|By Tom Major||
|February 22, 2013 09:00 AM EST||
I have been working for technology companies for 33 years now, so I don't know why I'm always surprised at the technology myths that proliferate. For example, there is a popular notion running around that Solid State Drives (SSDs) will replace Hard Disk Drives (HDDs) as the dominant storage media. So, which will win? Let me give you my answer upfront before I take you through my arguments: both win, and the market size for both continues to grow.
As I offer up this data and this perspective, I'll repeat some advice I received early in my career. A mentor once told me, when searching for the truth in business and technology "look to the economics" (maybe my version of "go to the mattresses" for you "Godfather" fans).
Here is what I read and hear on a regular basis regarding the battle of HDDs and SSDs:
- SSDs run circles around HDDs for performance
- SSDs will soon replace HDDs
- The improving density of SSDs will collapse the current cost premium to HDDs
Sound familiar? Well, as with most claims of this ilk, there are some elements of truth to them but each of these statements goes too far when viewed in light of some data.
Yes, it's true that SSDs are fundamentally faster than HDDs. This is particularly true of random I/O data reading (as with databases). With large block sequential data (i.e., rich media like video), however, this difference tends to be very small.
Here's a claim where the data just doesn't add up. While the attractiveness of the SSD technology would lead one to believe this, the economics really don't hold up. I should probably point more specifically to NAND flash here (the "solid state" in SSDs) because another solid state technology might actually achieve this, but that appears to be years and tens of billions of dollars away.
Let's talk for a minute about the world's demand for storage. Last year approximately 2500 exabytes of data was created and/or replicated. And...this is doubling about every two years. This needs to be serviced largely by HDDs and SSDs. Last year, the NAND flash industry produced somewhere between 30 and 40 exabytes of storage; with somewhere around 3.5 exabytes finding its way into SSDs (the balance in phones, tablets, cameras, etc.). What is that, 1.4% of our total storage need? But production is ramping up... at a capital cost of about $1.5 billion per Exabyte (semiconductor fabs are expensive)! So, from an available supply perspective, SSDs replacing HDDs seems implausible.
Improving Technology Makes SSDs Cheaper
Agree. The NAND flash technology point is at 21nm line widths with plans to move to 19, then 16 nm. Storage density is further improving with the use of multi-level cell (MLC) capabilities vs single-level cell (SLC). This is bringing down the cost of solid state storage in much the same way the areal density increases seen in HDDs brought down the cost of hard drive storage.
Notice how I said "brought" down (i.e., past tense)? Because a real density growth in the hard drive industry has slowed to a crawl, the rapid erosion of cost/Gb has also slowed to a crawl. Now, the HDD industry needs to move to its next technology (HAMR?) to continue to take cost out and HAMR is a number of years away. HAMR will require significant capital investment by the HDD companies. Significant capital investment will be required anyway to keep up with storage demand (even more so with slowing areal density growth). This all spells out a flattening of HDD costs for the foreseeable future. Some would speculate that a renewed interest in improving the utilization of HDD capacity is an artifact of these economics.
Here's what's preventing the complete collapse of the price difference between the two technologies. The NAND flash suppliers have a similar problem as the HDD manufacturers... the implications of shrinking technology geometries. As the line widths shrink, the ability of flash to sustain multiple write-erase cycles declines. To make up for this deficiency, sophisticated error-correction algorithms and "brute force" overprovisioning (to allow some cells to wear out) are being used. This and the above mentioned semiconductor fab costs tend to mitigate the progress SSDs are making in closing the cost gap to HDDs.
Having made my arguments that SSDs won't take over the world, I have to say that IT solutions need this technology. I think you can see that SSDs aren't the answer to all our storage needs, but they allow us to address a crying storage requirement. At a high level, storage is called on to produce two key deliverables:
- Make data available to an application or user in an appropriate timeframe (i.e., performance) and in today's environment this need is growing.
- Store data reliably (i.e., capacity) and in today's environment this need is growing
By and large, to date, systems with hard drives have been architected to deliver both of these capabilities. It's hard to argue that hard drives haven't done a good job of delivering affordable capacity. But to deliver against the performance requirements of IT solutions, hard drives:
- Have been developed with higher speeds, but arguably little progress has been made in the last ten years
- Have been "short stroked" (a technique limiting the stroke of the actuator to improve performance)
- Have been grouped together to allow striping of data across a large number of drives to aggregate their performance.
