session at DevOps Summit, Tapabrata Pal, Director of Enterprise Architecture at Capital One, will tell a story about how Capital One has embraced Agile and DevOps Security practices across the Enterprise – driven by Enterprise Architecture; bringing in Development, Operations and Information Security organizations together. Capital Ones DevOpsSec practice is based upon three "pillars" – Shift-Left, Automate Everything, Dashboard Everything. Within about three years, from 100% waterfall, C...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
"We're bringing out a new application monitoring system to the DevOps space. It manages large enterprise applications that are distributed throughout a node in many enterprises and we manage them as one collective," explained Kevin Barnes, President of eCube Systems, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and containers together help companies achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of Dev...
SYS-CON Events announced today that Catchpoint, a leading digital experience intelligence company, has been named “Silver Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Catchpoint Systems is a leading Digital Performance Analytics company that provides unparalleled insight into your customer-critical services to help you consistently deliver an amazing customer experience. Designed for digital business, C...
"We formed Formation several years ago to really address the need for bring complete modernization and software-defined storage to the more classic private cloud marketplace," stated Mark Lewis, Chairman and CEO of Formation Data Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
Updating DevOps to the latest production data slows down your development cycle. Probably it is due to slow, inefficient conventional storage and associated copy data management practices. In his session at @DevOpsSummit at 20th Cloud Expo, Dhiraj Sehgal, in Product and Solution at Tintri, will talk about DevOps and cloud-focused storage to update hundreds of child VMs (different flavors) with updates from a master VM in minutes, saving hours or even days in each development cycle. He will also...
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, will highlight the current challenges of these transformative technologies and share strategies for preparing your organization for these changes. This “view from the top” will outline the latest trends and developm...
“RackN is a software company and we take how a hybrid infrastructure scenario, which consists of clouds, virtualization, traditional data center technologies - how to make them all work together seamlessly from an operational perspective,” stated Dan Choquette, Founder of RackN, in this SYS-CON.tv interview at @DevOpsSummit at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
"Tintri was started in 2008 with the express purpose of building a storage appliance that is ideal for virtualized environments. We support a lot of different hypervisor platforms from VMware to OpenStack to Hyper-V," explained Dan Florea, Director of Product Management at Tintri, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"Avere Systems is a hybrid cloud solution provider. We have customers that want to use cloud storage and we have customers that want to take advantage of cloud compute," explained Rebecca Thompson, VP of Marketing at Avere Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.