Welcome!

SDN Journal Authors: Pat Romanski, Elizabeth White, Trevor Parsons, Peter Dyer, Liz McMillan

Related Topics: Cloud Expo, Java, Open Source, Virtualization, Big Data Journal, SDN Journal

Cloud Expo: Article

VCE: Driving the Velocity of Change in Cloud Computing

VCE's new specialized systems are key to de-risking mission critical application deployments

When you think Cloud, whether Private or Public, one of the key advantages that comes to mind is speed of deployment. All businesses crave the ability to simply go to a service portal, define their infrastructure requirements and immediately have a platform ready for their new application. Coupled with that you instantly have service level agreements that generally center on uptime and availability. So for example, instead of being a law firm that spends most of its budget on an in house IT department and datacenter, the Cloud provides an unavoidable opportunity for businesses to instead procure infrastructure as a service and consequently focus on delivering their key applications. But while the understanding of Cloud Computing and its benefits have matured within the industry, so too has the understanding that maybe what's currently being offered still isn't good enough for their mission critical applications. The reality is that there is still a need for a more focused and refined understanding of what the service level agreements should be and ultimately a more concerted approach towards the applications. So while neologisms such as speed, agility and flexibility remain synonymous with Cloud Computing, its success and maturity ultimately depend upon a new focal point, namely velocity.

Velocity bears a distinction from speed in that it's not just a measure of how fast an object travels but also in what direction that object moves. For example in a Public Cloud whether that be Amazon, Azure or Google no one can dispute the speed. Through only the clicks of a button you have a ready-made server that can immediately be used for testing and development purposes. But while it may be quick to deploy, how optimised is it for your particular environment, business or application requirements? With only generic forms the specific customization to a particular workload or business requirement fails to be achieved as optimization is sacrificed for the sake of speed. Service levels based on uptime and availability are not an adequate measure or guarantee for the successful deployment of an application. For example it would be considered ludicrous to purchase a laptop from a service provider that merely stipulates a guarantee that it will remain powered on even though it performs atrociously.

In the Private Cloud or traditional IT example, while the speed to deployment is not as quick as that of a public cloud, there are other scenarios where speed is being witnessed yet failing to produce the results required for a maturing Cloud market. Multiple infrastructure silos will constantly be seen to be hurrying around, busily firefighting and maintaining "the keeping the lights on culture" all at rapid speed. Yet while the focus should be on the applications that need to be delivered, being caught in the quagmire of the underlying infrastructure persistently takes precedent with IT admin having to constantly deal with interoperability issues, firmware upgrades, patches and multi-management panes of numerous components. Moreover service offerings such as Gold, Silver, Bronze or Platinum are more often than not centered around infrastructure metrics such as number of vCPUs, Storage RAID type, Memory etc. instead of application response times that are predictable and scalable to the end user's stipulated demands.

For Cloud to embrace the concept of velocity the consequence would be a focused and rigorous approach that has a direction aimed solely at the successful deployment of applications that in turn enable the business to quickly generate revenue. All the pieces of the jigsaw that go into attaining that quick and focused approach would require a mentality of velocity being adopted comprehensively from each silo of the infrastructure team while concurrently working in cohesion with the application team to deliver value to the business. This approach would also entail a focused methodology to application optimization and consequently a service level that measured and targeted its success based on application performance as opposed to just uptime and availability.

While some Cloud and service providers may claim that they already work in unison with a focus on applications, it is rarely the case behind the scenes as they too are caught in the challenge of traditional build it yourself IT. Indeed it's well known that some Cloud hosting providers are duping their end users with pseudo service portals where only the impression of an automated procedure for deploying their infrastructure is actually provided. Instead service portals that actually only populate a PDF of the requirements which are then printed out and sent to an offshore admin who in turn provisions the VM as quickly as possible are much closer to the truth. Additionally it's more than likely that your Private Cloud or service provider has a multi-tenant infrastructure with mixed workloads that sits behind the scenes as logical pools ready to be carved up for your future requirements. While this works for the majority of workloads and SMB applications, with more businesses looking to place more critical and demanding applications into their Private Cloud to attain the benefits of chargeback etc. they need an assurance of an application response time that is almost impossible to guarantee on a mixed workload infrastructure. As the Cloud market matures and the expectations that come with it with regards to application delivery and performance, such procedures and practices will only be suitable for certain markets and workloads.

