Click here to close now.




















Welcome!

SDN Journal Authors: Elizabeth White, Dana Gardner, Chris Janz, Michael Jannery, Lori MacVittie

Related Topics: Mobile IoT, Microservices Expo, Agile Computing, @CloudExpo, Cloud Security, SDN Journal

Mobile IoT: Article

Symantec Survey Shows Costs, Benefits of Mobile Adoption

Enjoy the benefits of mobility while minimizing the drawbacks

Symantec's 2013 State of Mobility Survey uncovered two distinct groups among businesses that have implemented mobility. One group could be called the Innovators. They are willing to take a chance as early adopters of technology, seeking opportunities to improve themselves and accepting the risks. On the other side is the group who could be considered Traditionals. This more conservative group resists change because of the risks. They are much more reactive than active, and do not like upsetting the status quo.

Business Attitudes Toward Mobile Adoption and Management
Keeping in line with this thinking, the two groups have different reasons for adopting mobility. The Innovators are motivated more by business drivers than any other factor, whereas for the Traditionals their most significant driver is end-user demand. This is evident in their attitudes toward the risks compared to the benefits. Most Innovators - two-thirds, in fact - say the risks of mobility are worth it. Three-quarters of the Traditionals, on the other hand, do not feel that the benefits outweigh the risks.

Given this difference in attitude, the Innovators have 50 percent more employees using smartphones than Traditionals. And their commitment to mobility also extends to purchasing phones for employees, at a rate of 55 percent compared to 44 percent of Traditionals. Mobile apps are also used more by Innovators, and they are far more likely - at 83 percent - to be discussing a private app store for employees, compared to slightly over half (55 percent) of the Traditionals.

In addition to simply allowing more employees to use mobile devices for business, the Innovators are taking a more active role in the management of devices. This includes implementing mobile policies and adopting information protection tools - regardless of whether the employee or the company owns the device. Technology also plays a greater role in policy enforcement among the Innovators, at nearly twice the rate of the Traditionals, who - when they do it at all - are more likely to use manual methods.

Weighing the Costs and Benefits
Those businesses taking greater advantage of mobility are seeing a larger number of mobility security incidents. Over the past year, the Innovators have seen losses as a result of these incidents, including lost productivity; direct financial costs; and loss of organizational, customer or employee data. In fact, they averaged 25 such incidents over the last year, compared to just 12 incidents averaged by the Traditionals. This is notable in light of the majority of Innovators who believe mobility is a net positive.

The key lies in the advantages of mobility, with Innovators seeing a number of impressive benefits throughout the organization. Overall they are seeing more satisfied employees and better retention rates, as well as greater productivity, efficiency and business agility. In addition, they report better company perception, customer happiness and overall competitiveness. In the end, the Innovators are experiencing higher revenue and profit growth, nearly 50 percent higher than the Traditionals.

Recommendations
The takeaway from the survey is the idea of enjoying the benefits of mobility while minimizing the drawbacks. In order to achieve this, Symantec makes the following recommendations:

  1. First, start embracing it now. While being cautious is a sensible approach, denying the benefits of mobility puts your organization at a disadvantage.
  2. Start with the apps that will immediately deliver the greatest productivity benefits to your employees.
  3. Learn from what the Innovators are doing. Keep mobile apps and data secure with effective mobile management and threat protection technology, and supply secure file sharing.

More Stories By Brian Duckering

Brian Duckering is senior manager, Enterprise Mobility Group, Symantec Corp. He is responsible for product marketing of Symantec’s mobility initiatives, covering everything from mobile management and security to protecting the networks that mobile devices rely on. He brings over twenty years of industry experience as an engineer, product manager, marketing manager and evangelist, developing and bringing to market innovative technologies for enterprises and small businesses. At Symantec, he has promoted the idea of an information-centric view and anytime, anywhere productivity for over 6 years.

Duckering is an often requested speaker internationally on a wide range of topics, technologies and trends, from virtualization to mobility. He has held executive level positions at both business- and consumer-facing companies and has multiple degrees in engineering and technology management.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
"We specialize in testing. DevOps is all about continuous delivery and accelerating the delivery pipeline and there is no continuous delivery without testing," noted Marc Hornbeek, Sr. Solutions Architect at Spirent Communications, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
"Alert Logic is a managed security service provider that basically deploys technologies, but we support those technologies with the people and process behind it," stated Stephen Coty, Chief Security Evangelist at Alert Logic, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organizat...
The essence of cloud computing is that all consumable IT resources are delivered as services. In his session at 15th Cloud Expo, Yung Chou, Technology Evangelist at Microsoft, demonstrated the concepts and implementations of two important cloud computing deliveries: Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). He discussed from business and technical viewpoints what exactly they are, why we care, how they are different and in what ways, and the strategies for IT to tran...
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of pro...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect t...
"Our biggest growth area has been the security services, the managed services - the things that differentiate us in the market that there is no client that's too small and there's no client that's too big," explained Paul Mazzucco, Chief Security Officer at TierPoint, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Containers are changing the security landscape for software development and deployment. As with any security solutions, security approaches that work for developers, operations personnel and security professionals is a requirement. In his session at DevOps Summit, Kevin Gilpin, CTO and Co-Founder of Conjur, will discuss various security considerations for container-based infrastructure and related DevOps workflows.
Countless business models have spawned from the IaaS industry. Resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his General Session at 16th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, broke down what we've got to work with and discuss the benefits and pitfalls to discover how we can best use them to d...
"We do data integration for B2B also application to application, and we do data management and enable Big Data," explained Pat Adamiak, Vice President, Product Marketing at Liaison Technologies, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
The Cloud industry has moved from being more than just being able to provide infrastructure and management services on the Cloud. Enter a new era of Cloud computing where monetization’s services through the Cloud are an essential piece of strategy to feed your organizations bottom-line, your revenue and Profitability. In their session at 16th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, discussed how to easily o...
Chuck Piluso presented a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Prior to Secure Infrastructure and Services, Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Te...
"ProfitBricks was founded in 2010 and we are the painless cloud - and we are also the Infrastructure as a Service 2.0 company," noted Achim Weiss, Chief Executive Officer and Co-Founder of ProfitBricks, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.