With each of these approaches the user suffers from higher power requirements, and with the last two approaches their system has been overprovisioned (leaving stranded capacity) to deliver performance. This all adds up to significant system cost that can be avoided with new storage architectures.
Here's where SSDs come in. SSDs are proving to be a technology answer to the new generation of storage needs, both the growing performance and the growing capacity requirements. Here's the simple, logical way to think about SSDs and HDDs and their role in storage solutions. Use the right tool for the job. That is, take advantage of SSDs for performance (particularly small block, random I/O) and HDDs for capacity.
You might challenge me now and ask, "Does adding SSDs (Flash) to IT solutions make economic sense?" SSDs are expensive, but, used appropriately, SSDs can also minimize the number of HDDs required in a given solution. The secret is in optimizing the use of both, that is, avoid overprovisioning of both. Thin provisioning of capacity has become popular as a cost saver. Similarly, thin provisioning of performance is a similar cost saver. (This is a benefit of virtualized caching or tiering capabilities of newer storage solutions.)
I'll close with a few proof points. Look to the latest economically sensible storage solutions that are answering today's performance and capacity calls. The vast majority of affordable "Ultrabooks" incorporate both flash and hard drive technology, as does Apple's latest "Fusion" drive.
SYS-CON Events announced today that Interface Masters Technologies, a leader in Network Visibility and Uptime Solutions, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Interface Masters Technologies is a leading vendor in the network monitoring and high speed networking markets. Based in the heart of Silicon Valley, Interface Masters' expertise lies in Gigabit, 10 Gigabit and 40 Gigabit Eth...
Oct. 25, 2016 05:45 AM EDT Reads: 3,345
As software becomes more and more complex, we, as software developers, have been splitting up our code into smaller and smaller components. This is also true for the environment in which we run our code: going from bare metal, to VMs to the modern-day Cloud Native world of containers, schedulers and microservices. While we have figured out how to run containerized applications in the cloud using schedulers, we've yet to come up with a good solution to bridge the gap between getting your conta...
Oct. 25, 2016 05:30 AM EDT Reads: 1,515
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Oct. 25, 2016 05:15 AM EDT Reads: 1,992
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Oct. 25, 2016 04:30 AM EDT Reads: 9,701
SYS-CON Events announced today that Streamlyzer will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Streamlyzer is a powerful analytics for video streaming service that enables video streaming providers to monitor and analyze QoE (Quality-of-Experience) from end-user devices in real time.
Oct. 25, 2016 04:15 AM EDT Reads: 1,008
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Oct. 25, 2016 04:15 AM EDT Reads: 947
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
Oct. 25, 2016 04:15 AM EDT Reads: 1,738
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
Oct. 25, 2016 04:00 AM EDT Reads: 962
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
Oct. 25, 2016 03:45 AM EDT Reads: 1,123
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs adaptability and interoperability of the products confirming to cloud standards such as OpenStack, CloudStack, or Azure. As compared to off the shelf commodity storage, enterprise storages by its reliability, high-availabil...
Oct. 25, 2016 03:15 AM EDT Reads: 1,154
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
Oct. 25, 2016 01:15 AM EDT Reads: 3,615
“Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CloudBerry Backup is a leading cross-platform cloud backup and disaster recovery solution integrated with major public cloud services, such as Amazon Web Services, Microsoft Azure and Google Cloud Platform.
Oct. 25, 2016 01:15 AM EDT Reads: 1,411
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
Oct. 25, 2016 01:15 AM EDT Reads: 1,024
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
Oct. 25, 2016 01:15 AM EDT Reads: 4,035
So you think you are a DevOps warrior, huh? Put your money (not really, it’s free) where your metrics are and prove it by taking The Ultimate DevOps Geek Quiz Challenge, sponsored by DevOps Summit. Battle through the set of tough questions created by industry thought leaders to earn your bragging rights and win some cool prizes.
Oct. 25, 2016 12:00 AM EDT Reads: 4,076
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Oct. 24, 2016 11:15 PM EDT Reads: 3,857
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
Oct. 24, 2016 11:00 PM EDT Reads: 2,022
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
Oct. 24, 2016 09:45 PM EDT Reads: 1,387
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...
Oct. 24, 2016 08:45 PM EDT Reads: 1,051
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...
Oct. 24, 2016 08:30 PM EDT Reads: 1,351