So for velocity to take precedent within the Private Cloud, Cloud or even Infrastructure as a Service model and to fill this Cloud maturity void, infrastructure needs to be delivered with applications as their focal point. That consequently means a pre-integrated, pre-validated, pre-installed and application certified appliance that is standardized as a product and optimised to meet scalable demands and performance requirements. This is why the industry will soon start to see a new emergence of specialized systems specifically designed and built from inception for performance optimization of specific application workloads. By having applications pre-installed, certified and configured with both the application and infrastructure vendors working in cohesion, the ability for Private Cloud or service providers to predict, meet and propose application performance based service levels becomes a lot more feasible. Additionally such an approach would also be ideal for end users who just need a critical application rolled out immediately in house with minimum fuss and risk.

While there may be a number of such appliances or specialized systems that will emerge in the market for applications such as SAP HANA or Cisco Unified Communications the key is to ensure that they're standardized as well as optimised. This entails a converged infrastructure that rolls out as a single product and consequently has a single matrix upgrade for all of its component patches and firmware upgrades that subsequently also correspond with the application. Additionally it encompasses a single support model that includes not only the infrastructure but also the application. This in turn not only eliminates vendor finger pointing and prolonged troubleshooting but also acts as an assurance that responsibility of the application's performance is paramount regardless of the potential cause of the problem.

The demand for key applications to be monitored, optimised and rolled out with speed and velocity will be faced by not only Service providers and Private Cloud deployments but also internal IT departments who are struggling with their day to day firefighting exercises. To ensure success, IT admin will need a new breed of infrastructure or specialized systems that enables them to focus on delivering, optimizing and managing the application and consequently not needing to worry about the infrastructure that supports them. This is where the new Vblock specialized systems being offered by VCE come into play. Unlike other companies with huge portfolios of products, VCE have a single focal point, namely Vblocks. By now adopting that same approach of velocity that was instilled for the production of standardized Vblock models, end users can now reap the same rewards with new specialized systems that are application specific. Herein lies the key to Cloud maturity and ultimately the successful deployment of mission critical applications.

More Stories By Archie Hendryx

SAN, NAS, Back Up / Recovery & Virtualisation Specialist.

@CloudExpo Stories
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionalit...
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile ...
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, focused on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud platfo...
At 15th Cloud Expo, Shrikant Pattathil, Executive Vice President at Harbinger Systems, demos a video delivery platform that helps you do interactive videos. He discusses how Harbinger is accomplishing it in the cloud world, the problems they faced and the choices they made to get around these problems.
Between the compelling mockups and specs produced by your analysts and designers, and the resulting application built by your developers, there is a gulf where projects fail, costs spiral out of control, and applications fall short of requirements. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, will present a new approach where business and development users collaborate – each using tools appropriate to their goals and expertise – to build mo...
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immed...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial C...
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, addressed the big issues involving these technologies and, more important, the results they will achieve. Rodney Rogers, chairman and CEO of Virtustream; Brendan O'Brien, co-founder of Aria Systems, Bart Copeland, president and CEO of ActiveState Software; Jim Cowie, chief scientist at Dyn; Dave Wagstaff, VP ...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happe...
"For the past 4 years we have been working mainly to export. For the last 3 or 4 years the main market was Russia. In the past year we have been working to expand our footprint in Europe and the United States," explained Andris Gailitis, CEO of DEAC, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, ...
Over the past year, Datical has had amazing success with our flagship product, Datical DB. We’ve seen multiple visionary, sector-leading companies select Datical DB to drive their Application Schema changes. Now that the number has grown rapidly over the past year, we can begin to see patterns in why customers choose Datical DB. One of them turns out to be pretty emblematic of our other customers. So, let's examine the reasons why they chose to adopt Datical DB.
"ElasticBox is an enterprise company that makes it very easy for developers and IT ops to collaborate to develop, build and deploy applications on any cloud - private, public or hybrid," stated Monish Sharma, VP of Customer Success at ElasticBox, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Want to enable self-service provisioning of application environments in minutes that mirror production? Can you automatically provide rich data with code-level detail back to the developers when issues occur in production? In his session at DevOps Summit, David Tesar, Microsoft Technical Evangelist on Microsoft Azure and DevOps, will discuss how to accomplish this and more utilizing technologies such as Microsoft Azure, Visual Studio online, and Application Insights in this demo-heavy session.
Log data provides the most granular view into what is happening across your systems, applications, and end users. Logs can show you where the issues are in real-time, and provide a historical trending view over time. Logs give you the whole picture. Logentries, a log management and analytics service built for the cloud, has announced a new integration with Slack, the team communication platform, to enable real-time system and application monitoring. Users of both services can now receive real-...
Entuity®, a provider of enterprise-class network management solutions, today announced that it solidifies its position as a market leader through global enterprise customer acquisitions and a refined channel strategy. In 2014, Entuity increased new license revenues in EMEA by over 75 percent, and LATAM by over 125 percent as customers embraced Entuity for its highly automated solution and unified architecture. Entuity’s refined channel strategy focuses on even deeper strategic alignment with ke...